Owner: Jonathan Bostrom's Common Sense Marketing Blog URL:http://www.jonathanbostrom.com Join Date: Thu, 29 Nov 2007 23:07:10 -0600 Rating:0 Site Description: Common sense marketing! Site statistics:Click here
Dumb and dumber 2008-01-10 22:14:47 Copywriters are always preaching the gospel of simplified writing… some even go to the extent of saying that you should never write above the level of an average sixth grader.
Master marketer Seth Godin recently posted an interesting thought about this on his blog (here). He questions the reasoning behind this whole idea.
I think the issue here is an over-correction of a real problem. As all [...]
The real basis of marketing 2008-01-09 08:56:04 “I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it “creative.” I want you to find it so interesting that you buy the product. When Aeschines spoke, they said, “How well he [...]
Changes 2008-04-23 08:09:59 If you read my blog at all, you’ll notice that things look a little different here. I’ve decided to make a few changes to simplify my website - and improve the quality of information on it.
Complexity isn’t cool 2008-04-24 11:52:46 Why is it that so many people seem focused on making simple things complicated? I suppose that’s a fairly easy question to answer: it’s an ego boost. But how stupid. Complexity
never wins; it’s always the brilliantly simple that takes the cake.
One of my favorite quotes is this one from legendary jazz bassist Charles Mingus: “Making [...]
Perfect is never perfect 2008-04-25 17:00:11 “Perfect” never works. Because nobody likes perfect. Perfect is boring. Perfect is annoying. Perfect avoids risks. But people like to try to be perfect. They think perfect is safe.
That slick salesman tries to be perfect… but you don’t buy from him because he’s a slick salesman. Instead you buy from the guy who isn’t perfect [...]
Doing the unexpected 2008-05-01 12:57:59 Yesterday I wrote about the concept of “purple cows.” I said that a purple cow is only a purple cow if people actually care about it. Which brings up an interesting question. What do people care about?
There is no universal answer to this question. Each business has it’s own answers. Still, there’s a common characteristic that makes [...]
The cow theory 2008-04-30 08:25:36 I love Seth Godin and his concept of the “purple cow.” In his book, Purple Cow, he tells a story about a drive through the countryside… through farm fields filled with black and white cows. He tells how boring they got, and how, after a while, you forgot they were even there. “But what if,” he asked, “what [...]
YouTube videos and popularity 2008-05-05 16:55:56 YouTube videos
… a marketer’s dreamworld. With a simple YouTube video, anyone or any product can become an overnight celebrity. As a result, it’s no surprise that lots of theories have been invented to explain the popularity of certain videos.
In my opinion, every single explanation and theory completely underestimates the true compexity of creating something popular.
There really is [...] Read more:YouTube
Online headlines… Just wondering… 2008-05-08 09:00:27 Almost all internet sales copy seems to begin with a massive headline. Like this:
Maybe it’s just me, but I rarely read those headlines
. I just see that huge, intimidating chunk of text and decide to move on. Not that it’s bad to have that amount of information right off the bat, but isn’t there some way [...] Read more:wondering
What is genius? 2008-05-19 16:33:19 “I’m not really a genius
. It’s just common sense.”
I’ve heard that from more than one supposed “genius.” Which begs the question… What is a genius?
Is it someone who can cover a chalkboard with complex equations and understand them all? Is it someone who can fill pages with eloquent prose that rambles on and on and [...]
What do you do when people complain? 2008-05-20 09:26:30 Brenda and Gerald Moran like to take cruises. And apparently, they like to complain
.
Royal Caribbean - the line they sailed with six times in the last three years - banned them for life. Apparently the Morans complained a bit too much. They had some experiences worth complaining about, but they would not stop; even when the [...] Read more:people
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