Owner: NLI Media Group Blog URL:http://feeds.feedburner.com/NetworkLogisticWebMarketingBlog Join Date: Thu, 27 Dec 2007 14:42:23 -0600 Rating:0 Site Description: The NLI Media Group Blog covers a variety of topics concerning web design, online marketing, podcasting, and other web related subjects. Site statistics:Click here
NLI Media Challenge Open 2008-03-06 12:50:02 The NLI Media Challenge
is your opportunity to turn your entrepreneurial dream in to reality. Check out our entry page and submit your business idea for a chance to win $20,000 in professional marketing services.
Branding: Can it make a difference? 2008-02-28 13:21:11 Most consumers don’t pay much attention to branding. They just simply adhere to the brand names that have become synonymous with their day to day lives, and thus many people greatly underestimate the power associated with an influential brand name. Have you ever purchased a product over another one of equal value, purely because it [...] Read more:difference
, Branding
NLI Media Group Featured in Internet.com Article 2008-02-27 21:13:30 Mark Lassoff and the NLI Media Group
were featured in the national online publication, Web Video Universe. Web Video Universe is part of Internet
.com, the leading online publication on internet development and marketing. Read more:Article
, Featured
Website Usability: Is Your Website Usable? 2008-02-14 13:56:42 Usability plays a very important role on the web. A website with poor usability will more often than not encounter a high bounce rate. A bounce rate is a common term for the amount of people who reach a site, but leave shortly after their arrival. A high bounce rate is just one of the [...] Read more:Usability
SEO: Get your Site Noticed 2008-01-22 17:07:37 I assume you have heard the term SEO
before, but if you haven’t, SEO is an acronym for search engine optimization. SEO is essentially a collection of methods aimed at positioning your site among the top sites in today’s popular search engines. The major benefits of SEO are increased site traffic, brand awareness, and sales. [...]
Benefits of a Content Management System (CMS) 2008-01-11 13:23:39 If your site contains a significant amount of cataloged items or requires constant updating, you may want to consider using a content management system (CMS). A CMS is simply, a user friendly application used to dynamically create, remove, or modify web based content. An effective CMS will allow a non-technical user to publish and modify [...] Read more:Content Management
, System
, Management
, Content
, Benefits
New Year Resolutions for Your Website 2008-01-02 15:27:23 Well, it’s that time of year again, a time to look back and assess the strengths and weaknesses of your website and set goals for next year. With the ever increasing rise of internet popularity, 2008 will be as important as ever.
Get to Know your Customer
It’s time to learn more about who is visiting your [...] Read more:New Year
, Resolutions
Closing the Deal: Ecommerce Tips 2008-01-02 15:23:18 Basically, ecommerce can be defined as the buying and selling of products or services online. Ecommerce has many advantages over traditional “brick and mortar” companies. Consumers can quickly and efficiently browse through hundreds of products or services without ever leaving the comfort of their home, or compare prices and products with the click of a [...]
Five Tips for Opt-In Marketing 2007-12-27 16:54:20 What is “Opt-In”?
Simply, the term “opt-in” refers to emails that have been requested by the client receiving them. Opt-in emails are typically newsletters that target a specific audience and provide information about current sales, services, or promotions. Unlike the often annoying and dreaded spam emails, opt-in emails are only sent to individuals who request them.
Why [...] Read more:Marketing
Popularity of Podcasting: The Rise of Online Audio 2007-12-21 09:47:01 According to an Edison Media Research report podcasting has risen 18% in popularity during the last year alone. Public awareness of podcasting has risen even more, soaring from 22% in 2006, to an astonishing 37% in 2007.
What is a podcast?
Many of you have heard the term podcast before, but may have no idea what it [...] Read more:Audio
, Podcasting
, Popularity
Benefits of Online Marketing 2008-03-20 13:41:47 Many businesses are under continuous pressure to find new and innovative ways to market their products or services. Online marketing allows for cheap, easy, and unobtrusive communication between potential patrons and your business. Online marketing may include, but is not limited to websites, email blasts, banner ads, opt-in emails, podcasting, and blogging.
Reduced Marketing
Expense
In [...] Read more:Benefits
, Online Marketing
8 Major Online Marketing Mistakes to Avoid 2008-04-01 13:15:41 Online marketing may be extremely beneficial for your business and typically has a much greater return on investment than in comparison to traditional marketing avenues. However, your online marketing efforts must be conducted in an appropriate manner in order to be beneficial. Here are a few of the most common online marketing mistakes to watch [...] Read more:Major
, Marketing
, Avoid
, Marketing Mistakes
Three Tips for Improving Your Websites Conversion Rate 2008-04-08 13:34:16 A common misconception is that considerable website traffic equates to online sales, but this is simply not true. Generating substantial traffic is a great start, but in order to be successful you must have an adequate conversion rate. A conversion rate is basically the percentage of site traffic that develops into an online sale of [...] Read more:Three
, Websites
, Conversion
NLI Media Challenge Appears on Fox News 2008-04-23 12:38:50 Fox 7 News Austin was nice enough to do a story on the NLI Media Challenge
this morning.
Please view the story and encourage your friends to enter! Read more:Appears
SEO, SEM and CTO: The Alphabet Soup of Online Marketing 2008-05-21 07:11:22 How Much Revenue Did Your Web Site Generate Last Year?
Learn how to make your company web site a profit center instead of a cost center! Generating search engine traffic is a critically important factor in online success- but it’s not the whole ball game. Mark Lassoff, of Austin based NLI Media Group covers:
• Measure [...] Read more:SEO
, Alphabet
, Marketing
, Online Marketing
Creating an Effective Landing Page 2008-06-02 17:17:10 The term ‘landing page’ is a common phrase among online marketing gurus, but what does it mean and how does one create an effective landing page?
What is a Landing Page?
Basically, a landing page is a specialized marketing page aimed at directing a user to perform a certain task. These pages are typically highly focused on [...] Read more:Creating
Tips for Effective Viral Marketing 2008-09-23 08:47:52 What is ViralMarketing
?
Basically, viral marketing describes any strategy that encourages individuals to pass on marketing messages to others. Viral marketing is a powerful marketing technique, because it not only creates the potential for exponential growth, but facilitates significant exposure. Viral marketing is not a new technique and has been incorporated into marketing strategies for [...]
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