Owner: Print This! URL:http://trishalyn.blogspot.com Join Date: Fri, 11 Jan 2008 18:52:47 -0600 Rating:0 Site Description: Thoughts on what my company is doing, what I've been doing with the company, and how printing fits into the new age of web 2.0. And of course, general rambling on company time Site statistics:Click here
Sayounara, Spottt 2008-03-14 16:50:00 I do a lot of experimenting with this blog to see what works and what doesn't in terms of driving traffic. When Spottt came along as a sort of EntreCard knock off, I jumped into the water and threw it up to see how it'd work.I've been running it for a month and so far it is just not showing the return on traffic that I was hoping for. These are the stats that Spottt has given me:So, with those stats my ad gets clicked on less than 1%. To be exact it's like 0.26%. That's really not very good. Now another thing I noticed is that Spottt says the banner received 25 clicks, yet Google Analytics shows me this data over the last month:So, 1 page visit. That stayed on the site so short that it doesn't even register. Bounced immediately. On my list of traffic sources it's #105. I'm no analyt
Cribbed Content for March 14 2008-03-14 15:00:00 A ton of stuff has gone on this week in the world of online & affiliate marketing. It's pandemonium.Sam Harrelson stepped down just last night as publisher of ReveNews, a group blog about online revenue news. I'm bummed as I just started reading and I quite enjoy Sam's take, but I know I'll be keeping in touch with his endeavors via Twitter and FriendFeed and some other venues. Good luck, Sam!The EU approved the acquisition of online marketing company DoubleClick by Google. But if you're a faithful reader of this blog, you already knew that.AOL announced the acquisition of social network Bebo. Bebo is big overseas, which is probably why you haven't heard of it.Jeremy Schoemaker of Shoemoney is being a smug bastard after his mac mishap. 55 comments on this blog entry, basically al Read more:Content
, March
Quote of the Day 2008-03-14 10:00:00 The foundation of every state is the education of its youth.-DiogenesHave you done anything lately to help educate your youth? Read more:Quote
Mecha Googlezilla - AdManager Launched 2008-03-13 15:36:00 Google is quick on the draw - it was only days ago that the deal for Google to buy DoubleClick was finalized and today Google's Inside AdSense blog let the cat out of the bag. They say it best, so straight from the horse's mouth:Ad Manager currently addresses the ad management and serving needs of publishers with smaller sales teams and effectively complements the DoubleClick Revenue Center, which is focused on publishers with large sales teams. We're excited to add DART for Publishers to our suite of products,and we're committed to the continued development and enhancement of DoubleClick's offerings.So basically all of the internet marketing industry's speculation earlier this week about what this means has been swiftly answered. Sort of.It's still not clear the fate of affiliate net Read more:Launched
Brochure Printing Made Easy 2008-03-13 14:35:00 A fast and easy way to promote your business is by having brochures available for your customers. These promotional materials are easy to make and will give customers a way to take more information with them and look into your services when they're good and ready. Brochures are also easy to mail to prospective customers, making your direct mail efforts a breeze.If you are just starting out in business, brochure-printing is a cheap yet effective way to promote your company.Here are some simple steps to creating your brochures efficiently and effectively:1. Content comes FirstThe most important part of your brochure is the content. Spend the time necessary to perfect your content before deciding how it will look. Your brochures should include a detailed overview of the products or servic Read more:Printing
Analytics Glossary: Benchmark 2008-03-13 13:00:00 Benchmark:A standard by which something can be measured or judged. Assigning value to Key Performance Indicators (KPI) ensures your organization is measuring performance against similar goals.Be sure you're not setting benchmarked goals for your analytics or company that are impossible to obtain!____Glossary
Definition From Website Magazine, February 2008. Read more:Analytics
, Benchmark
Quote of the Day 2008-03-13 10:00:00 You can learn many things from your children. How much patience you have, for example.-Franklin P. JonesRemember this hump day that patience is a virtue! Read more:Quote
Quote of the Day 2008-03-17 10:00:00 If Thomas Edison invented the electric light today, it would be reported on the evening news that the candle making industry was threatened. Ralph Nader would announce a lawsuit on behalf of all the poor people who might get electrocuted. And the candle workers' union would have at least two Senators introduce a bill to lock electricity on behalf of their industry.-Newt GingrichPolitics is getting me down...can't it be time to vote and get it over with already? Read more:Quote
Quote of the Day 2008-03-16 10:00:00 If at first you don't succeed, well, so much for skydiving.-Victor O'ReillyEnjoy the last tidbits of your weekend! Read more:Quote
Quote of the Day 2008-03-15 10:00:00 The problems of the world cannot possibly be solved by skeptics or cynics whose horizons are limited by the obvious realities. We need more men who can dream of things that never were.-President John F. KennedyWhat are you dreaming of? Read more:Quote
Top Six Mistakes to Avoid in Any Postcard Marketing Campaign 2008-03-19 15:00:00 Postcards are a very cost-effective and efficient way to market your business. Combine that with their ability to generate a high response rate, and you have a tremendously powerful marketing tool. However, it’s really important to avoid some of the most common mistakes people make when implementing their postcard marketing campaign. Here’s a list of the top six mistakes you should avoid in order to have a successful campaign. 1. Not Targeting the Best ProspectsHow much of a response would the Omaha Steaks company receive if they sent marketing postcards to a subscriber list of Vegetarian Cooking? Chances are, the results would be poor. Having the best possible mailing list is one of the most important factors of a successful postcard marketing campaign. In-house lists are b Read more:Avoid
, Postcard
, Marketing
, Campaign
Link Glossary: PageRank 2008-03-19 13:00:00 Page Rank:A method developed and patented by Stanford University and Larry Page (co-founder of Google) to rank search engine results. PageRank
gives a unique ranking to every page on the internet. The ranking is based on the number and quality of inbound links pointing to a page.Part of my goal here is to share what I'm learning while stumbling through my career with others, hence a new glossary series on link related terms. This is a brief explanation of PageRank, but Google offers more thorough information here.PageRank tip... usually a website has to have a PageRank of at least 4 to be relevant to SEO results.____Glossary
Definition From The Definitive Guide to Link Buying by Patrick Gavin
Direct Marketing Ideas for Easter 2008-03-18 14:00:00 What was once reserved for kids and candy has become one of the most profitable holiday seasons of the year – Easter
! The March/April market rush makes sense, too, since Spring is in the air and people are out and about armed with pleasant attitudes – and often, tax return money. The season of rebirth and renewal is a prime time for you to kick start your marketing campaign to boost your company’s profits. Here are a few direct marketing ideas you can use this Easter. Launch a New Product Everything about Easter symbolizes rebirth, whether it’s in the form of religion, Easter eggs, or the appearance of green leaves and bright flowers. In the same spirit, this is the perfect time to launch a new product or service, or take an old product or service and re-brand, or re-n Read more:Marketing
, Direct
, Direct Marketing
Free Toolsday for March 18th 2008-03-18 13:45:00 Today's tool isn't so much one tool as it is a set of tools. A few months back while I was scouring the blogosphere for blog directories to post a link on, I found a website called Blogflux. Not only is there a directory on this site, but they also offer a pinger, polls, PR checker, blog themes, and more. All of their free services are listed right on the home page.PR CheckerWith as much credence as the online world gives PageRank, it's important to be able to easily check your page rank. This PR checker is easy to use and works for more than just blogs. I can use it to see that, sadly, I have a PR 0 or to see that PsPrint has a PR 5. It's quick and accurate, which is all it needs to be.PollsThe polls feature works great and super easy. They are somewhat limited in how many answers Read more:March
Analytics Glossary: Scenario Analysis 2008-03-18 13:00:00 Scenario Analysis
:A report showing the amount of activity at each step of a defined scenario, plus conversion rates for each transition from step to step as well as for the whole process. Examples of scenarios are check-out, registration, or application sequences.Very much like conversion funnel, you should check all the processes on your website on a regular basis to update them and improve the user interface. The easiest way to get behind competitors in your industry is to fall behind in technology and ease of experience.Well, that concludes my analytics glossary series. I hope you've learned as much as I have! If you have suggestions for any other glossary series you'd like to see, shoot me an email at Blog@TrishaLyn.com____Glossary
Definition From Website Magazine, February 2008. Read more:Analytics
St. Patrick’s Day Tips and Tricks for Graphic Designers 2008-03-17 14:55:00 As a graphic designer, it is your job to make your clients’ marketing materials truly stand out and set them apart from their competition. They have to look great to maximize their return on investment; which in turn will generate repeat business for you. If you have the basic thematic association design concepts down pat, it’s time to take your clients’ St. Patrick
’s Day promotions to the next level with striking creativity that looks professional and elegant. Here are a few St. Patrick’s Day tips and tricks for graphic designers. Stray from the Norm Many designers stick to green and orange for their clients’ St. Patrick’s Day promotions, but you don’t have to. In fact, straying from the normal color selections help your designs become instant attention-grabbers. Read more:Graphic
, Designers
Cribbed Content for March 21st 2008-03-21 15:00:00 It's been a weird week...long yet short. Not a lot going on but here's some highlights.Stephen Denton, president of LinkShare, resigned. Basically he just wants to take some time off to be with his kids and family. Right on.GeekCast 10 - hilarious as usual. Word directly from Shawn is that ASW09 is going to be in Las Vegas again...usually gets about 75% of the vote. Personally, I voted San Diego. Meh.Clever, yet, annoying marketing idea for the week comes from Jim Kukral on The Daily Flip - get a jingle. Watch this... soak it in... punch him in the head next time you see him.I'm discontinuing the daily quotes. They didn't add much to anything and ultimately ended up being a chore to do. Sorry to anyone who'll miss them.On a secondary note I suggested a topic for Affiliate Fortune C Read more:Content
, March
Link Glossary: Link Popularity 2008-03-21 13:00:00 Link Popularity
:The measure the quantity and/or quality of sites that link back to your web page.Popular links are important links. Like in High School.____Glossary
Definition From The Definitive Guide to Link Buying by Patrick Gavin Read more:Link Popularity
Explain the value to me 2008-03-21 10:00:00 Okay, so there are some websites that I just don't get. So this is a participation welcome post. Well, okay all of my posts are, of course, welcome to comments, discussion, and participation. But today we're going to jump into web 2.0 and the world of user generated content!There are a couple of biggun websites out there that I just don't understand what the value of these pages are. On one hand I do understand the getting your name out there and a wide & varied web presence will generate traffic (however little). But on the other hand, there's only one of me so where do I allocate my personal resources?Here are the websites I just don't get - someone explain it to me! Remember, this blog is dofollow so feel free to throw in a link for your trouble!Squidoo.com - Isn't this just a
Viral Marketing at it's Finest 2008-03-19 19:23:00 ALL FREAKIN' DAY I've seen the likes of Gary Vaynerchuk, Ze Frank, and others go back and forth on Twitter about joining the Very Green Team and wondered if they'd lost their natural minds. It looks like there's a color war going on... just something to pass the time. Gary explains why he's so passionate about the color green on his website:This is a great example at viral marketing at it's finest. Sam Harrelson also posted about the phenomenon at CostPerNews. So take a page from the Garyvee book and do something viral!EDIT: OK, Ze was kind enough to explain what the heck is going on with these color wars in his blog. Read more:Viral
, Marketing
Alternate Language Creative 2008-03-25 20:15:00 I was presented with an interesting dilemma last week. An affiliate contacted me and pointed out that their visitor base consists mostly of non-English speaking users.
Of course we’re willing to accommodate this publisher. He’s excited about the program enough to ask for the creative that his visitors will understand and connect with. [...]
Let Sleeping Husbands & Cats Lie 2008-03-25 17:45:00 So what does this have to do with marketing or affiliate managing? Other than I am in these fields and wanted to share a cute picture of the cat sleeping on the husband, it’s a good metaphor for inactive affiliates.
Now, the only reason our cat is sleeping on him is because he’s asleep and [...] Read more:Sleeping
, Husbands
Reputation Management Made Easy - By Trackur! 2008-03-24 17:50:00 I wish I could tell you all that this amazing service is free, but alas like most good things nowadays there’s a price to pay. This is definitely a service that’s worth the coin.
Trackur.com, launched earlier this year by Andy Beal of MarketingPilgrim.com, is an amazing tool that basically scours the web for you [...] Read more:Reputation
, Management
Link Glossary: On-Page Factors 2008-03-24 13:00:00 On Page Factors:
Ranking criteria that can be found on a web page. These factors include: text on the page, meta-tags, keyword density, keyword proximity, etc.
A brief word about some factors. Some people don’t seem to understand the importance of meta-tags, but they’re vital for SEO and SEM. Meta-tags increase the attractiveness of [...] Read more:Glossary
Cribbed Content for March 21st 2008-03-21 15:00:00 It’s been a weird week…long yet short. Not a lot going on but here’s some highlights.
Stephen Denton, president of LinkShare, resigned. Basically he just wants to take some time off to be with his kids and family. Right on.
GeekCast 10 - hilarious as usual. Word directly from Shawn is that ASW09 is [...] Read more:Content
, March
Link Glossary: Link Popularity 2008-03-21 13:00:00 Link Popularity
:
The measure the quantity and/or quality of sites that link back to your web page.
Popular links are important links. Like in High School.
____
Glossary
Definition From The Definitive Guide to Link Buying by Patrick Gavin Read more:Link Popularity
Explain the value to me 2008-03-21 10:00:00 Okay, so there are some websites that I just don’t get. So this is a participation welcome post. Well, okay all of my posts are, of course, welcome to comments, discussion, and participation. But today we’re going to jump into web 2.0 and the world of user generated content!
There are a couple [...]
Viral Marketing at it’s Finest 2008-03-19 19:23:00 ALL FREAKIN’ DAY I’ve seen the likes of Gary Vaynerchuk, Ze Frank, and others go back and forth on Twitter about joining the Very Green Team and wondered if they’d lost their natural minds. It looks like there’s a color war going on… just something to pass the time. Gary explains why he’s [...] Read more:Viral
, Marketing
Top Six Mistakes to Avoid in Any Postcard Marketing Campaign 2008-03-19 15:00:00 Postcards are a very cost-effective and efficient way to market your business. Combine that with their ability to generate a high response rate, and you have a tremendously powerful marketing tool.
However, it’s really important to avoid some of the most common mistakes people make when implementing their postcard marketing campaign. Here’s [...] Read more:Marketing
, Avoid
, Postcard
, Campaign
Link Glossary: PageRank 2008-03-19 13:00:00 Page Rank:
A method developed and patented by Stanford University and Larry Page (co-founder of Google) to rank search engine results. PageRank
gives a unique ranking to every page on the internet. The ranking is based on the number and quality of inbound links pointing to a page.
Part of my goal here is to [...] Read more:Glossary
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