Owner: SEO News URL:http://worldseonews.blogspot.com Join Date: Mon, 19 Nov 2007 04:13:22 -0600 Rating:0 Site Description: Latest world SEO News. We bring you the latest updates and changes within SEO, SEM, Online Marketing World.
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Yahoo raised keyword limits 2008-03-01 04:37:00 Yahoo says it has increased its excluded keyword limits from 50 to 250 to improve relevance in search results.On the Yahoo Search Marketing Blog it explains what words types of keywords to exclude. "Identify the keywords that do not apply to your business but may be commonly used by potential customers."Read More about this SEO SEM News at Yahoo Raises Limits On Excluded Keywords Read more:Yahoo
China Web search market leader Baidu 2008-01-28 06:47:00 Baidu.com Inc led China
's search engine market in last year's fourth quarter with a 60.1 percent share, research firm Analysys International said on Friday.Google Inc came second with a 25.9 percent share, followed by Yahoo China with 9.6 percent, it said in a statementChina's search engine market reached 946.6 million yuan ($131.3 million) in the fourth quarter -- almost double from a year earlier -- and was dominated by Baidu, Google and Yahoo China with a combined share of nearly 96 percent.Source / Read More : Baidu leads China Web search market in Q4 Read more:Baidu
Position 6 Penalty - Problem and Solution 2008-01-28 04:39:00 Position 6 Penalty
: When your website come at 1 or 2 Rank on a keyword shift downwards to rank position number 6 in Google search engine. Lots of webmaster saw this penalty in mid of December month.My Website is effected with Position 6 Penalty ?Tedster on webmasterworld saysHere are the main signs -- 1. Well established site with a long history. 2. Long time good rankings for a big search term - usually #1 3. Other searches that returned the same url at #1 may also be sent to #6, but not all of them 4. Some reports of a #2 result going to #6. What we can identify so farA. It's search term specific (usually the biggest and best converting phrase) B. Therefore, not a url or domain-wide penalty on all terms C. A little testing on one site seems to show it's not an on-page problem D. That le Read more:Solution
, Problem
Best SEO Blog of 2007 2008-01-09 06:00:00 For 2007, Search Engine Roundtable’s team of Barry Schwartz and Tamar Weinberg continuously bring excellent coverage of SEO
and webmaster issues as discussed in the various search marketing forums that they cover.Search Engine Roundtable does an excellent job of covering SEO, SEM and Contextual Publishing...Source / Read more at Search Engine Roundtable : Best SEO
Blog of 2007
Google reads text within Flash files 2008-01-09 05:58:00 With the recent admission by Matt Cutts to Stephan Spencer that Google
is using Adobe Systems' Search Engine SDK technology, a new set of optimization opportunities opened up.That fairly definite confirmation of how Google reads text withinFlashfiles
makes it possible to create Flash .swf files with some level of search engine optimization."It used to be the case that we had our own, home-brew code to pull the text out of Flash, but I think that we have moved to the Search Engine SDK tool that Adobe Macromedia offers," Cutts said. "So my hunch is that most of the search engines will standardize on using that Search Engine SDK tool to pull out the text."Source / Read more at Google reads Flash text, so optimize it | Searchlight
Facebook Applications Open Up for search engines 2007-12-25 03:43:00 The canvas page of Facebook
pages can now be made accessible to the public.There are two main benefits to this:(1) If your app runs exclusively on Facebook (aka – it’s not an extension of your existing site) you now have a page you can use to promote it that doesn’t require someone to login to Facebook.(2) Search engines
will now be able to index your apps. So, if someone types into Google “music apps for Facebook,” they might get a link to iLike or Pandora’s canvas page. Source / Read more : Facebook Applications
Open Up (for search engines)
Feeds not show in Google's search results 2007-12-22 01:30:00 Google prevent feeds from being returned in Google's search results
. Reasoning behind Google dropping RSS feeds from the results according to Official Google Webmaster Central Blog are --. Feeds increase the likelihood that users see duplicate search results.. Users clicking on a feed may miss valuable content available only in the HTML page.Read more at :Google Webmaster Central BlogSearch Engine Land Read more:Google
Google - Best search engine ? 2007-12-22 00:26:00 Google may be the best search engine when it comes to matching a user’s intent with the right results for general searches. But as with other forms of research, a user may want something more specific than a general encyclopedia to answer his questions. Sure, you can find apple pie recipes on Google, but can you find one that will satisfy Uncle Martin’s sweet tooth AND cousin Kate’s allergies? That takes a bit more digging, and some search engines are prepared to use a number of approaches to make the search a little less painful.Some analysts think that the trend to which Google is most vulnerable, however, is the vertical search engines that are cropping up. If you have a medical problem, you can search for information about it at a health-focused search engine; if you want to buy Read more:Google
New Google Toolbar v5 Supports Gadgets,Saving Settings Online and more - Google Blog 2007-12-17 04:12:00 The Google
Blog announced the latest version of Google Toolbar
. Features of this google toolbar are --save your settings onlineget all of your bookmarkscustom buttonsAutoFill information from your different computers clipping content using Google Notebooksupport many Google GadgetsRead more at Google Toolbar: Take your tools with you Read more:Settings
, Saving
Inside the shadowy world of SEOs - Newsweek 2007-12-14 00:13:00 If search-engine rankings are supposed to represent a kind of democracy--a reflection of what Internet users collectively think is most useful--then search-engine optimizers like Fishkin are the Web's lobbyists. High-priced and in some cases slyly unethical, SEOs try to manipulate the unpaid search results that help users navigate the Internet. Their goal is to boost their clients' (and in some cases their own) sites to the top of unpaid search-engine rankings--even if their true popularity doesn't warrant that elevated status.As online shopping grows, search-engine rankings can make a difference between success and failure on the Internet. This holiday season, 10.8 percent of shoppers will find their way to online retailers via Google alone, according to research firm Hitwise. And SEO fir Read more:Newsweek
For B2B campaigns SEO has a Advantage over PPC 2007-12-12 23:14:00 Experts in Search Engine Optimisation dismissed PPC as far less likely to bring about results in a debate last night (11 December).The "B2B Marketing Debate" saw SEO
exponents and Pay Per Click champions clash over effectiveness and results.The debate, at The English Speaking Union in London, saw head of search at Bigmouth Media Andrew Girdwood argue that organic results were often perceived as more directly relevant, with a lower overall cost. He said: "“People don’t want to put more money in. For B2B campaigns SEO has a definite advantage over PPC.”" Periscopex co-founder Simon Norris defended PPC as a marketing tool and said that its plus points were that it was easy to change, start, stop and completely transparent. He asserted that PPC was a better, more targeted way to gain l Read more:Advantage
Google looking to ad partners beyond DoubleClick 2007-12-05 04:06:00 Google Inc is looking to more advertising technology partnerships outside of its proposed purchase of DoubleClick Ltd as it expands beyond
Internet search advertising, a top executive said on Tuesday. Read more at Google looking to ad partners beyond DoubleClick Read more:Google
Search Engine Strategies (SES) San Jose, the Premier Silicon Valley Event, On Roster 2007-11-29 05:20:00 Search Engine Strategies (SES) San Jose
, the PremierSilicon
-Valley
.htm">Silicon Valley
Event, On Roster
in 2008 for 10th Year Popular Marketing Event Has Already Broken Record for Attendee and Sponsor/Exhibitor Registration NumbersSAN JOSE, Calif.--(Business Wire)--Savvy search engine marketers are awaiting the return of SearchEngine Strategies (SES) San Jose, the interactive searchmarketing event of the year where delegates learn first hand thestrategies and tactics available to them to grow their businessonline. The event, to be held at the San Jose Convention Center,August 18-21, 2008, is already drawing unprecedented interest fromattendees and exhibitors alike.Source / Read more : Search Engine Strategies (SES) San Jose Read more:Search Engine Strategies
, Search Engine
God, These Google Hackers Are Smart 2007-11-28 03:13:00 Yesterday, the folks at security company Sunbelt confirmed that the latest trend in today's web attacks is related to Google
, as more hackers attempt to get a higher PageRank in Google and bring more potential victims to their websites. Usually, they manage to do so by hacking other websites and placing hidden links inside them, but it seems that another ingenious technique is being used now. Adam Thomas, of the Malware Research Team, wrote on the Sunbelt Blog that more and ..........Read more at God, These Google Hackers
Are Smart
- Ingenious method to attract a considerable number of victims
New Webmaster Portal : Live Search Webmaster Center 2007-11-26 00:05:00 MSN build the next-generation set of tools, content and resources for SEO professionals and webmasters. Creatively named WebmasterPortal
, it will be a single, friendly place to find all tools and information relating to Search
.htm">Live Search
SEO. Live Search Webmaster Center
are open for a public beta. And MSN also announced the creation of the Live Search Webmaster Center blog. According to Live Search - it is an effort to serve webmaster community better and sharing information on how to improve crawlablity and visibility. Both center and blog are place for two way communication between Live Search and the webmaster community.Features of Webmaster Tools : * Troubleshooting tools to ensure MSNBot is effectively crawling and indexing your site * Sitemap creation, submission and ping t
GoDaddy Web Hosting causes WordPress search engine privacy issues 2007-11-25 23:10:00 If you using GoDaddy
‘s default wordpress installer then during installation of sets up it automatically install by default "Search Engine Privacy" settings. Those settings forbid Search Engines to index your website and therefore no matter how much efforts you have it won‘t get you indexed. Actually if you knew about this option, its so easy to switch the button and actually disable it and enable search engines to visit your website and actually get indexed, but in most of the cases people don‘t know about it or others don‘t look for it since we all know that the default settings for search engine privacy is disabled on new wordpress installations.Read more GoDaddy Web Hostingcauses
WordPress search engine privacy issues
Google Really Does Offer Best Results 2007-11-24 00:02:00 Google offered the overall most relevant results for 41% of searches, Yahoo Search for 33%, and MSN Search trailing behind with only a 27% most relevant share.Google Really Does Offer
Best Results Read more:Google
Live Search's Link Command Now Working 2007-11-14 01:03:00 Microsoft first pulled back the link command in March of this year, due to trouble with automated queries. But as Karen reported, it seems to be back with a new prefix.Just add a plus sign before the operators and it works. For example, a linkdomain command is now +linkdomain:www.searchengineland.com, and a standard link command is now +link:www.searchengineland.com.Source : -083840.php Read more:Live Search
, Search
New SEO Tool: Website Health Check Tool 2007-11-08 05:06:00 If your site is exceptionally large, you can use the date based filters to view a sample of recently indexed pages in Google to see if there are any duplication issues amongst those pages.Questions Answered by the Website HealthCheck
Tool * Is Google indexing your site? Are they quickly indexing your new pages ? * Do you have duplicate content pages getting indexed in Google ? * Do you have canonical URL issues ? * Are any of your pages in Google missing page titles ? * Does your server send correct error messages ?Read more at New SEO
Tool: Website Health Check Tool
Reasons for PageRank decrease in Google PageRank update in Octomber 2007 2007-11-07 01:12:00 Google had a PageRank
update with many sites losing lots of greenbars.I feel there are a lot of more changes still to happen. For some SEO this Google update has been strange and some seo have different expression.Loren Baker states the Reasons
for PageRank decrease as :Paid Linking : The easy excuse is that they’re targeting paid links, but not all sites which experienced the drop sell or buy links.Mass Linking : Do we link out to too many sites via Blog Rolls? Does Linkbait just result in TOO MANY links, even if they are natural. Do blog networks use influential linking to their advantage? I think PageRank has been spread too thin and Google is changing its PageRank formula to address the mass publishing which has taken place over the past 2 years.Devalue PageRank : PageRank is seen by Read more:Google PageRank
, Google
SEO & Internet Marketing Jobs 2007-11-07 00:15:00 With the internet marketing industry getting more and more mainstream and mature, SEO
job boards are popping up all over the internet. After JobsInSearch and the loveless effort of SEO Vacancies Ltd., the widely respected search guru Aaron Wall started a job board on seobook.Read more at SEO & Internet
-Marketing
.htm">Internet Marketing
Jobs
How the 2008 Presidential Candidates' Websites Stack Up With SEO and Social Media ? 2007-11-05 05:20:00 The Internet plays an increasingly important role in politics, both in terms of news dissemination and as a way to reach voters, presidential candidates are employing sophisticated Internet marketing tactics to maximize the impact of their websites. A new report generated by Website Grader, a free SEO
tool invented by HubSpot, an Internet marketing company, shows that most candidates are succeeding at maximizing their websites' potential.The report also showed that the candidates are doing a Poor job of Search Engine Optimization (SEO)Read more at -2008 PresidentialCandidates
: Room for Improvement on Internet Marketing Read more:Social
, Stack
, Websites
Google Benchmarking - Every SEO & web analytics need to use it 2008-04-16 01:08:00 Benchmarking only works if people can opt to share their data into the system, so google also introduce a new data-sharing settings page. On this page, customers can choose whether to opt in or opt out of sharing their Analytics data.Benchmarking lets you compare your metrics against industry verticals.To enable this optional new feature, an administrator on Google
analytics account will need to make the following selections on the Google Analytics data sharing settings page: 1. Log into your account. You'll see the yellow data sharing settings box on the Analytics Settings page. 2. Click the "More data sharing options" link within the yellow box. 3. Select the second checkbox to specify that you want to share your data "Anonymously with Google produc Read more:SEO
Latest Yahoo news - Yahoo Search Index Update & Yahoo help to local businessmen 2008-04-28 02:05:00 To compete Google, Yahoo
will be making some changes to their crawling, indexing and ranking algorithms. Read more at Yahoo! SearchIndexUpdate
Yahoo Blog says "The Yahoo! Local team had that in mind when they rolled out a new feature to help everyone from the consummate explorer to the geographically-challenged find local businesses quicker and more easily" Read more:businessmen
Alexa changed ! 2008-05-01 06:25:00 Alexa has changed their rating system - their official news announcement says that NOW more sources will be used to come to a rating, also they claim to be using NEW algorithms that will determine the rating even better. Read More at Alexa rating system has changed Read more:Alexa
Google - Free Website Optimizer Tool 2008-05-13 04:50:00 Google has rolled out Website Optimizer
, a tool that Webmasters can use to test variations of a site's content and design to increase conversions. The free tool is available at www.google.com/websiteoptimizer, and the search giant has also launched an accompanying blog, tutorial and discussion board.Source : Google Brings Free Website Optimizer Tool Out Of Beta Read more:Google
Google new advertising hope mobile internet 2008-05-28 23:27:00 Google consider mobile internet to be the next major advertising platform. Google CEO Eric Schmidt predict that mobile advertising will generate more revenue than advertising on the normal web. Schmidt was less enthusiastic about the advertising possibilities of online video portal YouTube and DoubleClick.Cloud Computing was another trend the Google boss considered "very interesting". Google would Read more:Google
Search engine will index Flash file content - Adobe with Search Engines 2008-07-02 06:07:00 Adobe is providing optimized Adobe® Flash
® Player technology to Google and Yahoo! to enhance search engine indexing of the Flash file format (SWF) and uncover information that is currently undiscoverable by search engines. This will provide more relevant automatic search rankings of the millions of RIAs and other dynamic content that run in Adobe Flash Player.A Read more:Search
, Adobe
Great SEO News 2008-06-27 01:54:00 Search Engine Optimization (SEO
) and Email marketing are the two best bets for your marketing dollar, according to a new report from UK Based eConsultancy in conjunction with Clash-Media. “Viral marketing” landed on the other end of the spectrum based on the feedback of 600 companies.* A greater proportion of lead generation budget is being spent on online (on average, 53%) than offline Read more:Great
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