Owner: YoFast Business Blog URL:http://yofast.blogspot.com Join Date: Sat, 19 Jan 2008 14:25:16 -0600 Rating:0 Site Description: YoFast is a membership organization designed to make it easier for consumers to locate small businesses on the Internet. Site statistics:Click here
Business Marketing Plan 2008-03-08 10:55:00 We post our BusinessMarketing
Plan for those seeking information on the YoFast Marketing Plan.
We are also making our business plan available for duplication purposes for those seeking a business plan associated within the Internet technology sector.
Feel free to duplicate, edit, modify, reproduce, publish or however else you choose to use this plan in your business endeavors.
YoFast Business
Competitive Analysis 2008-03-06 16:34:00 Business Plan
CompetitiveAnalysis
The competitive landscape for portals is very intense.
With a multi-billion dollar market capitalization and millions of potential viewers as the reward, it is no wonder.
Already, Yahoo! has a market value of $45+ billion with Google topping $100 billion.
The key to making a profit is by attracting visitors.
Today, market size from a revenue perspective is
Customer Service 2008-03-06 14:06:00 Business Plan
CustomerService
YoFast uses various methods to help business members reach potential clients on the web.
In addition, technical support is offered through local community hubs to business members free of charge. This includes telephone walk-through and online dialog.
Users can read answers to common usage questions at the YoFast website as well as Instant messages for business Read more:Customer Service
Market Positioning 2008-03-06 12:36:00 Business Plan
MarketPositioning
A sound positioning strategy will establish YoFast as the market leader by:
Clearly distinguishing the company from its competitorsDelivering on the promised differencesProviding a difference that users respond toYoFast will be positioned as a site where relevant information can be found quickly and easily.
Since the word “YoFast” connotes speed and direction,
Target Market Strategy 2008-03-06 12:28:00 Business Plan
TargetMarketStrategy
The target audience for YoFast is very simple.
It consists of Internet users who want a quick and easy way to find targeted local information and who do not want access adult content or hate related material.
Researcher and students are what we seek as our target audience while we receive support from small business owners through the YoFast Business
Prominent Web Presence 2008-03-06 11:55:00 Business Plan
Prominent Web Presence
Businesses have begun to recognize the need for a web presence.
What a Web Presence does for Business Organizations
B2B and B2C ecommerceBrand recognitionCompany contact informationOnline business brochureStimulate business growthA prominent web site can benefit a local restaurant, as well as a regional hospital or a national sales organization.
In order to
Glossary of Terms 2008-03-05 18:44:00 Business Plan
Glossary
of Terms
Hit
As used in reference to the World Wide Web, “hit” means a single request from a Web browser for a single item from a Web server; thus in order for a Web browser to display a page that contains 3 graphics, 4 “hits” would occur at the server; 1 for the HTML page and one for each of the 3 graphics.
Impression
With regard to online advertising, an impression is
Searching the Web 2008-03-05 16:59:00 Business Plan
Searching the Web
How Surfers Find Information
Internet use is primarily to find good business deals, obscure products, family genealogy, entertainment, research reports and other business applications, for example.
Surfers use a variety of means to find these sites:
Search EnginesRecommendations from friends and familyRadio, Television and Newsprint AdvertisingOn and Offline
Internet Growth Potential 2008-03-05 16:08:00 Business Plan
InternetGrowthPotential
The Internet has emerged as a global communications medium enabling millions of people to share information and conduct business electronically.
The Internet has seen dramatic growth in the number of business and consumer users.
This has led to a proliferation of useful information and services on the Internet, including available research data, word
Information Superhighway 2008-03-05 15:49:00 Business Plan
Information Superhighway
The information superhighway is a territory with no road map.
The problem is not that information is scarce but that people have limited time to sift through the vast amounts of data to find a nugget of knowledge.
Similarly, those with information to offer have great difficulty reaching their audience.
Cutting through the clutter and noise is difficult.
Internet Market Analysis 2008-03-05 12:40:00 Business Plan
InternetMarketAnalysis
Information and knowledge have surpassed natural resources, factories, and even capital as the most important assets in all forms of business.
Businesses and individuals have more access to information and are more dependent on knowledge than ever before.
Information has even become the most important element of the production process in many cases. For
Small Business Advertising 2008-02-29 19:49:00 Business Plan
Small
Business Advertising
Boosting the ability of small business to make best use of the Internet’s marketing power is part of the YoFast plan.
With over 10 million business owners in the United States there is a huge market for anyone offering increased visibility on the Web.
Under the current system, only a fraction of all websites are spidered. If a site is not spidered, that Read more:Business
, Small Business
Solution for Online Traffic 2008-02-28 23:00:00 Business Plan
Solution
for Online Traffic
Estimates of the growth of Internet pages vary between 100,000 and 250,000 new pages per week.
How can a searcher navigate through the millions of web sites and find a particular business?
The answer is: with increasing difficulty and an ever-smaller probability of success.
Unless significant resources are spent on marketing, it is difficult for small
Business Considerations 2008-02-28 22:41:00 Business Plan
Business Considerations
Unlike other business portals, YoFast will be highly profitable because it will not rely primarily on hit, click and page-view advertising revenues.
Instead, YoFast will rely primarily on membership revenues, which helps business organizations increase visitors to their sites.
Reducing the Complexity of the Internet
As the number of users and web sites Read more:Business
Market Opportunities 2008-02-28 22:28:00 Business Plan
MarketOpportunities
The forecasted exponential growth of the Internet is well documented.
As the conduit for the Information Age, the Internet will clearly play the critical role in the dissemination of information, education, business-to-business transactions, consumer shopping and interactive entertainment.
YoFast has the potential to provide a primary gateway to these
Business Team 2008-02-28 21:42:00 Business Plan
Business Team
The goal of YoFast goal is to become the leading resource for targeted local information over the Internet, which can be achieved through combined excellence in technology and marketing savvy.
YoFast, a debt free company, is led by General Partner David Warren. David is one of a handful of Internet masters who thoroughly understands how the intricacies of the web Read more:Business
Marketing Strategy 2008-02-28 21:20:00 Business Plan
MarketingStrategy
ITC [ Internet Trident Connection ], YoFast’s most powerful marketing tool for its business market, is nearly invisible.
Users reach YoFast simply because YoFast pages show up as one of the top choices in their Internet search.
Nevertheless, YoFast will augment any ITC success with a targeted marketing communications campaign consisting of print and voice media
Potential for Opportunity 2008-02-28 20:04:00 Business Plan
Potential
for Opportunity
While search engines pledge to lead users to the sites they seek and portals offer business and organizations the opportunity to rise above the clutter, no company has the technology to deliver both.
However, YoFast does, and it can do it far better than its competitors.
When connected Google, YoFast technology design utlilizes a “push me – pull you”
Executive Summary 2008-02-28 19:35:00 YoFast ExecutiveSummary
Millions of consumers have searched long hours, most often in vain, for the information on companies, products or business services they desire to research.
Businesses and organizations would be only too happy to oblige those consumers…if they could find them.
YoFast is a revolutionary nexus for researchers and business owners, a network that is a unique fusion of
Public Memorandum 2008-02-28 14:30:00 YoFast Public
Report
This Public Memorandum (this “Memorandum or Report”) has been prepared by YoFast LP (“YoFast” or the “Company”) solely for informational purposes for use by prospective business parties in considering their interest in consummating a transaction or business relationship with YoFast (Contemplated Transaction).
This Report is designed to assist Suppliers, Employees, Potential
Business Blogs and Blogging 2008-02-27 10:11:00 Why business owners and developers should blog -
In this age of blogs, people involved in national politics have demonstrated their strength through blogging.
Look at the success of the campaign of the Barack Obama Blog. His campaign understands the possibilities, potential and power of this form of media in the political arena.
With the growth of blogs and blogging it is apparent that blogs Read more:Business
, Blogs
, Blogging
Reference Material 2008-02-26 18:44:00 Letter A Reference
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Letter A Reference Material 2008-02-26 18:40:00 Single Word Reference
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A Library
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Multiple Word Reference
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Letter B Reference Material 2008-02-26 18:38:00 Single Word Reference
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Letter C Reference Material 2008-02-26 18:36:00 Single Word Reference
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Targeted Online Ads 2008-03-09 12:42:00 It makes little sense to broadcast your online ads to thousands of viewers if only a few hundred of them might be potential customers.
It goes without saying that strategic advertising placed on targeted sites is more effective than haphazard advertising on untargeted media.
Targeted advertising brings the people in the market for buying certain products and services, to a website that offers
Marketing 2008-03-09 12:34:00 Marketing incorporates all business activities and strategies that result in producing products and services available that satisfy customer demand, producing greater profits for the company.
Effective marketing is a win-win situation for consumers, business and communities alike due to:
Customers acquire something that meets their needsGreater profits are generated for the businessThe community Read more:Marketing
Search Branding 2008-03-09 12:28:00 Search Branding
methods include:
Paid InclusionPaid PositioningPay per Click AdvertisingSearch Engine MarketingSearch engines and directories offering branding programs include:
Ask: Ask.com offers businesses Sponsored Listings - a contextual advertising product designed to compete with Google's AdSense and the Yahoo! Publisher Network.
Google: Google's AdWords allow advertisers to display Read more:Search
Business Press Release 2008-03-09 12:25:00 A press release should be accurate, useful and of interest to the public.
Information that qualifies as news includes announcements about:
Awards received by your companyBusiness
personnelCommunity involvementCompany sponsorships and promotionsCompany success storiesNew productsNew locations or facilities
Press
releases can be purchased by anyone. Press releases are therefore of limited Read more:Release
Internet Marketing 2008-03-09 12:23:00 Every business is interested in getting more exposure for its products and services.
But it is not enough to just spend money to get exposure.
The smart entrepreneur wants to get the most exposure at the lowest cost for his/her investment in Internet
marketing.
Marketing
by means of promotions, newspaper ads, television commercials, and radio is expensive, limited to a short period of time, Read more:Internet Marketing
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