Owner: Print This! URL:http://trishalyn.blogspot.com Join Date: Fri, 11 Jan 2008 18:52:47 -0600 Rating:0 Site Description: Thoughts on what my company is doing, what I've been doing with the company, and how printing fits into the new age of web 2.0. And of course, general rambling on company time Site statistics:Click here
Cribbed Content for March 7th 2008-03-07 13:21:00 Instead of whining about how my Trackur free trial is over, I've collected a few stories for you from around the web. Or you know.. just from my feeds :DApparently Seth Godin invented the Everything bagel. If you want to talk bagels with me, let's discuss egg bagels. mmmm tasty.The affiliate marketing industry is all a flutter with a cat fight between n00b network Pepperjam & veteran Commission Junction. I think that if the accusations against CJ trying to strong arm affiliates & merchants are true... that's pretty poor form. But I'm not really taking sides; I'll wait it out and see how this unfolds.Sam Harrelson of ReveNews hearts Twitter!Andy Beal (I think I might just quote him weekly!) speculates that Digg is circling the drain and looking to sell. Personally I'm pretty d Read more:Content
, March
Quote of the Day 2008-03-07 10:00:00 Have a heart that never hardens, and a temper that never tires, and a touch that never hurts.-Charles DickensCan you tell I'm feeling the love this week? Or at least trying to! It's a zen thing I guess. Read more:Quote
Pasta Pomodoro Serves Pigeons! 2008-03-06 21:24:00 We had company today as we ate our yummy pasta for lunch:Yes you heard it here - Pasta
Pomodoro serves pigeons!*He ate some bread off the floor, hence he WAS there to eat :p Read more:Pigeons
Analytics Glossary: Parameters 2008-03-06 13:00:00 Parameters:These are located in the URL immediately after a question mark and followed by an equal sign and a return value, known as name=value. Parameters indicate to a database what page a user is viewing. For example, www.mysite.com/product/widget.aspx?=1234. Here, widget is the product and 1234 is the product identifier.This comes up a lot when using search functions embedded in websites. Be sure if you're going to share the link with a customer or through a bulk email campaign to copy everything after the question mark. Sometimes if you just paste a link into an email or document and rely on the auto hyper link feature to add the link, it won't add anything after the question mark. Be sure to use the menus of the program to insert the correct URL into the hyper link.____Glossary Read more:Analytics
Quote of the Day 2008-03-06 10:00:00 Do not keep the alabaster box if your love and friendship sealed up until your friends are dead. Fill their lives with sweetness. Speak approving, cheering words while their ears can hear them, and while their hearts can be thrilled and made happier. The kind things you mean to say when they are gone, say before they go.-George William ChildsCall a spade a spade, so to speak. Read more:Quote
Quote of the Day 2008-03-05 10:00:00 American business long ago gave up on demanding that prospective employees be honest and hardworking. It has even stopped hoping for employees who are educated enough that they can tell the difference between the men's room and the women's room without having little pictures on the doors.-Dave BarryHappy Hump Day! Read more:Quote
Free Toolsday for March 4th 2008-03-04 15:00:00 Last week we were without a free Toolsday because I was toiling away in Las Vegas at Affiliate Summit West 2008... learning about more great tools! While I'm still getting the hang of those, let's talk about an oldie, but goodie.Anyone who doesn't know YouTube at this point has been living under a rock. Half hosting company, half social network, YouTube took the internet by storm with it's collection of rare, gross, lame, and hilarious videos in February of 2005. By June 2006, the company announced that 100,000 million videos were being watched per day. The impressiveness of this number boggled the mind and there was blood in the water.The shark that is Google smelled that blood and by November 2006, Google bought out YouTube for $1.65 billion in Google stock. Quite a pretty penny.You Read more:March
Call me... seriously! 2008-03-04 13:08:00 So, no one called me! My fragile little ego is destroyed! So I'm extending the contest... call the number and tell me jokes or something! Winner gets 100 Entrecard credits and some link love!
Analytics Glossary: Conversion Funnel 2008-03-04 13:00:00 Conversion Funnel
:The series of steps that move a visitor towards a specified conversion event, such as an order or registration sign up. Funnels vary for every site, but best practice is to limit the depth a user must engage to convert.A more common term for this is the ordering process. Here at PsPrint that's what we usually say to describe the steps a consumer has to go through to place an order. It's always a good idea to review your conversion funnel every year or so to make sure that the UI (user interface) is easy to understand and isn't garbled with useless information or unnecessary steps. Remember that the easier it is to convert, the more likely the conversion is.____Glossary
Definition From Website Magazine, February 2008. Read more:Analytics
, Conversion
Quote of the Day 2008-03-04 12:39:00 Patience and perseverance have a magical effect before which difficulties disappear and obstacles vanish.-John Quincy AdamsI need to keep this in mind more often while driving... other California drivers should heed this same warning! Read more:Quote
Call me call me any anytime 2008-03-03 13:44:00 I'm in an abnormally adventurous mood today for a Monday and I've decided to give GrandCentral (by Google) a try. I'm not a big phone communicator, but this allows me to let people call me, leave a message or possibly get forwarded to my cell or work numbers, and give out a number that's not necessarily my personal cell being blast about on the Internet!Blogger users get a leg up and into the beta testing, so I my theory is that if it doesn't work out, no harm done. So if you're feeling silly, call me up! I'll even run a contest!Okay I don't have much, but I'll offer up 100 Entrecard credits + some link love to the funniest voice mail I receive today. Not much, but it's what I have! I'll also try to see if I can post the winner (not sure if GC has a function to export the sound file)
Quote of the Day 2008-03-03 10:00:00 It is necessary for me to establish a winner image. Therefore, I have to beat somebody.-Richard M. NixonStart the week off with a winning attitude! Read more:Quote
Quote of the Day 2008-03-02 10:00:00 People seldom become famous for what they say until after they are famous for what they've done.-Cullin HightowerKeep this in mind when giving credence to quotes ;) Read more:Quote
Quote of the Day 2008-03-01 10:00:00 March is the month God created to show people who don't drink what a hangover is like.-Garrison KecillorThis month really is like the Wednesday of the year... hump month. You'd think it would be June or July, but OH NO. Read more:Quote
Quote of the Day 2008-02-29 10:00:00 There are two dilemmas that rattle the human skull: How do you hang on to someone who won't stay? And how do you get rid of someone who won't go?-The War of the Roses (Gavin D'Amato)Today's quote is unceremoniously lifted from a great movie... take some time this weekend to re-discover some awesome movies you haven't seen in years! Read more:Quote
Day 3 of asw08 - Part 2, Fin! 2008-02-28 15:23:00 Of course the best way to keep readers is to create a sense of anticipation in one's blog, yet I assure you that was not my intention in waiting until today to finish my recap of Day 3. The Nevada dryness and, I come to find, altitude was not conducive to my attempts to fight off a bug that's been going around here. So I returned home from ASW08 yesterday, slept ALL day, and already feel better just being back here on the California coast with my 20 ft above sea level home and cool air.So where was I? Somewhere around Asymmetric Warfare. This was a great panel about affiliate fraud, something I'm not entirely familiar with how to combat. I picked up some great tips and can't wait to receive a copy of the presentation from moderator Graham MacRobie. There was a TON of information, suc
Analytics Glossary: Demographics 2008-02-28 13:00:00 Demographics:The physical characteristics of human populations and segments of populations often used to identify consumer markets. Demographics can include information such as age, gender, marital status, education or geographic locationWhenever you do a targeted marketing campaign, demographics are key! It's a much better use of your time, efforts, paper, and budget to send your message to consumers who will be the most likely and interested in buying what you're selling. You don't want waste precious resources sending custom hot tub installation flyers to people in apartment buildings.Many mailing list providers (e.g. PsPrint, USAData, etc) offer many demographic distinctions to choose from when renting a mailing list to market to. It's also important to differentiate if you're aimi Read more:Analytics
, Glossary
Quote of the Day 2008-02-28 10:00:00 Love truth, but pardon error.-VoltaireWe all make mistakes; the key is in admitting them and moving on. Learn from your mistakes or you'll be destined to repeat them. Read more:Quote
Quote of the Day 2008-02-27 10:00:00 If everything seems to be going well, you have obviously overlooked something.-Steven WrightI shouldn't be this apprehensive about flying home to Oakland, but I always am! Read more:Quote
Day 3 Affiliate Summit - Part 1 2008-02-26 18:55:00 Still sick, I managed to get as much sleep as I could and skipped breakfast in favor of that goal. Once I slept as much as I could without skipping more than just some food, I headed down for the Super Affiliate
Strategies that Work panel. I was interested to see how this differed from the What Super Affiliates Want panel I attended at the last Affiliate Summit
in Miami.It was a great panel, and I hear it was standing room only. Rock on - my sick self managed to score a seat otherwise I never would have lasted in there. It was a great panel by Kris Jones of Pepperjam, Amit Mehta, Zac Johnson, and John Chow. It was mostly Q&A from the audience with a little bit of moderation from Kris, so lots of good stuff. Someone actually blatantly asked about black hat tactics...to which he re Read more:Affiliate Summit
Analytics Glossary: Latency 2008-02-26 13:00:00 Latency:The average number of days between visits for a given visitor during a reporting period. For example, those who visit on average of every seven days.You must make sure when analyzing the performance of specific marketing campaigns or sales to take the latency factor into account. Just because your campaign did poorly on sales at first does not mean that people won't necessarily come back a few days later to check out what you're advertising or make a purchase.Remember that viral marketing inherently has a latency period for the message to spread.____Glossary
Definition From Website Magazine, February 2008. Read more:Analytics
Quote of the Day 2008-02-26 10:00:00 Without imagination, what a poor thing my world would be! My garden would be a silent patch of earth strewn with sticks of a variety of different shapes and smells. But when the eye and mind are open to it's beauty, the bare ground brightens beneath my feet, and the hedge-row busts into a leaf, and the rose tree shakes its fragrance everywhere.-Helen KellerI have a not so secret fascination with Helen Keller, stemming from an appearance as a blind girl in The Miracle Worker in 5th grade. It's such an inspiring story to go from devoid of language to so literate and prolific.Create your own inspiring story today! Read more:Quote
Day 2 of Affiliate Summit - Suck All! 2008-02-26 09:00:00 Almost a month ago I was granted a press pass for the AffiliateSummit
. I was excited to get into the bloghaus and blog about the day as it happened. I was thrilled to walk around and network with people. I really wanted to get some great coverage of the Keynote (coverage hell, I wanted to just listen too), but... none of that happened.Why? Because Las Vegas hates me. And there are far too many germs here. And somehow during the day on Sunday...I developed a cold. A bad one. Damn this dry air & germs!So I didn't get up in time to make it downstairs to have breakfast AND make it to Jason Calacanis' keynote like I wanted to. I managed to grab some breakfast and share some stats about our affiliate program with my colleague here with me from PsPrint to help out and then to man the Read more:Affiliate Summit
Affiliate Summit Day 1 - Grab My Nuts! 2008-02-25 12:00:00 Okay maybe it's been closer to half a day of festivities for me, but my feet are killing me already, I'm annoyed with the venue, and missing some boxes that were supposed to be shipped. But with my track record, it just wouldn't be a true trade show if I had everything prepared like clockwork :)After having some breakfast I went to set the room service tray just outside my door for pick up and the door shut behind me and I was without my key. So I had to call down to get someone to come up and open the door, but I managed to be helped by housekeeping first and got let back in AND got fresh towels. Bonus!So I hauled down to the registration area and got my badge and went in with my colleague to set up our modest booth. We don't have a big dynamic display like most companies do; just a t Read more:Affiliate
, Summit
, Affiliate Summit
Quote of the Day 2008-02-25 10:00:00 The feet you step on today are connected to the ass you'll be kissing tomorrow.-Star JonesThis should be the first rule in networking :) Read more:Quote
NoFollow vs. DoFollow 2008-03-12 15:41:00 First, the definition, courtesy of Dot Traffic Glossary:Nofollow A website can direct a search engine spider not to follow a link that appears on it. The idea being that the target website’s ranking will not influence the website indexed. Nofollow attribute values are most often used on sites with user generated content, like user comments and blogs.Dofollow is basically the opposite of this. Many bloggers refer to this as link love. By allowing the search engine spiders to follow those links, you're increasing their page rank status and allowing their ranks to influence your rank. Which is not what you want if you're looking to increase your page rank, necessarily.There's a debat
Quote of the Day 2008-03-12 10:00:00 We must learn our limits. We are all something, but none of us are everything.-Blaise PascalHave you? Read more:Quote
Google Buys DoubleClick - Googlezilla Attacks! 2008-03-11 14:20:00 It's official! Google
has closed the deal and purchased online marketing agency DoubleClick, who also run affiliate network DoubleClick Performics. There are already graphics up on the DoubleClick and Performics homepages announcing the merger. According to Performics it's business as usual and the two companies will work independently for now.There's no word yet on how this merger will affect Google's amazingly successful AdWords or the ever growing Performics, both tools of the successful affiliate. It's easy to speculate that eventually both will be rolled into one mega-monster network offering PPC, CPA, and CPC opportunities for affiliates. Truth is that we just don't know. While that seems it would be the obvious long term goal, Google is known for innovation and could completel Read more:Google Buys
Analytics Glossary: Psychographics 2008-03-11 13:00:00 Psychographics:Data used to build customer segments based on attitudes, values, beliefs and opinions as opposed to factual characteristics such as age and gender.Many lead generation tools and services lump psychographics in with all of their demographics. Keep a keen eye out to watch for this both in separate categories and lumped in. It's a valuable asset to have when deciding who to market very targeted products to. Avoid the egg on your face that could occur if you try to sell heavy metal music to conservative church-goers!____Glossary
Definition From Website Magazine, February 2008. Read more:Analytics
Quote of the Day 2008-03-11 10:00:00 The mediocre teacher tells. The good teacher explains. The superior teacher demonstrates. The great teacher inspires.-William Arthur WardWho have you inspired today? Read more:Quote
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