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Pubvertise Your Live Content to a Wider Audience 2007-08-01 10:15:00 They laughed at us in Geneva when we presented our new word to the scientific community, but it's the surest way to describe our latest enhancement to Headline Animator. Publish + Advertise, all in one place (and let's not kid ourselves, "adverblish" isn't going anywhere).
Headline Animator - through its many transformations - is morphing into quite the marketing tool. Why do we continue to call it a Headline Animator when others refer to these things as widgets? Because we are a stubborn people, some would say an ornery people, raised on the hardscrabble plains east of Medicine Hat, eking out meals of corn with more corn, and we say it's a Headline Animator…where were we? Oh yes. For those of you tracking the Headline Animator's evolution via ham radio or this blog, you already know that it helps build your audience by enabling feed promotion on MySpace, other blogs, in forums, even at the bottom of your emails. Or, you can just grab code and put it wherever you think it Read more:Content
, Audience
Flame-Bearing Swag Still Available 2007-07-20 15:49:22 We've recently moved into Google's fabulicious Chicago office and brought with us our remaining stock of FeedBurner stickers and buttons. If you are interested in procuring these free delights, please send a self-addressed stamped envelope (or international reply coupon) to our new mailing address. This offer is good until we run out of stickers and/or buttons.
Google
c/o I Want A FeedBurner Sticker!
20 West Kinzie Street
9th floor
Chicago, IL 60610
USA
Here are a few answers to some lingering questions from the original thread:
Can you ship my swag overseas?
We'll send your sticker to the moon if the postage is correct. But to answer the question, yes. We are able to send stickers overseas and can report several successful exchanges from Italy, Malaysia and Japan. Not a peep yet from Reykjavik, but we're cautiously optimistic.
Why don't you save yourselves the hassle and put this stuff on one of those fancy web-based swag fulfillment sites?
What can we say, we're contro
FeedBurner Integration for Blogspot Blogs 2007-07-11 17:00:00 Hot on the heels of last week's much-ballyhooed free FeedBurner
for everyone, we are very excited to announce the immediate availability of one-click redirection for Blogger Blogs
pot blogs (note our fine use of both alliteration and first syllable congruence).
If you host your content on a Blogger blog with a blogspot.com address (or use Blogger's “custom domain” feature), you can now redirect your native Blogger feed to your FeedBurner feed (quite easily, might we add). Gone are the muggy, languorous days of wrestling with "autodiscovery" tags in foreboding corners of your Blogger template code or hacking through this tangled discussion thread for a glimpse of configuration clarity. Starting right now, you just log into your Blogger account, select Settings | Site Feed, enter your FeedBurner feed address and click "Save Settings." Zap! Pow! Kraaakkkk! Now you've got the complete picture of how your content is being consumed out here, out there, out everywhere.
Why i
FreeBurner for Everyone 2007-07-03 10:00:00 One of the many benefits that FeedBurner publishers will enjoy now that FeedBurner is part of the Google family is a little something we like to call, "more for free!" Beginning today, two of FeedBurner's previously for-pay services, TotalStats and MyBrand, will be free. Not in the sense of soaring high above the clouds or recently sprung from the hoosegow, but free like you'll no longer gladly be billed on Tuesday for a burned feed today. We suspect this will be welcome news to the 450,000+ of you using many of our other free services, but understanding that your feed is your feed, you will need to activate these newly freed-up services in order to partake in their awesomeness.
FeedBurner Stats PRO
PRO is feed analytics taken to the next level. You will now have access to the number of people who have viewed or clicked individual content items in your feed and “Reach,” which estimates the daily number of subscribers who interacted with your feed content. You can turn
It's True-gle! 2007-06-01 12:55:00 Unlike the rumor that FeedBurner is nearly code-complete on a multiplayer Wii edition, the blog posts, phone calls and conjecture about our future as part of the Google family tree are now officially true.
FeedBurner has been acquired by Google. The local weather forecast calls for general euphoria with intermittent periods of off-the-rails delight.
This is one of those posts in which there's so much to say that it's difficult to know where to begin. We want to start off by highlighting the whys, wherefores, and whatnots for our publishers. FeedBurner has always been a publisher-centric company. We built the company around a central theme and hypothesis that distributed media present publishers with immense opportunities as well as spiraling complexity.
The vision is straightforward: publishers who successfully promote distribution and measure consumption will be in a position to derive more value (aka make more money, gain more influence, etc.) from media distribution. Feeds pres
MediaVillage Feeds to Reside in Ye Olde FeedBurner-burg 2007-05-23 07:00:00 In our fair hamlet of FeedBurner
we are very pleased to announce today that Myers Publishing, LLC is now burning feeds and has joined our ad network. It takes a village to raise a compelling collection of commentary and reviews for both TV fans and television executives, producers, writers and stars. And Jack Myers calls that community MediaVillage. MediaVillage.com is where TVland meets Internetland in a top TV Fansite dedicated to enabling viewers to SoundOff to TV executives and talent, and providing ongoing feedback to TV programmers and advertisers on TV viewers’ passions, preferences and emotional connections.
MediaVillage offers criticism and insight with feeds such as Jack Myers Media Report, Jacki Garfinkel's Confessions of a TV Maven, Ed Martin's Watercooler TV, and Savoring Soaps. Loads of show-specific feeds will provide up-to-date commentary and news from popular programs such as Grey's Anatomy, 30 Rock, American Idol, Gilmore Girls, Law & Order, The Simpsons, and
Jackson Pollock didn't bother with a "Troubleshootize" tab. 2007-05-17 12:00:00 Today FeedBurner channels our inner Picasso, as we proudly sponsor the Bernstein & Andriulli New Media Symposium happening this evening at the Library at The SoHo House in New York City. Bernstein & Andriulli is an artist management agency that represents all types of imaginative folks like photographers, illustrators, stylists, hair and makeup artists, interactive artists and producers. Today's symposium ponders, "Webisodes, Mobisodes, On-Line Advergaming, Branded and Unbranded Media, Urban Vinyl Toys...What Does It All Mean?" Boy, we wish we knew (hey, we don't have all the answers, but we do know our Monets from our Manets — and our mayonnaise, for that matter).
And with mother nature brandishing her palette of lovely Springtime hues all around us, we thought it timely to present some of our many artistic publishers who are distributing colorful feeds far and wide. Winter, Spring, Summer, or Fall: a FeedBurner feed is always in Cézanne...uh, season.
Take Vern Read more:Jackson
, Pollock
, Jackson Pollock
FeedBurner Adopts Two-Year-Old, Renames it 'FeedSmith' 2007-05-03 16:47:46 It's official. We've signed adoption papers for the popular WordPress plugin that seamlessly redirects requests for an ordinary feed (from self-hosted WordPress blogs) to your super-powered FeedBurner
feed. This plugin — a toddler in age, but a prodigy with HTTP requests — will be made available directly from FeedBurner as "FeedSmith." It was originally raised by the multi-talented Steve Smith, who's trusting us to ensure its continued well-being.
If you aren't already familiar with this handy plugin, you should know it's a reliable way to track your entire feed-reading audience and can even result in that elusive "bump in subscribers" effect when you first activate it. What the plugin accomplishes, in Steve's own words:Using some WordPress plugin magic, and user-agent detection, this plugin simply forwards all your feed traffic to FeedBurner. The plugin will detect all ways to access your feed (e.g. http://www.yoursite.com/feed/ or http://www.yoursite.com/wp-rss2.ph
Warm Up To a Protected Advertising Climate 2007-04-26 07:00:00 Today we announce AdClimate
, a new feature of the formidable FeedBurner ad server for blogs and RSS feeds. AdClimate gives marketers and advertisers the power to suppress their ads from being served into content they might deem questionable. By way of example, let's say you have an aversion to the word, "wingnut" and the thought of your ad for pinenuts showing up in a publisher's blog post about the history of wingnuts would be totally unacceptable (hey - who are we to judge?) AdClimate to the rescue. In addition to screening a multi-language default list of inappropriate language, advertisers can submit their own list of keywords next to which they don't want their ad to appear - wingnuts and all. AdClimate is the solution for that awkward adjacency issue that makes advertisers and media planners sink a little lower in their chairs (kind of like lumbar support, but without the foam cushion or unfashionable belt).
If there’s one thing we can say about the content produced by our Read more:Advertising
The Universal Language of FeedBurning 2007-04-18 15:47:30 For those of you playing the FeedBurner Around the World game, please place your left hand on the "Flame Thrower" square while we take a moment to catch everyone else up.
Unbeknownst to the lot of us who've been contentedly minding our stats, stockpiling our reserve of Headline Animators, and tending to our FeedFlare gardens, FeedBurner has quietly spread to the four corners of the earth. For real. We have resellers in Japan, Spain and Russia, our customer base includes thousands upon thousands of feeds from publishers all over the world and our flame-o-con burns brightly for millions of subscribers in 190 different countries. It's irresistable — even Ewan and Charley plotted their route straight through picturesque FeedBurner Country. (Hey, that movie looks familiar.)
In the spirit of at least one burned feed for every online publisher, we are proud to announce the latest enhancement to the FeedBurner.com site: Multilingual support for Brazilian Portuguese, Russian and Span Read more:Universal
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