Owner: Ignite Media Marketing Blog URL:http://www.ignite-media.com/marketing-blog/ Join Date: Fri, 21 Mar 2008 11:14:02 -0500 Rating:0 Site Description: Ignite Media is the spark your company needs to bring your website to the next level. With over 20 years of combined experience in Website Design, eCommerce Development and Internet Marketing, Ignite Media knows what it takes to market your company on the Site statistics:Click here
Don't underestimate your visitors 2008-10-16 05:55:00 All websites are built for a reason, and that's to have visitors be able to see it and hopefully contact you. Why then do we underestimate
how smart these visitors are? Time and time again I've heard web designers, SEOs and other marketers say "but our visitors won't get that". I think that what we are forgetting who those visitors are.Website visitors aren't just computer-illiterate users!I know
Trust and Marketing - Shouldn't You Trust Your Firm? 2008-10-09 06:24:00 This past week one of our clients explained to me "we work with you because we trust you and you explain everything to us". I couldn't have been more elated when she said that, it is everything that Ignite Media was founded on. Trust and education are two very important qualities when it comes to any business relationship.What does trust have to do with it?What doesn't trust have to do with it? If Read more:Marketing
Clients, Visitors, Customers - Whatever you call them, they come first! 2008-10-02 07:01:00 I just finished reading a really interesting blog post entitled "The Power of Accidental SEO: A Case Study", which tells about a women who was so into her business that SEO was something that happened because of her, not by her. I encourage you to click the link and take a read, it will be well worth it I promise.So what does "the accidental SEO" mean to you?At the very least it should show you th Read more:Clients
, Visitors
Local SEO - Targeting Your Neighborhood 2008-11-03 12:07:00 Many companies think that SEO
is only for the large corporations that have offices and customers nation and world wide. This however, is not the case. SEO is for every company and/or website, it's just a matter of how you go about optimizing your site.Home Grown SEOLocal
SEO is the process of optimizing your website for local phrases. So if you have a website that deals with plumbing for your loca Read more:Neighborhood
, Targeting
Website Usability - Is Your Site Making the Grade? 2008-10-30 07:42:00 A website is about more than just displaying your product or service information. A website is an experience that directly relates to your business and reputation. Last post we spoke about your home page and how important it is to make a great first impression. This post we expand on that and explain how that impression needs to extend beyond home page.Navigation is keyNavigation is the most impor Read more:Grade
, Usability
It's Your Home Page, Not Your Company Profile Page! 2008-10-27 08:21:00 That's right, your home page is not a place to be presenting your company history or your company philosophy. Your home page needs to be as direct and to the point as possible, but not about who you are, rather about what you offer and why you are better.The home page is like the cover of a bookWould you pick up a book if the cover was a diatribe about the author? Would you even look twice if the
3 Types of Contact Forms and When to Use Them 2008-10-20 07:48:00 Contact forms are on almost every website that you go to. Sometimes they are long and drawn out, other times they are short sweet and to the point. Although many of us may not love the long drawn out ones, there are times when each is appropriate. When you break it all down there are three basic varieties of contact forms 1) In Depth 2) General Information 3) Quick Contact. The trick is knowing wh Read more:Forms
Black Friday, Cyber Monday - It's that time of year again! 2008-11-24 12:03:00 With the economy slowing to a crawl, and businesses desperately looking to increase profits, the holiday season is now upon us. The unofficial start to the holiday shopping season is black Friday
and for some retailers it couldn't come any quicker.What does this all mean for my business?It's time to start dishing out the deals. Whether you are a small mom and pop shop or a fortune 500, this is the Read more:Black
, Black Friday
, Cyber
, Monday
A Question A Day - Will Bring Visitors? 2008-11-20 06:58:00 How many times have you gone to a search engine and typed in a question? I know I do it all the time. The search engines have almost become like a "customer service representative" for the internet. You type your question and they come back with a list of places that might work for you. So why not use this to your advantage on your own website?Become the answer they are looking for:Why not create Read more:Question
, Visitors
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