Owner: Turn On The Lights URL:http://www.jessekanclerz.com/ Join Date: Wed, 13 Feb 2008 19:05:35 -0600 Rating:0 Site Description: Perspectives and practical advice on business and marketing. Site statistics:Click here
Measure and Refine Your Social Media Marketing 2008-03-03 13:11:09 Every effort to drum up business should be held accountable, including your social media marketing efforts.
Compared to a standard website, social media is a different beast requiring its own set of metrics.A recent article on Website Magazine details what specific yardsticks you should be using to evaluate your web 2.0 marketing.
Metrics that are more important [...] Read more:Marketing
, Measure
, Social
, Social Media
Use direct marketing techniques to land yourself a job interview 2008-02-25 22:14:40 People are tuning out from the assault of mass advertising, therefore it stands to reason that hiring managers are aggressively filtering the bombardment of job applications raining down on them.
To be considered for your dream job you need to cut through the clutter. Recently I used the following direct marketing techniques to get an interview
[...]
The road to ruin. Discounting services to sell products. 2008-02-21 16:28:56 The ski shop where I work, Snow Country Sports, went under last year. You might chalk up the closing to a string of miserable winter seasons. However that would be a wrong assumption. Despite this year’s off and on winter, the new shop, Snow Ski & Board, has outperformed Snow Country’s figures from last year. [...]
How to integrate a Phplist Subscribe Page into Joomla 2008-02-16 20:59:41 You don’t need nasty wrappers, phplist-bridge or Joomclub to integrate nice looking newsletter sign-up forms into your Joomla
pages. However, I should preface if you’re looking for your Joomla subscribers to be automatically subscribed to phplist then you’ll want to consider one of the aforementioned integrations.
What you need:
Phplist
Joomla
ChronoForms – Joomla Component
Steps
1) Install the [...] Read more:Subscribe
Hallelujah! Google Doc’s Introduces Forms 2008-02-11 21:26:29 A joyful smile nearly broke my face when I read about the new form feature in Google
Doc’s. Glad I happened upon Seth Godin’s blog today, otherwise I might have missed this new function, as it’s not readily apparent when viewing the online spreadsheet.
With the 2007 travel incentive program winding down - trip departure in [...] Read more:Forms
, Hallelujah
Authenticity in Consistent Actions 2008-02-06 19:22:24 Ted Mininni wrote a great post, Just Say ‘No’ to Tobacco, about an upscale grocery store chain, Andronico, which announced it will stop selling tobacco products this week. For people living in Rochester, NY this has a familiar ring, Wegmans already announced in early January that it would stop selling tobacco on February 10.
Not [...] Read more:Actions
, Authenticity
A Revamped Definition of Marketing 2008-01-29 22:01:26 If you have not heard already the AMA tweaked the definition of marketing.
The new definition reads: “Marketing
is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large.”
The previous version: “Marketing is an organizational function and a set of processes [...] Read more:Definition
Should Marketers Create Politically Charged Advertising? 2008-01-21 21:25:38 The following is an interesting but banned advertisement for SABC 1, a South African television network. A striking concept because it demonstrates a role reversal where whites only represent about 9% and blacks comprise 79% of the population in South Africa. However, despite my initial interest I’ve come to the conclusion this piece represents great [...] Read more:Advertising
, Charged
, Marketers
Ambush Marketing & The Beijing Olympics 2008-01-09 19:46:37 The 2008 BeijingOlympics
are expected to draw in 5 billion viewers and listeners from over 200 countries. While the events will not begin until the summer, a heated competition over the world-wide audience and enormous Chinese market has been simmering for the past few years. At least thirty-six companies have official sponsorships, and before [...] Read more:Ambush
, Marketing
Will Threat Of Do Not Mail Registries Wake Up Direct Marketers? 2007-12-18 19:45:16 After neglecting my mailbox for a week I opened it today to find a heap of letters fall out. As you can imagine the bulk of it consisted of promotions from local companies and pre-approved credit card offerings. The junk seems to pile higher with each passing year.
While shredding these annoying messages, my curiosity [...] Read more:Direct
, Marketers
Old School Marketing Trumps Digital Marketing 2008-03-09 18:17:20 We marketers have a tendency to become enamored with the buzz surrounding the latest technology craze. Sure Web 2.0 has its merits, and email marketing generates gargantuan ROI when used properly, but many times simpler, time honored gestures are those that have the most impact on your customers.
Case in point. I recently canceled membership with [...] Read more:Digital
, Marketing
, Old School
, School
, Trumps
Have You Missed Out On Word Of Mouth? 2008-03-09 09:51:44 The other day I and a lucky bunch of other ski shop employees had the fortune to demo next seasons skis. We gobbled up the opportunity to test the abundance of equipment from major brands such as Nordica, Volkl, Rossignol, K2, Salomon,Kastle, etc.
The majority of time I spent riding the lifts with my friends from [...]
You Can’t Fake Authentic 2008-05-11 06:42:03 Last evening I had the extreme pleasure of attending the graduation party of a now Nazareth alumni.
I stress “extreme pleasure,” because the young woman and her entire family are immigrants from Ethiopia, which as you might guess, means this was more than your standard fare, college graduation party. In fact, it would be apt to [...] Read more:Authentic
The Power Of A Captivating Yarn 2008-05-10 03:35:20 Tell me which of these is more likely to move you to action?
It is reported that over $17 billion is spent and tens of thousands of deaths occur each year resulting from medical error alone. One of the most common medical errors and a top priority for quality initiatives is inaccurate diagnoses – estimated to [...]
Reinventing The Oreo 2008-04-30 21:22:50 Two choices.
Error on the side of caution and tradition, content to tweak existing products and services.
or…
Be bold, reshaping and creating things that are completely new.
Each has its rightful place. The tough part is figuring out which to choose. Congratulations Kraft, on knowing when to take the bold path.
Adding Compliments To The Marketing Mix 2008-04-28 20:22:30 According to a new study in the Neuron Journal our brains respond similarly to compliments as they do to cash rewards. Good Morning America even featured a short clip based on the findings of this report.
Taking the video at face value you might be inclined to believe that compliments have an equal value to [...] Read more:Marketing
Tasting A Meatball Sundae 2008-04-19 21:07:45 This article is a postmortem examination of my social media experiment. Just to add some context to what follows, I used the Ning platform to create a social portal for my company’s year-long customer travel incentive program – complete with a blog, forum, and individual member profiles.
Meatball
Sundae Explained
photo courtesy of worth1000 If [...]
Equal Parts Packaging And Content 2008-04-05 13:12:11 We are in a period hailed as the decade of design. Louis Cheskin’s theory of “sensation transference,” is still relevant, even more so today. In a nutshell, Cheskin believed that when people assess something in a supermarket or a website, they will unconsciously transfer sensations they have about the design or packaging of the product/website [...] Read more:Content
, Equal
, Packaging
, Parts
Measuring Marketing ROI In A Vacuum 2008-03-31 19:27:44 Marketing is tough. We juggle the constant demands of improving value in the customer life cycle while always attempting to legitimize the credibility of our function within the organization. Therefore it is not surprising that strengthening the accountability of the marketing department is a consistent theme in this year’s CMO Council annual Marketing Outlook survey.
According [...] Read more:Marketing
, Measuring
, Vacuum
Flushing Your Customer Info Down The Electronic Toilet 2008-03-23 22:37:58 In Chief Marketer, I read an article entitled After the Promotion: What Do I Do with the Names? The piece reinforced what I already know and have been practicing – use the data you collect on your customers from sweepstakes, trade shows and training classes to continue an ongoing relationship.
For example, at a bare minimum [...] Read more:Customer
, Electronic
, Flushing
, Toilet
Old School Marketing Trumps Digital Marketing 2008-03-09 18:17:20 We marketers have a tendency to become enamored with the buzz surrounding the latest technology craze. Sure Web 2.0 has its merits, and email marketing generates gargantuan ROI when used properly, but many times simpler, time honored gestures are those that have the most impact on your customers.
Case in point. I recently canceled membership with [...] Read more:Digital
, Marketing
, Old School
, School
, Trumps
Missing Out On Word Of Mouth Marketing 2008-03-09 09:51:44 The other day I and a lucky bunch of other ski shop employees had the fortune to demo next seasons skis. We gobbled up the opportunity to test the abundance of equipment from major brands such as Nordica, Volkl, Rossignol, K2, Salomon,Kastle, etc.
The majority of time I spent riding the lifts with my friends from [...] Read more:Marketing
, Missing
Low Tech-Contractor Proves Social Media Savvy 2008-05-20 20:17:16 The Duct Tape Marketing blog has an inspiring podcast about Brown Lures, a company using social media in the low-tech fishing industry to sell their products. It’s a must listen for anyone in the plumbing, contracting or lawyering trades.
Even so, I bet there’s a lot of nay sayers who doubt the value [...] Read more:Contractor
, Proves
, Savvy
, Social
, Social Media
What Jokes Have In Common With Marketing 2008-05-27 00:03:40 Hard to believe that you could rank something so subjective as humor, but researchers have done it, the following is considered to be the 2nd funniest joke in the world.
Sherlock Holmes and Dr. Watson go on a camping trip. After a good dinner, they retire for the night, and go to sleep. Read more:Common
, Jokes
, Marketing
Purposeful Marketing 2008-06-01 06:43:52 Photo credit, Mortsan When grounded by strategy, marketing is effective. When strategy is driven by purpose, that is articulated by a vision, with an action oriented mission, then your organization, or brand will be more human, radiating personality, giving your marketing efforts a potency rivaling that of a poison arrow frog.
You won’t find purpose [...] Read more:Marketing
Show & Tell 2008-06-07 15:52:23 There is a reason show comes before tell, and I don’t think it has anything to do with alphabetical arrangement.
If you cannot view the video in your RSS reader or email client, see it here.
In the space of 1:55 seconds, Lenox did more to prove the strength of its blades than any piece of marketing [...]
I’ll have a scoop of social media in a cone, please. 2008-06-08 06:36:27 I have a whole category of thoughts devoted to social media
. Yet none of these posts have really answered the question, what is social media?
An answer in non-techie, laymens terms. Something my boomer parents would understand, well my mother definitely, pop on the other hand shuns computers so I guess he’s a lost cause.
Rather than [...]
Poor Email Practices 2008-06-12 00:43:52 Let’s eliminate poor email practices. My inbox had the misfortune of receiving this email today. In case it’s been removed from the server, you can view a duplicate image here. What are the problems I see with this message?
1) Subject Line: Hi Jesse, message from Tom Oddi at PL Marketing.
Well at least you got my [...] Read more:Email
Top Ten Marketing Mistakes 2008-06-22 00:00:58 Equating volume with profit. Thus targeting your marketing to the largest audience, but also the one with the narrowest margin, and least loyalty.
Assume people already know what differentiates your product or service from the competition. Or worse yet, defining your unique selling proposition in terms of ‘best in class’, ’superior customer service’, or ‘ISO 9000 [... Read more:Marketing
, Marketing Mistakes
, Top Ten
Retooling The Job Interview 2008-07-09 07:59:57 The war for talent is raging, to attract the most competent knowledge workers you have to retool your job interview process.
I had an interesting experience with the Brockport Auxillary Service (BASC) a little while ago, and it struck me as related to a post Seth Godin wrote some years ago about the end of the [...] Read more:Job Interview
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