Owner: Natural Search and Mobile SEO Blog URL:http://www.brysonmeunier.com Join Date: Sat, 19 Jan 2008 18:29:57 -0600 Rating:0 Site Description: SEO Best Practices & Innovations from Chicago-based SEO Consultant and Resolution Media Product Champion, Bryson Meunier Site statistics:Click here
The Mobile SEO's Guide to Mobile Analytics 2008-02-27 14:08:00 As marketers look to take advantage of the opportunity inherent in mobile search in 2008, many of them are going to be looking to various technologies to help them get mobile faster
(mobilizers), track mobile users better (mobile analytics), understand mobile search behavior (mobile keyword research tools), gain link popularity to their mobile sites (mobile directories), and
become accessible to mobile search engines and the highest number of mobile users (mobile validators and emulators). To facilitate this process, I will be looking at these technologies and
processes over the next couple of months, and pointing out advantages and disadvantages of each for the mobile optimizer. Today I'll be looking at mobile analytics, including why they're necessary
and what options are current Read more:Mobile
, SEO
, Guide
, Analytics
For Enterprise SEOs Only 2008-02-14 17:49:00 If you manage digital content for a Fortune 500 site, you may be as tired as I am of the focus so many SEO sites seem to have on optimization for small business sites. No doubt small businesses are equally important, and there are far more people optimizing content for small to mid-size businesses (including me and my team), but there are a number of us out here with other problems that don't get nearly as much attention.
SEO versus Mobile SEO 2008-02-04 12:39:00 Though this is primarily a blog dealing with optimizing mobile content for mobile search engines, in my role as a consultant I need to understand how to optimize many types of digital content for many types of search engines. In this industry I've met many who are mobile marketers first and SEO
s second. I'm an SEO first and a mobile marketer second. That said, it always perplexes me when I hear my fellow SEOs claim that SEO for mobile is basically SEO for the web, as in many cases the two couldn't be more different.
If you're wondering how they're different, and you haven't done it yet, be sure to check out my two-part post on the new FindResolution blog, How Mobile
SEO is Different, which outlines five key differences between SEO and its mobile counterpart.
Stay tuned this week to the Read more:versus
Characteristics of the Top 100 Mobile Search Queries at AT&T 2008-01-28 18:22:00 If you're wondering what mobile searchers are looking for, these are the top 100 mobile keywords at AT&T's Beyond MEdia Net mobile search engine by volume, followed by breakdowns by subject and query intent. Analysis of these mobile queries led to a few surprising learnings, and some best practices for marketers doing mobile keyword research. Read more:Mobile
, Search
, Queries
Help Google Find Your Mobile Web Site 2008-01-27 11:29:00 The new Google
mobile web index is great for increasing visibility of mobile web sites, but mobile web developers don't have to leave their mobile web site visibility to the big G. This is how mobile developers can ensure their mobile web sites are seen, regardless of which web site the mobile search engines decide to index and rank. Read more:Mobile
Mobile/SEO Wish List for 2008 2008-01-02 18:33:00 Reflecting on several up and coming trends in the industry and presenting what I hope will be several positive outcomes for this new year, including mobile marketing converging with mobile SEO
, the SEO community discussing strategy, and the search engines continuing to blur the lines between marketer and media. Read more:Mobile
2007 Search Blogs Awards Nominees at Search Engine Journal 2007-12-18 15:49:00 Search EngineJournal
is holding its annual search blogs awards, and a variety of industry pundits are currently nominating each other for awards. In the spirit of PageRank's links as votes ethos, I'm reposting my list below, along with a link to each and a short explanation of my rationale. Kudos to Loren Baker and Search Engine
Journal for annually allowing us to pat ourselves on the back. Read more:Search
, Blogs
, Awards
Google Acceptance of Paid Links Could Destroy Small Business Traffic 2007-12-03 12:57:00 The official Google
Webmaster Central Blog has a very comprehensive post this morning about trafficking in links that pass PageRank, and why webmasters who want to do well in Google natural search listings should avoid it. Small
business owners may disagree with Google's long-standing opposition to paid links, but as I see it they're really looking out for the interests of small business owners and others without large marketing budgets with the stance. Read more:Acceptance
, Business
, Small Business
Say No to Bango for Mobile SEO 2007-11-19 17:33:00 When I saw Advertising Age Digital’s article this morning entitled “Getting Your Content from the Web to Mobile
Phones” I was momentarily excited for the few of us in this industry who focus on just that: getting digital content to mobile users. If a publication like Advertising Age wants to increase visibility to the mobile marketing space, this can only be positive for those of us who want to get our content or our client’s content in front of the rapidly expanding group of mobile users. The problem is when the method of increasing visibility of that content not only doesn’t increase visibility in the mobile search engines, but may in fact actually hurt it. Read more:SEO
Seven Habits of Highly Ineffective SEO Bloggers 2007-09-17 20:30:00 Since SEO
education is as much about knowing the basics of what it takes to index and rank a web site as it is staying abreast of the latest trends and algorithm changes, reading SEO blogs is an important part of any SEO training process. At Resolution Media we have a ranked blogroll that we use to help our employees navigate the blogosphere. Recently I’ve added quite a few blogs from the TopRank Big List, increasing the number of search blogs on our blogroll to 412, and have noticed that quite a few of these blogs have a rating of “1 – disposable”—even
many of those that are listed on the Big List. There are a number of reasons for a blog getting a low rating on our blogroll, including being less relevant to our client base, but many of them are simply there because of lazy mark Read more:Seven
, Ineffective
Small Business Should Embrace Mobile SEO 2007-08-29 21:30:00 I wanted to address something that a few of us had been talking about in the MobileSEO
Google Group. Membership is currently by invitation only, so I thought I'd take the opportunity to show some of you what you're missing. If you're interested in an invitation, please introduce yourself, and we'll see if you're a good fit for the group. Read more:Small
, Business
, Small Business
Mobile Search Optimi... I mean Development at SES San Jose 2007-08-23 21:34:00 Mobile Search
<s>Optimization</s> Development
at SES <?xml:namespace prefix = st1 /><st1:city><st1:place>San Jose</st1:place></st1:city>
It's very exciting to see that mobile search optimization is still top of mind with the SEO community, and I'm very grateful to my colleagues at SES and SMX for helping to keep it there. Cindy Krum (not Crum or Drum, fellas), Gregory Markel and Rachel Pasqua have done a fine job of stepping forward as evangelists of mobile search optimization, and I celebrate them as innovators for that. However, when I saw the coverage from SES San Jose, I was disappointed to see that the focus was still less on optimization than development, and that most of panelists were still not demonstrating expertise at mobile search optimization so much as te Read more:Mobile
Matt Cutts is Not a Celebrity 2007-07-31 21:37:00
Neither is Danny Sullivan. Using Google Trends as a measure of cultural interest, we can clearly see that not only are people significantly less interested in our search engine optimization heroes than VH1 Celebreality stars Paris Hilton and Britney Spears, but that even the popular misspelling of the latter’s name dwarfs Matt Cutts
and Danny Sullivan in search volume. Read more:Celebrity
, Matt Cutts
Calling All Mobilizers 2008-03-11 15:10:00 As I mentioned in my last post on mobile analytics, over the next couple of months I will be reviewing various technologies used in mobile development and optimization from a mobile SEO’s perspective. Now that mobile analytics is out of the way, I’ll be moving on to tools used in helping to build mobile web sites, which are sometimes called mobilizers. I’ll be contacting companies individually as I did for the mobile analytics overview, but if there are any great solutions out there that are not as easy to find, I want to invite users or creators of these solutions to be included in the mobile site creator review. If you own or know of a great tool, please don’t keep it like a secret. Contact me at bryson [dot]meunier[at]gmail.com and I will add it to the list of tools for potentia Read more:Calling
How to Find the Jumptap Mobile Keyword Tool 2008-03-20 18:55:00 In an earlier post I
mentioned that the Jumptap MobileKeyword
Tool can be used to find
mobile keywords from AT&T’s MEdia Net Mobile Content Search
Engine. However, because you can’t directly link to the tool,
and the AT&T DevCentral site is not exactly intuitive, more than
one user has been unable to locate the tool. With sympathy, I present
these six simple steps to finding the Jumptap Mobile Keyword Tool.
New Mobile SEO Guide and Other Updates 2008-03-20 18:03:00 Many of you remember the Mobile
Search Optimization white paper that Resolution Media developed in August of last year. We developed it partially
as a vehicle to help brands understand the opportunity inherent in mobile
search, but primarily to help them navigate the mobile search landscape with as
much knowledge to succeed as possible. It served its purpose at the time, but
an update is in order.
I’ve already begun updating it and will be releasing a
serialized version on this blog in the next couple months. For now I’ve moved
the PDF version of the white paper to its new home on this blog. Please update
your bookmarks. I’ll be permanently redirecting it and the
MobileSearchOptimization.com domain soon. Read more:Guide
, SEO
Mobile SEO Resources 2008-04-03 12:25:00 Because the engines often favor aged content, and mobile SEO
has just taken off in the past several years, the search engines aren't always the first places to look when it comes to looking for good mobile SEO information. These are resources I recommend for consistently good information on mobile SEO. In order to be included here the resource must be a recognized expert in mobile search engine optimization or have a page or site devoted to making search engine-friendly mobile web sites that is regularly updated. I've also included some links to sites on mobile development and mobile analytics because of the synergy with mobile SEO. For a complete list of resources, for all things Natural Search and Mobile
SEO, please see my del.icio.us bookmarks.For blogs that I follow, please see my Tech Read more:Resources
This Week in Natural Search and Mobile SEO 2008-04-04 14:18:00 Highlights from my delicious bookmarks for the week of March 30, 2008. Mobile
as Bridge Between Old Media, Internet and POS Several mobile visual search developments position mobile as a way of tracking success of print and broadcast media.Bango announces high mobile conversion rates Probably not a good idea to release this on April Fool's Day, but 2-8% average conversion rate is no laughing matter.DeviceAtlas Large database of mobile device information.Microsoft To Upgrade Mobile IE Browser, Live Search
For Mobile With New Mapping Features And Voice Search For Blackberries MSN announces new mobile search improvements, including voice search for Blackberries.Find Resolution: Building Links with Big Brand Websites, Part 2 Tactics for link building for larger sites.Yahoo Introduces Wide Rang Read more:Natural
, SEO
This Week in Natural Search and Mobile SEO, vol. 3 2008-04-19 11:24:00 Highlights from my del.icio.us bookmarks for the week of April 13, 2008.
The best of the Russ Beattie Mobile
Web is Dead rebuttals, Google's mobile search growth announcement from their Q1
earnings report, and some good basic SEO
advice from Google on accessibility and permanent redirects. Read more:Natural
, Search
Mobile Analytics and Social Search in New York Tomorrow Night 2008-04-27 20:40:00 If you're in or around Manhattan, don't forget to join us tomorrow night for the Mobile
Monday NY panel discussion on Mobile
Analytics
, Mobile SocialSearch
and optimizing for the mobile user. All of the vendors from the Mobile SEO's
Guide to Mobile Analytics will be there, along with representatives from Tig Tags, Taptu and ESPN Mobile. We'llbe discussing how Mobile SEO differs from traditional SEO in terms of indexing, ranking algorithms, tracking and optimization, so it should be of interest to all regular readers of this blog. I'll be doing a recap later this week for the benefit of those who can't be there, but for those who can, please RSVP here if you haven't already.
Light week for natural search and mobile SEO news. Here are my del.icio.us bookmarks for the week of April 20, 20 Read more:Night
, New York
This Week in Natural Search and Mobile SEO, vol 5 2008-05-05 15:17:00 If you’re looking for my recap of the Mobile
Monday session, that should be posted on the Find Resolution blog later today. Here are the best of the rest from this past week, via my del.icio.us bookmarks. Read more:Natural
, Search
, SEO
Deciphering “Deciphering Mobile Search Patterns: A Study of Yahoo! Mobile Search Queries” for Mobile Search Marketers 2008-05-09 17:55:00 Most of my readers are marketers, and probably weren’t at WWW2008 on April 25 in order to see the presentation of the brilliant new study of mobile queries, Deciphering MobileSearchPatterns
: A Study
of Yahoo
! Mobile Search Queries
by Yi, Maghoul and Pedersen of Yahoo!. I wasn’t either, but since we now have access to a PDF of the report, we can see what we missed. Here’s a high level overview for those of you who, like me, aren’t computer scientists, but are still interested in how mobile users search. Read more:Marketers
Agency Bootcamp on Social Media this Wednesday 2008-05-19 17:25:00 Anyone else going?:
AgencyBootcamp.com
Representatives from Facebook, MySpace, Intel, CafeMom and Izea will be there to answer questions. I have quite a few about how large brands can best leverage social media.
Ping me if you're planning on attending. I'll be there. Would be nice to meet some of you and see familiar faces.
<embed src=" height="64" width="206" /> View my page on Agency Boot Read more:Social
, Wednesday
, Social Media
YouTube Video Keyword Research and Characteristics of Popular YouTube Queries 2008-05-22 17:27:00 Currently the first result in Google for “youtube keywords” is a video claiming to do video keyword research using WordTracker. The problem with doing keyword research for videos this way is that the most popular queries in WordTracker, which takes its data from meta search engines, are not necessarily the most popular queries in YouTube
. In fact, in most cases they’re probably entirely diss Read more:Keyword
, Research
, Queries
Mobile SEO Tip: No Phone Number Required 2008-05-31 12:32:00 Kudos to Open Table for building a mobile site, but in doing so I’m sorry to say that they’ve made the inaugural post of my series of posts on MobileSEO
best practices (and worst practices). This is a new feature on the blog in which I look at the best and the worst of mobile web design from an SEO perspective. In many cases (as in my coverage of JetBlue mobile’s transcoding issues) I’ll Read more:Number
Updated Blogroll and Mobile SEO Resources 2008-06-04 07:37:00 Just a note to let my readers know that I updated my blogroll today. Since I started this Natural Search and MobileSEO
blog in May of last year, the focus has been as much on mobile search as it has been on desktop SEO, and I wanted to reflect that in the list of blogs I endorse. I also wanted to trim some of the fat, as I noticed several of the blogs on my blogroll were blogs I haven't read in m Read more:Blogroll
, Resources
Links Matter More on the Mobile Web 2008-06-03 14:38:00 It’s true that there’s currently very little cross-linking on the mobile Web. This is often cited by those who argue that linking is relatively unimportant in mobile SEO. However, it
seems to me just the opposite conclusion should be reached from the understanding of this fact: that a user would defy convention and link to a mobile site from a mobile site is a stronger signal of
qualit Read more:Mobile
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