Owner: B2B Marketing Blog URL:http://blog.marketo.com/ Join Date: Wed, 06 Feb 2008 15:29:38 -0600 Rating:0 Site Description: Marketo\'s latest thinking about BtoB marketing ranging from search engine marketing to lead generation. Site statistics:Click here
Sales is from Mars, Marketing is from Venus - Podcast 2008-03-03 09:26:05 Even though it appears that Sales
is from Mars and Marketing
is from Venus
, the two functions have something in common that highlights the deep relationship that exists between them: the need and desire to drive revenue for their organization.
This is the first in an ongoing series of podcasts with Paul Dunay of Buzz Marketing for Technology. Here, Marketo’s CEO Phil Fernandez and I talk about the differences between Sales and Marketing, and how to bridge the gap. Read more:Podcast
Presentations: It's all in the presenting 2008-02-29 15:42:55 In the online version of Business Week, I just came across this article entitled "Deliver a Presentation like Steve Jobs." Since most of us build and/or deliver presentations, and everyone has sat through interminably dull slide shows where the presenter...
Lead Nurturing With Brian Carroll 2008-01-25 11:12:37 I recently had the opportunity to speak with BrianCarroll
, author of the B2B Lead Generation Blog and the popular book "Lead Generation for the Complex Sale", about the importance of a personalized touch in lead nurturing, the best ways to encourage a latent prospect to start an active buying cycle, and the ROI of thought leadership.
Align Sales & Marketing with Lead Scoring 2008-01-23 14:16:07 In Marketo's new white paper, "Are They Hot or Not?", we quickly give you tips about how you can use lead scoring as a way to align sales and marketing. Working with your sales team, you must determine the traits that make up your "ideal" prospect, decide the level of engagement needed to create a top qualified lead, and then review your scoring methodology. Read more:Align
, Marketing
, Sales
CMO Council: Marketing Outlook 2008 2008-01-15 09:49:57 The CMO Council
's annual survey of 825 senior marketers found that marketers continue to have a razor focus on marketing ROI and marketing accountability, and are planning investments in marketing automation to help them do more with less. Read more:Marketing
, Outlook
Stupid Marketing that's not so Dumb 2008-01-14 10:57:02 On the lead management side, one big reason to automate your marketing campaigns is to become more efficient. Why do it if the automation tool is hard to install, has a long learning curve, and is cumbersome to manage? Your marketing automation tool should work the way you do. Read more:Marketing
, Stupid
Gaining Power and Influence for Marketing 2008-01-10 13:48:04 To gain power and influence in the organization, marketing needs to speak the financial "language of business" and use repeatable and systematic methodology for creating interest and turning that awareness into revenue and cash flow. Read more:Gaining
, Marketing
50 New B2B Marketing Blogs 2007-12-29 13:05:29 Here are 50 more blogs about business-to-business marketing, bringing the total on the complete Big List of B2B MarketingBlogs
to 139 blogs.
B2B Email Marketing - New MarketingSherpa Webinar 2008-04-02 11:12:58 When it comes to email marketing, B2B companies have unique needs that are not served by traditional email providers. Join me and Stefan Tornquist from Marketing
Sherpa we discuss Optimizing B2B Email
Marketing for Lead Generation, a free live webinar on April 9, 2008. Read more:Email Marketing
Sales is Mars, Marketing is from Venus - Podcast Vol II - Lead Scoring 2008-04-09 09:15:14 As part of our ongoing series of podcasts about sales and marketing alignment, Paul Dunay of the Buzz Marketing
for Technology podcast and I recently chatted about why B2B marketers should care about lead scoring and how they can get started qualifying and prioritizing leads. Read more:Podcast
, Sales
, Venus
5 Tips For Better B2B Email Marketing 2008-04-30 14:18:46 In this on-demand webinar, Stefan Tornquist from Marketing
Sherpa and Jon Miller from Marketo sharestips for getting better opt-ins, increasing open rates, using customer behaviors to segment and target emails, and more. Watch now! Read more:Email
, Email Marketing
Introducing Modern B2B Marketing Podcasts 2008-05-13 13:45:54 Produced under the Modern
B2B Marketing
umbrella, these podcasts will highlight different topics, some strategic, others tactical, but all with an eye toward helping B2B marketers improve the return on their marketing dollar. Read more:Introducing
, Podcasts
Lots of B2B Marketing Webinars 2008-05-17 15:51:33 Want to learn best practices for B2B marketing? Then be sure to sign up for these informative webinars! Read more:Marketing
My 9 Commandments for Marketing Your High-Tech Company 2008-05-29 10:38:15 At Marketo, we're always thinking about how to take our own marketing to the next level. The way we interact with our leads is a direct reflection of the capabilities of our solution. If we can't do it well, then why should our customers trust us to help them do it?
Based on my own experiences building Marketo's marketing department, here are nine lessons I’ve learned about how to be a better h Read more:Commandments
, Marketing
B2B Marketing Best Practices - Fireside Chat with MarketingSherpa's Anne Holland 2008-08-08 18:11:58 MarketingSherpa founder Anne Holland
and Marketo VP Marketing Jon Miller discuss how demand generation is different from lead generation; the changing nature of B2B branding; topics in sales-marketing alignment; lead scoring; marketing ROI and accountability; and appealing to C-level executives. Read more:Marketing
B2B Lead Generation: 7 Tips from MarketingSherpa 2008-08-04 19:20:04 Watch this 30-minute teleseminar from MarketingSherpa and Marketo for tips around search engine marketing budgeting, whether to put your content behind registration barriers, and lead nurturing and quality. Read more:Generation
, Lead Generation
Recommend Site To A Friend
