Owner: SmartBlog URL:smartblog.wordpress.com Join Date: Sat, 20 Jan 2007 15:46:59 -0600 Rating:0 Site Description: Discussion on the marketing and advertising community and campaigns. Interesting tips and tricks, photos of cultural phenomena. Innovations, trade shows, designers, marketing professionals and business related interests. Site statistics:Click here
The Return of 3D 2007-02-21 19:27:56 If you haven’t seen it, grab your 3D glasses and dust them off…then logon to Mini Cooper’s new “Turbovision” campaign.
Here’s a great way to use an old technology...
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Updates From The Edge 2007-03-18 17:42:10 Poor blog… I’ve neglected it so. Between travels, work, and a very brief vacation - I’ve not had access or time to keep it moving. Those days are over, and I’m back with a...
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TLC goes CGM 2007-04-15 18:13:12 Here’s a good opportunity for consumer generated marketing… with a useful end result.
The Learning Channel has launched a wise “competition” to uncover practical (and...
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Blades of Product Placement 2007-04-16 16:32:31 Blades of Glory takes the gold at the box office, and skates away a winner for yet another wee - crushing the competition. The film chronicles the rise of the world’s first men’s-pairs...
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Read more:Blades
, Placement
Dialogue Is Not Shouting 2007-04-21 21:41:02 An interesting article and perspective has risen from Paul McEnany in The Madison Avenue Journal, the New Media and Marketing Strategist of Levenson and Hill. He’s written an article that...
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Second Life Marketing Update 2007-05-01 04:53:45 One of my most widely read blogs appeared a few months ago on branding Second
Life… and the momentum of the digital world has really begun to spawn advertisers. AdGabber member and Flea...
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Read more:Marketing
, Update
, Second Life
Sanjaya & The Caveman 2007-05-07 19:07:16 I haven’t had much time to properly blog recently… but that’s no excuse. Rather than something “meaty and insightful”, I just have to comment on two seemingly unrelated...
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Father’s Day Radio Shack Style 2007-06-03 19:19:56 You gotta love direct mail… like it or not, it hits your paper and makes a statement.
This one came in the mail today, and I gotta say….it sickened me a bit. ‘Rocking out Dad style’ or...
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Read more:Father
, Radio
, Shack
, Style
Smart iQ at QVC 2007-09-23 15:46:53 Ah…the synchronized “leak” of a brand launch… like the smell of napalm in the morning. If you’ve had the stench fill your nostrils, you’ll not soon forget the...
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Read more:Smart
Refried Man 2007-09-08 10:46:40 He was supposed to be green, and when we arrived at the gate to receive our usual “welcome home”, you could see him proudly standing in the distance ontop of his canvass mountain. The...
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The Very Long Vacation 2007-09-05 10:03:20 Well now… I haven’t blogged in…oh say… 3 months? I actually didn’t take the summer off, but instead became somewhat sullen on the whole blogging process.
I’m sure...
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Read more:Vacation
, Long Vacation
SmartBrand Member Launches New Website 2008-01-27 12:45:55 This blog has largely been about others, and not our core team or company. For those of you that don’t know (my apologies to those who don’t care), SmartBrand became an LLC last summer. ...
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Read more:Member
Are Focus Groups A Thing Of The Past? 2008-01-16 08:32:13 As marketers, our jobs are getting increasingly more complex with every new nuance, trend and channel. In the past, it was ALL ABOUT the focus group. They lead the way in shaping the product - let...
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Read more:Focus
, Groups
, Thing
F*cking Obama 2008-04-03 20:15:33 I love editing. It’s the art of making something out of nothing - literally.
And here’s a timely example of the art:
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Read more:Obama
Just in Time for the Big Visit - iPope 2008-04-15 14:15:08 So exactly what IS on the Pope’s iPod? A bit of punk mixed in with some funky reggae? Not likely.
Wouldn’t you know…the guy is a Classics hound. “Ludwig van Beethoven,...
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Project ecoBrand Launch 2008-04-16 11:00:26 One of the distinct advantages of working in a truly collaborative environment is the ability to focus your attention toward a common goal. Collectively, we put our heads together to ask one simple...
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Read more:Project
, Launch
What’s In A Brand, Anyway? 2008-04-23 10:00:27 In researching other companies who are “branding firms”, I’ve run across a wide divide of understanding about the process of branding - and exactly what it is.
In some respects,...
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, Anyway
From The Herd To The Swarm 2008-04-28 15:45:48 Analogies are usually helpful in communicating a complex concept - it helps provide the receiver with a frame of reference, and in some cases, anticipated behavior.
For some time, marketers have...
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Read more:Swarm
Social Media Opportunities 2008-05-03 11:37:22 Just about anyone in today’s marketing/advertising/pr community can tell you - social media is here to stay, and may very well be the most powerful channel media in today’s...
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Read more:Social
, Opportunities
, Social Media
Talk To Chuck, Schwabby 2008-05-06 10:00:42 We’re in process of launching a great new financial advisement firm here in northern Nevada - Sierra Nevada Wealth Management. The SNWM team is a truly business-savvy client, and we’ve...
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Read more:Chuck
Start A Social Media Campaign 2008-05-08 10:00:27 I think we can all agree that all types of organizations and campaigns will use some form of social media marketing in their mix. And like all emerging communication channels, the pitfalls will come...
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Read more:Start
, Social
, Campaign
, Social Media
Diamond (vs. Square) Shreddies 2008-05-12 19:37:30 Had to post this fun (if not faintly familiar) demonstration of why focus groups may be a thing of the past:
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Read more:Square
The One Word Brand Audit 2008-05-14 10:00:08 I found this site truly interesting… and a little disturbing.
Noah Breir developed a polling experiment via his brand tags site. His site asks for one word or phrase to describe the brand...
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Read more:Brand
, Audit
Wear A Helmet! 2008-05-16 12:38:39 In celebration (and in participation) of today’s “Ride To Work” national theme and event, I’m hailing these three ads by Sport Factory Outlet.
Sport Factory Outlet sells...
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The Wonders of Springs Preserve 2008-05-19 09:00:27 It was one of the first truly inspriational explorations into the sustainable market sector that we had - and what a start to a journey it was.
SpringsPreserve
sits squarely in the middle of Las...
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Read more:Wonders
Planning For The Playa 2008-05-23 17:20:08 It’s that time of year when we gather around a cold brew and talk about what type of camp we’re planning to have at Burning Man 2008. We’ll have a series of brief meetings - all...
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Set A Foundation For Your Social Media Campaign 2008-05-27 09:00:29 For the past few weeks, I’ve begun to notice that marketers in general haven’t tuned into the important differences between a social media strategy - and the campaign itself. One seems...
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Read more:Foundation
, Social
, Campaign
WordPress Marketing Blogger’s Network Launches 2008-05-29 10:00:46 What a terrific idea Rick Liebling from eyecube had in gathering a few of us together to create a coalition of bloggers on WordPress.
To the right, you’ll see we’ve added a short blogroll...
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Read more:Marketing
, Blogger
Project ecoBrand Green Business Event 2008-06-02 11:10:30 After several months of planning and development, our Project
ecoBrand initiative is launching in earnest later this month at Springs Preserve in Las Vegas.
Later this month (pending final date...
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Read more:Green
, Business
Kick Start Your Social Media Campaign 2008-06-06 18:49:21 A few of us at SmartBrand have been working hard to establish a way to help our clients create and implement a successful Social
Media Marketing (SMM) campaign can prove to be one of the key...
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Read more:Start
, Campaign
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