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Why Pay Per Click (PPC) Ads Are So Popular? 2007-12-04 09:07:26 In the offline days long before the World Wide Web and PPC (Pay per click) ads came along, publishers as well as radio and TV stations experimented with something called PPO (pay per order) and PPR (pay per response) or PPL (pay per lead) advertising. As the names suggest, these were ads where the advertisers either paid per lead generated or order generated. But the truth is that these ads never really took off and were never widely accepted.So what happened in the case of online PPC (pay per click) ads? What caused these kind of advertisements to become so wildly popular as they are today?Google Launched The PPC Revolution To answer some of these questions it is useful to go back in time a little and trace the origin of the popularity of PPC ads. There is the amazing story of well known search engine giant Google which has experienced phenomenal growth within such a short time of existence.The Google fairy tale is still a fascinating read even today. Started by Larry Page and Sergey Read more:Click
Important Updates from WidgetBucks.com 2007-11-30 12:54:49 I have recieved an email from WidgetBucks>>>Dear WidgetBucks Publishers,We're seeing strong traffic on the WidgetBucks shopping widgets during this holiday season and wanted to tell you about three things: new International CPM Ads, removing pending data, and payments coming soon.International CPM AdsHere's an upcoming feature. In early December, we will start serving CPM ads to the non-U.S./Canada traffic. This will give you revenue, per impression, for your site visitors who come from other countries. This is designed to help publishers who have a blend of traffic from a variety of countries.Our system will do the geo-location for you, determining where the visitor is coming from. Then we'll either show the regular pay-per-click widget (to visitors from the U.S. and Canada) or show an ad that pays per impression (to visitors from other countries). You'll see a new column, called "CPM Revenue" in your earnings reports.We're also working on pay-per-click arrangements with global m
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