Owner: The Paragon Muse URL:www.paragonblog.com Join Date: Mon, 19 Feb 2007 14:15:34 -0600 Rating:0 Site Description: Joining in the conversations about communication through design and lovin' every minute of it. Site statistics:Click here
The Mini-stry of Mini Pt 1: Marketing Genius at Work. 0000-00-00 00:00:00 On January 29th, the New York Times published an article by Barnaby Feder entitled “Billboards That Know You by Name”, that talked about MINI USA's new advertising campaign created by ad agency BSSP. The strategy: To create personalized digital billboard messages targeted at MINI drivers.
Bear in mind that MINI's existing customer base is only 150, [...] Read more:Marketing
Adventures in Branding Pt. 2: Excavation 0000-00-00 00:00:00 The client had previously popped by for a progress report so we had a chance to show them the research we’d done so far. The research covered a wide cross section of visual references that all came from the words and themes discussed in our last session. It was good to have the client witness [...] Read more:Adventures
, Branding
, Excavation
The Mini-stry of Mini Pt 2: Evangelists go A-Motoring 0000-00-00 00:00:00 As I explained in my previous posting about MINI’s marketing strategy, there is an enormous amount of driver enthusiasm behind their approach. I decided to spend a bit of time with Murray, experiencing the phenomenon myself…
Once a month there is a little gathering of MINI drivers in Savannah, were folks meet up, have a cup [...] Read more:Evangelists
, Motoring
I wuvvv yeeeeww!! 0000-00-00 00:00:00 I’m not usually a Valentine’s Day type person… actually I’m totally NOT a Valentine’s day person. But my wife just sent me this e card and I thought it was hilarious enough to share with you people.
There’s a series of Hallmark cards based on these 2 characters called hoops & yoyo.
There’s also a nice little [...]
Baking Paragon 0000-00-00 00:00:00 iamparagon.com has been Baked!
I’ve worked in PHP and MySQL for a couple of years now and really enjoy the combo. When Ruby on Rails first emerged, I dabbled in it and, although the ruby coding language definitely wasn’t for me, I was amazed at the power of its coding framework.
With this new discovery, my quest [...] Read more:Baking
, Paragon
Inspire'07 Musings 0000-00-00 00:00:00 The aim of the Inspire
07 symposium, held this past Friday, was to spur the attendants on to higher heights of creativity and I’d say “mission accomplished.” There was a lot of emphasis on the artistic side of this art form we call motion graphics, which was good since I tend to get bogged down [...] Read more:Musings
Bla.st! Why didn't I think of that? 0000-00-00 00:00:00 A while back, Alex Tew came up with a novel idea to charge a minimal fee for pixels on his homepage called The Million Dollar Homepage. If you thought this was brilliant but wanted a venue setup a little more professionally (and free), then check out this new promotion service called bla.st. Call it an [...] Read more:think
Economist Ads 0000-00-00 00:00:00 I’m more a Newsweek person. Although I’ve tried to read the Economist
before, even tried subscribing for a few months, but being a visual person it was tough slugging through all those unbroken columns of texts. The general impression I got from the magazine was no-nonsense facts and useful information without the fluff. Their [...]
Recommend Site To A Friend
