Owner: Innovative Marketing Techniques URL:http://gawdlevelmarketing.blogspot.com/ Join Date: Fri, 28 Dec 2007 13:42:27 -0600 Rating:0 Site Description: All things Innovative in the World of Marketing, Advertising and Brands. Random Insights on Marketing that hope to make you think differently Site statistics:Click here
Money for Nothing and the Chicks for free 2008-02-27 11:18:00 Mark Knopfler penned the lyrics for this song by listening to delivery men crib about their jobs while watching MTV. Thats an awesome excuse for bad lyrics. Just to be non controversial, let me say "innovative lyrics". The title though, could well have been inspired from a trend that the modern world is now seeing.
It doesn't matter if you aren't a rockstar, or even Bill Clinton for that matter. Read more:Nothing
, Chicks
, Money
The Irony of a USP 2008-02-04 21:39:00 Electronics and Convergence
The consumer electronics space is ridden with attempts at convergence. All companies are building more features into existing products and hope to charge more. There are 2 schools of thought, one which favours convergence and the other which says that marketing has always been about segmentation, products will always be more divergent than convergent.
The iPod is a Read more:Irony
How long will you take to find the needle 2008-01-17 09:39:00 Apparently no time at all if luxor has its way. Check out the ad above. Simple thought, great execution and absolutely no explanation required
What good is a hairstyle without a head 2008-01-17 09:26:00 Awesome example of ambient advertising. This is a great way to deliver the message "Wear a helmet while you ride". The ad is relevant, connects with the youth and is delivered innovatively, such that it ensures attention. I love it!!
India vs Australia Cricket Controversy. What if it were a gimmick? 2008-01-10 03:19:00 No one is insinuating that the India
- Australia
controversy is a farce. A test match has been lost, an umpire has retired and claims of racial discrimination have been made. Be rest assured that these are not the results of a marketing gimmick.
The PR generated from this controversy though, has the sponsors in a great situation. The test match has received heightened publicity levels and more Read more:Controversy
, Cricket
Can New Year Resolutions be used as a Marketing tool? 2008-01-03 21:02:00 Well Happy New Year to all of you. I have been a little busy holidaying the past couple of weeks. On New Years, I was contemplating the conventional "Happy New Year to all my readers" but stayed away because I wanted to start this year by doing something different (Not wishing my readers seemed logical :)).
I couldn't ultimately think of anything different because I had a hard time waking up Read more:Marketing
, Resolutions
The Perfect Christmas Gift !! 2007-12-19 09:22:00 If you have come here in search of the top 10 gifts for your girlfriend this Christmas
, then I should redirect you here . Alternately, if you want to get dumped this Christmas, then here is a list of worst ever gifts.
If none of the above is applicable, then let me tell you about this fabulous British Hotel Chain called Travel Lodge (No, I have never stayed with them). The opinion is born out of Read more:Christmas Gift
, Perfect
Ski Resort resorts to some innovative advertising 2007-12-15 09:21:00 I apologize for being a little slow with updates on this blog. I hope to do better in future. In fact, starting right now, I have a nice ad that I happened to see here .
The innovative advertising below has been used by a ski resort. Using just blue paper (blue in the front and white behind) and a sticker, they created the illusion of a ski resort on paper. Superb!!
It is not perfect – I Read more:Resort
Is there hope for the imperfect domain name 2007-12-05 20:56:00 Continuing from this post, The web visitor is undergoing change in the way (s)he visits and revisits websites. The consumers on the web have taken to the various forms of bookmarking, rss feeds etc in such a huge way that the trend suggests that the domain
name is being typed less often than before, and moving forward could reduce even more.
Take Netvibes for example, it adds to the options by
Social Messages use more than shock value to reach out 2007-11-28 20:32:00 Every now and then, you see a social message being communicated by an NGO or by the police about the ill health of smoking, drinking etc. Most of these messages try to deliver a shock value suggesting impending doom as the only outcome of the activity you are undertaking. . Intelligence, wit and subtlety seem to be lost causes in most of these ad situations.
What we have below are two examples Read more:Social
Does marketing feed into strategy? Or is it the other way around? 2007-11-20 03:05:00 I was on Seth Godin's blog and noticed his post on Thinking about
Domains and just one line in an otherwise perfect, struck a discordant note.
"One last bit of backward thinking: if you're looking to start an online business, consider finding a great domain and build the business around it, not the other way around."
The key thought behind the post was to emphasize the importance of domain
Coolhotmail.com - Why it could kill Gmail (And why it won't) 2007-11-02 10:49:00 What is CoolHotmail?
CoolHotmail.com is a site where you can get a unique email id which truly reflects your personality. The email ids could be anything ranging from ishwar@underpaid.co.in to ishwar@ufoff.com. (Visit the site for a complete list - some of them are pretty good). It is currently launched in India and many ids are very India specific.
On the face of it, this seems like a good Read more:Gmail
How to drive footfalls to a bar / pub / restaurant 2007-10-24 13:16:00 So everyone has seen signboards & direction boards for restaurant
s, shopping centers and cafes? Of course you have, and you probably think that its been so done to death, that nothing can be done differently...
Traditional advertising is trying to break clutter more than ever before. An ad on a new medium is always likely to attract attention for a while, but gradually consumers develop a blind Read more:drive
Cadbury's fantastic Mobile marketing campaign 2007-10-24 00:08:00 I think every marketer has toyed with mobiles and how to use them in Integrated Marketing Communication. Being consistent and complete in this communication medium is a difficult task, so when I came across this mobile marketing initiative by Cadbury
India, I just had to give it the finger (Naaah! not that one - the thumbs up).
The interactive campaign for "Pappu Pass Ho Gaya" which means "Pappu Read more:Mobile
And the mobile phone will be extinct (not kidding) 2007-10-18 14:22:00 Here we are, inseparable from our dear little handheld mobiles and yet the takeaway will be "Hmmm... it could get extinct". To understand why, we have to understand or rather define convergence.
Defining Convergence
"Convergence" refers to the blurring of dividing lines among traditionally distinct products and services, technologies, markets, industries, and regulatory structures.
For example Read more:mobile phone
, phone
Top 9 Axe Ad campaigns 2007-10-15 20:58:00 Following the Axe campaign post a few days back, here is a compilation of my top 10 favorite Axe ads. Unfortunately most of the ads got eliminated for either being way too explicit or for turning women off and I ended up with 9. (A quick check on a lot of Axe ads reveals that women can find them degrading).
#9 - Same old concept - but executed well
#8 - You wonder how its an Axe ad, till you
The last quarter of this Football Final was so..... yummmy ???!!! 2007-10-12 02:30:00 There are many amongst us who think a newspaper print ad will remain just that - the same old print ad. Its not that we dont see great messages being communicated using this medium, but thats more to do with the creative.
So to bring real innovation in the picture, take a close look at the Vegemite ad.
Images of four quarter
s of toasted bread were placed at the 4 corners of a sports column. A Read more:Final
, Football
Girls get Naughty!! (The ___ Effect) 2007-10-05 10:22:00 Pretty young girls mysteriously left their lingerie in Men's restrooms at discotheques in Montvideo. I know your mind is working overtime right now but breathe easy my friends.
Sorry to disappoint you, but the lingerie is a result of printed stickers. Quality of print and the shadow for the lingerie give them a very realistic touch.
This Out Of Home marketing initiative is very impressive. The Read more:Girls
Dad vs Kid - Wilkinson wins !! 2007-10-03 21:02:00 Every married man sees a dramatic shift in affection from his loving wife post child birth.
Wilkinson
used this “shift of affection” as the insight and created an awesome viral - Fight for Kisses. Its not easy to create engaging advertising in this category, especially advertising that brings the brand into the consideration set. This great viral is also accompanied with a game download
Woah! Tiny Parachutes in the courtyard... Where are the aliens? 2007-09-29 11:20:00 Don't worry, I haven't sighted a UFO yet. Just noticed this interesting direct marketing technique at Adverbox. Samples of coffee arrived at different neighborhoods apparently via parachute. The key communication being that everyone can get great coffee from Hawaii delivered to their homes, in the quantity and frequency they desire.
The direct marketing initiative communicates the USP of
Best Direct Marketing Ever!! (60% conversion rate) 2007-09-11 10:02:00 Harley Davidson and marketing genius - there seems to be a connect. For the cult brand it is, its not easy to market to the evolved consumer. Every marketing effort has to surpass any previous effort and uphold expectations of the consumer.
Just check out the direct marketing effort below.
A 'Freedom Box' was sent across to potential customers. When the box was opened, a ventilator released Read more:Direct
, Marketing
Hoardings on the Move 2007-08-28 20:32:00 This post isn't about anything innovative - its on common sense. Lately I have been catching a number of mobile hoardings and unfortunately never really 'caught' them. Its ultimately difficult to look sideways while driving. Let me explain...
The advertising is only on the 2 side panels. There is no communication on the front and back panels. Aren't we losing out on potential ad viewers by
Google Monetizes YouTube - Not User Generated Content 2007-08-28 08:56:00 Google paid YouTube
over a billion dollars and has revealed how it plans on monetizing the site. An Adage article states that instead of running across the site's consumer-generated content, Google's in-video ads will run on 3,000 professional content partners and 70 independent partner channels. Google's new YouTube ad formats will be graphic overlays that cover the bottom 20% of the screen and Read more:Content
, Google
Make Money on Overnight Deliveries!! 2007-08-25 06:49:00 Just checked out this ad by Endless at Steve's blog.
Its not easy to make people migrate from Amazon to a relatively new portal Endless, which is exactly what the ad achieved in Steve's case at least. They could so easily have gone the usual line of we are better / faster / cheaper / simpler etc.
The route they eventually used for the ad was a very genuine need in the online ecommerce space Read more:Money
Can brands take you for a "Ride" 2007-08-21 10:16:00 In India and probably the world over, branding opportunities have been exploited on trains & buses. Opportunities with taxis have been largely sidelined. I am not talking about printing "Wong's Restaurant - Great Chinese Food" on the door, but looking at branding opportunities inside the taxi.
Taxis lend themselves to Point of Sales merchandise, sales material and sales itself. I have been
Zuritel car insurance - Can ads get more relevant !! 2008-03-21 00:42:00 Well this ambient ad is interesting, one of the few examples of ambient where a real consumer problem is sought and relevant advertising delivered to the consumer at the right time.
Zuritel is a car insurance
firm trying to push a policy which covers damages up to 3000 Euros. The strategy they adopted was to find cars, with little dents across town and just sticker them with a "what a pity"
This is a big ad!! 2008-03-29 12:30:00 This blog has focused on ambient ads and not TV commercials. If there has to be a start, I can't think of a better one
Be ambitious - Aim Higher !! 2008-04-01 10:47:00 An Indian gaming portal had launched this amazing ambient ad. So how high would you aim? (Hint - I don't really want to know :)) ) Read more:Higher
Justin Timberlake - Dragged & Beaten!! 2008-04-02 11:25:00 If you are a fan, I am sure you are here in horror. Alternately if you are someone like me, then you will really love to see Justin
getting hammered.
But the main reason I love this ad is because Pepsi was targeting sales with this promotion and yet added back to brand imagery. Its a real struggle to say you are giving something free with your product and yet make a cool ad that appeals to Read more:Timberlake
, Justin Timberlake
Honda Accord - You could just get beaten 2008-04-08 10:08:00 Its creative hell to better ads like the original Honda
Accord ad. This one comes close with a simple message, communicated effectively - "Honda loves solving problems". Neat, very neat!!
You decide which one is better, the old ad is below
Read more:Honda Accord
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