Owner: Good Food Sales URL:http://goodfoodsales.blogspot.com/ Join Date: Sat, 01 Dec 2007 10:03:58 -0600 Rating:0 Site Description: Tim Forrest helps Food Enterprises realize their growth and product dreams. Tim's experience with the largest food companies in the world - Nestle, Unilever, and the organic industries largest Hain-Celestial prior to starting his own consultancy 10 y Site statistics:Click here
10 Great Promotion Ideas 2008-01-10 21:23:00 Connecting with your ideal consumers often begins with taking action and getting noticed beyond simply lowering prices. The below link will take to you to several articles and idea's that might spark your creativity and imagination on promotions for your products and company: The most important part is taking action and capturing the results of your actions. When you achieve a success, add it to your repertoire of growth building activities and include in new markets, new time periods, and with new customers. Read more:Great
Packaging Paradigm 2008-01-06 20:23:00 It is always fun to see new idea's executed at retail. I started 2008 in Canada and reviewing the Dairy section of a large retailer immediately noticed the large plastic bags of milk in the dairy section. Canadian retailers in the Ontario region sell milk in 1.33 litre plastic bags and bundle 3 in a larger bag. The consumers have plastic milk pitchers in their homes. Once purchased, the consumer takes the bag home and drops it into the pitcher and snips the end with scissors creating a pour opening.I understand in Western Canada the 4 litre plastic jug has replaced this bag method. Read more:Packaging
, Paradigm
Stew Leonards - Telling A Story at Retail 2007-12-15 19:57:00 I had a chance to visit Stew Leonard's this week during the snowstorm and enjoyed an ice cream cone! This hugely successful retail store is different from many other stores in the country.1. There was a single aisle that forced you to visit all of the store.2. Very few items in the store - The lack of assortment provided greater display area and visual weight to individual items. Also, I am sure this is a tecnique to keep the store stocked of product.3. There are signs everywhere. Most look handmade, telling and selling a story on the store, product, or history of an item.The ice cream cone was awesome. Read more:Telling
, Retail
How are you telling your story? 2007-12-10 21:35:00 While Christmas Shopping this weekend at the mall...I noticed a Giant Poster in the perfume section about some new exotic perfume and its story
. The display included a silk cloth and other exquisite pieces around this perfume bottle and it took up a large space. Have you noticed the large perfume stands at the entrances to the big Mall stores? They are large area's to tell their story of the wonderful products that have all kinds of benefits and attributes for you the consumer. The booths have uniformed technicians servicing and selling the latest and greatest smell good products. The question that occurred to me is "how are you telling your story to your consumers? It is vital that you have a method and componet to tell and share your products story. As I mentioned earlier, a sing
Investors and Buyers Favor Strong Brands 2007-12-08 07:48:00 When raising funds for your food company and seeking new consumers for your products consider that StrongBrands
will leverage your acceptance. Consider that when you find success and a market - others will work to duplicate and build on your success in the market. The bigger your success, particularly in grocery, the larger your competitors will become. And thanks to scanning technology and IRI in grocery, your sales will be broadcast farther and louder than you might suspect. This reinforces the importance of your Brand. Brand Name and Trade Dress are among the few elements which can be owned and legally protected. In many cases, the brand is the only remaining distinction between your products and services and those of other companys. If you are pioneering a product (pioneering-1st Read more:Investors
, Buyers
One Facing is Never Enough 2007-12-06 01:05:00 One facing of your product among the 1000's of new and current products in your new grocery account is not enough to carry the day. You will be agonizing over sales figures, wondering why they are not buying, thinking about methods to improve sales,receiving emails and calls from consumers that cannot find your product, and considering BOGO's and other extraordinary idea's for new customer trials and repeats. Forget it...your product needs presence to attract the attention of shoppers running to get home and get out of the store. You need an end-cap display, you need signage, you need enough product on the shelf to take advantage of any marketing activity you might perform and you definitely need the product in the store. Is your product on the shelf of every location and are you in th Read more:Facing
, Enough
One of my toughest sales calls... 2007-11-27 23:24:00 Many years ago, I worked for literally days on a presentation and placed into an awesome specially selected binder with information, studies, graphics, and artwork ready to impress and dispel any objections from an important buyer.He looked at the presentation and THREW it across the desk saying he didnt have the time or desire to read my book and then dictated the 4 things he wanted from me.Fortunately, I listened and followed-through on his simple requests resulting in more than $1,000,000 in sales. Read more:toughest
, calls
Plant or Co-Pack 2007-11-27 22:34:00 Do I build my own facility or search for someone else to manufacture my food product? I hear this question often and again today it was a discussion with a specialty food product executive. My advice is find a market, understand your consumers, and invest your time and energy (along with your capital) into communicating and expanding your products presence beyond its current market.Fortunately, there are literally 1000's of food plants with excess capacity that would dearly desire having your volume in-house and assisting with their mighty overhead. They have already concerned themselves with HACCP, FDA, and other regulatory agencies. They are managing the employees, inventory's, and suppliers.Do you want to be a plant manager or a builder of markets with expanding distribution and sales? Read more:Plant
One Month till Year End 2007-11-25 22:36:00 We all have about a month left in the year. What 10 things could you do to end this incredible year and set yourself up for bigger success in 2008?Dan Coughlin gave me the inspiration to try this and it works! Take 10 minutes and write or type 10 things you can do to finish this year with incredible results and returns. Ready, go... Read more:Month
The Famous Amos Chocolate Chip Cookie Recipe! 2007-09-23 07:31:00 Great Recipes and Why they are not the ticket to food business success.Wally's recipe for food business success is promotion and marketing - "I am a promoter!" answers Wally Amos for questions on how and why his great tasting recipe became the king of Chocolate
Chip cookies.Wally Amos gave me the 'secret' recipe to Famous
Amos Chocolate Chip Cookie
s back in the 90's. If you are interested in tasting the original King of Chocolate Chip Cookies - they are available in Hawaii (where Wally now lives) at his store. will not sell the recipe - but if that was all that was needed to build a great cookie business; my fortunes would be guaranteed. Imagine the success that should run to my door and the customers seeking the original perfect Chocolate Chip Recipe that started Famous Amos Cookies. If
Recipes that built a Food Business. 2007-09-23 07:19:00 One of the fun and sometimes frustrating points of the food business is the absence of a single answer or always correct route to food product growth. Food companies require unique solutions for unique opportunities.Recipes alone don't usually build great food businesses but there exist many examples of food companies getting there starts from a recipe. One company that started with a recipe is Blue Bell Creameries Ice Cream. They were in the butter business and on a whim made a small batch of ice cream and it became very popular almost forcing them into the ice cream business. Today, they no longer are in the butter business and with distribution in only 17 states became one of America's strongest Ice Cream brands.Blue Bell Creameries, L.P.1101 S. Blue Bell Rd.Brenham, Texas USA Read more:Business
Give your company a $ 250,000 Marketing Boost! 2007-09-21 08:05:00 I have had success selling food products around the world and there is an organization that helps food and agricultural producers and distributors target potential overseas markets and assists their marketing efforts by administering federal funds for international market development. Southern United States Trade AssociationYour company
can request in the first year (a new to export company that has never participated) up to $ 25,000 and the maximum amount that a returning participant may request is $ 250,000!Let me know and I can send you pdf's of the application and information if you are in the Southeastern United States. Outside of the Southeast - I will provide you direction on the appropriate group to contact for your funding. Read more:Marketing
, Boost
Do you make these mistakes? 2007-09-15 21:30:00 If you take action and try new things for your business growth and marketing activity - you will and your team will make mistakes. If you are just launching a food product these mistakes can cost you your business. Many food companies and especially one's just starting out can avoid these below frequent missteps and consider methods to avert the problems.Mistake 1: Sailing your boat without a destination. You hear "let us sail away into the sunset" with no destination in mind. That works in the movies but to stay alive you need more than a romantic sunset or an adventurous voyage. You need a plan.Take the time to thoroughly investigate your market and target customers, the competition and other basics, with a sound business model. Focus on answering one deceptively simple question: How wil
Nutritional Labels 2007-09-10 22:39:00 One of the best and most efficient providers in the US of Nutritional Labels
– The University of Georgia!The U.S. Food & Drug Administration requires that all prepared food items that are sold within the U.S. have a Nutritional Label (NL) on the package with details on the food value of the product, the ingredients used in its manufacture, and any health warnings (e.g., allergic reaction). The declaration of trans-fatty acids or trans-fats is a new requirement for the nutrition label. A separate label for each size of container or package is also required. The University of Georgia specialists will prepare a "camera-ready" nutrition label for your food product, for a very nominal fee.Food Companies not in Georgia info available here.-of-State_NL.pdfGeorgia Food Companies info available
You think you are focusing on the business. 2007-09-07 08:06:00 It is amazing how quickly managers, owners, and people think
they are focusing on growing their business when in reality they are hiding from the things that can help them grow.If you visited a Waffle House restaurant location in the past year and remember a prior visit visit two years ago or even 20 years back - very little has changed from a visitors perspective. The tables, architecture, grill, and overall scheme of the restaurant is almost unchanged from the initial locations started in the 50's.There changes are focused and linked to the performance of their locations on the business and not the latest fad or creative impulse. The efforts are linked to better satisfying the business cofers in a controlled and dedicated manner.They expect and inspect on their investments of time, effor
Saudia Arabia, Disney, and the Dallas Cowboys 2007-08-10 19:14:00 My assisting Keebler Company and the elves enter the Saudia Arabia
cookie and cracker market, selling Disney
on using a companies products at Disneyland and Disney World, and placing an Ice Cream Novelty into the Dallas
Cowboy organization generated new sales in non-traditional and untapped markets.Your new markets and opportunity's await your discovery and action. These four questions might assist with your growth:1. What new markets exist for your current products?2. What new products can serve your existing customer base?3. Are there existing products that you can provide to your customer base and not doing now?4. What needs are not being satisfied for your current customers? Read more:Cowboys
Coca Cola Channel Marketing and Profits 2007-07-30 19:06:00 Have you ever considered the significance of the Coke vending machine to the success and profitability of the Coca Cola
company? For many food companies, the answer to this single question can point to sizeable new profits and opportunities. Read more:Marketing
, Channel
New Product Evaluation Tool - Team's 2007-07-24 22:37:00 "Two heads are better than one." When a company Board reviewed several new product opportunities to decide on the one product for focus of time, energy, and capital - the attached worksheet aided in the decision process. Is your group reviewing new products and working to decide on the best opportunities going forward? The below link will take you to an excel workbook that will assist your group. Read more:Evaluation
Your Magic 138 2007-07-24 22:17:00 Do you know who your companys Magic
138 Super-Consumers are and how do you treat them? There exists with many super-successful product introductions an original group of consumers that Connected with your product and ran throughout their peer group yelling and selling the benefits of their wonderful new find – your product. What are they worth to your company and how do you treat them? Possibly Millions! and I hope you develop them into the fuel for your companies fast track to growth.
Ideal Consumers 2007-07-24 22:10:00 Recently, I was asked for an opinion on a selling strategy by a company president and my answer is quite simple. "Go where the customers are most likely to purchase your product in the largest, most profitable quantities." In my case, I traveled to the Caribbean where it is hot, hot, hot and sold truckloads of ice cream, year-round. Why waste my energy and effort attempting to persuade cold Alaskans to buy ice cream?I try to find the most likely customers, give them a sample of what is available, once they become customers my goal is to over deliver and work for word of mouth, and keep track of them with an awesome database. Ask me about ACT and other similar programs that can make your life easier. Why try to sell ice cream to eskimo’s when you can ship truckloads to consumers in th
Marketing Approaches and Ideas 2007-07-20 23:25:00 Basic Marketing
Approaches and Ideas for your Food CompanyYou’ll need to try a variety of ways to market your product locally as you begin to fully understand your ideal consumer and their socioeconomic position relative to your customer base. Most processors would be wise to fully undertand their ideal consumer prior to large scale advertising and marketing efforts to provide increased productivity to marketing expenditures.Use of these ideas and tools will provide better results with your budgeted marketing monies.Use an Influencer ApproachAn Influencer approach focuses on food writers, chefs, retailers, associations, and leaders of your ideal consumer market. Use word-of-mouth and direct influence with individuals. In this approach, you help create your products position and superior
Working with Food Brokers 2007-07-02 22:53:00 A Whole Foods supplier and friend sent me an email regarding a call from a Food Broker,"He wants to broker my product. I need some advice before I do anything. I respect your opinion. Thanks Dick "The food broker can be a great tool used in your market planning and growth of your product and company.WhatFood Brokers
provide:Personal contacts and established relationships with buyersSpecific expertise in select retailers or segments of food serviceMarket and Regional expertise with the ability to address local needsMarket Coverage with cost efficiency since they represent multiple manufacturersAdministrative support on forms and documentation required by accountsHowThe food broker does this generally withan expert sales forcethat is local representationand costs as a % of sales; commissionA
Client Successes 2007-06-29 22:03:00 Do you have questions about profits and building value for your consumer product company? Are you struggling with your strategy and searching for growth opportunities? Do you need experienced assistance and a guide to help achieve significant value and lasting competitive advantage? Please review several successes created for client companies: Read more:Client
Branding 2007-06-27 21:42:00 Brands exists in the heart and mind of the consumer...if at all.Strong Brands Benefit Companies:Increased revenues and market shareDecreased price sensitivityIncreased customer loyaltyAdditional leverage with vendors and retailers for food manufacturersIncreased profitabilityIncreased stock price, shareholder value and sale valueIncreased clarity of visionIncreased ability to mobilize an organization's people and focus its activitiesIncreased ability to expand into new product and service categoriesIncreased ability to attract and retain high quality employees Read more:Branding
South America Buyer Trip 2008-03-28 20:53:00 Wow! I was amazed to see snow on my trip to the equator with several US retail food buyers visiting plantations and processing plants. As we were landing, we passed over a mountain in the Andes which was topped with snow. The trip required an amount of detailed preparation and communication with everyone prior to arriving and it was well worth the effort. Read more:South
, America
, Buyer
, South America
Flavor of Georgia 2008 2008-03-28 20:49:00 I participated as a judge in the Flavor
of Georgia
contest at the State Capital last week and enjoyed the many wonderful Georgia food products. Governor Sonny Perdue announced the winning companys. The winning entries, beyond tasting fantastic, were focused and successfully presented the key contest theme - Georgia. Sales collateral materials, Georgia theme, and presentation played a major role in points.
Connect for Success and Sales 2008-04-06 20:18:00 Do your market positioning and brand strategy sync up to your retail business strategy?I am working on a consumer product design and roll-out for the USA. We were discussing today the various efforts, designs, physical product attributes, colors, packaging, and placement. Repeatedly, my comments kept bringing the manufacturer back to the customer and their consumer needs, and creation of stimulus triggers to connect product marketing efforts to the actual product which was not being considered.This conversation happens repeatedly with manufacturers and very talented individuals that are extrememly skilled and talented at creation of wonderful products. They are so involved with their 'baby' or product roll-out they spend little time thinking about the needs of the consumer and efforts to Read more:Connect
, Success
, Sales
Million Dollar Sales and Goals! 2008-04-09 18:59:00 I can remember selling $1 million during a calendar year and thinking - "WOW! $1 Million." Then selling a single new customer $1 million in new sales and thinking - "WOW! $1 Million." When my youngest was born I sold a single food order for $1 million and thought "WOW! $1 Million." That order was so large the producer could not handle with their ordering system all the individual truckloads associated with the single purchase order. I continue to use million as a part of my goal thinking and one of my big promo's resulted in 2 million customers purchasing an item of my clients in a four week window. Your success will be enlarged with written goals. Once your market goal is in place begin working on the action steps to reach your destination. Review your progress on a daily basis and Read more:Dollar
, Sales
, Goals
, Million Dollar
Lower Prices translate to Lower Sales! 2008-04-22 22:19:00 Don't even consider lowering your prices to increase sales. If you are asked by your buyers, presented with some unbelievable opportunity, or just searching for new markets - lower prices will not get you there.I am reminded of all the problems associated with pricing when an importer shared a major failure and learning experience today. He was asked to drop his price considerably by a local distributor and they would participate in lowering their margin for a hot special pricing that would challenge the big top selling brand. The lack of any market focus beyond pricing resulted not in better sales but a failed brand. The product movement suffered terribly and the efforts to grow the brand died along with the product which was removed from the US Market shortly after the hot special hit th Read more:Lower
, Prices
, Sales
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