Owner: Justin Michie's Internet Marketing Blog URL:http://www.JustinMichie.com Join Date: Mon, 29 Jan 2007 06:31:17 -0600 Rating:0 Site Description: Tips, tools, tactics and techniques to market your product, service, business or ideas online, including free articles, resources and more! Site statistics:Click here
Internet Marketing Book Review - Street Smart Internet Marketing by Justin Michie 2007-01-19 15:37:01 By Alex Richards
So you'd like to start making money on the Internet
, but you don't know an AdWords campaign from search engine optimization? Fear not, help has arrived.Â
Let me introduce you to Justin
Michie's new Internet marketing book "StreetSmartMarketing
.htm">Internet Marketing
: Tips, Tools, Tactics & Techniques to Market Your Product, Service, Business or Ideas [...]
Thinking About Renting an Opt-in Email List or Database? Read This First! 2007-01-10 10:15:10 Sometimes when you don't have a list of your own yet, or want to grow your list, renting a permission based opt-in list may be a viable alternative to send an email to. A permission based opt-in rental list is a list of prospects or a targeted group of subscribers who have opted-in to receive [...] Read more:Database
, Email
, First
, Renting
How To Develop A Powerful USP for Your Direct Marketing Business 2007-01-10 09:26:16 Why You Need a USP
One of the first steps in creating a marketing plan is developing a USP, or Unique Selling Proposition (sometimes called a Unique Selling Point or a positioning statement). A USP is an ultimate statement of benefit, or the single most compelling reason why a customer should buy from you over [...] Read more:Business
, Direct
, Direct Marketing
, Marketing
Blogging for Blogs: How to Use Blog Ads to Maximize Website Traffic 2007-01-10 08:40:38 The Blog is taking the online world by storm, and is quickly becoming an internet fad, as more and more people start the own blog everyday on free sites like blogger.com.A blog is simply an online diary or journal where people communicate their personal thoughts, along with web links, and/or other interesting information on an [...] Read more:Blogging
, Blogs
, Maximize
Are Banner Ads Still an Effective Form of Internet Marketing? 2007-01-09 05:40:08 Banner ads are the pioneers of internet marketing. The first banner ad appeared on www.hotwired.com (now www.wired.com) back in October 27th, 1994 in the form of an ad for AT&T. Since that time banner ads have taken over the internet in a variety of forms.
Â
|
(First Ever AT&T Banner)
Â
A banner ad is a graphical promotion [...] Read more:Banner
, Internet
, Internet Marketing
, Marketing
Promoting Offline to Build Traffic Online 2007-01-07 10:33:12 We sometimes forget that before the Internet came along, a lot of very smart marketer's perfected creative ways to get their message out to the general population. These techniques are tried and proven, and shouldn't be forgotten, just because many people have moved to primarily marketing online.
The easiest way to passively get more traffic [...] Read more:Build
, Offline
8 Ways to Keep Visitors at Your Site Longer 2006-12-20 14:31:32 The longer a visitor customer stays at your site, the more time you have to convince them to buy your product or service. There are many things you can do to help your customers "take off their coats and stay a while" Here are some ideas:
1.     Make sure your page loads fast. If it has [...] Read more:Visitors
Adding Video to Your Website 2006-12-19 13:35:25 You've worked hard to be at the top of your game. Your website has loads of useful information and content. It is graphically pleasing. It is aesthetic and professional. It is nearly perfect. But how can you add that last bit of spice, that little morsel of technology that tells potential customers you are at [...]
Yahoo's Inventory.Overture.com Gone - - Now What? 2007-01-30 08:58:27 Perhaps the most popular and widely used keyword search tool has been laid to rest. While I knew this would inevitably happen, I had always hoped it would be around forever. In the last couple of years it has been slowly dying as the keyword search response times grew slower and slower or it just [...] Read more:Inventory
, Overture
, Yahoo
Yahoo's Inventory.Overture.com Gone - - Now What? 2007-01-30 08:58:27 Perhaps the most popular and widely used keyword search tool has been laid to rest. While I knew this would inevitably happen, I had always hoped it would be around forever. In the last couple of years it has been slowly dying as the keyword search response times grew slower and slower or it just [...] Read more:Inventory
, Overture
, Yahoo
Amapedia… Amazon Launches a Wikipedia For Products 2007-02-02 18:59:52 A few days ago Amazon
released Amapedia ({Ama]zon + Wiki[pedia]) which is a Wiki community for sharing information about products.
So far as anyone can tell, Amazon hasn't put any promotion into it yet and the site (www.amapedia.amazon.com) seems to be a little lacking in design and character.
What's the point of the site? To offer Amazon [...] Read more:Products
, Wikipedia
Google Sucks :: Googlebombing A Way Of The Past 2007-02-06 00:27:54 Google recently incorporated into its search engine a Googlebomb-sniffing algorithm that somehow manages to identify and neutralize any concerted effort to skew search results for a word or phrase.Â
Google’s search engine originally worked according to a simple principle: web pages were ranked according to the number of links they received from other sites, with each [...] Read more:Google
The Web Toll: Possibly Coming Soon To a Website Near You! 2007-02-09 12:51:34 Imagine if a few big companies dictated which sites loaded quickly and which ones didn't? That's exactly what Time Warner, Verizon, Bell South, AT&T and other communications giants are attempting to do. They're in the process of lobbying congress to block laws that would prevent a two-tiered internet, with a fast lane for websites that [...]
Writing Killer Copy 2007-02-15 13:34:55 Do you remember the last time you picked up a book, read the first sentence, and before you knew what happened, an hour or two had passed? That's killer copy… where one sentence pulls you into the next.
If you're going to be spending money to advertise, it only makes sense that the copy in [...] Read more:Killer
Blog Traffic Generation - Top 17 Ways to Get Traffic to Your Blog 2007-02-25 19:25:51 1. Use only interesting, original content.
2. Write timely posts - ones on topics people will be searching for right now.
3. Write timeless posts - ones with information that people will always be looking for.
4. Provide links to resources that your readers that will find useful or very interesting. Read more:Blog Traffic
, Generation
How To Create Your Own Information Product 2007-03-03 08:33:55 Creating your own information product is a must and a great add-on if you already own a small (or large) business. The rewards of creating your own product are a definite advantage. Not only do you get to share your own, or someone else’s expertise, but by doing so you get to help improve your [...]
Internet Marketing the Street Smart Way 2007-03-05 10:59:58 There are many approaches people take to marketing on the internet, some work but most don’t and probably never will. There are strategies taught for this and that, but how do you know what works and what doesn’t unless you make a full-hearted go at making it work. That takes time, effort and a hardened [...] Read more:Internet
, Internet Marketing
, Marketing
, Smart
, Street
What is Bum Marketing? 2007-03-18 14:00:23 Bum Marketing
or the “Bum Marketing Method is an simple is a practically fool proof variation of article marketing that allows you to earn money online from the commissions of affiliate products, sales of your own products, AdSense ads and so on.
Here’s how it works: You write keyword optimized articles about under-exposed niches, submit them [...] Read more:Bum Marketing
Top 5 Ways To Drive Traffic To Your Website 2007-03-29 14:36:33 There are countless ways to advertise your website over the internet. Many of them cost money, but there are also many that don’t cost anything except a little of your time. There have been some extremely successful businesses that have been built with only a few dollars in their advertising budget. The following is a [...]
Top 5 Creative, Overlooked & Underused Ways To Drive Traffic To Your Website 2007-04-07 10:29:18 There are hundreds of different ways you can get traffic to your website: There are the more traditional methods and then there are the more creative. So I figured I’d follow up my “Top 5 Ways To Drive Traffic To Your Website” with something a little different.
With the help of others and my thread on the Warrior Forum the following is what I consider the top 5 creative, overlooked and underused ways to get people to your website. Some of them are fun, some are silly and others are just plain bananas. Take them for what they are:
1. Buy a pair of sandals; get your website engraved on the bottom and walk on the beach, stomp in the mud or play in the snow.
(more…) Read more:Overlooked
Five Reasons Why Every Business Needs a Blog 2007-04-12 12:04:22 Today, blogging is more popular than ever – and it shows no signs of slowing down. In fact, it seems that nearly everyone has a blog these days. And if your business doesn’t have a blog, especially your online business, well then you are way behind the curve.
Producing a blog is one of the quickest, cheapest and easiest ways to put your business’s products and services out there before a highly targeted consumer audience. As well, blogging is one of the most cost effective forms of Internet marketing and advertisement available. Below are five specific reasons why every online business should have a blog.
1. Publishing and maintaining a blog puts you (and keeps you) in touch with your customers. Think of your blog as an ongoing, casual and open conversation with your customers (and prospects). You are able to keep your customers informed as to the ongoings of your business and they, in turn, are able to leave feedback about your products and services. With a business blog, it is Read more:Business
, Needs
, Reasons
, Why Every
An Introduction to Affiliate Marketing 2007-04-19 01:10:30 Affiliate marketing is a system of profit sharing, almost exclusive to Internet marketing (historically at least), that emerged in the in mid-1990s. With this form of marketing, an individual or company with a product or service for sale, recruits other individuals to sell the product for them online, the affiliate marketer receiving a commission for each sale.
CDNow.com was the first online company to offer a true affiliate program, though affiliate marketing was later popularized by Amazon.com in 1996 with the advent of their Amazon Associates Program. This program allowed associates the opportunity to post banners on their personal or business websites advertising Amazon’s products. When a product was purchased through the banner link, the associate (affiliate) received a commission off of the sale. Since then, affiliate marketing has become the premier form of marketing for both products and services online.
Affiliate marketing provides vendors with a cost effective way to reach Read more:Affiliate
, Affiliate Marketing
, Introduction
, Marketing
Bartering to Expand Your Business Resources 2007-04-25 10:57:52 Bartering is an ingenious way of getting more for less, which is great for growing your business. Instead of paying, you make a trade of products or services. The beauty of bartering is that it’s a winning situation for all. You get something to help further the success of your business by giving something you already have, which costs you a fraction of what you would otherwise have to pay. And the same is true for your bartering partner.
The internet has made bartering of products & services easier than ever before. Anybody and everybody who markets a product or service online is always looking for a good deal. Just because the Webmaster of that great site is asking for a large chunk of money to use some of that web real estate does not mean that he or she won’t take less, or even something other than money.
(more…) Read more:Business
, Expand
, Resources
A Brief History Of… And The Problem Of Spam 2007-05-05 11:51:46 Spam is the abuse of electronic communications media by means of bulk mailing or messaging that is unsolicited by the receiving party. Most spam is commercial, oftentimes for products that are less than above par. Spam is a method of advertisement that costs very little to the sender but one that can cost the recipients and service providers substantially.
There are numerous types of spam, the most prominent of which (and most costly) is that of email spam. Other types of spam include: Usenet spam, search engine spamming (e.g., keyword spamming), instant messaging spam, mobile phone spamming (text spamming), forum spamming, and fax spamming.
The term “spam” itself emerged in the 80’s and referred to techniques utilized by unscrupulous users of the bulletin board systems and multi-user domains (BSSs and MUDs) to prevent other users from utilizing the system by entering “SPAM” an innumerable number of times so that the other users were scrolled off screen. This then evolved in Read more:Brief
, History
, Problem
What is Permission Based Internet Marketing? 2007-05-15 10:37:00 Permission marketing is an Internet
marketing strategy in which, in an attempt to avoid spamming and to increase customer trust and confidence, permission is asked prior to presenting the customer or potential customer with marketing materials (e.g., ads, emails, etc.). Such marketing is also known as opt-in marketing. This marketing methodology is one of the most, if not the most, effective marketing strategies for selecting highly- targeted customers.
Permission marketing, at its roots, stems from an earlier marketing movement known as relationship marketing. Relationship marketing views the merchant-customer relationship as just that - a relationship, and not merely as a sale or transaction.
(more…) Read more:Internet Marketing
, Marketing
, Permission
50 Simple Things You Can Do To Increase Your Conversion Rate 2007-06-01 04:34:08 Two of the most important aspects of internet marketing include driving traffic to your website and then monetizing the traffic in some way. And one of the most lucrative ways to monetize traffic is to sell them your product or service.
Most people agree that driving qualified, targeted traffic to your website isn't always easy, but it is doable - and you don't want to waste the traffic you do get. For some traffic generation ideas, you can see my article on "50 Tips On Getting More Traffic To Your Website"
No matter whether you're selling a product or service, you want to make the most of the traffic you do get, and that involves increasing your websites conversion rate. While there are hundreds of things you can do to increase the percentage of visitors that convert into customers, the following list is what I consider 50 of the most influential elements. If there's something monumental that I left out and you feel it should be on the list, please feel free to post it as Read more:Conversion
, Simple
, Simple Things
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