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A Degree in BS?
2008-02-21 09:12:24
We get requests for all sorts of writing, and every now and then somebody ignores the quote plastered on every page of our website about not doing their school papers for them and cheating them out of an education.  So on occasion we get to ignore a request like this: I need someone to help me [...]


Link Exchanges: It’s not the size of the PR, but how you use it
2008-02-08 14:48:12
If you plan to haggle over PageRank with me…goodbye. That’s right, I have kicked the habit.  The size of your PageRank doesn’t impress me any more.  PageRank surely is still real, but an individual page’s PR can often shrink or grow so that neither you nor I can really know its real size. The Toolbar PageRank has [...]
Read more: Link Exchanges

Title Tag Clinic for Training Websites
2008-02-01 10:45:21
If you run training sessions, courses or classes in various cities at various times, let me give you a secret weapon that will help you fill your seats.  This secret weapon is also great for how-to-authors or anyone else who tours. I just got off the phone with a client who runs training sessions in various [...]
Read more: Clinic , Title , Training , Websites

SEO tetsimonial - Woo Hoo!
2008-01-29 08:23:56
When you get accolades from your clients, it’s worth sharing…and it’s not every day that an SEO company gets the kind of accolades that we have received this morning:  “Il y a aussi le fait que nous sommes, tout simplement, les premier sur Google, c’est tout un exploit qui mérite d’être félicité. Bravo à notre notre [...]
Read more: Woo Hoo

Google Toolbar False Positives
2008-01-28 15:09:25
For some time I have been pretty much ignoring PageRank in the Google Toolbar .  I know too many sites that lost big PR on certain pages and not others or lost it across the board, all with no noticeable affect in their rankings.  More and more I see that link pages on websites register PR 0 (solid [...]
Read more: Google Toolbar

Certificate Error Message
2008-01-28 14:51:42
Have you ever been to visit a website only to get a message in your browser window saying the site has a certificate error and recommending that you do not visit the site?  I wonder how many people are scared off from this.  One of the sites I manage has always had this problem when accessing [...]
Read more: Certificate , Message

Google is Tops
2008-01-08 07:37:23
It’s official…at least according to the New York Times.  Google ’s market share is at 65.1%, just shy of the 66.6% that would be two-thirds of the market.  That leaves precious little room for Ask and MSN to expand their market share, which must be making them very frustrated.  As long as Google keeps paying attention [...]


Google gets social with StumbleUpon
2007-12-04 08:57:54
For the past week, I have been noticing three little icons beside certain entries in the search results.  One of them is the StumleUpon logo, and when hovering my cursor over the logo it says “read 4 reviews” , or whatever number applies to that listing.  The other two logos, stars and a word bubble, [...]
Read more: Google , StumbleUpon

Link Building by the Specs? No Thank You!
2007-11-30 10:09:15
So somebody needs to build links to help his search engine rankings, and has come up with a very precise list of exactly what he wants.  It includes 19 exact specifications, which perhaps he pulled from a handy article somewhere on the Web.  Here is the list he presented, but this post could be abut [...]
Read more: Building , Link Building , Specs , Thank

You’ve Made Digg - Now What?
2007-11-29 10:43:38
This is a great article by Chris Winfield, one of the top social media marketing specialists and a frequent collaborator with The Happy Guy Marketing: You’ve Made Digg - Now What? As with so many business decisions, people tend to rush in without a long-range plan.  The script is usually the same… Hey, let’s get the latest [...]


Official Google Blog: Making search better in Catalonia, Estonia, and everywhere else
2008-03-30 20:34:08
I was reading the official Google blog about how they are making searching more user friendly in Catalonia and Estonia …but really, these were just examples, and what they are doing is just us applicable to New York or Melbourne.  Using an Estonian example, they show how someone looking for a barber would be also considered [...]
Read more: better , everywhere , Official

SEO Results Are Not Predictable
2008-04-04 08:02:51
How long does it take to see results from SEO efforts?  This, roughly, is a question that almost every potential client asks.  Similar questions have been asked:  How long does it take for grass to grow? How far is “over there”? How big is big? As soon as you make an SEO-related improvement to a page, you have results…well, [...]
Read more: Predictable

Don’t Waste “Useless” Traffic
2008-04-07 12:09:05
Not everybody has this happy problem, but many websites get traffic they cannot use because it serves only a narrow spectrum of people who arrive from a broader search.  People do a search for a broad search, such as “marketing gimmicks” at Google or Yahoo, find your web page about a very specific marketing gimmick [...]


Yahoo Violating NoFollow Attribute?
2008-04-09 20:47:45
The nofollow attribute is supposed to mean no follow.  More specifically, the major search engines have committed to not following any link that has a nofollow attribute attached.  So why do we see Yahoo following links from comments in Matt Cutts blog?  Here is an example of where Yahoo’s SiteExplorer lists at least two comments in [...]
Read more: Attribute

Deep Links in Bloggeries
2008-04-10 09:03:38
With all the tempting examples of silly things we see on the Internet, not to mention pure stupidity, it is sometimes easy to overlook those who do things right.  Such an example is Bloggeries Blog Directory .  This is a mid-priced paid directory specifically for blogs. First, they give you a link in the category listings, as [...]


Location of Google Data Centers
2008-04-15 07:38:12
Hang around any webmaster forum long enough and you will run into the newbie question, “How come I don’t see the same results as my friend in San Francisco or Mexico City?” And the predictable answer, “Because Google serves up slightly different results from different data centers” or “Because Google has updated one of its [...]
Read more: Location

5 Reasons to Shorten Your URLs
2008-04-16 16:04:40
Here is a great list of reasons why you would want to shorten your URLs .  Here is the abridged version of the list, but the link above gives a more detailed explanation, well-thought out and pretty obvious for anyone trying to spread their website by means other than links. Avoid broken links in your emails/messenger textSave [...]
Read more: Reasons

Mature Domains - Ranking Advantage at Google
2008-04-22 08:06:32
Those of us who have been paying attention new about the importance of domain maturity already a couple years ago.  But it looks like 2008 might be the year that the webmaster community starts to realize the importance of the issue, with Google ’s United States Patent Application: 0080086467 being publicized. The bottom line is that it is to [...]
Read more: Advantage , Domains , Ranking

REALITY CHECK - one way links
2008-04-24 07:37:35
It seems I have been encountering an awful lot of doctrine at webmaster forums recently about the high value of one-way links or the low value of link exchanges.  This is a myth, based on those people who engage in what the search engines view as “unnatural” linking patters.  If most of your links come [...]


Yahoo and web design quality
2008-04-30 09:05:58
A recent patent application by Yahoo makes it clear that it has plans to look at the quality of a web page in terms of layout and design as part of its ranking algorithm.  Careful - I did not say that it does or it will, just that it has plans.Yahoo’s reasoning is solid.  A web [...]


Multilingual SEO and link-building
2008-05-03 21:05:30
This question came up on forum recently (I can’t recall which forum, sorry) and it interests me because multilingual SEO is something I quite enjoy.  The question as I recall it is whether on-topic links in various languages or from various language websites is helpful for SEO purposes.  The answer is not clear-cut. First, any link is a [...]
Read more: Multilingual

Why blogs are good for SEO
2008-05-05 10:12:21
Just a few reasons why a blog is a great tool for SEO . Fresh content - the search engines love that. Growing website - the search engines love that, too. Multiple variations of keywords to attract highly-targeted long-tale searchers. Highly relevant pages from which to link into the main pages of your website. Keeps you in touch with your topic, [...]


NoFollow “Neutered” Links On Wikipedia Are Now Pink!
2008-05-09 12:43:29
It was not all that long ago that I wrote how Wikipedia should be spanked for using the NoFollow attribute on all external links.  NOFOLLOW BACKGROUND Just by way of history, NoFollow is an attribute the search engines approved to help combat blog comment link spam.  The problem was that so many bloggers were too lazy to moderate comments, [...]


More on Blogs, RSS and SEO
2008-05-09 09:44:31
A couple days ago I wrote about how blogs are good for SEO .  Today, I would like to offer one additional reason. RSS. RSS helps your SEO efforts in two ways.  First, you can submit your feed to RSS-specific directories, and that of course brings a number of links to yet another page on your domain.  That is good, [...]
Read more: Blogs

DoFollow Blogs
2008-05-10 21:42:38
Hot on the heels of writing again about the NoFollow attribute, I though I would also write again about the DoFollow plugin.  Here is a list of blogs that have installed some form of DoFollow feature.  This list will be updated so that new DoFollow blogs can be added over time.  
Read more: Blogs

Are you blocking your customers?
2008-05-13 08:02:15
Those of you who have followed by brilliant insights and incoherent ramblings will know that I draw inspiration for the virtual world from the real world.  Today, I would like to offer a few real world situations that bear on how your website performs. Yesterday late afternoon, by twisting my schedule around, I was able to [...]
Read more: customers

SEO tactics for reputation manaement
2008-05-14 07:36:12
There is nothing more precious than your reputation. What happens when one jealous ex-lover, disgruntled employee or unsatisfied customer decides to get nasty and post something snarky on the Internet about you. And horror of horrors, it shows up #4 at Google or Yahoo when somebody searches for your name or your business name? That’s when [...]
Read more: SEO , tactics

Reputation Management - more than just SEO
2008-05-16 13:31:24
A couple days ago I blogged about SEO for reputation management.  Today, as I was reading Kimberly Bock’s blog, I was reminded by her It All Comes Out In The Wash post of all the work that goes into protecting one’s reputation before it ever gets to the point where an SEO defense is needed.  Reputation management [...]
Read more: Management

LinkedIn for SEO
2008-05-23 08:56:08
In addition to being a great website for networking and reputation management, LinkedIn can also serve as a valuable SEO asset. Your profile allows 3 links to your websites. Use them. A few tips for making your profile rank better within LinkedIn, and most likely with external search engines, too. Complete your profile [...]


A fly swatter for your marketing
2008-05-26 12:11:01
This is a poignant reminder of how the little things really do matter. It’s a story of how a $0.95 fly swatter improved Nick’s productivity by 1000%. Imagine that. No more flies buzzing around his ears, and Nick can now blog 10 times a day (although, it would appear that he has [...]


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