Owner: Search Engine Marketing Blog URL:http://seojoe.blogspot.com Join Date: Tue, 09 Jan 2007 21:41:56 -0600 Rating:0 Site Description: Get up to date and cutting edge information on search engine optimization, google, yahoo, pay per click & news in the search engine marketing industry. Site statistics:Click here
Search Engine History Lesson - Google Then & Now 2007-01-10 07:27:00 Google has come along way since 2 Standford Computer Science Graduate students named Larry Page and Sergey Brin met nearly 12 years ago. Google's original name was BackRub named for its unique ability to analyze the "back links" pointing to a given website. Hence the term "Link Popularity".Google Then:Google Now:Today Google stock has traded in upwards of $500 per share. 99% of Google's revenue comes from Google Adwords, more commonly known as Pay Per Click. Google has shaped the way businesses advertise. Before Google, businesses had to rely on print, radio and television to get their message to potential customers. Today businesses, thanks to Google, have the ability to reach millions of internet users right from their office desks. This means that there is plenty of opportunity in terms of new business for small, medium & large businesses around the world. Boy, how things have changed!!!You can read more about Google's Milestones here . Read more:Search
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Get Paid to Blog? 2007-01-10 05:10:00 I recently came across a new form of Blog Monetization called PayPerPost. With PayPerPost, bloggers can monetize their blog postings by blogging on particular offers. First you need to create an account with PayPerPost, than submit your blog for approval. Once your blog has been approved, you will be able to search through a list of opportunities, make a blog posting, get your content approved, and get paid. I am seeing blog posting payouts of $5.00+. PayPerPost also has options for advertisers and publishers. They claim to have a network of thousands of independant bloggers where your link would be featured. As an advertiser, you need to provide the topic to their blog advertising network and their bloggers create stories, videos, audio or photos and post them in their individual blogs.PayPerPost publishers are provided with an API that allows for direct integration into your content management system. Each time you create a post you can create an opportunity with a few simple clicks
Eye Targeting Search Results 2007-01-09 21:21:00 There are many aspects involved in successfully driving sales and leads with Pay Per Click. From a Pay Per Click perspective, Ad Copy, Landing Pages and Keywords are crucial to success. However, many PPC advertisers do not utilize Eye Targeting
in terms of ad placement in Sponsored Search
. What is Eye Targeting or Eye Tracking?Eye Tracking determines what a user looks at. Using sophisticated equipment, eye tracking follows the eye movements of a person looking at any visual such as a printed ad, an application's user interface or a page on a Web site. It is used to analyze the usability and effectiveness of the layout.Below is an image of an Eye Targeting Heat Map for Search Results
:If you look at the Heat Map you will see that there is an F shape in terms of the eyes natural movement when a user looks at the Search Results. Following the Heat Map can be very helpful in regards to increasng your Click Through Rate when using sponsored search. If you are seeing low click troughs you ne
When is the next Google PageRank Update? 2007-01-09 05:13:00 I have been seeing more and more posts on various message boards and blogs where users are asking questions about when the next GooglePageRank
update will be. Well to answer the question, it will be completely rolled out by the second or third week of January 2007, so get your links in now. Google usually runs a PageRank update every 3 months. Read more:Update
, Google PageRank
Google's new Pay Per Call 2007-01-08 17:28:00 Have you conducted a search on google and noticed an ad in sponsored search that look like this?Google
has started beta testing their new Click to Call advertising model. With Click to Call or Pay Per Call advertisers can enjoy a 100% response rate since the advertiser doesn't pay for the click, they pay for the call.Here's how it works: Click the phone icon or call link, and you'll be invited to enter your own phone number into a special field. When you do so and then click Connect for free, Google will call your number almost immediately. Pick up, and you'll hear ringing on the other end as Google connects you to the business you selected. When they answer, you simply talk normally as you would with any other call.You may have some concerns in regards to this advertising model so here are some questions to help you along the way.Who will get my phone number? When you enter a number, Google uses it just once: to make the automatic connection between you and the business. Your numb
Yahoo! To Serve UP BBC Videos 2007-01-08 16:55:00 As part of an agreement with ABC News, Yahoo
is beginning to offer BBC News video on its site. Yahoo! users will now have access to approximately 30 video clips of BBC News video each day, including a large assortment of videos pertaining to most major news and entertainment genres. As part of an agreement with ABC News, Yahoo is beginning to offer BBC News video on its site. Yahoo! users will now have access to approximately 30 video clips of BBC News video each day, including a large assortment of videos pertaining to most major news and entertainment genres. Nearly a year ago, ABC News signed a deal with the BBC to become the exclusive distributor of the channel's broadband content throughout North America. Today's announcement leverages Yahoo! News as the primary platform for BBC News video distribution pursuant to the January agreement. "The BBC has established itself as an unparalleled global news-gathering organization, and its content will be a tremendous complement to the wo
Is Pay Per Click getting a bad wrap? 2007-01-08 05:14:00 I have been reading alot of articles about companies not getting the Return On Investment that they hoped from Pay Per Click
. I have seen stats where companies are only getting a 75% return from Pay Per Click
and this means that many companies will be re-considerating the use of Pay Per Click as a form of advertising. I believe that Pay Per Click is probably one of the most cost effective means of advertising, if utilized correctly, especially with Google Adwords. The bad wrap that pay per click has been getting tells me that these companies are not utilizing ppc correctly. The Google Adwords system is very complex, however the complexity is what makes Adwords such a wonderful marketing channel. Most companies expect to generate a profit on the initial sale and are blind to the fact that the key to long term business is client aquisition. If you calulate client aquisition into your margins, you will find that Pay Per Click is an excellent form of advertising. Not only that, Search Engi
Link Exchanges. Worth the effort? 2007-01-05 18:15:00 Link exchanges devalue the importance of the link back. One ways link are always best. Google's algo is intelligent enough to score links as quality and it makes sense that link exchanges are not scored that high. Link Exchanges
are not natural links. Natural one way links help in determining whether or not your site is an authority on it's subject. There is nothing authoritative about link exchanges. Isn't the reason why your website is ranked for a particular keyword due to it being considered an authority? With SEO and other means, most rankings are achieved through SEO tactics. This wasn't what Google had in mind when they created the algo. You will see more and more sites that have ranked well in the past start to lose steam in search because these sites only serve 1 purpose. The purpose is to line the site owner's pockets, and not provide quick access to information. Focus your content, both on page and off page items, on the "USER" not search engines and your websites sear Read more:Worth
Guaranteed #1 Ranking? 2007-01-04 13:16:00 Many SEO firms are claiming that they can obtain #1 rankings for their clients, guaranteed!!!Be wary of these firms. No one can quarantee a #1 ranking in a search engine. A SEO firms best shot for a #1 would to be utilize ethical seo techniques, to the best of their ability, to get a site to be listed as high as possible in the search engines while following the proper rules and guidelines. Here is what Google has to say on the subject:http://www.google.com/support/webmasters/bin/answer.py?answer=35291 Read more:Ranking
Keyword Typos & How to Take Advantage of Them 2007-01-03 18:31:00 Google says that 10% of all searches are mispelled, so why not take advantage of these mispellings to improve your pay per click campaign. The cost of a misspelling can be upto 99% less than the correct spelling in terms of cost per click. Why add misspellings to your pay per click campaign? I say, why not! Here is a great tool that I use to help build keyword misspellings and proximity errors for my ppc campaigns. It is called GoodKeyword
s.Here is some more information about the keyword misspelling feature.Use the misspelling generator to create misspellings of your keyword. The misspellings may be generated based on a number of options.The supported options include duplicate characters, missing character, swapped characters and keyword proximity errors.You can right click within the generated word list to copy the words to the clipboard or to the keyword organizer.Misspelling generator optionsDuplicate charactersChecking this box will create misspellings based on duplicate characters Read more:Typos
, Advantage
Has the Web Directory Died? 2007-01-01 21:55:00 I have been noticing that web directory link backs are showing less and less in Google. Has Google cancelled out the web directoy backlink? It sure looks that way. I predict that in 2007 click throughs will be crucial in determing PR and link back count for sites listed in Google. That means that homepage, featured and sponsored links will be crucial in building links in 2007. Read more:Directory
, Web Directory
Yahoo begins Panama Roll Out 2006-12-28 20:22:00 I recently spoke to Yahoo
Search Marketing in regards to project Panama
. Right now, only a small percentage of advertisers have been able to upgrade their YSM accounts. So Panama is basically still in beta. During the beginning of 2007, most YSM advertisers would have already been invited and accepted into the new program with the roll out being completed by the end of Q1 2007l
Latent Semantic Indexing (LSI) And SEO 2006-12-26 18:29:00 Indexing has always been considered a highly targeted science. Enter a search query into Google search and the pages that are displayed are generally optimized towards that exact word or term. However, in their continual battle to server the most relevant but most natural pages with genuinely useful information Google has injected latent semantic indexing (LSI) into its algorithms.LSI is a unique indexing method that potentially takes Google search one step closer to becoming human in its way of thinking. If we were to manually search through web pages to find information related to a given search term we would be likely to generate our own results based on the theme of the site, rather than whether a word exists or doesn't exist on the page.The extremely rigid form of "keyword indexing" also meant that black hat SEO
techniques were easier to implement. Search engines could be manipulated into ranking a site highly by using set formula. Originally, cramming a page with a particular ke Read more:Latent
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Optimizing Video for Search Engines 2006-12-25 01:10:00 With the explosive popularity of video content on the web, savvy search marketers can be among the first to catch a prime trend this coming year by optimizing video content to outperform in search engines.A special report from the Search
Engine Strategies conference, December 4-7, 2006, Chicago, IL.The Video Search Optimization session was designed to educate marketers on how to make relevant video content highly accessible to searchers. Moderated by Chris Sherman, the presenters included Jon Leicht of Intuit, Eric Papczun of Performics, and Gregory Markel of Infuse Creative, LLC. All experts in the field, these three brought invaluable data, strategy, analysis, and anecdotes to help SEOs start mapping the contours of the video terrainVideo, the wild west of search 2007As Jon Leicht illustrated, video search is still a new and relatively cumbersome niche. That has its pluses and its minuses. Leicht first and foremost advises that marketers map out a plan and develop what he calls a met
Adwords Ad Scheduling 2007-01-11 02:25:00 What is ad scheduling? The Google Adwords
Ad Scheduling allows advertisers to have automatic control over the day and times that they wish to have their ads displayed in sponsored search. With ad scheduling, the Sponsored Search Manager no longer has to run to his or her desk to turn off their company's Adwords Ads in order to prevent clicks being generated after normal business hours. See the screen shot below of the Ad Scheduling feature:Ad Scheduling is not only a great in terms of automatically running ads. Ad Scheduling allows you to stretch your Adwords budget to receive a greater return on investment from your advertising. Combined with Competitive Analysis, Ad Scheduling can help you decrease your overall spend if you run your ads 24/7. Let me explain. To be a highly effective adwords advertiser, you need to "keep an eye" on your Adwords competition. Let's say for example, during normal business hours your competition is bidding on keywords that are driving up the cost per c
Having Trouble Getting Clicks with Google Adwords? 2007-01-11 17:20:00 If you are having trouble getting clicks with GoogleAdwords
, it may be best to utilize the Budget Optimizer within Adwords.What is the Budget Optimizer?The Google Budget Optimizerâ„¢ campaign management tool automatically adjusts your keyword maximum cost-per-click (CPC) amounts on your behalf. All you need to do is set a target budget and the Budget Optimizer will actively seek out the most clicks possible within that budget.The Budget Optimizer Tools allows Adwords Advertisers to automatically generate clicks based upon the 30-Day budget. This tool is great if you find yourself unable to generate clicks or are having trouble utilizing your monthly Google Adwords spend.Once you have selected the Budget Optimizer Option you will taken to the Budget Optimizer Setup page.You will see from the screen shot above that you are able to specify your total 30 day spend and Max Cost Per Click. The only down side of the Budget Optimizer Tool is that you can not advertise on the Content Network w Read more:Having
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Google Updating Back Links 2007-01-11 15:40:00 It looks like Google
has just updated new back links within their index. Use the link: command to see if your links have increased of decreased. Next stop on the Google train, PageRank Update.
Making Dollars & Cents With Google Adsense - Chp.1 2007-01-12 03:13:00 It has been over 3 years now since I started monetizing my websites with GoogleAdsense
and boy what a ride is has been. I remember starting out with Adsense and not being able to generate traffic or receive any clicks. Since then, I have come a long way in terms of my Adsense Earnings. Staying up late at night putting in every effort. Praying that one day I would be able to receive a big check. I basically tested and re tested any and all Google Adsense
techniques. With that being said, I decided to pass down my Google Adsense knowledge to my blog readers. I want you to be able to get that Big Adsense Check that you dream about without going through the trials I went through.I will be adding Google Adsense tips every week. I know that if you implement these techniques that you too can get that big check someday. All you need to do is keeping coming back to my blog to get Adsense tips, Search Engine Marketing advice, keeping working hard and have patience. So let me begin with "Making
Google Performing Maintenance On The Adwords System 2007-01-12 17:30:00 Saturday, January 13th, you will not be able to access your GoogleAdwords
Account. They will be performing maintenance on the system from 1pm to 6pm Est standard time. So get your changes in because not only will you not be able to login, you won't be able to call Adwords support either since their offices are closed on the weekends. Since I am on the topic of contacting Google Awords, I might as well give you the phone number just in case you had an emergency with your Adwords account. The direct line to Google Adwords support is 1.866.2.Google. Read more:Performing
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Yahoo Search Marketing Editor Guidelines Concerns 2007-01-14 15:56:00 YSM's editorial process is has been driving me crazy for years now. I am sure many advertisers have seen a number of Keywords being disapproved when submitted for approval based on relevance. These editors need to use a little more judgement instead of following a list of approval criteria. As long as YSM continues to use this type editorial process, YSM will continue to get a bad wrap in terms of their program. Let us see how Panama does. I am still testing the system out so I will provide a complete review once I have all the information to create an informative post. Read more:Yahoo
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Do SEO's bring Targeted Web Traffic? 1970-01-01 00:59:59 Learn - Weather SEO
's attract or distract - targeted traffic to your site? Search engine optimizer (SEO), usually a good SEO firm provides useful services to its web customers. Services like site architecture, a good site design, find relevant directories to which a site can be submitted, site compatibility to its viewer and to search engines. How ever there are unethical practices as well followed by few unethical SEO's , giving a bad name to the industry by doing aggressive marketing efforts and their attempts to unfairly manipulate search engine results. There are though good SEO companies that will improve your site and also will improve your chances from being dropped from search engine results altogether. Not only a good SEO will structure your site systematically but as well structure promotions and practices for better results and ethical practices. To know more about ethical practices, google provides ethical guidelines for webmaster to perform. No SEO Company or individual Read more:Web Traffic
Key components of an Online Marketing Campaign. 1970-01-01 00:59:59 Companies have many options for communicating with prospective customers. The Internet has become the primary medium for reaching potential clients anywhere across the globe. With advent of search and popular brands like Google and Yahoo, the Internet is an excellent source to obtain new clients and build your bottom line as well as build your brand beyond your wildest dreams.Let us begin by outlining the components of Online Marketing
.SEO / Search Engine Optimization:SEO is short for search engine optimization, the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site.SEO helps to ensure that a site is accessible to a se Read more:Campaign
, Online Marketing
Google Adwords new quality score column 1970-01-01 00:59:59 It looks like Google
has had enough in terms of getting calls and emails from advertisers complaining about their keywords becoming "Inactive for Search". The keywords have become inactive due to low quality score. Google has recently added a new Quality Score column to the Adwords
control panel.The Quality Score column displays your keyword's Quality Score to help you monitor your keyword relevance. This is a customizable column that is disabled by default for new accounts. It can be enabled at any time.Each keyword will be labelled with one of three possible Quality Score states: Great, OK, or Poor. Your ads may be performing effectively and with lower costs if your keywords have Great or OK Quality Scores. However, keywords with a Poor Quality Score may need to be replaced with more specific keyword choices. If you don't want to replace poor quality keywords, you can try optimizing their associated ad text and landing pages.To learn more about optimizing your ads, keywords, and la Read more:Google Adwords
Google Rankings & Link Building in 2007 1970-01-01 00:59:59 I am sure we all know that link building is a very tedious and time consuming aspect of Search Engine Optimization. I see many message boards where users are either looking for someone else to build link for a fee, searching for link partners or just do not understand "Link Building
2007".What is Link Building
2007?Link building 2007 is my title for what will be important in terms of building links to rank in Google
for 2007. No more are the days of link exchanges or web directories submissions. These items are holding less weight than before. It is important to understand modern link building techniques and I see many so called experts claiming link exchanges and web directories still work.They are in link building denial!The key to increasing Google PageRank and increase Google rankings for that matter is Content.Creating unique and authoritative content will increase your rankings substantially. Another piece of this puzzle is Link Baiting.What is Link Baiting?Link baiting is when a Read more:Rankings
Keyword Arbitrage 1970-01-01 00:59:59 What is keyword arbitrage?KeywordArbitrage
is the practice of buying low priced keywords to generate traffic to websites which contain higher priced versions of ads. For example, let us say you are utilizing a Contextual Advertising Program like Google Adsense on a website about Search Engine Optimization which displays ads that have a payout of $1.00. With keyword arbitrage, you develop a keyword list that contains low cost, relevant keywords, maybe with a cost of $0.10, in hopes of trying to generate clicks on your high paying Search Engine Optimization ads.Does keyword arbitrage work?I will honestly say that keyword arbitrage does work in terms of generating revenue if it is done correctly. Analysis and testing are the key components in terms of developing a profitable keyword arbitrage campaign. You need to be able to research high paying keywords, write content to force these contextual advertising programs to serve up those high paying ads and develop a very robust yet relevant
Google's new Website Optimizer Tool 1970-01-01 00:59:59 It looks like Google
has rolled out a new tool called Website Optimizer
. The Website Optimizer helps Google Adwords advertisers enhance their Quality Score for landing pages which in turn will lower bid prices and minimize the amount of those little "inactive for search" messages we see for keywords.I have not testing out the tool yet. I normally increase Quality Score manually. However, I will be testing out the new Website Optimizer tool and will report my findings as well as a quick provide a tutorial on how the tool works.You can find the new Google Website Optimizer page here >> http://services.google.com/websiteoptimizer/
Video Syndication 1970-01-01 00:59:59 I recently conducted a test in regards to the use of video syndication as an online marketing channel and the results are astounding. I created a small clip of video outlining products and services with a URL watermark to increase direct traffic and I must say that I very pleased with the results.With websites like YouTube, Google Video, Yahoo Video & MSN Video, video syndication is a no brainer. The amount of traffic and brand recognition you obtain from video syndication is a highly cost effective and generally effective means of new online marketing.MarketingSherpa's 4th Annual ad:tech attendee study reveals answers from marketers who spend an average of 49% of their budget online.Six new tables and charts include data on:-> video ads-> search vs. email campaign ROI-> behavioral targeting-> Web 2.0 tactics-> affiliate marketingPlus, the answer to our favorite question, "If your boss gave you an extra $100,000 to spend on a marketing test, what would you try?"Guess what the numb Read more:Syndication
Google & Miva Partnership 1970-01-01 00:59:59 Google and Miva have joined forces. Miva's new publisher program allows for users to display contextual advertising, like Google Adsense to help monetize your website. You are unable to display both Google Adsense ads and Miva Ads on the same pages. However, with Miva Ads, you would be able to display contextual ads based on industries that Google Adsense doesn't allow, i.e., adult, etc. I have recently been accepted into Miva's new publisher program so I am looking forward to testing out the program. Once I have suffucient data, I will re-post with my findings. Read more:Google
MoreNiche Affiliate Program Review 2008-05-14 15:53:03 I recently tried out the MoreNiche Affiliate
program so I thought I would review it on my Learn to Earn blog. MoreNiche is a bit of a smaller program. They really don't have many merchants within the Affiliate Program
. I like the reporting interface. I think the MoreNiche reporting interface is very clean. I give MoreNiche a 3 our of 5 stars. MoreNiche earned those three start with me because they
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