Owner: Skip Anderson's Selling to Consumers Blog URL:http://blog.sellingtoconsumers.com Join Date: Fri, 14 Mar 2008 11:56:24 -0500 Rating:0 Site Description: B2C sales training blog with sales tip and information to improve sales performance. For retail sales, home improvement sales, in-home sales, and other consumer salespeople. Site statistics:Click here
I'd Give You My Business Card If I Had One 2008-03-14 05:26:13 When you hire a new sales employee, have their business cards printed right away. I know some companies wait a week or a month or more to give their new-hires business cards, because they don't want to invest the money... Read more:Business
, Business Card
You're the First Person I've Talked To 2008-03-13 07:58:38 In selling, it's not uncommon for a prospect to tell us that we're the first salesperson they have talked to. This is usually mentioned along with a statement like, "I'm getting three bids" or "We've got a couple other stores... Read more:First
Mindless Diversification 2008-03-08 12:31:03 I applaud Seth Godin for his comments about unwise expansion of product offerings (read Seth Godin's valuable business advice). I see companies prematurely expand their offerings thinking they're increasing their opportunities for generation of revenue. Instead, they're just diluting the... Read more:Diversification
Blissfully Ignorant Shoppers are Happier 2008-03-05 12:44:40 Blissfully ignorant shoppers are happier with their choices according to University of Iowa Professor of Marketing Dhananjay Nayakankuppam. Read about the Blissful Ignorance Effect. His research shows that once a buying decision has been made, the Blissful Ignorance Effect takes...
Of Course You'll Want to Shop Around 2008-03-01 07:23:30 I got my vehicle's oil changed at Valvoline Oil yesterday. There's a big banner in the shop that says something like "We're Paid on Satisfaction, Not Commission." I noticed they've installed mirrors allowing customers to see what the mechanics are...
One Stands Out 2008-02-29 08:31:44 I have a stack of register receipts on my desk. They're all either that yucky thermal paper or very thin plain paper. But one receipt stands out. It's a receipt from Nordstrom. It's nice, thick plain paper (24 or 32...
Losing Ground 2008-02-20 06:22:21 I sent out a press release to six media organizations. For five of those organizations, I went online and filled out an online form to submit my press release or sent emails to the designated email address. It was extraordinarily...
The Legend of Big Foot 2008-02-18 07:37:00 I took my wife to the spa for Valentine's Day. We had a "couple's pedicure." We sat side-by-side while each of us had a pedicurist get busy with our feet. This was my first pedicure ever. My pedicurist sat down... Read more:Legend
Selling is Tough. Never Give Up. 2008-02-16 06:25:41 Here's a sappy but nice video. Skip Anderson is the Founder and President of Selling to Consumers, a B2C sales training and consulting firm. Subscribe to the free Selling to Consumers Sales Tips Newsletter. Read more:Tough
Think Ahead 2008-02-12 09:34:23 On the interstate last week, a semi-truck-trailer passed me. The trailer had the company's name (which I don't remember) and the company's marketing tagline: "Your carrier for the new millenium." This tagline might have sounded like a good idea in...
"My Closet Rod Fell Down" 2008-03-17 06:45:55 If you sell closets (custom closets, closet organizers) for other than new construction purposes, you know that prospects can be separated into two groups: 1. Prospects who call your company because their closet rod fell down, and they need something... Read more:Closet
Improving Your Presentations: Do You Know Where to Start? 2008-03-19 08:33:04 If we were to focus just on your presentation skills for a moment, and I asked you what you need to improve, would you know what to tell me? Would it be the speed of your speech delivery? Or the... Read more:Start
Attacked by Customer 2008-03-22 07:47:52 Two automobile salespeople were slashed with a boxcutter by an angry customer. See the CNN story at #/video/crime/2008/03/21/dnt.fl.boxcutter.attack.wftv Skip Anderson is the Founder and President of Selling to Consumers, a B2C sales training and consulting firm. Subscribe to the free... Read more:Attacked
, Customer
Superstars 2008-03-25 07:28:19 I have a great deal of respect for individuals who sell in a business-to-business environment. Some of my prior business experience is in B2B selling. As the owner of a training and consulting business, I sell to other businesses. My... Read more:Superstars
Precise Pricing Equals Higher Profits 2008-03-27 20:43:55 Manoj Thomas, Daniel Simon, and Vrinda Kadiyall, researchers at Cornell University, have found that consumers determined incorrectly that homes for sale at precise prices (such as $325,425) were lower in price than homes that were for sale at rounded-off prices... Read more:Equals
, Higher
, Pricing
Successfully Selling your Design 2008-04-01 07:12:39 You're working with your prospect to design a new ___________________ (fill in the blank: this could be kitchen cabinetry, custom closet, landscaping, living room furniture, etc.; really anything that has a designed layout as one element in the buying process)....
Are You Living Your Brand? 2008-04-03 09:30:19 I bought an iPhone for my wife for Christmas. She bought me a new iPod for Christmas. Unwrapping the package was a pleasure. The thought that Apple put into packaging the product was clearly evident. As an innovator of consumer... Read more:Brand
, Living
Would You Like Your Logo To Effect Consumer Behavior? 2008-04-06 05:07:33 Researchers have shown that exposure to the logos of certain brands has an effect on consumer behavior. Gavan Fitzsimons and Tanya Chartrand from Duke University and Graínne Fitzsimons from Waterloo completed the study wherein subjects were exposed to the logos... Read more:Behavior
, Consumer
Little Improvements Are Big Things 2008-04-08 05:38:00 I became a fan of Altoids® years ago (see my previous Altoid-related post). I became an even bigger fan when they came out with Altoids Smalls™ a few years ago. They're smaller than regular Altoids and they're sugar free, and...
Anger 2008-04-07 07:22:34 I am not a believer in "The customer is always right." But I am a believer in "The salesperson must never show anger toward a prospect." There is no place for anger during a selling interaction. What good can become...
The Best Sales Question in the World 2008-04-12 05:40:26 Here is the best sales question in the world: "What else should I be asking you?" Prospects will often tell you what you should be asking them if you just ask them. Skip Anderson is the Founder and President of... Read more:Question
, Sales
, World
Don't Be a Hamster 2008-04-11 06:34:41 When I was in elementary school, a friend of mine had a hamster. He and I would sit for hours and watch the hamster exercise on it's little hamster wheel. I was amazed at how content he was running on...
Performance Review Time? Read This First! 2008-04-17 07:04:54 This is a true story about how a company handled annual performance reviews. This company is not a client of mine (but they should be!). It was that time of the year. Time for the annual employee performance reviews. The... Read more:First
, Performance
Death is Near 2008-04-18 07:22:07 I predict the death of the sales brochure by year 2016. The brochure has been a staple tool for salespeople for decades. But it's becoming archaic. We're becoming a digital-preference society. In the year 2025, we'll be watching a movie...
Sales Isn't Magic, It's a Skill 2008-04-19 12:38:41 I ran across a book on Amazon this morning called "SalesMagic
." I didn't buy it, and I don't know anything about it, but the title caught my attention. Here's why. Selling isn't magic, in my opinion. Top salespeople don't...
hows ur righting? lol 2008-04-21 07:38:47 I've noticed that the writing quality of the average person seems to have been decreasing in the last decade. I regularly receive emails, letters, and other correspondence with horrendous errors of usage, spelling, and grammar (I'm not immune, either, as...
Conversion is King 2008-04-23 06:36:12 Most prospects we deal with are browsers, whether they're browsing by calling us in our office to discuss our insurance or financial products, or they're visiting our showroom, or they've invited us to their home for a consultation. The mantra... Read more:Conversion
What Your Customers Are Thinking 2008-04-22 05:35:50 Here's what your customers are thinking while they're interacting with you: "DON'T BORE ME." What is or isn't boring is dependent upon the personality and the unique needs, interests and personal preferences of each prospect. How can you prevent from...
Customer Surveys: Third Party Administrators 2008-04-26 07:09:57 Customer surveys can be a terrific way to gather important information about your business. This can be the single best way to get information about why the customer did, or didn't, purchase from you. A survey can also identify problems... Read more:Administrators
, Customer
, Party
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