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Goldilocks and the Three Copywriters
2008-02-29 13:13:06
Copyright © 2008 Terry Heath. Visit the original article at -and-the-three-copywriters/.Once upon a time there was an up-and-coming Internet Marketer named Goldilocks. One bright morning she ventured into the deep dark woods to peddle her wares. Goldilocks had written her own sales copy already but after walking around in the woods awhile she became tired [...]
Read more: Three

Lulu and Borders Join Forces for Self-Publishing Boon
2008-02-16 10:04:10
Lulu has teamed with Borders to help you produce a professionally bound book, list it on the Borders website (once it launches), and display it in Borders stores. After field-testing, Borders unveiled the program this week upon the opening of its first concept store in the nation, located in Ann Arbor, Michigan. Borders Personal Publishing is available in the concept store’s Digital Center through interactive kiosks, and will also…
Read more: Forces

Elsie
2008-02-13 20:51:00
Copyright © 2008 Terry Heath. Visit the original article at ’s thin hand pressed the afghan into the tight space between her leg and the wheelchair arm. Her sister crocheted it, this green and orange thing, her lifeline to the outside. “Ready to go back?” A staccato voice. “Yes.” “Eat your desert this time?” “Yes.” “Good girl. Want me to [...]


Best Author, or Best-Selling Author?
2008-02-10 12:10:23
Copyright © 2008 Terry Heath. Visit the original article at -author-or-best-selling-author/.You consider yourself a writer, not a salesman. You know a few marketing skills could help you sell that book, but salesmen are those sweaty men in bad suits dumping bad cars on the unsuspecting, right? Have you ever thought about the phrase “best-selling author”? As [...]
Read more: Author

The Emperor’s New Blog - A Tale of Social Proof
2008-02-07 19:22:17
Copyright © 2008 Terry Heath. Visit the original article at -emperors-new-blog-a-tale-of-social-proof/.Once upon a time in a faraway land there lived a vain emperor. He longed for the day when all his subjects would obey his every command and hang upon his every word. So he started a blog because he heard blogs were the perfect [...]
Read more: Emperor , Social , Proof

Novels, Stories, Articles: How Many Words Are Enough?
2008-02-05 19:42:14
Copyright © 2008 Terry Heath. Visit the original article at -stories-articles-how-many-words/.It might have been a bar bet. Maybe it was directed as a challenge to other famous authors. Or still another possibility, perhaps the tale is apocryphal. But Earnest Hemingway was said to have claimed his best work is represented in this six-word novel: For sale: [...]
Read more: Novels , Stories , Articles , Words , Enough

The Old Friend
2008-02-03 23:13:00
Copyright © 2008 Terry Heath. Visit the original article at -old-friend/.Only a thin pane of glass separated me from the rain. I watched it roll down the other side, and wondered if some other window had shed similar tears on that day. I tossed a sweater in a suitcase, considering for a moment how such [...]


Copyrights and Wrongs - How Copyright Law Applies to You
2008-02-03 20:03:03
Copyright © 2008 Terry Heath. Visit the original article at -and-wrongs-how-copyright-law-applies-to-you/.Copyright is an often misunderstood and misinformed subject on the web. If you’ve wondered where the line is between the right to copy and the copyright, Smashing Magazine has posted a fairly in depth article called Copyright Explained - I May Copy It, Right? With blogging [...]
Read more: Copyrights , Applies

Infuse Your Reports, Articles, and Blog Posts With Moments of Being
2008-02-02 11:44:01
Copyright © 2008 Terry Heath. Visit the original article at -your-reports-articles-and-blog-posts-with-moments-of-being/.In “A Sketch of the Past”, Virginia Woolf talks about two types of moments: moments of being, moments of non-being. The “being” is a moment we live consciously, and of course “non-being” would be the opposite. Whether you aspire to write a novel, a report, [...]
Read more: Articles , Moments

Finding the Writer’s Voice Within You
2008-01-31 22:55:52
Copyright © 2008 Terry Heath. Visit the original article at -the-writers-voice-within-you/.If you read the back cover of the latest first novel by some promising writer, you’re likely to come across a comment about that writer’s “voice”. We say a voice is fresh, unique, or reminds us of another established author. These comments are meant to [...]
Read more: Writer , Voice

A Second Blog, and a Third. Have You Read About Snow White?
2008-03-19 22:05:09
Copyright © 2008 Terry Heath. Visit the original article at -second-blog-and-a-third-have-you-read-about-snow-white/.One of my favorite episodes of “Malcolm in the Middle” (yes, I admit I’ve watched its reruns while cooking dinner) is when Lois finds out her father had a second family in Canada. I won’t get into the complexities of its genius plot, but it [...]
Read more: Second , White , Snow White

An Overview of Structuralist Criticism in Literature
2008-03-23 12:45:33
Copyright © 2008 Terry Heath. Visit the original article at -overview-of-structuralist-criticism-in-literature/.A typical American middle class home is built from a few basic ingredients: wood, nails, miscellaneous wires, pipes, and tubing, wrapped in layers of plaster and paint. But a student of Architecture wouldn’t necessarily be interested in how these ingredients are combined to make one [...]
Read more: Overview , Criticism , Literature

A New Criticism View of F. Scott Fitzgerald’s The Great Gatsby
2008-03-22 09:58:41
Copyright © 2008 Terry Heath. Visit the original article at -new-criticism-view-of-f-scott-fitzgeralds-the-great-gatsby/.In another age, traveling medicine shows would tout their amazing stars as “The Great ” or “The Invincible”. We learned to expect feats of magic and miracle from these men, even if beneath it all we knew they were charlatans. Fitzgerald used this bit of the [...]
Read more: Criticism , Scott

A Feminist Critique of F. Scott Fitzgerald’s The Great Gatsby
2008-03-21 22:53:48
Copyright © 2008 Terry Heath. Visit the original article at -feminist-critique-of-f-scott-fitzgeralds-the-great-gatsby/.Even if they disagree about other issues, all feminists believe patriarchal ideology works to keep men and women confined to traditional gender roles so male dominance may be maintained. Utilizing the precepts of Feminist criticism, it could be argued “The Great Gatsby” promotes a thinly [...]
Read more: Scott , Fitzgerald , Critique

A Psychoanalytic Criticism of F. Scott Fitzgerald’s The Great Gatsby
2008-03-25 10:12:22
Copyright © 2008 Terry Heath. Visit the original article at -psychoanalytic-criticism-of-f-scott-fitzgeralds-the-great-gatsby/.Although psychoanalytic criticism believes we are each born with a clean slate, soon that slate is cluttered with images. Even before we have words to label them, we begin working to sort this clutter and make sense of the world around us. If a thing [...]
Read more: Criticism , Scott , Fitzgerald , Great

A Marxist Critique of Fitzgerald’s The Great Gatsby
2008-03-27 09:21:39
Copyright © 2008 Terry Heath. Visit the original article at -marxist-critique-of-fitzgeralds-the-great-gatsby/.When we feel we have nothing out of the ordinary, when everything we have is viewed in our society as a commodity, we raise the bar of our expectations and want something more. But even then, it isn’t enough to merely have it. We want [...]
Read more: Critique , Fitzgerald , Great

Snow White and the Seven Outsourcing Dwarfs
2008-03-26 18:00:50
Copyright © 2008 Terry Heath. Visit the original article at -white-and-the-seven-outsourcing-dwarfs/.A long time ago in a far away land there lived a wicked Internet Marketing Queen and her lovely stepdaughter, Snow White . The Queen had significant control issues and treated her large staff of trolls and wicked elves quite poorly; they endured unreasonable deadlines and [...]
Read more: Seven , Outsourcing , Snow White

Fitzgerald’s The Great Gatsby and Northrop Frye’s Theory of Myths
2008-03-30 09:04:51
Copyright © 2008 Terry Heath. Visit the original article at -the-great-gatsby-and-northrop-fryes-theory-of-myths/.Northrop Frye’s “theory of myths” refers to a system of patterns which mankind has used to realize the narratives of his stories and literature. Frye asserts human beings realize basic narrative in two fundamental ways; representations of the real world and representations of an ideal [...]
Read more: Fitzgerald , Great , Theory , Myths

Indeterminacy in F. Scott Fitzgerald’s The Great Gatsby
2008-03-29 07:04:33
Copyright © 2008 Terry Heath. Visit the original article at -in-f-scott-fitzgeralds-the-great-gatsby/.Although the Jazz Age in America came on the scene with a bit of a strut in its stride, taking bold steps forward into a whole new era, the same bold steps brought an air of uncertainty; new territory, previously uncharted, could bring its own [...]
Read more: Fitzgerald , Great , Scott

Success Secrets of Blogger Maki from Dosh Dosh
2008-04-01 20:49:24
Copyright © 2008 Terry Heath. Visit the original article at -secrets-of-blogger-maki-from-dosh-dosh/.As the first in a weekly series of success interviews, Maki from the popular blog Dosh Dosh has answered the question, “What is the secret to your success?” Maki is known for his well written and researched articles in make money online blogging. Since the first [...]
Read more: Success , Secrets , Blogger

A Rose for Re/Max Town and Country
2008-07-08 02:01:11
I just sat through the two-hour finale of ABC’s reality-tv show, “The Bachelorette”. I don’t know how I got sucked into watching that series in the first place, but I did and I had to see how it ended. Aside from thinking DeAnna should have picked Jason (a Seattle guy) instead of the snowboard dude, [...]
Read more: Country

Washington’s Maritime Village, Gig Harbor
2008-07-06 16:10:12
Gig Harbor is a special place to call home, offering miles of shoreline and deep water bays to create a maritime paradise. Gig Harbor is also home to golf, equestrian centers, diving, indoor and outdoor festivals, fine dining experiences, the arts, and other entertainment.
Read more: Washington , Maritime , Village

The New Tacoma Narrows Bridge - Just Like a Tattoo
2008-07-06 12:29:26
Not so long ago a historically rich icon served as gateway to Gig Harbor and the West Puget Sound. It graced the cover of countless publications and while it may not have been as famous as its Golden Gate cousin, the Tacoma Narrows Bridge was certainly a local celebrity. But progress had reared its head and [...]


Power to the Consumer: How Will You Embrace Permission-Based Marketing?
2008-05-19 08:04:46
According to MSNBC, in 1967 a thirty-second commercial spot during Super Bowl I was $42,500 on CBS and $37,500 on NBC. By 1987, the spot was going for $600,000, and the asking price for a spot in this years game was a whopping $2.6 million. Do the math and you’ll find that’s a 6100% increase [...]
Read more: Consumer , Permission , Marketing

How Green Is Your Blog? Green Marketing and the Internet
2008-05-18 14:00:07
It all started with an email from DreamHost. That domain name I got along with a years’ subscription to their hosting plan was about to expire, and I had to decide if I wanted to keep it. Along the same lines I also had to decide if I wanted to keep that hosting plan, the [...]
Read more: Marketing , Green , Internet

Are Your Categories SEO Sleek or WalMart Wobbly?
2008-05-14 17:19:55
If I go to WalMart looking for soap, I walk in the front door and scan the scene for the cosmetics department. Then I look for a sign pointing out the aisle where soap might be and make a beeline for it. You won’t see me browsing; I don’t have time and I don’t like [...]
Read more: Categories , SEO , Sleek

Light Still Arriving
2008-05-09 19:17:48
After the last child reached for the golden ring and descended from painted wooden horses, after the music stopped playing and the world stopped spinning, the shops closed their doors and the crowds returned home, and Damien Fry waited alone. A hundred lights swayed in branches overhead where glistening rain slipped past to beat his shoulders [...]
Read more: Arriving

Crows and Social Proof: How Early Adopters Build the Web
2008-05-08 16:21:59
Last week I hung a bird feeder in my backyard, but didn’t realize there would be a social media lesson involved. The first parallel might be obvious. I hung the bird feeder up and hoped a few birds would come, much like we might build a blog or another website and hope for a few visitors. [...]
Read more: Crows , Social , Proof , Early , Build

Three Billy Goats and a Media Mogul Troll: Permission-Based Marketing Meets the Old Gatekeepers
2008-05-05 09:44:19
Once upon a time there lived three Billy goat brothers. They were considered forward-thinking marketers and each had developed extensive opt-in email lists. One sunny day the smallest of the three Billy goats set out to market his wares and started crossing a small wooden bridge. When the small goat was half was across, an ugly [...]
Read more: Permission , Marketing , Three , Mogul , Troll

Going to Meet the Author: The Lynching of James Baldwin
2008-05-04 08:35:02
On one hand, James Baldwin ’s short story “Going to Meet the Man” seems fairly straight forward. A deputy sheriff in the changing south remembers his family taking him to the lynching of a black man with the same air of excitement someone might experience on a family picnic. The details are both gruesome and [...]
Read more: Author

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