Owner: Ignite Media Marketing Blog URL:http://www.ignite-media.com/marketing-blog/ Join Date: Fri, 21 Mar 2008 11:14:02 -0500 Rating:0 Site Description: Ignite Media is the spark your company needs to bring your website to the next level. With over 20 years of combined experience in Website Design, eCommerce Development and Internet Marketing, Ignite Media knows what it takes to market your company on the Site statistics:Click here
Too much copy or too little; What's right? 2008-06-05 08:58:00 As we all know content (copy) is king, but do we all know how much is too much or too little
? Does a paragraph work, or should it be 4 paragraphs? Do bullets have the same impact as sentences? There are hundreds of questions like these that come to mind when writing copy for your website.So how much copy is enough?That really all depends on what you are writing and for who. If your topic is struct
Standing Out from the Crowd 2008-06-09 06:59:00 I've recently been reading a book entitled "The Big Moo", odd name but very good read. The book is all about being remarkable, not just ordinary or good, but truly remarkable. It is actually a collection of thoughts/ideas/stories from some very powerful and successful business people.So how do I make my website stand out from the crowd?There are many ways, you just have to put the same energy you Read more:Standing
Making a negative a postive! 2008-06-12 06:56:00 In today's economy there is a lot to look at in a negative light. Gas prices are through the roof, the economy is struggling to stay afloat, unemployment is on the rise, and businesses are starting to see a slow down. So what is positive about all of this?It's what you make it out to beIt's very easy to sit back and complain about how bad things are, and most likely you will probably find a few pe
Memory vs Hard Drive - What's the difference? 2008-06-16 07:32:00 OK, I'll admit this is probably a little off topic, but I get asked this question all the time. If I get a bigger hard drive will my computer go faster? Or, I have a lot of memory but I can't save any more files to my hard drive, what's going on?I guess having used and worked on computers since middle school has made me oblivious to the fact that this stuff is not just common knowledge. There are Read more:difference
, Memory
Should we have a slogan? 2008-06-19 06:35:00 There's a lot to be said for a well written, well marketed slogan
. Just think about some of the great ones "Reach out and touch someone", "Drivers wanted", "Have it your way", "Don't leave home without it", "The quicker picker upper", etc. All you have to do is say these lines and people will typically know what product you are referring to.A really good slogan will not only be catchy but it will
Show your visitors some fireworks! 2008-07-03 06:04:00 I don't mean literally put some corny fireworks animation on your home page. What I mean is give them a deal, start a promotion, have a weekend long sale, etc. The holidays often times are looked at as dead business days because everyone is out celebrating. With a sale or discount of some kind the holidays can be a cash cow for some!Recurring customers get even more!What better way to drum up busi
Meta Tags - Which ones should we use? 2008-06-30 08:37:00 There often isn't a week that goes by that I get asked about keyword tags and how important they are, or whether they should use a variety of other meta tags to help the search engines index their site. Everyone wants to know which meta tags are the ones that are most important and which ones they can ignore.It's all in the titleThe answer, well it isn't exactly black and white. However, it is wid Read more:Meta Tags
How do I get my keywords into my content? 2008-06-26 07:14:00 One of the biggest problems I've come across in this field is that too many times people are more concerned with making sure they have a specific keyword/phrase in their site then they are about what the content is really saying. They want to get that word/phrase in there as many times as possible without looking spammy and they could care less how well the content is put together.The problem with
Guest blogging; Should we allow it on our blog? 2008-06-23 07:14:00 Guest blogging has become more and more popular over the months/years since blogging has really taken off. Guest blogging is allowing/asking/accepting someone to write a blog entry on your blog. It allows the guest blogger to spread their name and usually link back to their own site/blog and also gives your blog some fresh content written from a new viewpoint.Should we allow guest blogging on our Read more:Guest
, Guest blogging
A saturated market, is it worth it to get in? 2008-07-17 05:30:00 Most people would immediately tell you to stay away from a saturated market. There is usually very little room for profit, and the daily grind of trying to compete for every dollar can get tiring. You also have to be very creative in your marketing and always try to stay one step ahead of your competitors. However, if you have a unique angle or niche within that market, why not go for it?A niche w
Should I build multiple websites to attract more customers? 2008-07-14 07:43:00 Many people are under the impression that building out several websites for the same product/service will give them a better chance on the search engines. They think that even if the sites have the same content, there are more of them for the search engines to find and in turn they can get more listings. Unfortunately this is rarely the case.The search engines are looking for sites with unique and Read more:customers
Flash and the Search Engines - Update! 2008-07-07 08:26:00 For as long as Flash
has been around, trying to have a website built using this technology be seen in the search engines has been a tremendously difficult if not impossible task. The search engines have had no way of reading any of the text or links within a Flash movie and therefore have found little content when going to these sites. That is until now!Adobe announced last week it that it is work Read more:Search
, Update
Is Cuil really cool? 2008-07-31 08:28:00 Cuil, the new search engine that has set its radar on Google, is ready to play, but is it really ready to compete? After many months/years of development and some very experienced engineers and owners at the helm, will Cuil really be able to take on the king of the web, Google?A slow trot out of the gate:Unfortunately, on the day of the official launch Cuil was anything but raring to go. Because o
White Hat vs Black Hat and what about the Grey? 2008-07-28 07:35:00 There are thousands of methods that search engine optimization and internet marketing specialists will use to help get a site ranked well. Anything from content building, link building and keyword stuffing, to viral marketing, guest blogging, and various others. So which methods are better then others, and which ones are considered black hat and white hat?White
Hat Methods:I like to think of these Read more:Black
, Black Hat
International Marketing Tips 2008-07-24 07:54:00 The smaller the world gets, the easier it has become to do business overseas. Marketing
your product overseas however, is not as easy as it may seem. Here are a few basic tips to help you when considering your venture into the international market.Not everyone speaks English!That's right, believe it or not, not everyone in the world speaks English. Although your product is made in the USA and you Read more:International
Summer Slowdown Leads to Fall Pickup... 2008-07-21 15:41:00 Many companies see a slowdown in orders, production, etc during the summer months. It is typically the time of year when people take extended vacations, plants close and companies are working shorter days. Who wants to think about the fall during this time?You should! That's right, you need to think about the fall during this time. Marketing now is the perfect time to grab those customers that wil Read more:Leads
, Pickup
, Slowdown
, Summer
Ignite Gives Back! 2008-08-14 07:47:00 Ignite Media has started a new innitiative to give back to those in need or less fortunate. Ignite Gives Back, is our program to donate 1%* of all sales to a deserving charity. "Every little bit helps" is what we strongly believe and we feel confident that the money we donate will help, if even in the smallest way.There is no deadline, we will be doing this for as long as we can. Any project that
Website Testing, Testing, and more Testing... 2008-08-07 08:15:00 A website is something that is constantly being updated and modified, so why shouldn't you constantly be testing it? There is nothing worse then hearing from a visitor or client that something on your site not working correctly. You want to be sure you find those "faults" first, not last.What's so bad about a little error?How little is the error? That's usually a question that doesn't have such a Read more:Testing
Content Editing vs Content Management 2008-09-11 06:38:00 Many people think that content editing is the same thing as content management. In the very simplest of terms I guess they can be considered correct, but when you really look at the two there are real differences. At Ignite we feel it is important that you know what the differences are, so you know what you are getting as an end product.Content
EditingThis is when you are able to edit the text and Read more:Content Management
, Management
If I had the time I'd create my own website... 2008-09-09 07:22:00 This is probably one of the most common phrases that I hear in this industry. We get a call from a small or medium size business owner and they "know" they can build their own website
, but just don't have the time. They go on and on about how they "know" what it's all about and how they have done websites in the past, etc, etc. Now even if you do know how to build your own website, is it really th Read more:create
Google Launches Google Chrome 2008-09-04 06:47:00 On Tuesday Google
launched it's latest project Google Chrome
. Google Chrome is the newest browser to hit the market and comes to the plate ready to play ball. Rethinking the entire browser setup, Google has put together what they hope will be a whole new way of viewing the web and launching applications online.Is it really all it's hyped up to be?Some may say no, but there are a great deal of tech Read more:Google Launches
Expectations and Communication - It's Key 2008-09-01 07:17:00 Everyone has had that experience. The one where you have an image in your head of how you want your website to look, but for some reason just can't explain it. Then when you see what the designer presents, it's not on the mark and you get extremely frustrated. You blame the designer for not being artistic enough, or not helping you with your idea. But wait, is it really their fault?Lets step back
Remembering the people! 2008-08-21 07:19:00 I recently read a really good blog post over at SEOMoz entitled "Social Media is People". The post was written by 'feedthebot', who is pretty active at SEOMoz and who's writing style is fun and easy to read and understand.The whole point of the post is to remind people
that at the end of the day any marketing efforts, especially social media marketing in this case, is not about what you have where Read more:Remembering
Make the Holidays Bright. 2008-09-25 06:53:00 That's right, we are just around the corner from Halloween, Thanksgiving, Christmas and New Years. The scary part is, the economy isn't looking too favorably on having a good financial holiday season though. So what is a business, whether it be online or off, to do to make things the best they can be?Marketing Starts Now!That's right, and some may argue the train should have already left the stati Read more:Bright
, Holidays
Pay Per Click - Is it right for me? 2008-09-18 07:50:00 I'm often presented with the question "Is Pay-Per-Click
really worth it?". Surprisingly the answer is both yes and no (it's never easy is it?!!).Why is it both you may ask? Well for the simple reason that depending on what you are referring to, it may or may not be worth the time, cost, effort, etc. Lets take for instance a highly popular term like cars. Lets say you are the number one car distrib Read more:Pay Per Click
Networking - time to go offline! 2008-09-15 07:46:00 Real life networking is something that many people have given up over the years because they feel that being online, and in social networks is more than enough. Perhaps in some cases this can be true, but for most of us, a little networking every now and then could do wonders.Where can I go for networking?Anywhere really. Try going down to your local coffee shop, or newspaper stand and chat up som
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