Owner: Print This! URL:http://trishalyn.blogspot.com Join Date: Fri, 11 Jan 2008 18:52:47 -0600 Rating:0 Site Description: Thoughts on what my company is doing, what I've been doing with the company, and how printing fits into the new age of web 2.0. And of course, general rambling on company time Site statistics:Click here
Link Glossary: Reciprocal Link Exchanges 2008-04-07 11:00:00 Reciprocal Link Exchanges:
When two websites swap links to point at each other. Trading links with another website.
There’s a limited amount of success that can be had with reciprocal link exchanges. As one blogger wrote they are “so 1997″. Search engines do not give that much value to reciprocal link exchanges because you [...] Read more:Glossary
, Reciprocal
FeedBurner FAIL 0000-00-00 00:00:00 Something wonky happened a few days ago and I didn't notice... sorry feed readers!
Here's the posts you may have missed...
Effective Email Case Study - TubeMogul
Link Glossary - Alt Text
Comfortable Branding by Name (Video)
Hard Sell Tactics DON'T WORK
Developing Professional Business Cards with Sharp Company Logos
Link Glossary - Backlinks
Cribbed Content for April ... Read more:FeedBurner
Twittermethis v. Twattermethat 0000-00-00 00:00:00 That's right, I'm throwing myself into the fray... I'm getting into the tussle! Check it out.
In this corner, sporting fabulous guylights, Jim Kukral & Twittermethis!
And in this corner, clutching a beer in one hand & an Asus EEE in the other, Sam Harrelson & Twattermethat!
Listen now!
For the record, I ...
Cribbed Content for April 11th 0000-00-00 00:00:00 Not too much going on this week so this will be short.
I forgot to post the Free Toolsday post this week. No one seemed to notice :/
There's a great lighting video at Fathom SEO serving as a tutorial on how to light a whiteboard to do a video. ... Read more:Content
, April
Link Glossary: Backlinks 0000-00-00 00:00:00 Backlinks:
The number of links pointing back to your website. This can be found by conducting a search on the major search engines: Link:
This is good information to have periodically to see how far of a reach your website has. This is an especially important metric when launching ... Read more:Glossary
Developing Professional Business Cards with Sharp Company Logos 0000-00-00 00:00:00 When a client comes to you for business card design, you always ask for their logo. But what if your client doesn’t already have a logo? Of course, that’s good because you can get paid to design the business card as well as a logo for it. It ... Read more:Business
, Cards
, Logos
, Business Cards
Hard Sell Tactics DON’T WORK 0000-00-00 00:00:00 I think most people can agree that hard sales tactics are intimidating and uncomfortable, so I never encourage anyone to go for that sell from the onset. Any good sales person probably already knows this. Equally, once you've entered into a project or partnership with someone, I think it's ...
Comfortable Branding by Name 0000-00-00 00:00:00 The name of the marketing game is branding, and using your name as your personal brand is a time honored tradition. Watch the video and I'll tell you more! Read more:Branding
Link Glossary: Alt text 0000-00-00 00:00:00 Alt text:
"alternative text" that is placed in the code for an image in an H
Alt text is important because of firewalls and website loading speeds. People viewing your website through a firewall may not be able to see all photos due to the security settings. Alt text will ... Read more:Glossary
Effective Email Case Study - TubeMogul 0000-00-00 00:00:00 I hope that last week's case study was helpful in looking at the email campaign efforts of a well known, well established company. The next email I want to highlight came from an online service that isn't nearly as well known as Expedia.
The Company: TubeMogul.com: This free online service ... Read more:Email
, Study
@Garyvee, this is for you! 0000-00-00 00:00:00 Like how I made the title Twitter-optimized? :P
Big thanks to Gary Vaynerchuk at Wine Library TV for sharing the love and sending out some Bringing the THunder wristbands. In all my craptastic webcam glory...
Awesome job on the branding efforts Gary!
Link Glossary: Deep Link 0000-00-00 00:00:00 Deep Link:
Linking to a webpage buried within a website. These pages are referred to as "deep" because they are often two or more directories deep within a website.
Deep linking is important to affiliate marketers. An affiliate link that goes right to the product being advertised is more likely ... Read more:Glossary
Link Glossary: Site Wide Links 0000-00-00 00:00:00 Site Wide Links:
Your link on the homepage and all sub pages of a website. Also known as ROS (Run of Site)
It's very important to target these links appropriately. A site wide link can put your link on thousands of pages within just one domain, so it's important that ... Read more:Glossary
Creative Business Card Design Ideas 0000-00-00 00:00:00 Whether stuck in a home owner’s kitchen drawer or neatly filed in a business executive’s Rolodex, just about everyone has a collection of business cards. As one of the simplest and most endearing forms of advertising, the business card must pack a powerful punch in a small ... Read more:Business
Free Toolsday for April 15th 0000-00-00 00:00:00 Happy tax day! Here's a great free tool to save yourself some green. Honestly, I'm not sure why it's taken me SO long to tell you about this tool. Anyone who's ever had to hire a graphic designer for a really simple postcard or business card knows ... Read more:April
Get a Mentor! 0000-00-00 00:00:00 I don't have one... maybe if I did I wouldn't be cursing to the FeedBurner gods asking why my feeds are mysteriously cut short all of a sudden despite having my settings in wordpress and FeedBurner set correctly.
I digress... watch Jim Kukral talk about the importance of a mentor while ... Read more:Mentor
40/40/20 Rule of Direct Mail Marketing 0000-00-00 00:00:00 Many print marketing pieces focus heavily on design to persuade their audience to take the next step in the purchasing process. But great layout and design alone won’t propel your direct mail marketing efforts to success status. In fact, traditional marketing dogma dictates that design is one of ... Read more:Direct
, Marketing
, Direct Mail
Cribbed Content for April 18th 0000-00-00 00:00:00 Some good stuff going on this week... and I'm going to throw in something fun that has some social media implications...
Scott Jangro jumped into the podcasting world with a good set of rambles. He gets fairly personal, talking about the inspiration his daughter has given him & some general ... Read more:Content
, April
Link Glossary: IP Address 0000-00-00 00:00:00 IP Address
:
Every computer connected to the Internet must have a unique address known as an IP (Internet Protocol) address. The IP address is a numeric address written as a set of four groups of number separated by dots, for example 130.102.42.17. The address provides a unique identification of ... Read more:Glossary
Link Glossary: Authority Pages 0000-00-00 00:00:00 Authority Pages
:
Web page with many unique domains linking in to it.
Home pages tend to have more authority as most people are prone to link their visitors to the general website they want to share with them instead of a deep linked page. Authority is an excellent tool in your ... Read more:Glossary
, Authority
Duped by Geeks 0000-00-00 00:00:00 Twitter vs twatter - it was a ruse! Jim Kukral returns to GeekCast & they all explain that it was just to spoof Loren Feldman's puppet show against Shel Israel. They explain it in GeekCast today.
Mike from 1115 Media Called it first! Did anyone have a pool going?
Next we'll hear ... Read more:Geeks
Joel Comm - Scummy or Chummy? 0000-00-00 00:00:00 A bit of a scandal broke out last week regarding AdSense guru Joel Comm's latest eBook offering - AdSense Secrets 4. The landing page as you can see is one of your typical sales pages that usually screams of scam - at least that's my usual impression of pages ...
Link Glossary: Outbound Links 0000-00-00 00:00:00 Outbound Links:
A link that points away from your website.
Outbound links are a great way to receive some link love from the recipients, but be careful. The more outbound links are on a webpage, the less value the links have. You don't want to make the outbound links more ... Read more:Glossary
Secrets to Creating a Winning Business Card Design - Fact and Fiction 0000-00-00 00:00:00 Business card design is one of the most overlooked marketing techniques in modern advertising. Oftentimes, designers simply slap a little contact information and a logo on a card or, even worse, fill it with so many images and colors that the design becomes gaudy and actually ... Read more:Secrets
, Creating
, Winning
, Business
, Fiction
Free Toolsday for April 22nd 0000-00-00 00:00:00 Hi, you've reached my blog. I'm not here right now; I'm at the dentist getting my teeth checked diligently. I haven't left you with nothing... you get today's free tool!
A great tool that I've been using for years is Trillian. My first computer was a Compaq laptop ... Read more:April
Planning Your Next Direct Mail Postcard Marketing Campaign 0000-00-00 00:00:00 Planning any postcard direct mail campaign might seem like a daunting task, but with the proper strategy it can be easily accomplished. The primary goal of any marketing campaign is to locate and target a solid customer base that will ultimately generate revenue for your company. Direct
mail campaigns ... Read more:Postcard
, Marketing
, Campaign
Squished Boobs Save Lives 0000-00-00 00:00:00 Periodically we're reminded that Affiliate Marketing isn't entirely about making money. There are good things that can be done with the passive income that we make (or wish we made). Regardless, this is something that affects everyone - even men have mothers, girlfriends, wives, sisters, and daughters.
Missy Ward ... Read more:Lives
Who’s on YOUR A-list? 0000-00-00 00:00:00 What does it mean to be on the A-List? It's subjective, I'm sure... A-List can be different depending on the industry, niche, subject, category, you name it. An actor on the A-List would never show up on the A-list of an affiliate marketer.
My A-List is pretty much the ...
Marketing Botox 0000-00-00 00:00:00 Instead of reading more text, I'm changing it up today with a lovely podcast. It's important to give your marketing campaign an injection of Botox every now and then to liven things up!
Of course since this is my second podcast I appreciate any and all feedback, so leave a ... Read more:Marketing
Measuring Direct Mail Responses 0000-00-00 00:00:00 Direct mail campaigns have withstood the test of time to become a tried-and-true staple of effective business marketing. As you know, developing high-conversion promotional pieces is the key to realizing your return on investment (ROI); and testing different offers and promo variations within your target audience can help you ... Read more:Measuring
, Direct
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