Reading about Search, Marketing, Usability… 2007-11-29 13:10:40 I have a “Family Friendly Blog”
Family Friendly Blog
I have been doing a lot of reading lately about search, marketing, usability, landing pages, conversion rates, etc, to keep myself up to date with the latest on SEO/SEM. That’s one of the reasons I have not been posting with frequency, hope to be able to do it again by next January.
Meanwhile I wanted to share with you a fun resource, it’s about a series of quizzes on personal health, finances and a tool to check whether or not you have a family friendly Blog. I had fun, plus found a few great tips to think about and improve my health and my finances.
You can check it at:
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online marketing, seo community Read more: Reading
, Search
, Marketing
, Usability
HTML E-mail: Designing, Coding and Delivering 2007-11-07 10:08:12 A Beginner’s Guide to HTML E-mail for Marketing: Free PDF Guide.
Email marketing refers to the use of email in marketing communications. It’s a very important marketing tool, that if used the proper way, can get you great results on your online business.
Email Marketing has been used as a way of promoting businesses for quite a while, it has evolved throughout time though, and there are new techniques involved in the process.
In its broadest sense, e-mail marketing covers every email you ever send to a customer, potential customer or public venue. In general, though, it’s used to refer to:
-Sending direct promotional emails to try and acquire new customers or persuade existing customers to buy again.
-Sending emails designed to encourage customer loyalty and enhance the customer relationship.
-Placing your marketing messages or advertisements in emails sent by other people
I have been really busy with my work, studying, taking online courses, reading, etc…, Read more: Designing
, Coding
Landing Page Optimization Best Practices 2007-10-15 13:36:31 Building Effective Landing Pages - Free PDF Guide from Marketo.com
Landing page optimization is a technique in which you identify and select different key areas of the page that might influence visitors to make a transaction (a download, a subscription, a purchase, etc…) and then you try to accommodate and display them in such way that looks very attractive, engaging, and of enough trust to visitors so that they will perform the desire transaction. Some of the key elements of a landing page are:
(If you find the information at the SEO Practices Blog useful, please help us support it by giving this Blog some “Link Love”: Linking to us or bookmarking our site.)
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landing pages, page optimization Read more: Optimization
Web 2.0 Blog Promotion 2007 2007-09-26 08:50:19 99 Ways of promoting your Blog with Web 2.0.
Today there’s a whole lot of ways to promote your Blog. With so many Web 2.0 sites being created every day we have many…many options.
One of the main characteristics of Web 2.0 is participation. You join, create a profile, share your interests, create and participate in communities with similar interests, create widgets, you can send out messages, submit your blog, submit your RSS Feed, participate in social networks (Social Bookmarks, News, Communities, etc.).
So the key to it is to participate and stay focus on a specific subject, become an expert and a good resource of information for people interested in your main topic, you’ll see how the traffic to your Blog starts growing.
With the growing interest in blogging as a means of online promotion and branding, a lot of marketers are starting blogs to promote their opinions, products, books and services.
But a blog is like a website. “Write and they will come”
So What’s your SEO Level? 2007-09-11 14:46:42 Take a comprehensive SEO
quiz at seomoz.org
SEO Professional - 74%
Are you an SEO Expert?
Uh! I’m an SEO Professional according to SEOmoz’ quiz that values your knowledge of Search Engine Optimization.
(If you find the information at the SEO Practices Blog useful, please help us support it by giving this Blog some “Link Love”: Linking to us or bookmarking our site.)
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SEO, seo best practices
Social Media Rocks - Optimization and Marketing 2007-08-27 19:45:21 Social Media Step by Step - Free PDF Guide by Michelle MacPhearson of socialmediadaily.com
Social Media has become one of the most important marketing strategies to promote sites. But before you use it you have to optimize your site for social media.
It’s about making your site more easily linkable by implementing certain practices such as making tagging and bookmarking easy, rewarding inbound links, help your content travel submitting it to relevant social media sites, etc.
(If you find the information at the SEO Practices Blog useful, please help us support it by giving this Blog some “Link Love”: Linking to us or bookmarking our site. Also leave your comments, we will like to know what do you think about the information you find here and what other information related to Search Engine Optimization
you are interested on… don’t spam us, thank you.)
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seo guide, social media Read more: Marketing
, Social
, Rocks
, Social Media
Optimizing your Site to Increase Conversion Rates 2007-08-19 21:44:26 Best Practices for Conversion
- Free PDF Guide.
Conversion rates are distinct measurements that determine how many of your prospects take your preferred action step. Typically, micro-conversions (for instance, reading different pages on your site, or signing up for a newsletter) lead to your main conversion step (making a purchase, or contacting you for more information).
After a few days away from the SEO Practices Blog, we wanted to share a great PDF guide we found from Omniture , which explains you the process of optimizing your site to increase conversion rates, it defines 7 Steps to Increase Conversion Engagement—Applying Relevancy:
(If you find the information at the SEO Practices Blog useful, please help us support it by giving this Blog some “Link Love”: Linking to us or bookmarking our site. Also leave your comments, we will like to know what do you think about the information you find here and what other information related to Search Engine Optimization are you interest Read more: Rates
Best SEO / SEM Glossary for Beginners 2007-07-31 08:34:47 You need to check one of the best, up to date glossary of most common terms used in Search Engine Optimization and Marketing, it’s a great resource for SEO
beginners.
Do you Know what astroturfing, code swapping, Google bowling, GYM, linkerati, SMWC, sock puppet, walled garden, means?… Well I didn’t either until I read this glossary, it’s amazing the new terminology that is created every day on the SEO world…
(If you find the information at the SEO Practices Blog useful, please help us support it by giving this Blog some “Link Love”: Linking to us or bookmarking our site. Also leave your comments, we will like to know what do you think about the information you find here and what other information related to Search Engine Optimization are you interested on… please don’t spam us, thank you.)
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learning seo, seo guide Read more: Glossary
, Best SEO
Directory Submission Video Tips for 2007 by seomoz.org 2007-07-24 22:15:02 Learn to Determine if you’re Submitting to Valuable Directories
Directory
submission is still a good way to build links in 2007 if you know how to choose the right ones. Is not about doing mass submissions as we used to a couple years ago, back then it was a great way to build links.
Today link building is more about getting quality related links rather than quantity. Links from Directories like dmoz.org, yahoo, business.com, etc are very valuable if we can get them. But there are still plenty of good directories out there that can be of great help to a Link Building Campaign.
I found a good video from Rand of seomoz.org giving a few tips about the subject:
(If you find the information at the SEO Practices Blog useful, please help us support it by giving this Blog some “Link Love”: Linking to us or bookmarking our site. Also leave your comments, we will like to know what do you think about the information you find here and what other information related to Search Engi Read more: Submission
, Directory Submission
Directing the Links on Your Website the Appropriate Way 2007-07-20 15:11:24 Link Building Video Course 6 - Let’s Get Technical.
There are a lot of technical terms that I have honestly have had a hard time understanding but today those are really important to know and handle as they have become a significant part of the Search Engine Optimization field.
With this link building course No.6 ends a series of video courses Dan Thies has offered on this subject, but he has promised to keep releasing more quality, up to date information on the different Search Engine Optimization Topics. I’ll keep you updated.
This Link Building tutorial’s main topics are:
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link building, seo video
Search Engine Optimization and Marketing Books 2007-12-04 12:43:29
We have a Book Store at SEO Practices Blog now! We thought of sharing the best books we read related to Search
Engine
Optimization
and Marketing
, books every Search Marketer should read.
You won’t find this information at any forums or blog posts, that’s why we wanted to have this online Book Store, you’ll be surprised about the great information you can get of each reading. If you are a creative SEO/SEM and like to keep up to date with the latest trends on the subject, you must read these books. Some of them are:
“Don’t Make me think”, a Usability book from Steve Krug, it shows you how to put yourself in the position of the person who uses your site. If you design, write, program, own, or manage Web sites, you must read this book.
“The Long Tail” by Chris Anderson. He offers a visionary look at the future of business and common culture. The long-tail phenomenon, he argues, will “re-shape our understanding of what people actu Read more: Books
, Search Engine
, Search Engine Optimization
Promoting Blogs with Widgets 2007-12-11 08:40:47
SEO Best Practices Blog Promotion:“Under the Rainbow”
Check our slideshow at One True Media
Create your own Slide Show with One True Media:
You can just simply mix your video and photos with our fresh, stylish effects to create wow-worthy Video Montages:
-Makes the creative process fast, fun and rewarding
-Is powerful but easy to use
-Enables you with one click to transform your creations into shareable online videos, DVDs or
photo books
-Works equally well with most media types and formats
Widgets have change the way we promote our sites on the Internet, there are thousands of them today. Start promoting your sites with widgets, this is just an example.
Here are some great sources to check if you are interested on this subject:
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blogs, online marketing, widgets
Read more: Blogs
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