Owner: Green in the Face URL:greenintheface.blogspot.com Join Date: Wed, 02 Apr 2008 11:56:23 -0500 Rating:0 Site Description: Green marketing written by a Ad/PR student. Started as a class project but now I'm pretty addicted to blogging. Includes information about products and companies. Site statistics:Click here
non green marketing post of the day 2008-04-01 12:23:00 Since I actually have a few readers (thank you!) I do like to spread the word about things going on unrelated to green marketing.GraphJam may be old news to some, but if not you should really check it out. I'm in the planning stages of my first submission.see more funny graphs
So how did you spend your sunday night? 2008-04-01 08:49:00 I'm interested to hear how anyone out there spent their earth hour. I spent it in the dark. . . doing a lot of nothing.I did want to show a little bit of what Google did for the entire day of Earth Hour. Because our toolbars are so often equipped with a quick Google search, fewer people visit the traditional site these days. Fear not, I have some lovely screen shots.I'm impressed with Google about 99.9999% of the time. I think they are super innovative, have really changed the business model for an internet company, and are very socially conscious. Not to mention, they have a sense of humor! Check out their three April Fool's jokes Virgle, Custom Time, and Wake Up Kit.I think they used their clout to help a great cause and would imagine brought it to the attention of millions of people who
Iger-lemur 2008-03-26 09:45:00 Appreciate wildlife. Click on the pic to make your own. I don't really look like this minus the feet and tail. My forehead isn't quite so big and my eyes aren't quite so small, but close enough.
Stuffed to the Gills 2008-03-24 16:23:00 Stuff is an interesting word. It doesn't really mean anything yet it can mean anything. But none the less. . .Ever since I started GintheF I've been getting all sorts of "stuff" in my email about products and events and whatnot that people want to promote. At first I found it irritating. I'm trying hard enough to promote my own blog let alone other people's "stuff". But! I have changed my thinking and as a major in Ad/PR biznass, I feel that its only fair for everyone to get a little air time.So from now on I'll post whatever "stuff" I get and do with it what you will. It's not like I get an inordinate amount anyway so don't fret, there won't be much clutter.So for today we have an Earth Day sale from LetsGoGreen.biz. Buy some eco-friendly goods from them and tell me how they are. Read more:Stuffed
6 days and counting 2008-03-23 16:36:00 Earth Hour is fast approaching. I just registered Green in the Face and myself as an individual. As part of Earth Hour I vow to turn off all my lights from 8pm to 9pm on Saturday March 29th.Nearly 200,000 individuals and 11,000 businesses have promised to do the same. Last year they did this in Sydney and saw incredible results. Various reports on the event said that a 10 percent reduction in energy usage occurred for that hour in Sydney last year.Now the movement is global so sign up! You can register as just your self, a company, an organization, and a school. It's really simple and only an hour. You could just take a nap and never know the difference. Sign up here!
Music to my ears 2008-03-23 12:24:00 I know I write about Greenpeace campaigns morning noon and night, and its not because I'm doing a semester with them next Fall. It's just that recently they have been doing a lot in the arena of green marketing through their campaigns. This time by partnering with major guitar producers such as Gibson and Fender in the Music
Wood campaign.High quality guitars and instruments are often the fruit of clear cutting trees that take hundreds of years to grow and provide unparalleled amounts of oxygen to the world. On the other hand these trees also provide the best possibility for top notch tones from the instrument.According to yesterdays Reuters article about the new campaign, musicians are more likely to be progressive and sympathetic towards environmental causes, except when it could impact
Hiatus 2008-03-22 13:16:00 I did want to acknowledge the break in posting. It was spring break and as a college junior with two part time jobs taking five classes I needed a week off. Sorry.Anywho. . . to try and redeem myself I have a few environmental jokes for you all. These come from a comedy set that was performed this past Wednesday at the ICES (Ithaca College Environmental Society) Open Mic night. The comedian's name is Kevin Harrington, if you like his jokes perhaps try and stalk him on Facebook to let him know.I want to do my part to save the environment, so tonight, my jokes will be made of 100% recycled material.I did have some solar power jokes, but I think it's a little too dark out...I think the reason why we have these environmental problems is because we don't think about the repercussions that our a Read more:Hiatus
Don't be afraid to look at the scale 2008-03-19 17:23:00 . . . unless you're Nintendo. Yesterday, Greenpeace released the latest version of the Guide to Greener Electronics. Samsung and Toshiba tied for first place with a score of 7.7/10, while Nintendo dominated last place with a pathetic 0.3/10, yes less than a whole point. As you may recall, Nintendo did not fare too well when GintheF had reported on Greenpeace's Clash of the Consoles. Strike two.What makes Samsung and Toshiba greener than the rest? Grading criteria is based on many many factors but some of the biggies include PVC and BFR phaseouts, product takeback, chemical management, and information given to customers.What I didn't realize right away is that Greenpeace is claiming that despite a wide range of scores, none of these electronics companies are truely green yet. According to t Read more:afraid
For when your mom does your laundry 2008-03-07 09:25:00 For the many of us entering the week of spring break, congratulations on making it through the first half of the semester. One of the great perks about going home (if you're not going to Cancun only to be seen later on MTV flashing the camera) is having your mom do your laundry. For a week you can get that authentic smell and fold that you can't quite accomplish since you've been on your own at college.As you can imagine traditional laundry detergents are not so eco-friendly no matter how fresh and clean they make you feel. Grist has created a play by play of green detergents including products from Seventh Generation, Planet, and Biokleen. These cleaners were put to the test so check out the results.While this is very interesting and good to know, when I was looking at this report from Gr
Life Lessons in Marketing? 2008-03-05 12:20:00 I just read this short piece about a family aiming to keep the kids untainted by marketing. It comes from Get Rich Slowly but was originally published in Polishing Stone, an eco-friendly magazine.This isn't directly involved with green marketing but I think it shows the way in which people feel the need to be play defense when it comes to marketing. I never really thought about it but the author's words of, "marketers were subtly invading my home and impressing their values on my captivated and trusting children", struck a chord.And luckily today is Wednesday. Stay strong IC students, only 2.5 more days until spring break.Image via Comics Worth Reading. Read more:Lessons
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So Bad 2008-03-01 15:30:00 Sometimes when I go to the store and forget to bring my own bags, I just put my stuff back in my cart, bring it to my car, and bring the cart back. Yes, it's a hassle, but look at the alternative.
The small private firm still exists! 2008-02-29 18:35:00 I've been really in to reading Blogger's Blogs of Note and yesterday's I believe was Fake Plastic Fish, a blog devoted entirely to a woman's quest to reduce her plastic waste. I haven't read too much of it yet but it is a great concept and a nice read.Anyway, one of today's posts discusses a business owned by a friend of the blogger named Good Green Graces. Founded and run by Janice Sitton, GGG is basically a consulting firm that helps other companies make operation more sustainable.Here is a little list from GGG about some of the ways it can help green a business:Sustainability & Waste Diversion Program Services Evaluate business needs, current set up and services Create reuse, recycling and composting programs Coordinate program implementation Provide training for employees, manageme
Green Non-Marketing 2008-02-29 09:22:00 I just read this straight from TreeHugger. It's a quote from David Ogilvy, founder of Ogilvy and Mather. It says a lot when words like these came from a mogul in the Ad/PR world and this was way before green was the new black."I have a passion for landscape, and I have never seen one improved by a billboard. Where every prospect pleases, man is at his vilest when he erects a billboard. When I retire from Madison Avenue, I am going to start a secret society of masked vigilantes who will travel around the world on silent motor bikes, chopping down posters at the dark of the moon. How many juries will convict us when we are caught in these acts of beneficent citizenship?"See the original here.Image via about.com Read more:Marketing
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Logo Love 2008-02-28 14:17:00 On a somewhat related note, but more of just a rant, does anyone else agree that Cleantech's logo looks bizarrely similar to TimeWarner Cable's?
I used to really hate Wal-Mart. . . 2008-02-27 13:47:00 and for the most part I still do. BUT! I just read an article from the Environment section of the Los Angeles Times, and it sounds as though Wal-Mart is making a nice trip down the green aisle.By teaming up with Cleantech Group, a small firm from Michigan, Wal-Mart is accepting ideas from thousands of inventors about how to green-up the company in order to save money, the planet, and give back to the community.Here is one of the many innovative changes being suggested to Wal-Mart:the reuse of vegetable fats from the retail giant's deli fryermore efficient batteries for the company's thousands of forkliftsa system for donating bread and other food that is a day or two away from expiration, but still edible, to homeless sheltersGreen deeds and good deeds all coming from a partnership between
Our Australian Code of Conduct 2008-02-24 11:34:00 Australian Competition and Consumer Commission (ACCC) issued the Green marketing and Trade Practices Act on February 8, 2008. The summary of the act available on the ACCC Web site is as follows:"This guide is to educate businesses about their obligations regarding environmental claims under the Trade Practices Act 1974. It aims to assist manufacturers, suppliers, advertisers and others to assess the strength of any environmental claims they make and to improve the accuracy and usefulness to consumers of their labeling, packaging and advertising."Because most of the selling points that green marketers aim to promote are complex and scientific in nature, this act will help simplify and operationalize green claims into basic terms that consumers can better understand.ACCC acknowledges that gr Read more:Australian
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More on the Moon 2008-02-20 10:30:00 The last information I posted about the lunar eclipse going on tonight was kind of vague. This website is VERY detailed, not to pass judgment but they have a of time on their hands.But anyway, the eclipse will start around 7:37 PM EST but the "Greatest Eclipse" will be at 10:26 PM EST. The show ends at 1:16 AM EST.
Green Thumbs Up to Staples 2008-02-19 12:13:00 Four times a week I report for work in one of Ithaca College's computer labs. We get hated on when things break, and we're expected to be tech-geniuses, but one thing we do know a lot about is paper. We try and save where we can by making all the computers default to double sided printing and putting up our policies about one final copy or multiple PowerPoint slides per page. But in the end it's no surprise that no one listens.I have come to terms with the fact that every shift I've had to throw at least a ream of unclaimed print-outs into the recycling bin. Where is this rant going you may ask? Well here at IC we use Staples
to provide our 20 lbs. boxes of paper and two weeks ago Staples discontinued doing business with Asian Pulp & Paper due to "environmental concerns." This comes af Read more:Green
A Green Three-peat for NY 2008-02-19 09:27:00 Syracuse, Rochester, and "The City" (NYC) all made it on to PopSci's 50 Green
est Cities in America. Glad to see New York representing. And not to bash my homeland of New Jersey, but Elizabeth, NJ, also made the cut. I'm going to have to let out a little "double-you-tee-eff" on that one.Check out the full list here. Portland reigns supreme.Image via UNEP. Read more:Three
If you're bored on Wednesday 2008-02-18 18:56:00 This Wednesday
from 7:01 to 7:51 pm E.S.T. there will be a lunar eclipse going on. Reserve your space on rooftops and in open fields ASAP. Well... probably not. Lunar eclipses don't get nearly the hype as solar ones, probably because there is no UV-rays-blinding-you risk factor, but none the less I thought it might perk up the ears of fellow earth lovers. The moon is predicted to be dark red during the eclipse.Get the legit information about it here.Image via StarrySkies.com
Global Warming to Cause Financial Meltdown 2008-02-17 08:23:00 The "Tokyo Declaration" was . . . declared this past Friday in Japan. Companies such as Sony, Nokia, Nike, HP and eight others vowed to improve their efforts to reduce greenhouse emissions.One of the specific ways they hope to do this is to work with transportation companies that distribute the products and progress towards more efficient delivery methods. The 12 companies will be working on this initiative with The World Wildlife Fund.The article from Reuters goes on to shed a little light as to why these companies are making these strides. I will preface this by saying that while there are bigger and more natural reasons to want to reduce the impact, this is still in the right direction."participants, unsurprisingly, were more preoccupied with the global financial meltdown than the me Read more:Global
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This is awesome! And it's orange! 2008-02-16 20:31:00 Before I go in to details I want to show off this beautiful orange shoe (orange is my favorite color). Now considering I know nothing about basketball and my playing career never extended past being on the "B" team in middle school,this shoe is history in the making.What is so special about this here shoe? It is the first performance shoe made entirely out of recycled material brought to us by Nike. From The Canadian Press:"The shoe's top is constructed from leather and synthetic leather waste from the factory floor. The midsole uses scrap-ground foam from factory production, while the outer sole uses a type of environmentally-friendly rubber that reduces toxins."Bravo Nike! This shoe also happens to be endorsed by MVP Steve Nash of the Phoenix Suns . . . what a team. The other great barri Read more:awesome
40 Days and 40 Nights of Carbon-Free Fun 2008-02-07 11:17:00 While Lent has always been a foreign and fascinating concept for my Jewish self, the Catholic Bishops over in the UK have some great ideas if you're still thinking of what to give up for the next 40 days. Give a listen to this spot from NPR and get inspired to give up carbon until Easter or beyond. Read more:Carbon
Wii Know How to Play Dirty 2008-02-07 10:24:00 Greenpeace has launched one of its latest battles, and this time the competition has guns, karts, and multiple lives. The Clash of the Consoles has begun and the folks at Greenpeace have dug up some shocking information about your favorite gaming devices.The Nintendo Wii
, Sony Playstation 3, and Microsoft Xbox are the offenders of this recent campaign. This follows suit of the attacks on Apple for its non-green ways and Kleenex for its logging in the North American Boreal Forests.Here's the very basic information from the GP website:"The games consoles market is one of the fastest growing in consumer electronics with over 60 million sold and 14 percent growth last year. These consoles contain toxic chemicals and can contribute to the massive growth of electronic waste that's often dumped,
Rob'n'Big 2008-04-04 10:09:00 I never watch MTV except when Tila Tequila (season 2 comes back April 22!!!) was on and that was an entire house event. I do however enjoy catching the occasional Rob and Big episode, my personal favorite was the time they broke nearly 30 Guinness World Records. Anyway, I just read on Carbon Conscious Consumer that a recent episode included a conversion of Big's Pinto into an automobile that can run on vegetable oil. I think it is the third clip in. Enjoy.MTVMusic VideosMTV ShowsEntertainment NewsC3 Post here.
rehaul 2008-04-02 14:30:00 we are doing some major reconstruction on the site today. please don't be alarmed
Michigan, ur dooin it right 2008-04-06 09:16:00 Still working on making the site more aesthetically pleasing.In the meantime I just listened to this really great piece from NPR about schools in rural Michigan
that are using wind power and creating their own biodiesel. This helps them cut costs, but also, because school students are actually helping in the green process, it is preparing youngster to work all those green jobs we are expected to have in the future.This brings up two interesting points facing many greening organizations. For instance, Ithaca College is building/has built LEED certified buildings and there is tons of literature about how these buildings are green, but on the larger scale of where IC gets power from, I know little. It could be there, I have to look. But when it comes to choosing a school, will people begin to
Serj Tankian in Three DEE!! 2008-04-09 11:20:00 It would be a seems-t0-be-crazy musician, albeit with good intention, that would come with an idea like this. I think we might have to put this off until we can test fabric types before buying clothes online. Less touring = less gas = good. But doesn't this defeat the point of a concert?Rocker eyes 'holographic touring' to help EarthImage via 3PointID. Read more:Three
What's the opposite of green? 2008-04-09 10:35:00 Red right? Red bike shorts maybe. I'm taking this from Grist via Carbon Conscious Consumer. Self explanatory as to why this is the opposite
of green marketing.
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