Owner: Search Engine Optimization URL:http://seocrazy.blogspot.com/ Join Date: Wed, 27 Feb 2008 07:06:42 -0600 Rating:0 Site Description: SEOcrazy provides search engine optimization news, research and tips that helps you increasing your website visibility and performance over search engines. Site statistics:Click here
Marketing Public Relations in 3 Easy Steps 2008-03-01 03:47:00 Step 1Develop a news-worthy, informative release that both introduces your company and informs a targeted audience about anything from new key hires, new service offerings, how a political climate affects your small business, or promoting your attendance of an event.The key in step one is to write the release so that it both informs without sounding promotional and uses key words, a couple of links, and an About Us.Step 2Prepare the release, select related topics, identify relevant keywords and target its distribution based on geography and interest.A targeted release will result in more valuable traffic. What you don’t want to do is submit releases that drive a tremendous amount of traffic that never convert to something more.Step 3Cho Read more:Marketing
, Public
, Relations
Page Rank(PR) Algorithm 2008-02-11 02:15:00 PageRank is a registered trademark and patented by Google on January 9, 1999 which protects a family of algorithms used to assign a numerical relevance of the documents (or web pages) indexed by a search engine. Its properties are discussed by experts in search engine optimization. The PageRank system is used by the popular Google search engine to help you determine the importance or relevance of a page. It was developed by the founders of Google, Larry Page and Sergey Brin at Stanford University.The initial PageRank algorithm where their creators presented the prototype of Google: "The Anatomy of a Large-Scale Hypertextual Web Search Engine":PR (A) = (1 - d) + d (PR (T1) / C (T1) + ... + PR (Tn) / C (Tn) Where PR (A) is the PageRank of Read more:Page Rank
Benefits of Online Marketing Public Relations 2008-02-02 04:34:00 Aside from possible media exposure, online press releases are anextraordinarily easy way to increase your website’s reach and rank within search engines.The reach of your website is dramatically increased as your promotional press release makes its way all over the web through news distribution sites. This larger reach opens up numerous channels for traffic to get to your site.In addition to increasing the reach of your site, online press releases also increase your site’s rank. Search Engines rely on more than keyword frequency within a site to determine if the site should be displayed or not. They also rely on the number of sites linking to your site. The thinking is that the more sites that link to yours, the more likely your site Read more:Marketing
, Public
, Relations
, Benefits
, Online Marketing
Optimization For The Yahoo Search Engine 2008-01-22 05:42:00 Most companies today take advantage of the internet as a major marketing and information dissemination tool. To maximize the use of the internet, companies rely on search engine optimization (SEO) to ensure that their websites and web pages muster enough traffic. Although search engine optimization aims to have websites at the top of almost all search engine result pages (SERPs), it’s quite common to see search engine optimization focusing on major search engines like Google, MSN and Yahoo
.--- Giant SearchEngine
s Targeting ---It is hard to do search engine optimization resulting to a good ranking in almost all search engines since every search engine relies on different basis and categories on ranking sites. In other words, different Read more:Optimization
, Search Engine
Increase your online business with PPC advertisements 2007-12-18 05:31:00 PPC advertisement is the most important way to attract targeted traffic to your site that results increased sales and ROI. Mostly online
business companies today prefer PPC advertising in order to get better sales and revenues. In this article, you will learn the 4 ways to maximize your sales and profits through PPC advertising: 1. Understand deeply the market trend and your potential clients. Identify the keywords that bring more profit and use them in your PPC campaign. To make your campaign more targeted, analyze your target market. Identify their gender, their buyer power, their needs, and the keywords they are most likely to use whenever they use search engines. These will guide you in making a suitable PPC campaign that is highly
Submit Sitemap to MSN, Google and Yahoo 2007-11-17 02:02:00 In November 2006, Google
, Yahoo
! and MSN joined forces to support a new industry standard for sitemaps: Sitemap
s 0.90 (see MSN announcement here). As long as webmasters follow the protocol, they can ensure their sites are fully and consistently indexed across all the major search engines (a real step forward). This article is important for all those with missing or poorly ranked pages. The official site for the joint venture is at and contains a lot of info about the new standard and it's syntax. What the site singularly fails to do is explain correctly how to submit your sitemap to the big three! The format suggested on the site of: sitemap_urldoes not currently work at any of the three sites! Until it does, We provide instructions for how to (a) create your sitemap and (b) how to submi Read more:Submit
Some Web Design Mistakes and Golden Rules 2007-10-12 05:17:00 1. Keep Everything Obvious Visitors to a website expect certain conventions, breaking these is a great way of losing visitors. People expect to find the navigation at the top of a page or on the left hand side. Logos are mostly found on the top left. Much research has been conducted into how people view and use web pages. The good news is that you do not to know all of this; instead look at how larger companies such as eBay, Amazon, Google, Microsoft structure their pages and the language they use, then emulate them. 2. Limit Colours A website using too many colours at a time can be overwhelming to many users and can make a website look cheap and tacky. Any users with colour blindness or contrast perception difficulties may even be unable to use the site. Limiting a palette to 2 o Read more:Golden
, Rules
Mostly used tricks of Dirty Linking 2007-09-29 01:36:00 As we all are familiar with the concept of search engine positions. The best way to achieve Search Engine Positions are acquiring links from external web pages. These links can come from websites who like your site or who link to your site(natural links), reciprocal link building, directory submissions and lots of other ways.True quality links will carry benefits far beyond that of attaining a coveted position in the search engine results. The links will bring traffic from the Web page linking to your Web page. Therefore, you want to ensure you trade or barter links from quality partners.Sometimes it's hard to determine who is a quality linking partner, even for the expert. So, how can you tell if your link is on a Web page where its value will not be very good?The short list below highlig Read more:tricks
, Linking
How to Avoid Alienating the Major Search Engines 2007-09-25 23:33:00 Each of the major search engines Google, Yahoo and MSN have quality webmaster guidelines in place to prevent the unfair manipulation of search engine rankings by unscrupulous website owners. These webmaster guidelines change frequently to ‘weed’ out any new deceptive practices and those websites found engaging in these illicit practices are consequently dropped from the search engine rankings of the major search engine they have offended. Being banned or dropped from the search engine rankings can have dire effects on your website traffic, online sales generation and site popularity. Especially if your website is classified as a ‘bad neighborhood’ site, you can then kiss your reciprocal linking campaign goodbye, as existing and prospective link partners will not want to be associat Read more:Search
, Avoid
, Major
, Major Search Engines
Google Slips in China 2007-09-19 04:13:00 A new report shows Baidu.com Inc. increased its share of the search market in China
's top cities, while rival Google
Inc. lost ground despite continued heavy investments in its Chinese operations.Baidu has a 69.5 percent share of the search market in Beijing, Shanghai and Guangzhou, up 7.6 percentage points since last year, according to a report (in Chinese) by Peter Lu, managing partner and chief analyst at China IntelliConsulting Corp. (CIC).Meanwhile, Google saw its share of the market shrink, falling 1.1 percentage points to 23 percent.Google's decline was offset somewhat by improved performance among students during the most recent six months. But the company continued to lose its older, more affluent users to Baidu, the report said.These figures are likely to step up the pressure on
Way of Link Campaigns 2007-09-17 04:52:00 If we are going to be engaged with link campaigns,there are various reasons for that. Mostly search engines always prefer links to determine a site rank in SERPs(search engine results page).And if we talk about Google algorithms, link campaigns always play a vital role in search engine promotion and marketing strategies. Before getting into it deeply,lets have a look on types of link campaigns we often handle: Reciprocal Link: This is where two sites exchange links to each other's site. One Way Link : where one site links to other site without getting link back from that site. Tri-Way Link : where one site links to other site and get back a link from other's secondary site. Reciprocal linking is a easy process than one way linking and also time consuming process too. During this proces Read more:Campaigns
Web Site Cloaking and Search Engines 2007-09-12 06:09:00 Cloak: Something which hides, covers or keeps something else secret. (Cambridge Dictionary) Cloaking: Also known as stealth, a technique used by some Web sites to deliver one page to a search engine for indexing while serving an entirely different page to everyone else. The search engine thinks it is selecting a prime match to its request based on the meta tags that the site administrator has input. However, the search result is misleading because the meta tags do not correspond to what actually exists on the page. Some search engines ... even ban cloaked Web sites. (Webopedia) A good amount of web space has been dedicated to the merits of cloaking, but no one seems able to agree on the actual definition of the technique. One definition given is: "A technique used to deliver di Read more:Search
, Web Site
Link Building Quality Parameters 2007-09-05 07:19:00 Link Building
requires deep analysis of search engine algorithms and there response to the quality & relevancy of the links so if you are planning to outsource your link building campaigns, it is extremely important that you must insist your service provider to conform to the following quality guidelines for your Link Building
Campaign.Only Incoming (non-reciprocal) links.Links with specified "Keywords" in the Anchor Text.Sufficient randomization in the anchor text and associated link description text so as to not have a set pattern of linking.Links from sites that have PR specified links page.Link to your site should not be through a "redirect" script.No JavaScript links.No framed sites.No flash site links.No robots.txt excluded link pages.No Robots Tag excluded link pages.No paid or Read more:Quality
Link Building: The paradox of Poverty amidst Plenty 2007-09-01 04:40:00 An effective landing page is only as good as the visitors that it attracts. Hence, the next logical step after development of an effective landing page is to promote it. This involves attracting qualified visitors to it, by employing various online marketing efforts, viz. PPC or SEO , email marketing. Another frequently employed online marketing tool with the twin benefit of economy and effectiveness is Link Building
. Link building is a practice of getting the other semantically similar websites to feature your link on their websites. Link building constitutes finding viable business partners willing to endorse your site. An authoritative link to your site counts as one vote toward your link popularity. Other site owners would link to a page, when they consider the content important. Lik Read more:Link Building
, Poverty
, Plenty
Google AdWords introducing Radio Ads 2007-08-18 00:59:00 Google’s commitment to enhance user experience takes headway as Google is all set to broadcast Google AdWords over radio. As per reports, Radio
Ads by Google AdWords shall stay abreast of the Google’s tradition of highly targeted, minimally intrusive and cost-effective advertising.For more info,log on to Kneoteric Read more:Google
Pay Per Clicks Overview 2007-08-03 04:38:00 Pay Per Click advertisements are those which appear besides and above the organic search engine results for any specific search term. The advertiser has to pay search engines for each visitor he receives through the medium of search engines.As pay per click is a complete game of money, it requires the best management.Examples for Pay Per Click Advertisements Google Pay Per Click Yahoo Pay Per ClickMSN Pay Per Click Read more:Clicks
, Overview
SEO Important Factors 2007-08-03 04:36:00 Search Engine Optimization (SEO
) has been defined as a subset of Internet Marketing used to improve the search engine rankings for any website and derive quality visitors and business organically. There are various factors in SEO which are equally responsible for any website to achieve high rankings on the major search engine’s namely Google, Yahoo and MSN. A variety of factors and algorithms are deployed by search engine’s to rank any web page for a specific search term. Some of these factors can be: On Page OptimizationOn Page Optimization includes making variations within the website code and structure to make it more search engine friendly and attractive for human eye. There are many criteria’s which are responsible for better On Page O
How Search Engines Operate?? 2007-07-27 00:12:00 Search engines have a short list of critical operations that allows them to provide relevant web results when searchers use their system to find information. Crawling the WebSearch engines run automated programs, called "bots" or "spiders", that use the hyperlink structure of the web to "crawl" the pages and documents that make up the World Wide Web. Estimates are that of the approximately 20 billion existing pages, search engines have crawled between 8 and 10 billion. Indexing DocumentsOnce a page has been crawled, its contents can be "indexed" - stored in a giant database of documents that makes up a search engine's "index". This index needs to be tightly managed so that requests which must search and sort billions of documents can be completed in fractions of a second. Processing Qu Read more:Search
Negative Keywords-Unethical way of Optimization 2007-07-26 03:24:00 One of the prominent problem faced in the arena of Pay Per Click Search Engine Marketing is how the junk traffic can be avoided . And the term Junk Traffic has a direct relationship with keyword bringing traffic. The Keywords
can be Negative
or Positive keywords Negative keywords are those which are totally irrelevant to the website you are promoting . Negative Keywords are used in keyword advertising to prevent ads from being shown when the search terms contain the negative keywords . For example the keyword “FREE” has a lot of traffic but if you are not giving anything for free then it is an absolute disaster to your website as it will attract Junk Traffic .The conversion of visitors into business leads would be very low and the cost would be tremendously high . But still some Read more:Optimization
Effective Keyword Research - Tips and Suggestions 2007-07-26 01:01:00 Keyword Research
is the process of identifying the most important business terms and key phrases. It is the one of the initial steps while chalking out an SEO/SEM campaign plan for a website. An effective keyword research process is considered as the first step to a successful SEO campaign as it governs the revenue as well as the investment, thus being a major factor affecting the ROI. Keyword Research requires a number of factors be considered including the business model and the demographics of the target audience. For instance: If you are a Ford Dealer in London, a good keyword may be “Ford Dealers London” or “Ford Car Dealers London”. Some of the commonly used tools for keyword research include Overture Inventory, Google Keyword Tool (a.k.a. Google Read more:Keyword
Search Engine Optimization Basics 2007-07-26 00:41:00 Search EngineOptimization
(SEO) has been defined as a subset of Search Engine
Marketing (SEM). SEO is a technique to enhance the organic search engine rankings and increase the online visitors for a website by incorporating various changes on and off the website. SEO is an amalgamation of a number of activities. For a successful SEO campaign, some of the important activities are: 1. Targeted Keyword Research Keywords form the backbone of any SEO campaign. A successful SEO campaign needs the right keyword selection satisfying the business model and objectives. Keyword research may be performed using various tools like Google Suggest, Overture Keyword Suggestion, Word Tracker amongst others. 2. Competitor Analysis Competitor analysis includes studying various competitors' websit Read more:Search
, Basics
, Search Engine Optimization
Spammy Robots List 2008-04-07 00:37:00 Here is a list of some unwanted robots, that crawl your web pages for email address to spam you with advertisements. They can also be referred to as Spiders, Web Wanderers, and Web Crawlers. You can block these by using this code:Code:User-agent: aipbotDisallow: /User-agent: ia_archiverDisallow: /User-agent: AlexibotDisallow: /User-agent: Aqua_ProductsDisallow: /User-agent: asteriasDisallow: /User-agent: b2w/0.1Disallow: /User-agent: BackDoorBot/1.0Disallow: /User-agent: becomebotDisallow: /User-agent: BlowFish/1.0Disallow: /User-agent: Bookmark search toolDisallow: /User-agent: BotALotDisallow: /User-agent: BotRightHereDisallow: /User-agent: BuiltBotToughDisallow: /User-agent: Bullseye/1.0Disallow: /User-agent: BunnySlippersDisallow: /Us
Robots.txt - Stop Search Engines To Access Your Private Files 2008-04-05 08:30:00 The robots.txt file is a text file containing commands to the engine crawlers research to clarify their pages who may or may not be indexed. Thus any search engine began its exploration of a website seeking robots.txt at the root of the site.Format robots.txtThe robots.txt (written in lower case and plural) is an ASCII file that are at the root of the site and may contain the following commands:* User-Agent: allows you to specify the robot affected by the following guidelines.* The value means "all search engines".* Disallow: allows you to specify the pages to exclude from indexing. Each page or path to exclude must be on a line at hand and must begin with. The value / sole means "all pages."The robots.txt file should contain no blank lin Read more:Search
, Access
, Private
Digital Marketing - A New Era Of Marketing 2008-04-24 03:01:00 The term digital marketing has emerged recently in the world of professional marketing. Whilst digital marketing include so many technique and practice enclosed within the Internet Marketing
, it extends beyond this by including other channels with which to reach people that do not require the use of The Internet.Indeed, there was no terminology to describe the actions of companies made to reach their prospects / customers across all digital media (computer, mobile phone, podcast player, video games and display dynamic - billboard outside & TV point of sale). The digital marketing is a discipline designed to promote products and services using a medium or a digital communication channel to reach consumers in a personal way, ultra-targ Read more:Digital
, New Era
Google Included Hindi In Its Translate Service 2008-05-06 06:53:00 Google
has launched the Google Translate
in Hindi
. This feature will give an ease to users to convert from English to Hindi. Users can avail this service at and view any page from English to Hindi. In addition you can also type using your normal keyboard. For example if you type “aap”, it will automatically convert into Hindi. You do not need to use any special keyboard to type Hindi sentences. Also you can add an iGoogle Gadget and get access to Hindi, Tamil, Telugu, Kannada and Malayalam and create their own scraps or blogs in these languages.Presently Google Translate Service
allows for translation of English into 14 languages including Arabic and Hindi. The company announced on its web site that it is working to include more l
Newbie Bonus: Almost Everyone is Entitled 2008-06-11 04:58:00 When Google index a new website, the particular website receives a bonus for a period of two to three months that is known as “newbie bonus” in the SEO jargon. This literally means "Bonus
for new". Google places the new site on the first pages of results for related keywords, sometimes even in the top 10. Thus, the webmaster has got the op Read more:Almost
Digg Soon In Bag Of Google? 2008-07-24 02:02:00 According to TechCrunch, Google
and Digg
reportedly signed a letter of intent, and would be (finally) on the verge of agreeing on a price of around 200M $ (200 million dollars, roughly 130 million Euros) .This is actually several months as rumors of takeover revolve around Digg. Community website in 2004, Digg is experiencing great popularity that attracts necessarily coveted. But the sale is a po
SEO Recommendations By Google For Website Owners!! 2008-07-18 01:49:00 I was reading an article on Google
regarding What is an SEO
? Does Google recommend them? And I found something very interesting there. Initially that article was mainly focused on providing negative information about SEO like SEO scam information and the disadvantages of SEO. But now they have re-written that article and supported the SEO techniques and valuable services.Google have recommended s Read more:Owners
Important questions to assess the quality of your site 2008-07-11 02:14:00 Here is a checklist of some important questions
to evaluate the quality of your website:Accessibility Are the content structurally separate elements of navigation? Is the site compatible with all browsers? Is it compatible with the coding standards W3C? Is it valid HTML / CSS? Alt tags are in place on all important images? Alternative text being put in place to transmit vital information in image
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