Owner: SEO Secrets Revealed URL:http://www.looklike.info/seo/ Join Date: Tue, 27 Nov 2007 17:01:44 -0600 Rating:0 Site Description: SEO The Secrets of Search Engine Optimization Revealed in only one place. Site statistics:Click here
What do your pages say about you? 0000-00-00 00:00:00 Some sites are hand crafted and have beautiful urls, perfect page titles and meta descriptions that any copywriter would be proud of.Others look like this:Most sites that use ASP based content management systems have the most awful urls, perhaps ASP developers don't realise that real people click on friendly urls?Having lots of strange characters in your urls and search snippets is the quickest way to halve your click through rate and yet it seems to be only us SEO types that care about this stuff.Would you let somebody build your shop so badly nobody wanted to come in? Of course not, so why should we let programmers build websites that are unfriendly to our customers?-------------------------------------------Best of the Web Promo Code - 15% discount code for November 2007, plus a chance to win $10,000!
How much is a link worth? 0000-00-00 00:00:00 Google seems to be reducing the PR of sites that sell links and possibly reducing their rankings this week. We have seen some high profile cases where this was suspected but until this weekend it wasn't confirmed.Why Google chose to confirm it to a blog rather than on their official webmaster help page isn't clear but I assume they will make some kind of announcement soon.The main issues for people who sell links is a clear case of how much income you make compared to the income you might make once Google catches up with you.The really interesting debate comes when you consider how link buyers will be affected by all this. We have seen several sites stop ranking for their own name which is a pretty easy penalty to spot. All link buyers should check that the page they are getting a link from ranks very well for the terms in its title tag - if it doesn't then don't buy the link unless you have very good reason.Google isn't giving the same penalties to every site however, some people
Google AdWords Help Centre adds keyword insertion info 0000-00-00 00:00:00 Until now if you've heard about the Google
AdWords dynamic keyword insertion it's likely that it's through a blog or forum, but last week the Google Help Centre
added information to answer seven common questions about keyword insertion.Personally I've found keyword insertion can be a great method of improving an adverts clickthrough rate by dynamically inserting the exact query string into the ads title, description or URL. The keywords searched for are also highlighted in bold which helps to draw further attention to your ad, potentially boosting it's CTR. The new information from Google is great as this clears up any misconceptions which people may of previously had about keyword insertion, making sure that advertisers have all the details they need to use this method effectively. One concern I had was how keyword insertion affects your ads quality score, for example if an ads quality score is calculated using the default text rather than the dynamically created version, but Goo
Do you know what your SEO is doing? 0000-00-00 00:00:00 With all the talk about buying and selling links in recent months I'd assumed that most SEO
's had realised Google is pretty serious about cleaning up spam. Given the fact Google is willing to hit sites just for selling links I was amazed this week to find a new client with doorway pages added by his SEO company.The pages were pretty easy to spot and will be removed ASAP but if Google had spotted them the site would have been banned or hit with a penalty at least. Funnily enough the doorway pages actually ranked lower than the real pages as they didn't have any links pointing at them.Incidents like this really bring home how far behind the times some SEO consultants are. Doorway pages are a 5 year old method and yet a company in the UK is still adding them to sites this year.For webmasters with small sites its worth using the site:www.yoursite.com query in Google and looking at all the pages you have indexed, just to check whats there. If you see pages that are either not supposed to Read more:doing
Amusing Google AdWords keyword suggestions 0000-00-00 00:00:00 I found this quite funny; doing some keyword research for cleaner searches on Google
AdWords one of the suggestions was "crap cleaner", at least it's honest I suppose:Maybe I should setup a test as the competition is unsurprisingly very low. The broad match suggestion for scrubber (sorted by relevance?) might also throw up a few unwanted clicks too!-------------------------------------------Best of the Web Promo Code - 15% discount code for November 2007, plus a chance to win $10,000!
Daily Search Forum Recap: November 26, 2007 0000-00-00 00:00:00 Ad: Convert visitors with Google Analytics - free
Here is a recap of what happened in the search forums today, through the eyes of the Search
Engine Roundtable and other search forums on the web....
Read more:Daily
, Forum
, Recap
, November
Canadian Google AdWords Advertisers Change to US Dollar But Take Hit Anyway 0000-00-00 00:00:00 Ad: Convert visitors with Google
Analytics - free
A WebmasterWorld thread reports that some Canadian
Google AdWords advertisers are switching their accounts to pay in US dollars as opposed to Canadian dollars. Why? Because the US dollar is now weaker than the Canadian dollar and the conversion rates...
Read more:Change
, Dollar
, Anyway
Google Helps Wife Discover that Husband Hid Lottery Winnings 0000-00-00 00:00:00 Ad: Convert visitors with Google
Analytics - free
The Miami Herald reports that a woman is suing her husband and filing for divorce after discovering that he won the lottery and kept it a secret from her. The woman became suspicious after her husband disconnected the phones and...
Read more:Discover
, Husband
, Lottery
, Winnings
Publishers Complain that Google AdSense Video Units Aren't Targeted 0000-00-00 00:00:00 Ad: Convert visitors with Google
Analytics - free
We talked about how to set up Google AdSense video units via YouTube. Now we're onto the next step: people are starting to use the AdSense video units and are not getting relevant ads. For example, this user is selling...
Read more:Publishers
How Do You Complain if Your Site is Banned from MSN Search? 0000-00-00 00:00:00 Ad: Convert visitors with Google Analytics - free
How would you go about submitting a reinclusion request for a site that may have been banned from MSN unfairly? MSNdude says that you can visit http://support.live.com/eform.aspx?productKey=wlsearch&ct=eformts and ask for reinclusion. Forum members at WebmasterWorld are frankly disappointed in MSN's...
Read more:Search
, Banned
Sick of Blog Search? Time To Give Ask.com a Try 0000-00-00 00:00:00 Ad: Convert visitors with Google Analytics - free
I have been watching a thread started by Barry W. at Cre8asite forums named Blogsearch, Google's Neglected Property back about a month or so ago. Since then, I have been trying to find a good blog search engine to use...
Read more:Search
, Blog Search
Daily Search Forum Recap: November 23, 2007 0000-00-00 00:00:00 Ad: Convert visitors with Google Analytics - free
Here is a recap of what happened in the search forums today (and yesterday), through the eyes of the Search
Engine Roundtable and other search forums on the web....
Read more:Daily
, Forum
, Recap
, November
Design Your Website with SEO in Mind, Not After 0000-00-00 00:00:00 Ad: Convert visitors with Google Analytics - free
Sometimes people build sites without considering SEO
. While this is typically what webmasters who don't know about SEO do, it's not the best way to get things done because the site will need to be modified heavily. A Cre8asite Forums...
How to Add Email Addresses to Your Google Accounts 0000-00-00 00:00:00 Ad: Convert visitors with Google
Analytics - free
If you're worried about security and want to give your Google accounts some extra padding; that is, you want to have a backup email address associated with your account just in case, you can now do so. Google Groups Guide...
Read more:Email
, Accounts
Google Replaces "Video" Link with "Products" Link on Main Page 0000-00-00 00:00:00 Ad: Convert visitors with Google
Analytics - free
Have you noticed Google's homepage lately? Instead of the "Video" link, you'll now see "Products
" instead. This must be Google's official acknowledgment of the holiday season. :) Philipp Lenssen has more. Forum discussion: Search Engine Watch Forums....
Google Updates Webmaster Guidelines: Selling Links is Evil 0000-00-00 00:00:00 Ad: Convert visitors with Google
Analytics - free
John Honeck discovered new wording in Google's WebmasterGuidelines
that reflects how Google views paid links. He reported his findings to Philipp Lenssen, who noticed the following change (italicized): Buying or selling links that pass PageRank is in violation of...
Google AdSense Publishers React to Thanksgiving Day Slump 0000-00-00 00:00:00 Ad: Convert visitors with Google
Analytics - free
A WebmasterWorld and DigitalPoint Forums threads have discussion from Google AdSense publishers on how their earnings and statistics were impacted by the American holiday, Thanksgiving
Day. Many AdSense publishers reported huge drops in traffic and earnings on those days. Some...
Read more:Publishers
, Slump
Are Your Landing Pages Lean, Mean Conversion Machines? 0000-00-00 00:00:00 According to ComScore, more than $9.3 billion has been spent online during the season-to-date, marking a 17-percent gain versus the corresponding days last year. Online retail spending was strong on both Thanksgiving Day (up 29 percent to $272 million) and “Black Friday” (up 22 percent to $531 million), outpacing the season-to-date growth rate.
With all that [...] Read more:Pages
, Conversion
, Landing Pages
BIGLIST Search Marketing Blogs Update 112307 0000-00-00 00:00:00 With our U.S. readers recovering from heavy doses of tryptophan from yesterday’s turkey-fest, we wanted to offer up another sparky update on the BIGLIST of search marketing blogs.
In the past we’ve written about ways to get on the BIGLIST either as a result of us finding new blogs in the wild or noticing [...] Read more:Search
, Marketing
, Blogs
, Update
Happy Thanksgiving 0000-00-00 00:00:00 With a coat of fresh snow last night it’s looking like the season should (finally) here in Minnesota. The offices are closed today and Friday for Thanksgiving
but you know us, there will be at least some checking of emails, voice messages and maybe some IM during that time.
TopRank is very fortunate for the [...] Read more:Happy
Reader Poll: Social Media Marketing Analytics Tools 0000-00-00 00:00:00 With our involvement in the PR, search and direct marketing industries through consulting and speaking at conferences, we’ve seen a huge boost in resources allocated to understanding and implementing various social media marketing tactics.
Despite that, the meaning of social media as a marketing/PR channel doesn’t seem to extend outside personal universes of interest. ie, [...] Read more:Tools
, Marketing
, Reader
, Social
, Analytics
, Social Media
Keyword Research Tools for SEO & Social Media 0000-00-00 00:00:00 Social Media KeywordResearch
is Here
Whether it’s a phrase entered in a search box on a standard search engine, on a video sharing site or tags assigned to your friends’ shared social bookmarks and shared images, the meaning and intent inferred by keywords is paramount to any kind of “pull” online marketing effort.
For search [...] Read more:SEO
, Tools
, Social
, Social Media
BIGLIST Search Marketing Blogs Update 111617 0000-00-00 00:00:00 With Danny Sullivan’s categorization of the Search
Engine Land blogroll, it really drove home the need to do the same with our BIGLIST of SEO blogs. The current alphabetization has worked for the first few hundred blogs, but now were near 500 overall. Unfortunately, it’s a very, busy time at TopRank right now [...] Read more:Marketing
, Blogs
, Update
Guide to Twitter as a Tool for Marketing and PR 0000-00-00 00:00:00 In a previous post on MyBlogLog tips, I had mentioned a series of social media marketing posts Online Marketing
Blog will be publishing where many of the tips will actually come from the community they’re about. Our next post in that series is about micro blogging phenomenon, Twitter
.
At first I balked at the idea of [...] Read more:Guide
Recommended Online Marketing and PR Reading List 0000-00-00 00:00:00 At ad:tech last week, fellow PR/new media marketing practitioner and blogger, Rohit Bhargava and I were talking about his new book, “Personality Not Included - Why Brands Lose Their Authenticity and How Great Companies Get it Back”, and he mentioned that I should send him a list of recommended reading for a new bookstore [...] Read more:Marketing
, Reading
, Reading List
Speaking Publicly About Online Marketing 0000-00-00 00:00:00 They say you should face your greatest fears head on and public speaking has been one of mine since I was a kid. Being shy didn’t help during those school speech assignments one bit. Anyone with me on that one?
Having worked in the search marketing/web dev business since 1997, it was only 2 years [...] Read more:Marketing
, Speaking
Working at Microsoft – An adCenter Story from Europe 0000-00-00 00:00:00 Editor’s note: On occasion we reach out to people in the search marketing industry we’ve come to know and respect with a request to contribute. Today’s contribution comes from Microsoft
’s adCenter Community Manager - Europe
, Mel Carson. Mel’s job is to support, educate & evangelize through the adCenter Blog, industry forums, and to [...]
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