Owner: SEO Secrets Revealed URL:http://www.looklike.info/seo/ Join Date: Tue, 27 Nov 2007 17:01:44 -0600 Rating:0 Site Description: SEO The Secrets of Search Engine Optimization Revealed in only one place. Site statistics:Click here
The Web's Best Link Directories - The "A" List 0000-00-00 00:00:00 When it comes to “off-page” factors (links) for SEO, their importance cannot be overstated. A mix of natural, relevant links is always a great way to go, and it’s a secret to good rankings.
You need to Always Be Link Building, with no spam. The more links, the better.
This is something you can build by offering [...] Read more:Directories
Finding Niche Goldmines - 4 Things You Should Know 0000-00-00 00:00:00 Top earners making money online not only know that traffic is key to their business, but they understand that the secret to turning that traffic into a cost benefit from targeted traffic to conversion - is the *niche* they live in.
What is a niche?
Niche is defined as a focused, targetable portion of a market sector. [...]
This Guy Went from 0 To 10K a Month. What Can You Learn? 0000-00-00 00:00:00 Last week, I read a marketing letter from Perry Marshall, a “guru” online marketer with a big following. His well-known Free 5-Day Adwords (aff) course has kick-started many businesses online.
In this letter, a guy asked “how to make money online?”, “is making money online really possible?”, and “I have tried everything (including many MLM [...] Read more:Month
How To Get Top Quality Backlinks 0000-00-00 00:00:00 The golden ticket to higher search engine rankings, are many-fold, as described in my articles on Entrepreneur, and as you are seeing in my blog posts on seoworld.
However, there is one secret technique that can be used to further build your presence in search engines, and specifically Google. It is a quality way to generate [...] Read more:Quality
The Most Important Factor For Ranking Success 0000-00-00 00:00:00 Are you looking for that one thing that can get you listed higher in the search engines?
Are you researching every day to find out more about “SEO secrets”?
Are you being told that quality content needs to be written, and that it’s the most important aspect of search engine optimization?
If you answered yes to to [...] Read more:Ranking
, Success
What 4 SEO Tools Can Help Your Rankings Today? 0000-00-00 00:00:00 In the field of search marketing, specifically search engine optimization, watching and tracking your website rankings, performing detailed and ongoing keyword research and managing link programs and competitive analysis are vital to your business and building search engine rankings.
While much of this can be done manually, you simply don’t have the time.
Perhaps you can keep [...] Read more:SEO
, Tools
, Rankings
, Today
, SEO Tools
Submit To Search Engines The Right Way & Get Visibility Quickly 0000-00-00 00:00:00 New site owners are always eager to get listed in the search engines, and why not - it’s such an ego trip to see your site in the search engines for the first time (hopefully for some relevant, searched keywords!), and to think about the amounts of money and information you can exchange online. Call [...] Read more:Submit
, Search
, Right
What New Google Service Can Hurt Your Rankings? 0000-00-00 00:00:00 The search landscape is changing. That’s nothing new. In fact, it changes all the time, for reasons you may not expect or even think about in your daily online work.
Your competitors are changing, the search engines are updating their algorithms and finding new ways of providing the best opportunity for relevancy (and sales). And - [...] Read more:Rankings
, Google
, Service
What Everybody Ought To Know About SEO 0000-00-00 00:00:00 In the field of SEO
(search engine optimization), there are a myriad of things you can do to affect rankings in search engines.
While its basic premise is simple (content + links), you cannot pick up strategy and tactics in a weekend or two. A long term committment is needed, and you need a combination of [...] Read more:Everybody
Who Else Wants More Money From Their Landing Pages? 0000-00-00 00:00:00 Did you know that your current landing page may be standing between you and hundreds, perhaps thousands of additional dollars sent to your business?
Well, you are not alone, so I decided to write up some little known secrets to increase your profits online.
Why bother with a landing page?
Imagine the perfect sandwich. It contains a top, [...] Read more:Money
, Pages
How to Decide Who to Link To 0000-00-00 00:00:00 An interesting discussion on Sphinn reveals some differing opinions on which sites people like to link towards.Andy Beard states:Wikipedia doesn't contain any original research. I credit them in the same way they credit their sources. If I didn't use nofollow, the original sources would have even less chance of becoming visible in the SERPs.Personally I always try to link directly to a source and maybe include a "via" link, only if it was really needed. I read so many feeds and social news sites that I normally find interesting articles myself without going through another blog.Since Wikipedia doesn't have any original information it's normally best to re-write their content in your own words and either include it on your page or write a separate page somewhere else on your site. Why link to Wikipedia when you can link to yourself?Of course you shouldn't always link to your own site so try and find an interesting source either from Wikipedia or by using a Web 2.0 tool such as Digg
The State of the SEO Information Industry 0000-00-00 00:00:00 Finding out about a new topic is quite straightforward nowadays, you simply visit Google and carry out a few searches, read a Wikipedia page and usually get the information you require in less than 10 minutes.When the subject you want to find out about is search engine optimisation the task becomes quite a lot harder. All the sites at the top of the search engines for terms such as SEO
and search engine optimisation have been there for quite a long time and, while some deserve to be ranked highly, a lot are simply ranking because they are old sites. A newcomer to the industry will no doubt end up using reciprocal links and submitting to search engines because that's exactly what the highest ranking sites are saying to do. The newcomer has no idea the site hasn't been updated in 5 years.Forums such as Digital Point used to be quite valuable sources of information but valuable contributors no longer see any point in posting good advice when it just gets drowned out by a lot of other us Read more:State
Studying the Topix site move & wondering why they still sell links 0000-00-00 00:00:00 A few months ago Topix, a site with 50% of its traffic coming from Google, announced they were moving from Topix.net to Topix.com.The Wall Street Journal picked up the story and quite a lot of SEO people no doubt read it so lets see how the move is going so far.A search for "topix" brings up the new site no problems and the .com domain has over a million results indexed so is everything going well? The .net version still has 70,000 results indexed and the .net domain doesn't seem to redirect to the .com, even when I set my user agent to be Google.I'm confused as to why the site would buy a new domain to improve branding and not redirect traffic to the new site. Having 2 different sites is confusing for users and for search engines.Also, why are they selling links
using Text Link Ads if they value Google traffic so highly? Do the advertisers on this page know they are paying money for a link with nofollow? Would you buy a tiny footer link with nofollow?-------------------------------- Read more:wondering
Why you should delete your date based archives 0000-00-00 00:00:00 Building a solid blog that Google wants to rank highly is not easy task to start with but it's made much harder by blog content management systems being designed using every SEO faux pas you can think of apart from Flash.Most people have now figured out the obvious tips such as improving your url structure to include keywords, adding a unique title and meta description to each page and preventing indexing of noise pages such as comment feeds.However lots of bloggers are still falling into a major SEO and usability trap - date based archives. When was the last time you visited a blog and browsed their date based archives? I've certainly never done it. The thing to remember about blogging is that maybe 90% of the content is time sensitive. If you want to read about internet marketing or some new product launch that's great but the information is likely to be out of date in a couple of months. I certainly would never want to look back at something you wrote back in 2006 unless I knew w Read more:delete
Plan for life without Google 0000-00-00 00:00:00 Worrying about Google
rankings isn't good for your health and it certainly isn't good for your business. This year Google has probably dished out more penalties towards sneaky webmasters than at any other time in it's short history and yet we still rely on them for traffic every day.Letting a third party company which is totally unaccountable to any government body is like putting your savings into a bank run by somebody you met in a bar. It just doesn't make good business sense.Sure Google says that it has users best interests at heart but what would happen if they banned your perfectly legitimate, never broken any rules website tomorrow. Aside from sending Google an email what could you really do to fix things? Nothing. You can't call them, you can't sue them and they don't have to even justify your complaint with an answer.Imagine if Google starts to lose users and they all switch to MSN or just browse sites recommended by their Facebook friends, where would your site be in t
10 Ways to Make your Website More Popular 0000-00-00 00:00:00 Everybody who owns a website wants it to be more popular. From the web design team at the New York Times right down to the small retailer trying to expand into ecommerce, popularity is the key to success. Reading and working with popular websites every day can sometimes feel like living in a bubble where everybody has good search engine rankings and sites are all beautiful so it's nice sometimes to look at how “normal” websites can improve their popularity.Invest in a good design – while people like Ling might think design isn't everything it is one of the key aspects a site can use to build their visitors trust so you need to get it right.Learn about usabilty – having the best designed website in the world is useless if normal people can't use it. Sit behind some of your non internet savvy relatives and friends and watch them navigate your site and make purchases from your store. If they struggle with things you need to improve your usabilty.Create a useful website – I kn
5 Web Design Elements to Earn Your Visitors Trust 0000-00-00 00:00:00 Giving your visitors a feeling of trust when they first load up your website is a hugely important and often overlooked aspect of web design. Some sites look trustworthy and some don't but it's not until we examine the designs a bit more deeply that the key elements that help to build a visitors trust become clear.Starting at the top of the page it is important to have a unique logo. Right from large multinational companies down to humble bloggers, if you don't have a trustworthy and striking logo you probably won't get my business or my subscription. The examples below show two high profile bloggers that spent time and money to get the right logo early on and it has paid dividends in terms of trust and subscribers.Next on the list and an element often overlooked by bloggers and large corporations alike is the about page, demonstrated very well by Digg in the screenshot below. An about page needs to have photos, good formatting and most importantly some easy to understand text expl Read more:Visitors
, Web Design
Links that send traffic 0000-00-00 00:00:00 Most websites that rank highly in Google are old and well established sites that haven't gained any new links for months or even years. These websites receive a huge amount of search traffic
from Google without producing anything remarkable thanks to the trust Google places on old sites.Compare this to the thousands of new websites with generous budgets for viral marketing & content creation that don't rank anywhere. It's clear that the gap between old and new is too large for Google to ignore for much longer. The search results are stale and out of date with social media becoming the best way to find new content.New sites are being linked from social news sites and blogs every day with thousands of visitors arriving from the most popular links. Older sites only get their traffic from Google and never do anything newsworthy or interesting. Why should they continue to get traffic?Why is an old site automatically better than a new site? How long will this situation keep going?--------
Make your top pages work for you 0000-00-00 00:00:00 One of the best ways to increase traffic to your website is to look at it through the eyes of a searcher.Take a look at the top 10 pages on your site in terms of search traffic from Google and see what keywords people are using to find those pages. Do a search for those keywords yourself, what do you see?Is your site number one? Does your title look right? How about the snippet? There is always room to make your title or snippet more "click able" and attractive to searchers, getting a 20% higher click through rate on your top 10 pages can have a huge effect on traffic.Taking this a step further you can use a keyword tool to see what other phrases related to your top pages people search for and alter your title tags to include those phrases. Targeting two terms is always better than one.Sometimes these small tips can have a huge effect.-------------------------------------------Best of the Web Promo Code - 15% discount code for November 2007, plus a chance to win $10,000!
New Google AdWords Feature: Number/Date Formatting 0000-00-00 00:00:00 Google AdWords seems to be rolling out some useful features recently, last week it was the snapshot date range comparison and today's is the option to change number, date and time formatting.This is a great addition for UK users to avoid any confusion between US and UK date formats.Here's the Google AdWords account alert (click for full-size/readable image):-------------------------------------------Best of the Web Promo Code - 15% discount code for November 2007, plus a chance to win $10,000!
Read more:Google
, Number
, Formatting
Google Universal Search Confuses SEO Inc with SEOmoz! 0000-00-00 00:00:00 Or at least it confused me anyway, while searching for SEO
on Google
today I noticed the following Google News universal search result listed:Having a quick glance at the image and headline I assumed the story was about SEO Inc, but clicking on the headline shows that the story CEO Puts fresh face on SEO article, from the Seattle Times, which is infact about SEOmoz instead!What is happening is that there are actually two news stories, the image links to this article about SEO Inc on Earthtimes.org, with the headline pointing to the Seattle Times story. I'm sure a lot of people have just assumed there is only one story displayed rather than two. Has anyone else found this confusing?-------------------------------------------Best of the Web Promo Code - 15% discount code for November 2007, plus a chance to win $10,000!
Read more:Search
, Universal
Why Web Hosting Affects SEO 0000-00-00 00:00:00 Chris Winfield writes an interesting post about why you need good hosting over at Search Engine Land about how robust hosting helps you in the event of a social media traffic surge. This is of course very valuable but the importance of good hosting extends much further than simply keeping your site running under a traffic surge.When a website suffers hosting issues during a Google crawl it can have drastic effects on traffic for weeks afterwards. The problem is particularly striking for very large sites that attract a lot of long tail traffic as site owners often find it hard to figure out why their traffic has dropped.Imagine Google spiders your 100,000 page site and one day finds 10,000 pages are not working. Those pages will drop from the index until Google crawls them successfully again. If the dropped pages had good rankings each might send 1 visitor per day - suddenly you have lose 10,000 unique visitors per day from your site even though your main keywords are still ranking high Read more:SEO
, Hosting
What would you like to read next week on SEOptimise 0000-00-00 00:00:00 The SEOptimise blog has increased in readership quite a lot recently and we want to make sure it keeps churning out interesting content.Next week we want to post about the subjects that matter most to you so if you have a SEO question that you just can't find the answer to or if you want to know how to knock your competitors off the top spot for a particular query post a comment below and we will do our best to cover it.-------------------------------------------Best of the Web Promo Code - 15% discount code for November 2007, plus a chance to win $10,000!
Don't rely on one type of link for PageRank 0000-00-00 00:00:00 The furore surrounding yesterdays PR downgrades doesn't seem to be dying down yet. I've managed to steer well clear of Digital Point so have happily missed most of the discussion so far.The sites that lost PR include a lot of big names that have not lost rankings in Google so most people won't really care. However a loss of PR does make you a bit worried in case a ranking penalty is around the corner.Most sites that lost PR are probably just the victim of Google bringing their scores back down to where they should be. Having adjusted for paid links and devalued links across site networks there must be a huge impact on PR calculations.This update really brings home to me that websites should have as many links as possible from as many different sources as possible. Relying on one type of link is never a very good idea.-------------------------------------------Best of the Web Promo Code - 15% discount code for November 2007, plus a chance to win $10,000!
Read more:PageRank
Avoid the sandbox by being first to market 0000-00-00 00:00:00 Having a brand new site is not much fun these days and many companies and even individual webmasters are trying to buy up old, established sites just to avoid the dreaded Google sandbox.However, with a bit of careful planning and good timing you can take advantage of changing markets and neatly avoid the sandbox by getting your site out early.As soon as the iPhone was announced this year millions of people started writing about it. Every single trusted domain wrote something about it and yet I was able to get a brand new 1 page site into the top 5 for the term "iPhone" in a couple of weeks. The reason is that the sandbox doesn't apply to terms that are brand new and don't have a huge list of Adwords advertisers.Next time you spot a new product hitting your market start up a mini site about it and promote it on a massive scale for a couple of weeks using blogs and social media and it will rank straight away. Even if you can't monetize the site very well you can always sell it to som Read more:Avoid
The great meta description debate 0000-00-00 00:00:00 Google Groups user Cass Hacks has started an interesting thread about why you should remove the meta description
from your pages.The thread raises the point that Google chooses their own snippet a lot of the time and will normally choose a good one whether you have a meta description or not.Some users are chiming in discussing supplemental results and how meta descriptions can help you in this area. To me all this is irrelevant - meta descriptions are one thing you can't afford to ignore.In my mind the meta description is one of the most important things on a page. If you were starting an Adwords campaign would you let Google write the ad content for you? Your meta descriptions form the search result snippet most of the time and if you are ranking for a really competitive term it can make a huge impact on your click through rates.Sure there is little point in handcrafting the meta description for every page on your site, let a database do this for you. But for your highest traffic sea
Small sites don't need many links 0000-00-00 00:00:00 Most people will tell you that to get better rankings you need more links
. However, in the majority of markets this simply isn't the case.A lot of websites for offline companies such as small shops, garages, sports clubs can rank perfectly well for their main keywords with only 10 or 20 good quality links.Before you start spending time building hundreds or thousands of links it's often best to look at the sites you want to beat and see how many links they have. If your market is ultra competitive the number of links will be 50,000+. In some markets you might only need 50.Once you figure out how many links you need you can start to build a strategy to help you get them.-------------------------------------------Best of the Web Promo Code - 15% discount code for November 2007, plus a chance to win $10,000!
Read more:Small
User Generated Content can ruin your SEO 0000-00-00 00:00:00 Web 2.0 is all about user generated content and while its great to finally be able to let your customers interact with your site it's also important not to let things go too far.One day people can be happily uploading valuable blog content to your travel site and the next you have been banned from Google for hosting millions of parasite pages advertising pharmaceutical products.So many huge sites these days are full of spam that it can sometimes seem like a losing battle, even archive.org has been taken over by spammers uploading dubious text content just to get a link from the homepage.Three years ago the Guardian got overrun with spam and they still haven't got round to deleting it. Pretty much every other mainstream publication has the same problem.You would be forgiven for thinking that if these mainstream sites can still rank highly while full of spam Google is clever enough to figure it out. Unfortunately this isn't the case. If your 10 page site gets spammed then be prepared Read more:SEO
, Content
When SEO makes you cringe 0000-00-00 00:00:00 The news this week that T Mobile spends £160,000 per week on PPC campaigns made me cringe. To think of a company blindly spending all this money without devoting any of their budget to organic search engine optimisation is totally amazing.Of course I'm just guessing that they don't spend anything on organic SEO
since they could get on page one for the "money" phrases such as "mobile phones" without spending more than a couple of thousand pounds. Perhaps they spend a fortune on SEO but just hired the wrong company.The large mobile phone networks have access to links most people can only dream of. Sites such as the BBC and all the major newspapers are happy to link to these giant companies and yet most of them waste their link equity by not even trying to rank.O2 has a PPC ad for the term "iphone" and yet their main iPhone page doesn't rank because they don't have the word "iPhone" in the title tag.-------------------------------------------Best of the Web Promo Code - 15% discount Read more:makes
What would make you switch from Google? 0000-00-00 00:00:00 Google is a great example of a company that became popular just at the right time.Since 1998 millions of people have been taught how to use Google as a gateway to the web, for 5 years I've had Google as my start page and use it as a spell checker, email application, calculator, route planner before you even consider the applications I use every day at work.Yahoo, MSN and Ask have a tough act to follow, search is just one of the things I use Google for and it would take a massive drop in the quality of the results for me to even consider switch
ing away. As a web savvy user I've trained myself to only click on the results that look useful so even if Google was returning a few poor results its likely I would click on a good one.Now that millions of people have grown up with Google how can their competitors ever hope catch them simply by making a better product?Even a company like Facebook would struggle to create a successful search engine as anything that didn't look like Google would Read more:Google
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