Owner: Print This! URL:http://trishalyn.blogspot.com Join Date: Fri, 11 Jan 2008 18:52:47 -0600 Rating:0 Site Description: Thoughts on what my company is doing, what I've been doing with the company, and how printing fits into the new age of web 2.0. And of course, general rambling on company time Site statistics:Click here
Using Powerful Fonts That Get Your Clients’ Business Cards Noticed 2008-03-27 19:55:00 If you’re a professional designer, then you’re accustomed to using sans-serif headlines and serif body copy fonts. The same method is often applied to business card design, with larger text like the company’s or individual’s name in a sans-serif font and contact information in a serif font, even though sans-serif fonts can [...] Read more:Fonts
, Clients
, Business
, Cards
, Business Cards
Comfortable Branding by Name 2008-03-27 19:42:58 The name of the marketing game is branding, and using your name as your personal brand is a time honored tradition. Watch the video and I’ll tell you more!
Social Bookmarking Read more:Branding
Spamaliciousness 2008-03-27 13:32:51 I have no clue why this excites me, but overnight I received my first spam comment. I’m going to leave it up just because it’s the first! I guess it could mean that the content is getting indexed faster, which is always good.
What’s not good is Feed Burner. I know I’ve been critical of them [...]
Where Online Meets Offline 2008-03-26 20:00:00 I should talk about this topic more, but online is just SO fascinating and I’ve been immersed in off line for the last 4 years so it’s routine to me. Since we discontinued our old poorly performing affiliate program at the beginning of February, I’ve been focused on growing our new Reseller Program and [...] Read more:Offline
Free Toolsday for March 25th 2008-03-26 14:49:38 But, today isn’t the 25th… and it’s not Tuesday. I know, but I forgot to do this yesterday, so give me a break!
The tool du jour is more of a resource than a tool. I figure I hit you with so much last week you’re probably still fussing with settings. I happened [...] Read more:March
Link Glossary: FFA Link Farm 2008-03-26 13:00:00 FFA Link Farm:
A link farm ffa or (Free For All) are farms where anyone can add a link. Many of these ffa/link farms have been banned.
From what I’ve been noticing they seem to have been replaced by directory listings. These are nearly free for all’s, but they do involve some moderation from the [...] Read more:Glossary
March BAAMC Meeting 2008-03-26 10:00:00 Last week I was happy to attend the March
lunch meeting of the Bay Area Affiliate Manager Coalition. It was a great meeting and I was super jazzed afterwards. I found, when trying to sit down and write this blog post, that I was way too excited about it. I’ve been looking [...]
Alternate Language Creative 2008-03-25 20:15:00 I was presented with an interesting dilemma last week. An affiliate contacted me and pointed out that their visitor base consists mostly of non-English speaking users.
Of course we’re willing to accommodate this publisher. He’s excited about the program enough to ask for the creative that his visitors will understand and connect with. [...]
Let Sleeping Husbands & Cats Lie 2008-03-25 17:45:00 So what does this have to do with marketing or affiliate managing? Other than I am in these fields and wanted to share a cute picture of the cat sleeping on the husband, it’s a good metaphor for inactive affiliates.
Now, the only reason our cat is sleeping on him is because he’s asleep and [...] Read more:Sleeping
, Husbands
Reputation Management Made Easy - By Trackur! 2008-03-24 17:50:00 I wish I could tell you all that this amazing service is free, but alas like most good things nowadays there’s a price to pay. This is definitely a service that’s worth the coin.
Trackur.com, launched earlier this year by Andy Beal of MarketingPilgrim.com, is an amazing tool that basically scours the web for you [...] Read more:Reputation
, Management
Dealing with Email Solicitations 2008-03-28 19:15:26 More and more lately I’ve been receiving unsolicited business emails. Not spam, just emails from representatives of various companies offering their services to our company. I’m getting a bit more adept to answering these emails when we’re not interested. But it’s still an awkward situation.
So how do you address these things? [...] Read more:Email
Cribbed Content for March 28th 2008-03-28 17:00:03 Here we are in the home stretch of March
, getting ready for spring! I personally can’t wait, but in the meantime here are the links for the week.
Shawn Collins over at Affiliate Summit already announced that Affiliate Summit West 2009 will once again be in Las Vegas at the Rio All-Suites Hotel & Casino. [...] Read more:Content
Link Glossary: Off Page Criteria 2008-03-28 14:00:00 Off Page Criteria:
When a search engine ranks pages by using data that is not present on the web page itself. This could be the presences of a directory listing, or the number and quality of inbound links to a page.
This just goes to show that you need to build your link profile with more [...] Read more:Glossary
Off-Holiday Marketing 2008-04-01 18:45:00 When you think of holiday marketing, what comes to mind? Probably sleigh bells, Santa Claus and snowballs; with a reindeer or some eggnog thrown in for good measure. Everyone knows that Christmas is the hottest sales season of the year, and most businesses adjust their marketing budgets to hit the [...] Read more:Holiday
, Marketing
The Power of Stickers 2008-04-01 16:00:46 Stickers are ridiculous in terms of how much power they have for advertising. As one of the most creative mediums, stickers can go anywhere to promote anything.
A great example of this is what a lot of trade show speakers do with their laptops. It’s a widespread trend in the geek world to slap [...] Read more:Stickers
Free Toolsday for April 1st 2008-04-01 13:00:47 Described as “A fancy tip jar for your blog!”, ScratchBack is a great monetizing widget for any blog or website. Best to the user, it’s free to throw onto your blog and free to customize if you have the right skills and a copy of Photoshop.
A Jim Kukral joint, ScratchBack is essentially a paid [...] Read more:April
Creating a Custom Font for Business Cards 2008-03-31 15:30:00 If you have the know-how, creating a custom font for business cards can contribute to the overall uniqueness of a company’s first impression, and thus help convert more sales. Creating
a custom font isn’t that difficult if you have the right resources, but first it’s important to make sure you really want [...] Read more:Business
, Cards
Link Glossary: One Way Links 2008-03-31 12:00:00 One Way Links:
Links that are not reciprocated by your website. Incoming links to your site that are not returned. These are the best links to have from a search engine optimization point of view.
As they say, there are many ways to skin a cat. You can go out there and comment on [...] Read more:Glossary
Top 5 Ways to Incorporate a Logo into your Client’s Business Card Design 2008-04-04 18:00:00 Ever seem restricted when positioning logos on your clients’ business card designs? Often designers make a choice between placing the logo in one of the card’s corners and forget about it. Your options aren’t limited to those four obscure regions, and trying new things can jazz up a business card tremendously. Here [...] Read more:Client
, Business
, Business Card
Cribbed Content for April 4th 2008-04-04 15:45:32 As usual, here’s my weekly compilation of cool stories I found around the net this week.
Shawn Collins announced that Gary Vaynerchuk of WineLibrary.tv will be the keynote for Affiliate Summit West 2009. He’s sure to bring the thunder!
Epic Advertising was not an April
Fool’s Joke; AzoogleAds has indeed re-branded themselves along with Bazaar Advertising [...] Read more:Content
Link Glossary: Anchor Text 2008-04-04 11:00:00 Anchor Text:
Anchor text is the text on a page that is linked to another web page or a different place on the current page. When you click on anchor text, you will be taken to the page or place on the page to which it is linked.
This is basically the HTML nuts & bolts [...] Read more:Glossary
Your opinions, please 2008-04-03 21:49:30 Should I integrate my personal ramblings with business related content? Mix business with pleasure? I’m thinking on it… more at 11…
Social Bookmarking
Good People Day 2008-04-03 15:25:47 So Gary Vaynerchuk at WineLibrary is at it again, enthusiastically making up holidays as he fancies. He’s come up with April 3rd as Good People
Day, a day to thank those that help you, inspire you, etc. He explains it better than I, so here:
So I’m left to wondering who I should thank. [...]
A Thorn in My Side 2008-04-03 12:33:05 By all accounts, I was certain that moving my blog over to WordPress and onto my own domain was the right thing to do. Many (if not all) online marketers lately are preaching the personal branding… so what better than to move it over, right?
I’ve noticed since the move that my RSS subscriber numbers [...] Read more:Thorn
Make Your Business Bloom with PsPrint 2008-04-03 12:00:13 Lots of good sales going on this month at PsPrint. The sales are in full swing for spring and it’s time to get the word out about your business. Over the last few months I’ve been reposting some great articles from the PsPrint website about using print marketing to your advantage, so these [...] Read more:Business
, Bloom
Effective Email Case Study - Expedia 2008-04-02 13:30:54 Checking my email last night I noticed some ingenious, personalized email marketing campaigns that I think more businesses should consider (including my own). I felt the need to share these as case studies. There’s a lot to cover, so I’ll split them up. Hopefully I can continue to do these case studies [...] Read more:Email
, Study
Link Glossary: Citation 2008-04-02 11:00:00 Citation:
A citation is a reference to an entity. Citation: quote, mention, reference. Citation in the context of the web usually means a HREF link to a location. A Citation count is the count of references to a page on the internet.
I use a lot of citations on my websites, and the reason [...] Read more:Glossary
, Citation
Amusing Phrases 2008-04-05 19:00:38 I’m a total media consumer, so in listening to things and reading this I’ve picked up a couple of highly amusing phrases that I’d like to share with you. It’s Saturday afternoon, not much else is going on! So let’s get a little silly while I share some things that have been absolutely cracking [...] Read more:Phrases
@Garyvee, this is for you! 2008-04-08 09:22:47 Like how I made the title Twitter-optimized?
Big thanks to Gary Vaynerchuk at Wine Library TV for sharing the love and sending out some Bringing the THunder wristbands. In all my craptastic webcam glory…
Awesome job on the branding efforts Gary!
Social Bookmarking
Living in “The Cloud” 2008-04-07 12:34:55 Recently I’ve been giving a lot of thought to the pros and cons of living in the cloud, so to speak. If you’re not familiar with this term, living in the cloud basically means that you keep most of your important documents, email, etc. with online access so you can access it from any [...] Read more:Living
, Cloud
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