Owner: The everyday marketing blog URL:http://www.joi.co.nz/BlogRetrieve.aspx?BlogID=45 Join Date: Mon, 19 Feb 2007 04:20:29 -0600 Rating:0 Site Description: What you can do today (right away) to win and retain clients Site statistics:Click here
Owning a business and the air traffic controller 2008-02-12 18:00:00
As a business owner do you often feel like an air trafficcontroller
who gets no breaks for lunch because a plane may crash? When this happens, try focussing on what's important ...
" life has meaning, when we control it, rather than when it controls us.. "- Anonymously Known (and admired)image by wardomatic Read more:Owning
Flickr, Facebook, LinkIn - all crap? 2008-02-11 18:00:00 I was chatting with a few friends last night who thought the likes of flickr, facebook, twitter etc was just something teenagers used to pass time. I disagreed, as teenagers are not the only ones using these social networking websites and like anything, when used well and for a purpose, you can expect to enjoy some rewarding benefits from these websites. Here is just one story about a ph Read more:Flickr
, Facebook
The web borrowers-you smart thing you! 2008-05-26 19:00:00
The Borrowers is a novel by Mary Norton about tiny people who "borrow" things from normal humans (called human beans) and keep their existence unknown. If you imagine the web today we’re all borrowers, collage makers and information gatherers. With the immense amount of knowledge on the web, you don’t need to be a writer or a ‘phenomenal thinker’. No matter what you’re working on, ther
Is your icon making you money? 2008-05-26 19:00:00
If you've ever looked through an architectural showcase or an interior design magazine (any magazine that showcases houses!) you would have seen the chair on the left. The “Barcelona chair” designed by Mies van der Rohe in 1927! It amazes me every time I see it, in fact, looking through Urbis last week I thought it was odd that I hadn’t seen a Barcelona chair in the entire publication, then Read more:making
Why you should sugar coat your website in a hurry 2008-05-29 19:00:00
So you have a ton of information on your website
. You’re thinking “it has to be there, people need to know all this to be convinced that my business is different and fantastic”. Your visitor gets to your website, is confronted with a whole barrage of information and either 1) looks through what ‘they’ think is important or 2)leaves your website as its too overwhelming.
It’s easy to f
Sometimes being logical is cripplingly overrated 2008-06-04 19:00:00
Ever tried sending a 100MB or even a 20MB file via email? You can’t do it, that’s why there’s a whole bunch of companies out there offering a free “file drop service”. Here’s how it works: 1) You fill in a form, usually just an email address and name is needed
2) Upload your large file 3) Hit send and your receiver will get a simple email saying “You have a file waiting for yo Read more:Sometimes
, overrated
Is an unusual business card design right for your business or your ego? 2008-06-13 19:00:00
Business cards - uber cool trend setters think business cards are so yesterday. Come on, get real, people still expect you to hand out a business card, and in business (often not always) when the majority of people 'expect' you to do something - do it. I was handed a very cool looking metal card last week, nearly cut my fingers but it looked cool. Yesterday, I spotted a business card that had not Read more:design
Cryogenically frozen websites? neh! time will get you in the end... 2008-06-17 19:00:00
When we meet a prospective client we get asked this question a lot “how long will my website last me?” It depends on the industry you’re in. If you’re in an industry where keeping up with the Joneses is the norm, then the design of your website should last you 2 years on average. That’s the “design” of your website. You don’t have to re-do your entire website but “spruce i
The wrong words set off fireworks 2008-07-03 19:00:00
The right words can help you out of many sticky situations, sell your products, pacify your 5 year old and make you a lot of money. The wrong words on the other hand, can leave you wishing you had an undo button in life. We’ve all been in situations where a sentence has barely left our lips before we get an awful feeling that those words will come right back to haunt us. When that happens to me
Get from Auckland to Queenstown in three days using only $10? 2008-06-29 19:00:00
I received an email today from our client Veronica Wrigley from Potter Interior Systems. Veronica is a doll! To help raise money for the Child Health Research Foundation, Veronica and a friend must first raise a minimum of $7000, then their goal is to travel from Auckland
to Queenstown in three days for $10! They are looking for companies to sponsor them.
During their travels, they are wi
Scarfs, helmets and websites 2008-07-24 19:00:00 I've been taking a lot of care finding the right image for each blog entry. I may blog more frequently if the whole process of blogging (for me) didn't involve also seeking the perfect image. It's worth it though. Have a look at some blogs that are out there, which ones appeal to you? Topics count of course, writing style (people tend to prefer a casual style fo
Quick brand spanks that don't break the bank 2008-08-07 19:00:00
Are you embarrassed by your logo? Here's a typical scenario, you started your company 2 years ago, once you've planned out what you needed to get and taken out a loan you figured you'd get your friend down the road to design you a logo or maybe you'd do it yourself. There was just so much to spend on and the last thing you could afford was a logo.
Read more:Quick
Good headlines are like peekaboo, but in water 2008-08-24 19:00:00
"So we sailed on to the sun, Till we found the sea of green. And we lived beneath the waves in our yellow submarine" (listen) The DryDive was dreamt up by Brent Shaw when he was going through chemotherapy treatment. DryDive is New Zealand's first portable submarine which operates on the surface and down to a depth of 30 metres using a combination of electric Read more:headlines
, water
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