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Cutting Edge Trade Show Exhibits
2008-03-06 15:01:13
The medical profession is an ever growing and innovative marketplace, consider the advancements in medical history.  The first heart & lung machine was introduced into the industry in 1955, to the medical advancements of today’s implanted insulin pumps.   It is utterly amazing to see the growth of these global changes that occur under our noses each and [...]
Read more: Cutting , Trade , Trade Show

Diving into Exhibiting
2008-03-04 10:24:30
There are several tradeshows that are upcoming in the spring time, while researching a few of the events that will be taking place at Offshore Technology Conference on May 5th, in Houston, Texas.  I thought the theme “Waves of Change” was a very fitting not only to OTC 2008, but could be equate this to each [...]
Read more: Diving

Is your exhibit ready for IMTS?
2008-02-26 08:56:34
With the IMTS - International Manufacturing Technology Show just around the corner, September 8th - 13th in Chicago. Is your trade show exhibit ready to hit the floor in cutting edge style for the Emerging Technology Center? With research and development at the forefront, exhibiting at IMTS gives you the opportunity to network and partner [...]


Carnival of Sales & Management - Customer Loyalty
2008-02-18 09:09:05
Thank you Brad Trnasvsky of Sales Management 2.0 for hosting this weeks carnival Several of the pieces that were included I have to strongly agree with.   Jim Logan of Accelerate Business Group, LLC   discusses Customer Loyalty . With the following statement:  ”I believe the foundation of customer loyalty is trust, predictability, and dependable quality” Adding to those, I believe with innovation, [...]
Read more: Carnival

How the new marketing strategies can help you.
2008-02-11 11:40:54
Thinking back about ten years ago, I recall doing mass mailings and postcard campaigns to prospective clients.  Running to the post office and trying to get everything out by your deadline.  Marketing has taken a completely different turn in the last few years, by way of social networking.  Where do we go to look for [...]


CEDIA Events & Trade Show
2008-02-07 14:00:23
Looking for the most stunning exhibit for CEDIA Expo 2008? If you are looking for variety, a custom rental exhibit is a great place to begin.  With successful exhibits at CES 2008, Catalyst Exhibits can help.  Whether you are a first time exhibitor or a seasoned veteran on the trade show circuit, The Catalyst process is [...]
Read more: Trade , Trade Show

Customized Rental Exhibits, change it up!
2008-02-04 16:14:14
If you purchase an exhibit, you are completely stuck with that entire look and feel for all of the trade shows that you have on your upcoming trade show calendar. When it comes to exhibiting, there are many questions as well as varying right & wrong answers, customized rental exhibit properities give you flexibility to change [...]
Read more: Rental

Pine Wood Derby - Cub Scouts Pack 856
2008-01-31 13:24:29
It must be that time of year, there have been several employees talking about these events.   Because of my complete lack of knowledge on the activity of a Pine Wood Derby, I really thought these participants were going to be standing out in the icy arctic freeze,  a little bit crazy I thought.   Alas, it is the miniature [...]


Trade Show Marketing Concept
2008-01-31 12:59:19
When you begin to plan your marketing strategies, and you come across the column for trade shows,  keep in mind what it is you are trying to accomplish. Set your standards a little bit higher, you want your exhibit to send an aspirational message.  If you are investing your exhibit dollars to attend trade shows in [...]
Read more: Concept , Marketing , Trade , Trade Show

MDM East Trade Show - Start your exhibit plans
2008-01-28 16:13:14
MDM East will be hosted at Jacobs K Javits Convention Center in New York, June 2nd-5th, 2008.  Medical materials, electronics and computer aided designs will only be a fraction of what will be housed under 135,000 square feet of exhibit space.  Seperate Pavillions with an array of specialty sessions and products will be available for education [...]
Read more: plans , Start , Trade , Trade Show

Breakdown Marketing
2008-03-13 14:12:06
M - Manage your time between online campaigns, print campaigns & make sure you have personal contact with prospects on a weekly basis if not more often. A - Advertise yourself where ever you can, the online possibilities are endless R - Reach out to multiple audiences by attending a variety of tradeshows K [...]
Read more: Marketing

International Plastics Showcase NPE Tradeshow
2008-04-08 14:53:03
NPE will be hitting McCormick Place in June of 2009, start planning your exhibit design,  it is not to early to focus on your exhibit and marketing strategy.  NPE 2006 showed an increase in attendance from previous years, with an expected attendance of 75,000 plus for the 2009 show,  exhibiting at NPE 2009 is a fantastic opportunity for your [...]
Read more: International , Plastics

Growth & Innovation comes from sturdy leaders
2008-04-22 10:02:52
Henry Ford carried out a vision with the Model T, which changed the face of the twentieth century in American life.  In 1914, Ford was producing nearly 50 percent of all automobiles in the US.    Fords entire story of growth, is not all about positive achievement, Ford did not embrace the Law of Empowerment.   His [...]
Read more: comes , Growth , Innovation

Exhibit at a tradeshow?
2008-05-01 13:24:37
You are going to exhibit at a trade show, now what? If you don’t know where to begin your trade show planning, start with an exhibit house that will help you with an entire 3D Marketing Strategy.   Whether you are a seasoned exhibitor or an exhibitor in their infancy, you need a plan.  You may [...]
Read more: Exhibit

Trade Show Coordinator
2008-05-19 11:16:01
Coordinator =  liason between departments With the vast amount of trade shows in all the various industries, the primary focus is to draw attention to your service & product.  A well designed custom rental exhibit will give you the framework necessary to interact with potential clients.   Forming an allegiance with a full service exhibit house can give you [...]
Read more: Coordinator , Trade , Trade Show

Evolutionary Exhibits
2008-05-21 09:12:52
The clean lines and different finishes of this sleek exhibit design gave Evolution a creative environment in which to display their innovative drop solutions for the cable & telecommunications industry. Clients and competing exhibitors alike were captivated by the enclosed architecture of this 30 x 40 exhibit that created a dominate presence in the [...]
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Catalyst Dominates NPE
2008-09-26 17:16:28
Largest U.S. Plastics Show puts Catalyst on the International Radar The National Plastics Expo, truly an international showcase commencing every three years, is the place to be for thousands of contenders representing the global market. The 2006 show (June 19-23 at McCormick Place in Chicago) fostered record international participation and drew an incredible 9% more attendees than did the sho


Trade Show Doppelganger
2008-09-23 16:56:31
It’s September 2006. It’s hot, business is hopping and I’ve gotta get to McCormick Place  to deliver graphics and visit what we’ll call a “spicy” client. I look cute today, which makes me feel chipper…crisp, white, button-down shirt, chic black pants and high-heeled boots. I’m going to impress this client with my vast industry knowledge [...]
Read more: Trade , Trade Show

Kraton Polymers
2008-10-15 13:13:22
Anyone with opposable thumbs can build a structure. Catalyst Exhibits creates solutions – using innovative marketing techniques and decades of experience thriving in a sometimes fickle trade. In fact, we like to think we’re the cat’s pajamas – tangy gourmet preserves atop the exhibit industry’s bread and butter. Henry Hartman (an acclaimed commercial graphic designer) once no


SPAM: Not just for Dinner Anymore
2008-10-14 15:38:23
SPAM is a salty, canned meat composed of chipped pork shoulder, ham and – for that special zing –  Sodium Nitrate (a compound used in fertilizers, explosives and glass). SPAM, as we know it, is delicious. Spam (and cookies and Spyware), however, can butcher your computer.   What is SPAM? Spam is an indiscriminate, unsolicited message – usually [...]
Read more: Dinner

Thinking INSIDE the Box
2008-10-10 14:37:36
Marketing professionals unceasingly adhere to the old adage, Think Outside the Box. “I should do it…my clients should do it….their clients should do it. We can’t stifle our creativity!” Etc. Etc. Etc. But did you ever stop to consider what that phrase infers?   Thinking Outside the Box inherently prevents us from achieving our common goal [...]


Marketing
2008-11-12 09:57:59
Most people know knows that marketing is the first to falter in an unstable economy.  So why is it that, those who choose to stick it it out (ie. “take one for the team”) screw themselves by acting like they’ve hired nine-year-olds to run their advertising departments? Take, for instance: Luna Carpet Round One: Sing-a-Long - those mind [...]
Read more: Marketing

AstraZeneca at the 44th ASCO Annual Meeting
2008-11-11 16:47:19
AstraZeneca 44th ASCO Annual Meeting 5/31 – 6/2, 2008 Chicago, Illinois  The American Society of Clinical Oncology (ASCO) is the leading advocate for oncology professionals worldwide. ASCO’s self-titled annual event – held in Chicago, IL – is stomping ground to elite organizations and more than 29,000 attendees dedicated solely to the research and development of superlative cancer ca


Trade Shows as Holiday Party Discussion Matter
2008-12-02 09:10:23
Over the next two weekends, my wife and I are invited to 6 Christmas parties. 3 of the 6 have been hilariously, and uniquely, entitled ”Ugly Sweater” Christmas Parties. Somehow we’re trying to go to 4/6ths of them. I am not in charge of the scheduling or logistics, but I am required to make pleasant conversation. Pleasant [...]
Read more: Discussion , Holiday , Party , Trade

Working the Floor…do or don’t?
2008-12-01 11:21:17
Likely the best place (for someone like me) to spot new business is at a trade show. One can see, first hand, what the competition’s doing and which exhibitors need a helping hand. Is it tacky, though, to work the floor during - or even before - the show? I knew someone who would take notes/pictures of crates during the install…thereby [...]
Read more: Floor

RSNA with Midnight Michigan, Linda Railroad, and Sasha Grove
2008-12-01 08:46:03
This past Wednesday, I had the pleasure of driving down to McCormick Place with some of my favorite co-workers. The cast for the drive included Midnight Michigan , a designer; Sasha Grove , manager extrordinaire; Linda Railroad , working the oldest profession, sales. With this crew, it’s guaranteed to be quite a trip. The RSNA trade show was [...]


Smaller Exhibits in 2009 - Perception v. Reality
2008-11-25 16:57:20
This week, the buzz around the office is all about the RSNA show (the Radialogical Society of North America’s annual meeting & expo). We have a multitude of outstanding clients at the RSNA’s. They range from Imaging on Call, who has a 20 ft. x 20 ft. custom rental booth, to the other extreme, Siemens, with [...]
Read more: Perception

Reason #3: Correcting Misconceptions
2008-11-24 07:30:49
Somewhere else in the blogosphere, I’ve heard some interesting ruminations about what should and should not be driving forces behind why a company should undertake a trade show effort. One of these rules struck a nerve with me as pertaining to the present credit crisis and rampant recessionary fears. Reason #3: To correct a misconception. In a business [...]
Read more: Correcting , Misconceptions

Rationing our food supply and “Marketing in a Depression”
2008-11-21 08:47:24
A new Costco opened near my house this past weekend. Imagine how surprised I was that humongous bags of rice are for sale in unlimited quantities. I remember hysterical stories about the famines we should expect due to big box stores rationing such food staples earlier in ‘08. Since popular opinion has it that the sky is [...]
Read more: Marketing

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