Owner: Media Chemistry URL:http://mediachemistry.com Join Date: Wed, 26 Mar 2008 17:08:07 -0500 Rating:0 Site Description: The Media Chemistry site looks at the media industry and what the future holds.The site has a blog attached to keep track of the information that I find on media and technology. Site statistics:Click here
Blu-Ray wins the fight, but was it a fight worth winning? 2008-03-11 22:37:21 So it seems the final K.O for the DVD format battle has been dealt. Blu-ray has been pronounced format of choice. In an earlier entry “DVD killed the video star”, I spoke about the life of VHS being 30 years prior to DVD overtaking. We now see DVD being replaced after only a 10-year life [...] Read more:fight
Underbelly and illegal downloads, is this really a new undertaking? 2008-03-10 20:45:55 There has been mass discussion about the recent court case that has seen Channel Nine’s Underbelly banned from being broadcast in Victoria. Many articles have mentioned the ease of being able to get access to this series through the Internet along with DVD copies being passed around. 3AW had people calling is to say that [...] Read more:illegal
Broadcast Your Own Content 24/7 Online 2008-01-23 21:10:15 Many people continue to think YouTube when it comes to broadcasting their content online. Yes they are arguably one of the originals to increase the usage of video online. But what if you want to take it a bit further, what if you want to have your own channel and be able to mix graphics and multiple video content live or [...] Read more:Broadcast
, Content
Friday Night Download or Funniest Home Videos 2.0? 2007-10-28 22:16:21 Well we have seen a huge increase in people viewing consumer-generated content. Channel Ten have decided to do something about, no they aren’t going to add their shows online, their going to bring “the funniest, naughtiest and probably the most disturbing material on the web and deliver it right to your television screen”. Yes it [...] Read more:Friday
, Night
, Download
, Friday Night
Ten hypes up HD channel 2007-10-28 21:47:45 Ten have recently begun airing ads to promote their HD channel, which will be launched in December. The ad is done very well and showing the differences between standard definition and high definition in a way that everyone can understand. That fact that you will get 4 time the picture quality and instead of stereo [...]
Ten pushes for separate Digital ratings 2007-09-17 21:12:43 Ten will this week speak with OzTAM about providing separate
rating information for its analogue and digital channels. It comes just after both Ten and Seven have announced they will begin digital multi-channel broadcast later this year.
Media buyers are still not ready to make the leap in purchasing air-time without the networks backing up their [...] Read more:Digital
Seven attempts to steal Ten’s Big Brother baby 2007-09-17 20:59:27 Seven have announced that they are genuinely interested in purchasing the “Big Brother
” license over Ten. They have denied the rumor that this is to lift the price that Ten will pay. It is estimated that Ten receive
This could be a way for Seven not only to shift the 18 – 40 demographic from [...] Read more:Seven
, Big Brother
Seven and Ten annouce multi-channels, while Nine sleeps 2007-09-17 19:27:41 It has been announced that Seven
and Ten will be finally using the multi-channel capabilities of digital TV broadcast.
“Ten yesterday said its new channel would provide 50 hours per week of programming that viewers would not see on its main channel. It would also offer 11 hours of time-shifted programming each week.”
They have also stated [...] Read more:channels
Dodgeball. Tracks your Mates, Friends and Crushes 2007-07-31 18:20:29 So you’re out at a bar in the city and your wondering “Where’s everyone else?”
Well then this is a site for you, Dodgeball
.com allows you to send one message out that is received by friends within a 10 block radius. It is a real life myspace in one way, as it will tell you when [...] Read more:Friends
, Crushes
Mini Brother is Watching You 2007-07-31 17:32:19 Image you are driving around town and you pull up at the red light. You look up at the billboard standing tall at the top of a building directly opposite you and it reads, “Hi (Your Name), How has your day been?”. Sounds at little futuristic?
Well it’s not! In the US during January of this [...] Read more:Brother
, Watching
CatchUp with ABC Playback 2008-04-22 01:06:13 First I must take my hat off to the ABC, as finally someone in Australia has done a little more than just dip their toes in the water of online distribution. I’m still questioning why ABC has beaten the 3 commercial networks in doing so.
Although this is a great step forward, there are few issues, [...]
iPod Nano, shaken not stirred 2008-04-29 20:58:19 Two Mp3 players (iPod
Nano and the Sandisk Shaker) were put to the test. The devices were securely placed in a paint tin and then placed in a paint mixer to be shaken up and down at about 1000 times a minute.
Although this is testing the devices to the extreme, interestingly they both survived the [...]
Videoclix Brings a New Video Advertising Method to the Table 2008-05-07 18:37:49 There have been many theories of how to incorporate advertising into online video content. Many people have been against adapting the traditional/old media’s 30-second ad for online content, myself included.
Other theories have been, having a watermark (currently used for many television stations logo), lower 3rd text and pre/post-roll. All of these approaches still having the [...] Read more:Advertising
, Table
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