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For Enterprise SEOs Only
2008-02-14 17:49:00
If you manage digital content for a Fortune 500 site, you may be as tired as I am of the focus so many SEO sites seem to have on optimization for small business sites. No doubt small businesses are equally important, and there are far more people optimizing content for small to mid-size businesses (including me and my team), but there are a number of us out here with other problems that don't get nearly as much attention.


SEO versus Mobile SEO
2008-02-04 12:39:00
Though this is primarily a blog dealing with optimizing mobile content for mobile search engines, in my role as a consultant I need to understand how to optimize many types of digital content for many types of search engines. In this industry I've met many who are mobile marketers first and SEO s second. I'm an SEO first and a mobile marketer second. That said, it always perplexes me when I hear my fellow SEOs claim that SEO for mobile is basically SEO for the web, as in many cases the two couldn't be more different. If you're wondering how they're different, and you haven't done it yet, be sure to check out my two-part post on the new FindResolution blog, How Mobile SEO is Different, which outlines five key differences between SEO and its mobile counterpart. Stay tuned this week to the
Read more: versus

Help Google Find Your Mobile Web Site
2008-01-27 11:29:00
The new Google mobile web index is great for increasing visibility of mobile web sites, but mobile web developers don't have to leave their mobile web site visibility to the big G. This is how mobile developers can ensure their mobile web sites are seen, regardless of which web site the mobile search engines decide to index and rank.
Read more: Mobile

Mobile Marketer’s Mobile Outlook 2008
2008-01-17 17:17:00
Nod to mobile marketer for releasing a solid mobile marketing guide for 2008 and including mobile SEO.
Read more: Marketer , Mobile , Outlook

Mobile/SEO Wish List for 2008
2008-01-02 18:33:00
Reflecting on several up and coming trends in the industry and presenting what I hope will be several positive outcomes for this new year, including mobile marketing converging with mobile SEO , the SEO community discussing strategy, and the search engines continuing to blur the lines between marketer and media.
Read more: Mobile

2007 Search Blogs Awards Nominees at Search Engine Journal
2007-12-18 15:49:00
Search Engine Journal is holding its annual search blogs awards, and a variety of industry pundits are currently nominating each other for awards. In the spirit of PageRank's links as votes ethos, I'm reposting my list below, along with a link to each and a short explanation of my rationale. Kudos to Loren Baker and Search Engine Journal for annually allowing us to pat ourselves on the back.
Read more: Awards , Blogs , Search

Chicago SEO Meetup
2007-12-18 09:21:00
If you read this blog and live in Chicago , join us for the Chicago SEO Meetup .


Google Acceptance of Paid Links Could Destroy Small Business Traffic
2007-12-03 12:57:00
The official Google Webmaster Central Blog has a very comprehensive post this morning about trafficking in links that pass PageRank, and why webmasters who want to do well in Google natural search listings should avoid it. Small business owners may disagree with Google's long-standing opposition to paid links, but as I see it they're really looking out for the interests of small business owners and others without large marketing budgets with the stance.
Read more: Acceptance , Business , Small Business

Say No to Bango for Mobile SEO
2007-11-19 17:33:00
When I saw Advertising Age Digital’s article this morning entitled “Getting Your Content from the Web to Mobile Phones” I was momentarily excited for the few of us in this industry who focus on just that: getting digital content to mobile users. If a publication like Advertising Age wants to increase visibility to the mobile marketing space, this can only be positive for those of us who want to get our content or our client’s content in front of the rapidly expanding group of mobile users. The problem is when the method of increasing visibility of that content not only doesn’t increase visibility in the mobile search engines, but may in fact actually hurt it.
Read more: SEO

Seven Habits of Highly Ineffective SEO Bloggers
2007-09-17 20:30:00
Since SEO education is as much about knowing the basics of what it takes to index and rank a web site as it is staying abreast of the latest trends and algorithm changes, reading SEO blogs is an important part of any SEO training process. At Resolution Media we have a ranked blogroll that we use to help our employees navigate the blogosphere. Recently I’ve added quite a few blogs from the TopRank Big List, increasing the number of search blogs on our blogroll to 412, and have noticed that quite a few of these blogs have a rating of “1 – disposable”—even many of those that are listed on the Big List. There are a number of reasons for a blog getting a low rating on our blogroll, including being less relevant to our client base, but many of them are simply there because of lazy mark
Read more: Ineffective , Seven

Small Business Should Embrace Mobile SEO
2007-08-29 21:30:00
I wanted to address something that a few of us had been talking about in the Mobile SEO Google Group. Membership is currently by invitation only, so I thought I'd take the opportunity to show some of you what you're missing. If you're interested in an invitation, please introduce yourself, and we'll see if you're a good fit for the group.
Read more: Business , Small , Small Business

Mobile Search Optimi... I mean Development at SES San Jose
2007-08-23 21:34:00
Mobile Search <s>Optimization</s> Development at SES <?xml:namespace prefix = st1 /><st1:city><st1:place>San Jose</st1:place></st1:city> It's very exciting to see that mobile search optimization is still top of mind with the SEO community, and I'm very grateful to my colleagues at SES and SMX for helping to keep it there. Cindy Krum (not Crum or Drum, fellas), Gregory Markel and Rachel Pasqua have done a fine job of stepping forward as evangelists of mobile search optimization, and I celebrate them as innovators for that. However, when I saw the coverage from SES San Jose, I was disappointed to see that the focus was still less on optimization than development, and that most of panelists were still not demonstrating expertise at mobile search optimization so much as te
Read more: Mobile

Matt Cutts is Not a Celebrity
2007-07-31 21:37:00
Neither is Danny Sullivan. Using Google Trends as a measure of cultural interest, we can clearly see that not only are people significantly less interested in our search engine optimization heroes than VH1 Celebreality stars Paris Hilton and Britney Spears, but that even the popular misspelling of the latter’s name dwarfs Matt Cutts and Danny Sullivan in search volume.
Read more: Celebrity , Matt Cutts

How to Find the Jumptap Mobile Keyword Tool
2008-03-20 18:55:00
In an earlier post I mentioned that the Jumptap Mobile Keyword Tool can be used to find mobile keywords from AT&T’s MEdia Net Mobile Content Search Engine. However, because you can’t directly link to the tool, and the AT&T DevCentral site is not exactly intuitive, more than one user has been unable to locate the tool. With sympathy, I present these six simple steps to finding the Jumptap Mobile Keyword Tool.


New Mobile SEO Guide and Other Updates
2008-03-20 18:03:00
Many of you remember the Mobile Search Optimization white paper that Resolution Media developed in August of last year. We developed it partially as a vehicle to help brands understand the opportunity inherent in mobile search, but primarily to help them navigate the mobile search landscape with as much knowledge to succeed as possible. It served its purpose at the time, but an update is in order. I’ve already begun updating it and will be releasing a serialized version on this blog in the next couple months. For now I’ve moved the PDF version of the white paper to its new home on this blog. Please update your bookmarks. I’ll be permanently redirecting it and the MobileSearchOptimization.com domain soon.
Read more: Guide , SEO

This Week in Natural Search and Mobile SEO
2008-04-04 14:18:00
Highlights from my delicious bookmarks for the week of March 30, 2008. Mobile as Bridge Between Old Media, Internet and POS Several mobile visual search developments position mobile as a way of tracking success of print and broadcast media.Bango announces high mobile conversion rates Probably not a good idea to release this on April Fool's Day, but 2-8% average conversion rate is no laughing matter.DeviceAtlas Large database of mobile device information.Microsoft To Upgrade Mobile IE Browser, Live Search For Mobile With New Mapping Features And Voice Search For Blackberries MSN announces new mobile search improvements, including voice search for Blackberries.Find Resolution: Building Links with Big Brand Websites, Part 2 Tactics for link building for larger sites.Yahoo Introduces Wide Rang
Read more: Natural , SEO

This Week in Natural Search and Mobile SEO, vol 2
2008-04-12 13:35:00
The best of my del.icio.us links for the week of April 6, 2008.
Read more: Mobile , Natural , Search , SEO

This Week in Natural Search and Mobile SEO, vol. 3
2008-04-19 11:24:00
Highlights from my del.icio.us bookmarks for the week of April 13, 2008. The best of the Russ Beattie Mobile Web is Dead rebuttals, Google's mobile search growth announcement from their Q1 earnings report, and some good basic SEO advice from Google on accessibility and permanent redirects.
Read more: Natural , Search

This Week in Natural Search and Mobile SEO, vol 5
2008-05-05 15:17:00
If you’re looking for my recap of the Mobile Monday session, that should be posted on the Find Resolution blog later today. Here are the best of the rest from this past week, via my del.icio.us bookmarks.
Read more: Natural , Search , SEO

Deciphering “Deciphering Mobile Search Patterns: A Study of Yahoo! Mobile Search Queries” for Mobile Search Marketers
2008-05-09 17:55:00
Most of my readers are marketers, and probably weren’t at WWW2008 on April 25 in order to see the presentation of the brilliant new study of mobile queries, Deciphering Mobile Search Patterns : A Study of Yahoo ! Mobile Search Queries by Yi, Maghoul and Pedersen of Yahoo!. I wasn’t either, but since we now have access to a PDF of the report, we can see what we missed. Here’s a high level overview for those of you who, like me, aren’t computer scientists, but are still interested in how mobile users search.
Read more: Marketers

YouTube Video Keyword Research and Characteristics of Popular YouTube Queries
2008-05-22 17:27:00
Currently the first result in Google for “youtube keywords” is a video claiming to do video keyword research using WordTracker. The problem with doing keyword research for videos this way is that the most popular queries in WordTracker, which takes its data from meta search engines, are not necessarily the most popular queries in YouTube . In fact, in most cases they’re probably entirely diss
Read more: Keyword , Queries , Research

Mobile SEO Tip: No Phone Number Required
2008-05-31 12:32:00
Kudos to Open Table for building a mobile site, but in doing so I’m sorry to say that they’ve made the inaugural post of my series of posts on Mobile SEO best practices (and worst practices). This is a new feature on the blog in which I look at the best and the worst of mobile web design from an SEO perspective. In many cases (as in my coverage of JetBlue mobile’s transcoding issues) I’ll
Read more: Number

Updated Blogroll and Mobile SEO Resources
2008-06-04 07:37:00
Just a note to let my readers know that I updated my blogroll today. Since I started this Natural Search and Mobile SEO blog in May of last year, the focus has been as much on mobile search as it has been on desktop SEO, and I wanted to reflect that in the list of blogs I endorse. I also wanted to trim some of the fat, as I noticed several of the blogs on my blogroll were blogs I haven't read in m
Read more: Blogroll , Resources

Links Matter More on the Mobile Web
2008-06-03 14:38:00
It’s true that there’s currently very little cross-linking on the mobile Web. This is often cited by those who argue that linking is relatively unimportant in mobile SEO. However, it seems to me just the opposite conclusion should be reached from the understanding of this fact: that a user would defy convention and link to a mobile site from a mobile site is a stronger signal of qualit
Read more: Mobile

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