Owner: SEO Services Blog URL:http://www.seoservices.biz/blog/ Join Date: Tue, 08 Apr 2008 13:03:48 -0500 Rating:0 Site Description: Features search engine optimization tips, opinion, industry news and SEO advice on achieving higher rankings. Site statistics:Click here
Google Duplicate Content Penalty or Filter 2008-04-08 12:29:08 I ran across an article on the CNET News Blog about whether or not the Google
duplicate content rankings drop (for lack of a better word) is actually a penalty or a filter. This got me to think about perspective. From the perspective of the search engines, it is a filter that lets the original [...] Read more:Duplicate
, Content
, Penalty
, Filter
Google Sells Performics Because of Conflict of Interest 2008-04-03 13:22:56 After a yearlong deal to acquire DoubleClick / Performics, yesterday Google
has announced the selling of the Performics Search Marketing division. On the official Google Blog, DoubleClick Director Tom Phillips states a conflict of interest as a reason for the sale.
According to Phillips, “Maintaining objectivity in both search and advertising is paramount to Google’s mission [...] Read more:Conflict
, Interest
Google Robots.txt Generator Unveiled 2008-04-01 12:03:11 Inside of Webmaster Tools, the Google
Robots.txt Generator
has been unveiled. The Robots.txt Generator will help webmasters travail the often misunderstood method of allowing or disallowing search engine robots from crawling files, folders and pages on a website.
Inside of the tool, webmasters are offered the Action of allowing or blocking plus another pull-down menu gives [...]
Meta Tag Confusion Continues 2008-03-27 12:17:32 Well, you can’t swing a dead cat now days without hitting an SEO that has a differing opinion when it comes to a website’s meta tags. Besides the cultural sensitivity issues surrounding swinging a dead cat, some SEO’s will argue that meta tags are dead while others will say they are very much alive.
But, many [...]
Yahoo Attack Ads Go Negative on Google 2008-03-25 14:01:59 In a presidential election year, with Barack and Hillary barraging each other with so-called “attack ads” and John McCain waiting in the wings to weigh in as well, Yahoo
has jumped on the bandwagon to throw a punch at long time rival and larger opponent Google
. Like a less influential candidate vying for votes, Yahoo [...] Read more:Negative
Google Case Sensitive Search 2008-03-21 09:15:19 Several weeks ago the question of a new Google
case sensitive search started appearing in a couple of message boards. I’ve noticed this phenomenon myself especially over the last two weeks when working on a particular customer’s website.
This issue impacted communication with the customer. At first, I thought it was a matter of the client [...] Read more:Sensitive
, Search
Google Phone Says Life Is But a Dream 2008-03-20 11:11:29 Rumors have been swirling about how the Google
phone will take on Apple’s iPhone head to head, mano e mano. The first Google phone to take advantage of the world’s largest search engine’s Android software system will be a company called HTC (High Tech Computer).
The HTC Google phone that has been named “Dream
” will use [...] Read more:Google Phone
Yahoo Hires Click Forensics to Deal with Fraud 2008-03-18 12:17:51 Click fraud is a serious issue among most online advertisers and publishers who use Google or Yahoo
to deliver ads. Historically, the search engines have kept very secretive about how they deal with click fraud in-house and downplaying reports from third party watchdogs who have reported far higher numbers than the search engines themselves.
Now, in [...] Read more:Click
, Forensics
Bounce Rate and the SERPs 2008-03-14 17:58:22 Yesterday, I stumbled across a video of Matt Cutts from Google talking about a variety of topics that influence the SERPs. He told a story about two websites competing for the top spot. One site was just five pages and did not have much content. The other site that was at the top was also [...] Read more:Bounce
Google Ad Manager Beta Unveiled 2008-03-13 11:31:07 The Google
Ad Manager beta program has just been unveiled for publishers who want another avenue in which to monetize their websites and blogs. Google Ad Manager offers publishers a free, web-based service to manage banner ads supplied by third parties or by Google.
The free Google Ad Manager is similar to other third party ad [...]
Yahoo IndexTools for Serious Analytics 2008-04-15 13:28:46 Last week, search giant Yahoo
announced the acquisition of Hungarian firm Tensa and their IndexTools analytics software. The addition of Yahoo IndexTools, which the company is stating will now be free, will give users tools for website monitoring, metrics, analytics, traffic performance and optimization.
While Yahoo Site Explorer in itself is a useful tool, it falls [...] Read more:Analytics
Yahoo Beats Earnings Estimates and Microsoft Does Not Blink 2008-04-22 18:23:00 Yahoo has beaten the estimates somewhat with a 14-percent greater earnings gain over 1-year ago. Analysts were estimating earnings of $1.32 billion and Yahoo announced the actual number was $1.35 billion this quarter.
But, Microsoft
has not blinked because of the announcement. In fact, Microsoft CEO Steve Ballmer made a preemptive announcement that Yahoo’s earnings would [...] Read more:Yahoo
, Beats
, Earnings
, Estimates
, Blink
VisualRank Google Image Search Unveiled 2008-04-29 11:33:39 VisualRank image search was unveiled by Google
in Beijing, China today. VisualRank is like PageRank for images in that it uses visual data in addition to text to rank images in the search results pages.
Other companies have been trying to crack the visual search code for years with varying results. Typically, what image search does [...] Read more:Image
, Search
, Image Search
Google WiMax Network Will Deliver Ads to Cell Phones 2008-05-08 10:49:09 In March 2008, I had talked about the new Google
phone based on the search giant’s Android software system. What was missing at that point was how Google intended to deliver the ads to their new cell phones.
But, now the picture has become a bit clearer as Google has joined Clearwire and Sprint in a [...] Read more:Phones
, Cell Phones
Do Inbound Links from Bad Neighborhoods Hurt 2008-05-13 11:02:51 I’ve traveled around many webmaster, web design and SEO message boards to glean the conventional wisdom of the day and find out what current SEO technology is being used. And, in my travels I’ve heard that most SEO’s and others believe that inbound links from bad neighborhoods such as spam sites won’t hurt another website.
The [...]
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