Owner: Search Engine Optimization (SEO) and Internet Marketing (SEM) Blog URL:http://www.optimization.ca/Search-Engine-Marketing/ Join Date: Sun, 16 Dec 2007 06:27:22 -0600 Rating:0 Site Description: Search Engine Optimization (SEO) and Internet Marketing Services (SEM) Articles, Archives, and Resources. Site statistics:Click here
Rel no follow tag the use for sculpting pagerank 2008-03-06 11:05:20 Rel nofollow link anchor tag was invented by Google to fight blog spam. Whenever applied, Google bot discards the link, page rank is not passed and the link itself is not saved.
Pagerank is the primary formula used by Google to access quality of the page. It works as this. Flowers.com homepage has a pagerank of [...]
The Importance Of New Content 2008-03-03 17:37:36 Having optimized your website - don’t stop at it. Add new content. Look at it like an ongoing process. If you hired an SEO Expert for the actual optimization - you can add on top of it by writing your own articles and creating separate pages.
Who knows better about your business than you do? Who [...] Read more:Content
Some Thoughts 2008-02-28 21:54:01 I was going to write about online persuasion and architecture, but since I am still trying to crackle it, I decided to put off the task until I gather more insight into the topic.
So thinking, what should I write about? I recently stumbled on a white paper released by U.S. Dept of Defense, laying out [...]
Some Tips on Keeping Your Small Business Google Friendly 2008-02-26 21:04:38 As a business owner you have much more on your head than your website. After passing a marathon to the SEO company you don’t want to touch a grain of sand on the site, afraid to hurt rankings.
One thing that will never hurt your rankings are articles related your field.
Google
likes to see new [...] Read more:Small
, Business
, Friendly
, Small Business
Microsoft going open source 2008-02-22 16:32:48 Microsoft announced it’s going open source
with some it’s products.
“Affected product lines include Windows Vista (including the .NET Framework), Windows Server 2008, SQL Server 2008, Office 2007, Exchange Server 2007 and Office SharePoint Server 2007.” - quote
In large the largest competitor to Microsoft, apart from Google is open source. Not one [...] Read more:Microsoft
The New Wave of Making Money on The Web 2008-02-20 13:03:33 Internet is one of the most dynamic business environments in the world. Search Engine Optimization in itself requires constant testing and a good eye on community forums to spot changes in algorithms. Algorithms are calculations developed by search engines to filter through website and deliver relevant results. Algorithms are changed(adjusted) couple of [...] Read more:Money
Microsoft is going after search regardless of Yahoo 2008-02-19 18:15:26 Microsoft is going after search regardless of Yahoo
.
Microsoft announced today it will be going after $100 billion dollar online advertising market regardless of Yahoo!
Quoted:
"We can afford to make big investments in the engineering and marketing that needs to get done. We will do that with or without Yahoo," [...] Read more:Microsoft
CNN Predicts Yahoo - Microsoft will most likely happen 2008-02-15 16:07:06 CNN Predicts Yahoo
- Microsoft
will most likely
happen.
CNN has released an article which predicts that Yahoo is most likely to be swallowed by Microsoft, because there are not many options left on the table. Annalists say that Yahoo can either outsource search to Google(outright defeat) or score a deal with News Corp., which can [...] Read more:CNN
Dow Jones did not invite Google 2008-02-15 15:48:39 Dow Jones did not invite Google
.
Dow Jones, the parent company of the WallStreet Journal(News Corporation, Murdoch) did not invite Google to the Dow Jones Industrial Average (DJIA), while smaller companies were. Canadian Globe & Mail has an interesting article regarding this.
“On the surface, this seems odd. Google, after all, is the world’s [...] Read more:Dow Jones
Google isn’t too happy about Microsoft Yahoo Merger. 2008-02-13 11:07:21 VP of Google
showed his concern about Microsoft
’s take over of Yahoo
, going into the length of mentioning Microsoft’s unethical and illegal activities that helped it monopolize PC market. Here’s a some excerpts.
“Could Microsoft now attempt to exert the same sort of inappropriate and illegal influence over the Internet that it [...] Read more:Merger
Europe gave $152 million to develop Google Rival 2008-03-12 19:31:40 European commission gave $152 million
to joint partnership of companies including France Telecom and Thomson to develop
an advanced multimedia search engine. The search engine will index images, video, sound and traditional internet, providing robust search to individuals and professionals.
This shows the real juice of search and money to be in text ads, as Euro [...] Read more:Europe
, Google
Search Engine Optimization Information 2008-03-10 12:33:13 Search EngineOptimization
Information
Looking for some search engine marketing information, techniques and tips? Stop right there. We’ve got what you need.
Here we list some of the SEO information presented by the brightest minds in search engine optimization. Let’s shoot:
The Anatomy of a Search Engine
- You’re after Google right? Start with from the ground [...] Read more:Search
, Search Engine Optimization
Microsoft is Serious About Search 2008-03-14 17:53:52 MIcrosoft announced it will purchase Rapt Inc. - a provider of online advertising serving Wallstreet, NY types and other big names.
This only indicates how serious Microsoft
is about making it in the search game, as it’s MSN/Live search engine failed to deliver the plan.
Microsoft was also in talks with Yahoo for the first time. [...] Read more:Search
Search Engine Optimization Web Design 2008-03-18 11:15:01 SEO Expert is a professional search engine optimization and marketing firm offering full suite services including SEO website design. Please explore our website if you would like to find out more.
Website Design Services Include:
[following SEO web design practices only outline general guidelines]
Clean Search
Friendly Coding
From the ground up, we ensure that website follows World Wide [...] Read more:Engine
, Optimization
, Search Engine
, Search Engine Optimization
How Search Engine Industry is Changing 2008-03-21 09:43:52 Search engine industry is changing with more emphasis on local search and social media. Google showed the world the power of a good idea and honed it’s algorithms, now venture capitalists want a bite.
In 2007 Google Unveiled what is now known as Universal Search. It is the blend of different verticals into search results such [...] Read more:Search
, Engine
, Changing
Be careful if you have Adwords 2008-03-24 10:03:42 Be careful if you have Adwords
To all webmasters who have Google Adwords account(PPC). Rusty of Search Engine Roundtable reported phishing attacks coming through email to the Adword users:
Phishing is a form identity theft, whereby hackers pose as official companies and ask to confirm private and financial information, taking you to a fake page that looks [...]
Google has a new robot.txt Tool 2008-03-27 22:08:17 Google has a new robot.txt Tool.
Google released a new tool that will automatically create robot.txt file. The tool can be found at Google Webmaster Central.
Robot.txt is a file that allows or disallows search engine spiders to certain parts of the website. It also blocks indexing website with a command:
User-Agent: *
Disallow: /
There is [...] Read more:Google
Some Interesting Facts About SEOs 2008-03-26 12:18:05 Some Interesting Facts About SEOs
SEO Moz recently released a report that surveyed 3000 search engine marketers. Here are some fun facts:
Most SEOs are self taught individuals.
It seems that most SEOs do not make much and have a modest income. It is also wise to say that those who really rip it are the minority [...]
Google Paid Inclusion Program 2008-04-01 07:39:43 Today, Google
CEO Eric Schmidt announced in a an open letter to businesses and marketers throughout the world - Google paid inclusion program.
The new system will allow advertisers to include their website within search results by paying Google. Quoting:
“We were in discussions with our board for quite some time and have come [...] Read more:Program
Why Search Engine Optimization is Important. 2008-04-03 10:21:59 Why SearchEngineOptimization
is Important.
Search engine optimization or SEO is important to your website because it drives visitors. Not only it drives visitors, it gets visitors who have indicated interest in your products and services.
Whenever people search they use keywords. Keywords indicate their interest and if your website shows up for [...]
Microsoft Gives Yahoo 3 Weeks and Yahoo Wants More Money 2008-04-07 08:45:45 On Saturday Steve Balmer CEO of Microsoft
wrote an open letter to Yahoo
saying it has 3 weeks to accept an offer or it will face a proxy fight.
“If we have not concluded an agreement within the next three weeks, we will be compelled to take our case directly to your shareholders, including [...] Read more:Weeks
, Money
Legal SEO Issues 2008-04-09 11:18:51 Legal SEOIssues
Today Barry of Search Engine Roundtable touched 2 very important topics.
Patent on SEO
A fellah named “Mr. Gambert” wants to patent SEO process to himself, putting SEO industry at high risk. Barry says he was so far rejected, but if he succeeds, all SEOs will have to pay royalty fees to the man. Anyone [...]
Google TV Advertising 2008-04-11 08:01:13 A while ago Google
launched TV advertising platform tightly integrated with Google Adwords. In order to participate in the program all you need is a Google Adwords account.
Once logged go to campaign management and click on “TV Advertising
”. From there you will be able to set up advertisements on different channels. Choices are vast. You [...]
Online Marketing Resources 2008-04-15 12:09:42 If you are interested in internet marketing apart from search engine optimization please check following blogs, dedicated to online marketing techniques:
Future Now Blog
Wonderful blog on conversion optimization
Logic+Emotion
Tips for your internet marketing
Imedia Connection
All internet marketing topics covered from a perspective of a marketer
Rain Today Blog
The author must be into rain. Blog focuses on marketing your company [...] Read more:Marketing
, Resources
, Online Marketing
Website Optimization 2008-04-17 19:13:36 In the last article we talked about getting corporate accounts through trade shows, some media and white papers. It this article lets look at ways catching them online.
I think one of the best conversion optimizers are Future Now, the authors of some good books and helpers with now out of beta Google Website Optimizer! Their [...] Read more:Optimization
Google Videos 2008-04-23 10:02:27 What will Google
be like in 10 years?
Google Brain
New 3D features of Google Earth.
Google Earth 4.3
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Microoho Update 2008-04-24 19:08:04 Microoho Update
.
Search News in the world of search engines and SEO for April 24th 2008.
MicroHoo: Let The Proxy Fight Begin!
Seattle PI is speculating that Microsoft had begun its proxy fight for Yahoo through its board members. The goal here will be to influence board members to push Yahoo members into accepting $45 billion Microsoft bid. [...]
The Hostile Take over of Yahoo 2008-04-28 12:04:14 Microsoft’s 3 week deadline had expired and now press is anxiously waiting for the next big move. Microsoft threatened to proceed with the hostile take over strategy, however, not one publication mentioned possible scenarios for far.
Charlie Rose interviewed on blog.pmarca.com 2 corporate lawyers who outlined possible scenarios of a takeover. Here is an interesting snippet:
“Yahoo
’s [...] Read more:Hostile
Search Engine Optimization FAQ 2008-04-30 19:07:11 Search EngineOptimization
FAQ
What is Search Engine
Optimization?
Search Engine Optimization
is an active practice of achieving website visibility on major search engines. Put into more practical words – prospects find you when they need to find you.
How Can SEO Help Us?
Search engines are “brand-blind” and do not take [...] Read more:Search
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