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Tips from my new & improved business card
2007-06-13 13:42:15
I’m not perfect; but I do lead by example:  I watch how prospect respond to my marketing collaterals. I then update my materials to keep it current. Your business card is THE MOST VALUABLE marketing collateral you have:  More people see it.  It’s what’s often given to referrals.  It’s usually the first marketing piece anybody sees about you. It’s often the most lasting piece… in a card file (drawer, box), desk clutter, or scanned in. Place your business card beside another professional in your field… does it stand out?  Does it showcase what makes you different and better?  Heck, can we even tell what you do by your business card?  Does it have your e-mail & website address?  Does it have an incentive to speak with you?  Surely you have stay within your compliance regulations, but with some creativity and controls we can develop a design that reflects your personal brand of excellence. Like a model house in a planned community, m
Read more: improved

We all need to write down 2 types of goals….
2007-06-13 12:48:06
As professional advisors we are used to getting the job done, on time, for our clients. But how accountable are we to our own practice development and marketing projects? It may be awkward for us to put on a sales professional hat. But the best salespeople write down 2 types of goals for themselves and their team: For any project&hellip ; on a weekly basis… monthly… and so forth, we need 2 types of goals. Both are measurable, both help us stay accountable, both help us plan better. Without writing down and affirming BOTH TYPES OF GOALS, we will fall short of achieving what we want, when we want, and how we want it. It’s a quick 2 minute podcast, take notes and ask your colleagues which type of goal they write down: 1) do they have any goals? 2) do they write it down? 3) do the only affirm one type of goal? Now you know better. Friends don’t let friends grow without goals! Download Standard Podcasts


Marketing time management for more prospects….
2007-06-13 12:39:47
I just came out with new two new audio-books, SALES MOMENTUM: Meet more prospects who’ll close themselves & WEB MARKETING 2.0: Market yourself like Craigslist, YouTube, & eBay. My next audio-book will elaborate on my attached 5-minute podcast, MARKETING TIME MANAGEMENT.  I describe how to develop the 3 marketing habits (also described in SALES MOMENTUM). Download Standard Podcasts
Read more: Marketing , hellip

Stay on top of your competition, research trends
2007-06-13 12:32:50
Currency is about staying current.  In less than 3 minutes, my podcast walks you through the quickest & easiest (& free) way to stay on top of your market’s currents: trends, forces, lingo, competition , and more! Download Standard Podcasts


How well do you know your Compliance Officer?
2007-06-25 12:19:02
As you know, your Codes of Ethics & Professionalism governs your marketing.  If you work within a larger practice, you must have your marketing materials & messages approved by your Compliance Officer (or similar job title).  If you’re on your own, you should have your materials reviewed by your professional trade association or regulatory agency. It’s all about relationships.  You take this thumb-rule to heart with clients & prospects… but how well do you know your C.O.? You shouldn’t just become friends with your Compliance Officer to get special treatment.  Far beyond that, there are other benefits:  Of course, you get to enjoy the company of a new friend!  And you can grow your practice in other ways…. enjoy the podcast. How have your experiences & relationships with Compliance Officers been?  Comment below. Download Standard Podcasts


“Patent Pending 2.0″
2007-06-28 12:12:41
In the new tradition of community-collaboration using the Internet (aka, Web 2.0), the U.S. Patent & Trademark Office is cooperating with a revolutionary new website: PeertoPatent.org (developed by New York Law). I quote from their new site… Peer-to-Patent opens the patent examination process to public participation for the first time. Become part of this historic pilot program. Help the USPTO find the information relevant to assessing the claims of pending patent applications. Become a community reviewer and improve the quality of patents. HERE IS HOW PEER TO PATENT WORKS: This Screencast video will teach you how to utilize and navigate the Peer-To-Patent website so that you can effectively contribute to the public review of pending patent applications. It’s a great way to police & defend your personal brand copyrights, trademark designs, and patents.
Read more: ldquo

The best damn iPhone review ever… and, the 1st.
2007-06-26 22:00:44
The Wall Street Journal was one of the few select media testing out and review ing the coveted iPhone . But is it all that it’s cracked up to be&hellip ; especially for your business productivity? I don’t believe the hype. Great review: http://online.wsj.com/article/SB118289311361649057.html?mod=hpp_us_editors_picks There are some major flaws! Read the end & the middle. And then watch the video. “In addition, even when you have great AT&T coverage, the iPhone can’t run on AT&T’s fastest cellular data network. Instead, it uses a pokey network called EDGE, which is far slower than the fastest networks from Verizon or Sprint that power many other smart phones. And the initial iPhone model cannot be upgraded to use the faster networks.” - Wall St. Journal review


Reading blogs can be a waste of time. … what’s RSS?
2007-06-30 21:08:28
So why bother with blogs? 1) Reading blogs help stay up with the trends in your world. 2) Commenting on blogs help you practice articulating your point of view. 3) Commenting on blogs also helps grow in-links to your website or blog. 4) Commenting on blogs also furthers your Personal Brand positioning. 5) Hosting your own blog gives you a soapbox platform. Make it worthwhile. Doing all 5 can take a lot of time. Well, blogs aren’t the problem. It’s your time management with them&hellip ; become more productive with easy technology. #5 is time well spent… after all, personal brand marketing attracts the right prospects! How can we make better use of our time with #1 - 4? Subscribe to your favorite blogs!! Have their posts come to you. You can even create Google Alerts to have new websites, news, and blog posts e-mailed to you … Thousands of professionals are on my e-mail list. And I have a over a thousand on my RSS feed subscription… they know the val
Read more: waste

Reputation… or a Personal Brand?
2007-06-30 10:41:25
I’m often asked what’s the difference between a Reputation &hellip ; and a Personal Brand ? NOTHING… potentially.  Most personal brands are just reputations.  And they miss out on the real long-lasting fruits of their labor.  But reputations that enjoy 3 powers are able to leverage Personal Brands. The attached podcast goes into detail about these 3 powers (or differences between a reputation and a personal brand).  It also asks you quick questions to help you measure the power of your personal brand.  If you just have a reputation, you can learn 3 new marketing tips every week to automatically transform into a Personal Brand. Does your reputation enjoy these 3 powers? PURPOSE power COMMUNITY power ENDORSEMENT power. Again, my podcast goes into detail about what I mean.  I also give examples of personal brands who leverage each of these 3 powers. Ultimately, ENDORSEMENT is the greatest power of your Personal Brand: Your clients may recommend your services to the


Why Russell Simmons is my #1 Role Model…
2007-06-30 10:21:16
Who Inspires You? Who all compels you to grow your personal brand of excellence? Russell Simmons is a pioneer of the most influential social movement of our generation. Last week I was able to attend a talk he gave. And not being shy, I asked him about his Role Model s. Russell Simmons has a new book called Do You! He admits that it features success principles easily found in all scriptures and other self-help books. But he appeals to a community (the hiphop generation) that many “self-help gurus” and preachers cannot reach. His Full-Spectrum personal brand of excellence fulfills all 4 quadrants of my Role Model Collage: 1) Personal Qualities 2) Professional Qualities 3) Professional Quantities 4) Professional Quantities. In the attached 10 minute audio, I walk you step-by-step on how to envision your own Role Model Collage. It’s easy to create. It’s fun to do. And a wonderful group and team building exercise. More importantly, it helps you re-mind yourse
Read more: hellip

The Peril of Personal Branding…
2007-06-30 08:58:54
For all its appeal, if all you’re doing is building your personal brand then you’re half-assed. It’s funny:  I came to the world of personal branding originally against the notion.  My consulting firm helps small-business owners develop strategies to create leverage:  That is, to create a business that simply is not co-dependent on the owner’s personal time.  From the looks of it, Personal Branding positions people to want YOU — and not anybody else. If your business or income streams would come to a screeching halt when you’re not actively working (on vacation, in the hospital, distracted by other projects), then well, that really sucks!  (That’s why personal branding for career advancement is half-assed.) Bottom-line, if all we have is our personal brands &hellip ; then while your ego can inflate indefinitely… our time-based income is extremely limited.  The point is to develop a reputation so powerful that we can then endorse oth


20 other sites like Craigslist to promote & find stuff!!!!!!
2007-07-05 11:54:59
Craigslist has nearly single-handedly destroyed the paid newspaper classifieds world.  It’s a great way to promote your products, find employees, sell your garage-sale stuff , and whatever else… it’s also localized for our convenience. You can use these website to post your real estate listings, sell your garage-sale stuff, promote new job openings, find potential applicants, and even sell your e/audio/books! But it’s not the only player in town.  Mashable has reviewed a whole bunch, and I’ve added to the list with their comments.   Just about all of them are free, localized, categorized, and regulate themselves through an honor system.  Here they are in approximate order of popularity: Google Base (attached to Google Product Search, formerly known as Froogle) Kijiji (eBay’s free listings, big internationally, just launched in USA) MySpace Classifieds Facebook Marketplace (becoming bigger than MySpace, and attracts an older audience) Yahoo! Cla


How can a podBlog drive traffic to your website?
2007-07-10 23:27:40
(On July 7, I had 16,318 hits… what do I have now? What’s the average? I’m hitting over 300 a day. Thank you everybody.) The more traffic on your website . The more new leads you get. Google & iTunes will drive traffic to your website - for free - if you do this… Click below to hear my podcast: How engaging your Internet leads can be quick & easy. (Subscribers to my e-mail newsletter got the whole transcript.) Call me (516.642.4100) with your questions. Or just post them below as comments (and promote your website). PodcastersWhosWho.com invited me to do a special “Internet radio show,” called Podcamp On-line. My topic is, “Podcasting BY PHONE: Access more listeners; personal brand your expertise!” Ask me how to participate with any phone or through the Internet. DATE: July 28 TIME: 12:30 - 1 afternoon PLACE: your home office ATTIRE: pajamas. CLICK HERE TO RSVP for my first “workshop-by-phone” (and probably y


Lawyer Rating version 1.5, e.g. Avvo
2007-07-07 18:51:55
For over 138 years, Martindale-Hubble has been rating lawyers, and offering peer-based reviews. We are now well ensconced into the buzzworld of Web 2.0… more and more lawyers are growing their personal brands and building an on-line reputation. Following 2.0 suit, lawyer rating may become more cooperative, collaborative, public, and subject to the “wisdom” of crowds, i.e. democratic. That may grow troublesome, and tiresome for lawyers looking to keep their reputation sharp and positive. Regardless, it’s inevitable: Have Googled yourself lately? Somewhere in the middle of this is a lawyer-rating website called Avvo. Launched just last month, it has already become part of a class-action suit questioning its mode of rating lawyers (what do you get for messing around with lawyers’ reputations??): Rather than opening its rating to purely democratic means, Avvo.com has a proprietary system of ranking of lawyers. This isn’t so unusual: Google, et al.
Read more: Lawyer , Rating , version

Wikipedia your personal brand (ethically)
2007-07-13 22:03:55
I was with friends 2 nights ago… and the neo-verbs “to Google” & “to Wikipedia ” (as in “…just Wikipedia that!”) were being thrown around left and right. Personally, I use Wikipedia when I really want to be schooled a subject… just like how I used to use a bulky set of Encyclopedia Britannica (aah, the Internet). Compared to Wikipedia, Google amounts to the proverbial bathroom wall: Wikipedia cuts through the bullshit. When you’re Googling a subject… have you noticed that the Wikipedia page pops up nearly #1?? So from a “personal brand SEO” (or on-line reputation management) perspective, growing a Wikipedia page would be awesome. PLUS, a Wikipedia article page about your personal brand leverages the credibility Wikipedia has created – and actively maintains. Wikipedia is authoritative: It is governed & edited. Peter Drucker has one. Tom Peters has one. Robert Kiyosaki has one. I love that Russell


The Anecdote Game
2007-07-12 13:39:25
Last fall, I ran a series of highly-interactive & fun networking events called The Anecdote Game. The rules were simple: We try to out-do each other with the most creative and distinctive customer success stories… or anecdotes.  We take turns saying & editing our anecdotes.  And we score each other on our strong points, and what to improve. The Anecdote Game is fun to play, and a great way to test market, and to get instant feedback from people who will be recommending us!  It helped cut out our jargon, get to the heart of our benefits, and to Keep It Short & Simple… We even got (Hershey’s) KISSes as prizes! Have a sales team or belong to a networking group?  The Anecdote Game is easy to play.  If you want me to host one, just let me know. I’ll post a podcast soon explaining the basic rules.  The substance of which is how to write a short and compelling ANECDOTE: Write out successful client ANECDOTES: 1. in their words, ASPIRATION/ADVERSITY:


PowerPoint DON’Ts
2007-07-17 12:51:53
I just came back from speaking in front of the National Network of Accountants… luckily, no slides!
Read more: PowerPoint

personal branding Irony.
2007-07-19 20:00:24
Isn’t it ironic? Personal branding started with the oldest profession…. Politicians.. And yet they yearn to be so alike… logo colors RWB are all-American (and worldly too). Sure… but as Americans we should be proud to stand out for what we believe! If you had to vote by logo… who’s got 2008? Thanks to Matt of 37signals for the pic & post inspiration. i heart huckabee — at least he dared to use Yellow. … and I love that Obama uses a circle, reminiscent of his initial… and a new dawn, over our Stripes.  Aaah… (hmm, would a rising Star look awkward?) Who d’you think got the best p’Brand Logo??
Read more: Irony

Creating a quick video is more important than ever…
2007-07-17 20:50:48
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore today released their study for MAY 2007.  Here are the summary points: Online viewers watched an average of 158 minutes of streaming video per streamer. The average video stream duration was 2.5 minutes. Nearly three out of four (74.3 percent) U.S. Internet users streamed video online (132 million people). More than one out of three (35 percent) U.S. Internet users streamed video on YouTube.com. The average onl
Read more: Creating , hellip

Feb 2007’s New York lawyer advertising rules reversed!
2007-07-23 21:59:44
I just got this from LexBlog’s blog. Public Citizen advocacy group issues a press release entitled, “Public Citizen Wins Injunction Against Unconstitutional Rules.” Basically with these rules reversed in NY, it seems to me more personal brand marketing opportunities should be available (again): You can use testimonials from a client, with a pending case. You can use a nickname or tagline that affirms some kind of result. (Of course, be careful.) You can use a domain name that affirms some kind of result. (Ditto.) You can use an acted skit to illustrate your marketing message. You can advertise your hobbies & style to market your personal brand. Here are the relevant excerpts from the Press Release… “In a victory for First Amendment rights, [The U.S. District Court for the Northern District of New York ] permanently enjoined enforcement of most of the challenged rules against attorney advertising, including rules against attention-getting tech


WIIFM: The 24 x 7 blog & podcast radio station!
2007-07-23 19:20:15
A popular sales & marketing thumb-rule: Like radio station call letters, remember WIIFM: “What’s In It For Me?” That’s what your prospects, clients, and colleagues are all thinking. You’ve heard the thumb-rule: “Talk about your benefits, not your features.” Blogging & podcasting has redefined the soapbox. And I hope this podBlog helps you with your personal brand marketing. As you define, develop, and leverage your personal brand, remember your target market Community is the focus factor. We need to get to know who they are, what they want, and how they want to be approached. Thus, we need to ask them questions… literally, ask. We can prepare, by asking ourselves questions in their voice, with empathy: “What’s In It For Me?” if I were the consumer of my services? The best marketing materials - including your new blog should - answer this question, often with the WIIFM heading. When they rationally ask, &ldqu


20,392,068 prospects
2007-07-22 20:40:50
Within CoGrow, I’ve specialized my practice to help self-employed experts develop and leverage their personal brands.  And we have to do it within your compliance obligations… as your reputation precedes you, qualified prospects will choose you. For those of us who work within the specific needs of those self-employed, or run small practices, our market is growing.  This is from Anita Campbell’s smallbiztrends.com: Single Person Businesses Booming By Anita Campbell on July 16, 2007 Startup Trends, Small Business Trends The U.S. Census has new statistics out — and they show that the numbers of single-person businesses are booming. There are now over 20 million such businesses, based on the most recently available data as of 2005. To be exact, the United States has 20,392,068 single-person businesses. In the space of three years, 2.7 million more people became the owner of a “business of one.” Here’s the chart (you knew there’d be a chart, right?): For


personal brand: Nelson Mandela
2007-07-22 13:23:22
I just found this article interesting. It was published in the Pretoria News, the main newspaper of the executive capitol of South Africa. It’s entitled, “Moves to modify Madiba magic ‘myth’” by Melanie Peters. (BTW: Madiba is an honorary elder statesman title associated with Mandela .) It’s a happy birthday makeover! The whole article is great; here’s an excerpt: “Nelson Mandela is one of the greatest statesmen ever and brand specialists and top advertising executives say that Madiba Magic is a priceless brand legacy that will live for years to come. The former president turned 89 on Wednesday and his foundation announced that it was working on a personal brand make-over. Nelson Mandela Foundation CEO Achmat Dangor said that, at Mandela’s insistence, it would be working to break down “the mythology around the man”. For the true brand legacy to remain, a branding campaign must be engineered to combat the tendency by t


personal branding Irony: Democrats debate yet look the same!
2007-07-19 20:00:24
Isn’t it ironic? Personal branding started with the oldest profession…. Politicians.. And yet they yearn to be so alike… logo colors RWB are all-American (and worldly too). Sure… but as Americans we should be proud to stand out for what we believe! If you had to vote by logo… who’s got 2008? Thanks to Matt of 37signals for the pic & post inspiration. i heart huckabee — at least he dared to use Yellow. … and I love that Obama uses a circle, reminiscent of his initial… and a new dawn, over our Stripes. Aaah… (hmm, would a rising Star look awkward?) Who d’you think got the best p’Brand Logo??
Read more: Irony , Democrats

got BALLS? got 2 bucks? get BUZZ!
2007-07-26 01:14:34
Want to make a splash with your next seminar or event invitation? Want to grab the attention of prospective clients? Want to get ‘em keep talking about you… with INSTANT BUZZ? Want to thank somebody in a fun way? Here’s how to generate more Response from your next Regular mail campaign! Your clients & prospects will surely remember you & talk about you, even when you’re not there!! Quick 3 minute audio photo slideshow of me doing it!  Ad specialties, promotional items, and greeting cards are always great… but, this is the best choice for cost, safety, novelty, & fun appeal! What other great Regular mail response gimmicks you got? Sendaball.com send a ball The Big Idea with Donny Deutsch


Target your Market to the 4°
2007-07-26 00:48:04
Last Tuesday, the National Network of Accountants (well, their Preferred Providers Network) invited me to present to them again. They asked me to elaborate on, “How to differentiate yourself.” There are so many ways to showcase your distinctiveness; this whole podBlog is dedicated to that! I chose a different angle: I focused in the Personal Brand FOCUS FACTOR… Community. Often, I substitute a close synonym: Target Market . In this seminar, I role played a 1-on-1 Q&A personal brand marketing session that I would do with a client. Mark Badami, Certified Financial Planner, and director of retirement planning for the National Network of Accountants graciously played along. My line of questioning helps to illuminate the referral-generating value of target marketing. Everybody had a copy of the Community Target Market Story worksheet: You can e-mail me for one or just draw it yourself: 4 progressively smaller rings. 3 intersecting diagonals creates 2 big areas a


Lawyers are blogging: bLAWgWorld 2007
2007-07-31 09:56:37
I like the pun. Even better, is the 366 page e-book featuring 77 articles from the top blawggers and practice management tech experts for lawyers. It includes articles by many of the blogs I reference in the sidebar, including one by Legal Sanity blogger, and good friend, Arnie Herz. Its been published for free by Technolawyer.com. From client work, to practice management, including marketing, you’ll surely find some value in its pages: You can click on the pic or click here to download it. “The 2007 TechnoLawyer Problem/Solution Guide is a revolutionary new way to find Solutions to Problems your law firm is experiencing. Specifically, it contains 185 Problems and corresponding Solutions.Each Problem is written in the form of a question from the point of view of a law firm and organized by topic. Topics include case management, depositions, discovery, document management, legal research, time-billing, and many more — 58 topics in all.” - Technolawyer.com
Read more: Lawyers

Track & blast distribute videos on top sites like YouTube
2007-07-30 15:33:45
You’ll be able to see more of my short videos in weeks to come. For example, the “Podcasting by Phone” webinar I did on July 28 for PodCamp City On-line should be available soon. While YouTube is the “google” of video sharing sites (literally), it’s not the only one. You should distribute your videos to all the top YouTube competitors for maximum visibility.  And it doesn’t take much time! Remember to keep your videos short: According to comScore market research, the average watching duration was only 2.5 minutes. Many sites have file size restrictions: Shorter video = smaller file size. Quicker turnaround: Short videos can be posted more often, more consistently. More and more “video blasters” or distribution services are coming out; each offers something different and better (distinctive value). It’s annoying that you have to create individual accounts on the video hosting sites, but that’s a one-time inconvenien
Read more: Track

Everything you do on-line is public… family matters
2007-08-07 08:22:32
After the on-line magazine, Slate, “outted” her (click to read article)&hellip ; Rudy Giuliani’s daughter Caroline left the political fanclub for Barack Obama, “One Million Strong for Barack” on her Facebook profile.  Who knows who she plans on voting for… but this isn’t a good sign for Rudy’s personal brand. Caroline and Rudy have had a rocky relationship, and it’s sad that her private life will now be dragged into the public realm.  Regardless, she should be smart enough to know the media will be watching (after all, she goes to Harvard). But Caroline is not at fault… after all, she may be voting for a better presidential candidate.  Rudy should know that family always matters . The value of personal brand can be measured by the strength of our closest relationships.  And no, Rudy, quantity doesn’t count more than quality! I hope we can all value family beyond its personal brand value.
Read more: Everything

iPersonal Brand: What are your White Wires nowadays?
2007-08-11 11:16:46
I’m on vacation right now. My uncle suggested I blog about my trip, and look out for [personal brand marketing] tips along the way. Of course I should web-log my trip… I’m On The Road, with my tablet (Kerouac 2.0, I’spose - 40 years hence). Well, I’ve been having too much fun on my vacation to blog daily. But I got a couple of down hours waiting for my Grand Canyon tour to pick me up…. so here’s 2 vacation-inspired tips: 1. Yesterday’s off-road ATV 4×4 action through the Sonoran desert makes me think of this: You should brand yourself by showcasing your unique interests! It makes you more memorable: Remember, ↑ Remembered ⇔ ↑ Referrals 2. Of course, sharing the hobbies of your community helps to create a bond too. For example, how many of you Mix Greens? …Golf with business? But that’s not what really inspired me to blog right now. Last year I wrote an article called “What are your White Wires ?&rdqu
Read more: Brand

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