Owner: Beyond PR URL:http://Beyondpr.blogspot.com Join Date: Sat, 03 Feb 2007 12:29:19 -0600 Rating:0 Site Description: From online PR to social media, a collection of thoughts, comments and insights on the issues of reputation protection and brand promotion in the blog era. And beyond.. Site statistics:Click here
'Paris Syndrome' strikes Japanese 1970-01-01 00:59:59 Dozen or so Japanese
tourists a year have to be repatriated from the French capital, after falling prey to what's become known as "Paris
syndrome"...Tags: paris, japan Read more:Syndrome
Pay per post is a no go 1970-01-01 00:59:59 My friend Farhan forwarded me a link to Rockstartup (web 2.0. reality TV…). They are following up "the Internet's next monster company" payperpost.com "from its initial concept to international fame" I do not like the concept of pay-per-post at all. If you are a business, you cannot win. A blogger can trash your product and get paid for it. A blogger can rave about your product but who will believe what he/she says? They are being paid after all. There is an irreconcilable conflict between providing independent opinions about a product and being paid to talk about a product. You just cannot be independent if you are paid by the company those products you are reviewing. As a customer, who are you going to trust? If there is no trust, what is the point to get bloggers talking about your product? The whole think sounds desperate. Are your products so bad or insignificant that you need to pay people to talk about them? If you want to be seen on blogs, join a blog adverti
French protest against 2007 1970-01-01 00:59:59 Hundreds of protesters in Nantes (France) marched in the New Year waving banners reading: "No to 2007" and "Now is better!". Give it a few more days guys, the government will cave in and roll back the year.Via BBC.PS: Happy New Year to all my readers. Thank you for keeping up with my erratic posting schedule. Read more:against
, French
Counting the real Second Life population 1970-01-01 00:59:59 As of today, Second
Life counts 2,341,910 residents, as defined as "uniquely named avatars with the right to log in to Second Life, trade currency and visit the community pages". Critics make the distinction between registered users and active users, using a 10% conversion rate (confirmed by Linden Labs). This puts the number of Second-Lifers in the 200,000 to 230,000 range only. See CNet article.GigaOm commented on the topic a while ago. Read the comments.Tags: second life Read more:Counting
Can web 2.0 companies build competitive advantage? 1970-01-01 00:59:59 Can they create it and sustain it? How?That's what I am trying to find out in my management report (final year Executive MBA "thesis" at London Business School).I would like to interview marketing or management executives from the likes of Bebo, Myspace, Facebook, Kaboodle, Linkedin, Match.com, Friendster or start-ups in the field (relying on attracting and maintaining a critical mass of members to succeed).I am keen to get a better understanding of the industry; the strategies used by major players and identify the golden rules for success. Interviews will be highly confidential and all data will be presented in aggregated format.Benefits for executives are:Instant feedback/ideas from social media / online PR expert (and MBA student). Receive a copy of strategic overview when report is compiled. Open up a contact with London Business School (useful for future recruitment, interns and so on...) Doing a good deedI can provide further details and my research tutor's contacts and refere
Skype to launch Web TV service 1970-01-01 00:59:59 Quality TV programmes for free to consumers who have a broadband Internet connection. Next year. Reuters. Read more:Skype
BBC: My science fiction life 1970-01-01 00:59:59 The BBC is running a special feature on Science Fiction on its website. You can submit your favourite book, comic, film, TV series... The highlight is a science fiction Flash timeline from Mary Shelley's Frankenstein to "Children of Men". You are invited to contribute and send your recollections/comments on science fiction classics. I cannot get the Flash version to work in Firefox or Explorer so here is a link to the static timeline, organised by decades.Tags: bbc, scifi
YouTube? You Leave! 1970-01-01 00:59:59 StarHub employees fired and disciplined for " misconduct in our office premise" after posting funny video clips on YouTube
. Via ChannelNewsAsia.Tags: youtube Read more:Leave
Children swap music via phones 1970-01-01 00:59:59 A survey of almost 1,500 eight to 13-year-olds found almost a third shared music via their mobiles. via BBCWill the music industry push for a tax on mobile phones or children? Read more:Children
Sony PSP: All I want for Xmas is a real blog 1970-01-01 00:59:59 Sony America has admitted that a blog from "real life PSP fans" was in fact part of a marketing campaign. Sony: "Guess we were trying to be just a little too clever. From this point forward, we will just stick to making cool products, and use this site to give you nothing but the facts on the PSP."Via GamesIndustry.biz Read more:Sony
, Xmas
, Sony PSP
Second Life Open Source 1970-01-01 00:59:59 Liden Labs is releasing some of SL's code to the open source community. Via BBC. Very smart.Tags: Second
Life, open source Read more:Source
, Second Life
Mel Gibson's Apocalypto is a cinematographic triumph 1970-01-01 00:59:59 I saw Apocalypto last Sunday with my wife. It is one of the best movies I have seen in ages (and I am a movie buff). Apocalypto is a phenomenon: it has a very simple story, it is a different setting to what you are used to, you really care for the characters (no A, B or C-lists actors here but real local casting), it has superb pictures and you are glued to your seat for 138 mins wondering what is going to happen next. This is story telling at its best. And Mel Gibson
got a #1 in the US with a movie in Mayan… Amazing achievement. Mel Gibson is establishing himself as The Director to watch. We will watch it a second time this week-end. Go and see it, you won't be disapointed. Tags: Apocalypto Read more:triumph
Scoble Not Getting Attention 1970-01-01 00:59:59 A most bizarre post from Robert Scoble
about one of his stories on Intel not being linked by Engadget. Interesting insight into the mind of "A-List" bloggers. Seth Finkelstein's comment: "It must be very nice to be an A-lister. Then even your complaints about not getting enough attention get lots of attention."
Wikipedia issues warning to PR agencies 1970-01-01 00:59:59 About writing about clients they represent on Wikipedia
(or paying others to do so). "If it persists they will be banned". Front page of PR week UK. Tags: wikipedia, PR Read more:warning
, agencies
Bebe cat begs 1970-01-01 00:59:59 We "cat-sitted" over the new year for a friend and ended up with "Bebe", a very talkative cat. It travelled all the way from Hong-Kong with its owner, survived its quarantine in the UK and learnt a few tricks on the way to get its favourite tibbits. Couldn't resist posting it.Judy, if Bebe becomes famous, let's say we settled for 25% of direct income and royalties...Tags: fun
Boo Box: Is Pay-Per-Post getting increasingly popular? 1970-01-01 00:59:59 My friend Guy forwarded me this post from What'snext on Boo Box , knowing that it will upset me. A "boo box" is a button you place on your blog in or next to your reviews. If your readers decide to buy the product you describe, you get a share of the sale. BL Ochman thinks it's "a cool idea, as long as bloggers behave ethically with this tool". I am going to bang my old drum here. As a blogger, I am suddenly incentivised to write positive reviews that sell so I can generate more income... Therefore as a review seeker, I am suddenly incentivised to look elsewhere for genuine unskewed reviews. Ethics v. economics. Tags: pay-per-post, boo box Read more:popular
Rent a protester 1970-01-01 00:59:59 Young, good-looking, and available for around 150 euros (£100), more than 300 would-be protester
s are marketing themselves on a German rental website. Via BBC
Google to loose "Gmail" in Europe? 1970-01-01 00:59:59 German entrepreneur Daniel Giersch trademarked "G-Mail" in 2001 for his company doing emails... After a court case and failed talk of a settlement, Giersch was awarded the right to use "G-mail". He plans to bring the matter to the Europe
an court to validate his claim across Europe. In the meantime, Google
will have to use "Google mail". Article in French. Read more:Gmail
French join exodus for la vie en rosbif 1970-01-01 00:59:59 Sunday Times article that perfectly summarises my feelings and the countless conversations I have with young French
"refugees".Stifling bureaucracy,Stagnant labour market,Unwillingness of employers to give chances to young job applicants (...) because of attitudes often criticised as rigid,"In France if you read classics and history at university you can become a teacher, but not, say, a banker. Things are more flexible here (in London)","People here can laugh at themselves, it's part of good manners, but people take themselves a lot more seriously in France"
What is better? A Mitchell or a Webb? 1970-01-01 00:59:59 Anyone who uses the web for more than 6 months has become naturally trained to avoid online ads. My field of vision stops just below the banner line and ignores tedious leftish skyscrapers. Then came Apple's latest campaign featuring Robert Webb and David Mitchell
. I noticed the ads instantly and it worked a treat for me. It reminded me of what I didn't like about other TV series and why Peep Show is definitely a superior entertainment product. I am now keener to buy the series' DVDs. Charlie Brooker of the Guardian reignited the PC v. Mac feud on his blog (look at the comments). You can see the ads there too. Tags: apple, peep show Read more:better
Wikileaks: Anonymous wiki for government and corporate whistleblowers 1970-01-01 00:59:59 Wikileaks is "an uncensorable version of Wikipedia for untraceable mass document leaking and analysis. It combines the protection and anonymity of cutting-edge cryptographic technologies with the transparency and simplicity of a wiki interface." It i snot affiliated with Wikipedia, has already received 1.2 millin documents and will launch in February or March this year. More work for PR agencies...Tags: wikileaks, PR Read more:corporate
, whistleblowers
Yahoo! Pipes 1970-01-01 00:59:59 Yahoo! Pipes lets you remix feeds and create new data mashups in a visual programming environment. Good idea. Would be nice to have more options to layout or export your output.Tags: yahoo pipes Read more:Yahoo
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