Owner: SmartBlog URL:smartblog.wordpress.com Join Date: Sat, 20 Jan 2007 15:46:59 -0600 Rating:0 Site Description: Discussion on the marketing and advertising community and campaigns. Interesting tips and tricks, photos of cultural phenomena. Innovations, trade shows, designers, marketing professionals and business related interests. Site statistics:Click here
The Cooling Man 2007-01-20 18:18:12 Christmas has come for me, a few weeks later than expected. Like a 6 year old unwrapping the perfect gift, I purchased my ticket for The Green Man in the Black Rock Desert later this...
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Airport Security Breached By Ads 2007-01-19 18:29:25 I’m in an airport at least twice a week, and am constantly amazed by the differences between security systems and processes. It’s an often confusing, encumbering process to basically...
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Flipbook Flash Forward 2007-01-18 15:50:16 I may be admitting my rapidly increasing age by saying I remember when flipbooks were widely distributed in Craker Jacks. As part of the old adage “what’s old is new again”,...
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, Forward
Space…The Final Frontier? 2007-01-13 17:51:21 For $5000 minimum a hit, you too can be seen in space. Well, at least your logo can.
Why anyone would want to do this is well… beyond the confines of earthly understanding. That said,...
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Read more:Space
, Final
, Frontier
An Apple A Day… 2007-01-12 04:30:13 I’m a Apple
, Inc. nut. Proud of it too. Got alot of Apple. Who doesn’t these days.
I’m not popular with my work mates who believe the world should be PC based.
We fight the geeky...
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Bose Is A Good Product, But… 2007-01-08 02:01:44 Saatchi & Saatchi of New Zealand has released an interesting poster campaign for Bose - one of my favorite personal brands. I have many things Bose… media systems, headphones, SoundDocs,...
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The BMW Whatsitsnot 2007-01-05 04:59:43 BMW, the legendary brand of German engineering released a product launch site to promote something without a released name.
What is it? It’s McGyver’s something-a-majig that performs...
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Foghound Sounds Off For 2007 2006-12-30 20:21:35 Communications strategy firm Foghound today released its second annual “Hound Trends,” identifying 10 marketing trends predicted to heat up in 2007, and grading its 2006 predictions.
1....
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Read more:Sounds
Ringing-in A New Ad Agency 2006-12-27 18:34:16 Many companies and corporations begin an annual review cycle of their advertising agency relationship at this time of year. This can be stressful for both client and service provider, especially if...
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A Good Start For Emailing In 2007 2006-12-18 16:55:00 As we all begin to consider our resolutions for the New Year, it’s a good time to review how we conduct business via email. Your personal brand is at stake…so take heed to these simple,...
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Strategic Marketing Pitfalls To Avoid 2006-12-17 16:58:29 If you haven’t done it already, there’s still time to develop a smart strategic marketing plan to launch in the New Year ahead. I’m not going to take time to explain how important...
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, Marketing
, Avoid
An Interview With Winter 2006-12-15 05:11:50 I’m a blog lover, and you probably are too. I love reading them around a warm fire…preferably in the dead cold of a winter storm. A good winter storm brings great skiing, and...
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Looking Big When You're Small 2006-12-12 17:54:49 During a meeting with a potential new client yesterday, it became clear that small companies need the same tools as large corporations in marketing their services. The trick is, how do you create...
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When Good Brands Taste Bad 2006-12-11 23:15:51 A recent post on Brandchannel.com made me think about the uniquely horrible taste of one of America’s greatest brands - Listerine.
Since it’s inception in the 1800’s (great...
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Read more:Brands
Holiday SEM Marketing Calendar 2006-12-10 18:29:39 We’re rapidly approaching the end of the most critical 6 to 8 week selling time of the entire year. Online advertising has become obviously effective, while search engine marketing (SEM)...
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Read more:Marketing
, Holiday
, Calendar
Branding The Shopping Experience 2006-12-09 17:41:20 Say what you will about the mega-chain Best Buy, but this year, I think they’ve done a terrific job of creating a brand experience for shopping at their online store.
The brand’s been...
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Read more:Branding
, Shopping
The Dumbing Down of VAIO? 2006-12-06 21:00:39 I used to be a Sony fan…big time. Owned and preferred anything Sony. Had the TV, the VAIO, even the MP3 player and PDA. But over time, the brand lost its appeal to me, and from what...
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Go For The Goal: Marketing ROI 2006-12-03 19:50:47 I’m amazed at how many clients and prospects have given no real definition to their goals. They often embark on marketing and advertising campaigns with the hopes of increasing business and...
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Read more:Marketing
Volvo…Love It? Hate It? 2006-12-01 00:42:56 A new campaign’s been launched by Volvo with its agency Euro RSCG Worldwide.
Although the spots for the new C30 appear to be an interestingly fresh approach to automobile advertising, I wonder...
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The Pods Are Growing 2006-11-29 05:12:42 Like the classic movie “Invasion of the Body Snatchers” the pod people are growing in our very back yard. According to new data from the Pew Internet & American Life Project, podcast...
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Marketing To New Clients 2007-01-21 18:16:47 So you’ve managed to secure a new customer. Marketing
has paid off. Now what? Here are some critical stips to help keep and grow your new customers.
1. Be proactive in your communications...
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Read more:Clients
AT&T/Cingular Explained 2007-01-22 01:03:59 Having lived through, and been confounded by the “divestiture of the Bells”, I’ve been a more than a little confused by all the corporate stock and brand...
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Get A First Life Before Your Second 2007-01-24 20:57:24 I encounterd this fun satire while exploring topics on Second
Life. “Your world. Sorry about that.” is a fun way to position the brand against the online phenomena that’s been...
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Virtually Annoying Services 2007-01-27 00:25:54 I’m a big fan of technology - as most guys are. Gadgets and automated processes make us foam while we spout our “I need one” mantra. Granted, we want it, and may likely not need...
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Read more:Services
, Annoying
, Virtually
The Holland Project 2007-01-29 23:05:09 I first ran across this video link on Kenzoid, Josh Kenzer’s great family blog. I’m a strong advocate for helping our youth grow locally though the arts.
Watch the video (9:09 long),...
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Read more:Project
, Holland
AIGA Launches Reno Chapter 2007-02-03 17:48:58 Reno is truly blessed with some really fine graphic design talent. I’ve been fortunate to work with some of the best visual designers on the west coast, and I can say from experience, that our...
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Read more:Chapter
Meebo Wins Superbowl Ad Without Being On It 2007-02-05 16:03:38 For me, the best Superbowl
ad wasn’t even on it. If you haven’t checked-out Meebo
, you should give it a try. The web-based instant messaging service allows you to aggregate all your IM...
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Robots Have Feelings Too 2007-02-09 03:45:39 You probably saw it on the Superbowl break this year, and nearly everyone I know thought it was a great commercial.
Unfortunately, not everyone agrees - as usual, and GM is being asked to pull the...
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Read more:Feelings
Real Estate Episodic Marketing 2007-02-10 20:40:39 This came across my desk from Adrants…and it caught my attention for a few unique reasons.
Cressey Development Group has launched an a-typical development website, with an even more innovative...
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Read more:Estate
, Marketing
, Real Estate
Coming This Summer… Frustration Cubed 2007-02-13 17:12:54 For years, it was the symbol of geeky conquest. I don’t know about you…but I broke mine into pieces in sheer frustration after the first 10 minutes of fumbling with it.
But as with all...
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Read more:Summer
, Frustration
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