Blog Stats Rollout
2006-12-15 01:17:26
Earlier this summer, we acquired Blogbeat, the nifty blog statistics product, and we're happy to announce that the work of porting the service to our architecture and interface is complete. If you are a current BlogBeat customer, the blog stats team will be contacting you over the next week about enabling your FeedBurner account for testing the service. If you are a FeedBurner user who loves our feed stats and would love love love to use our new blog stats service, we say to you, "oh so soon!" Love is fleeting but statistics are forever. We want to get feedback from the first couple dozen Blogbeat customers we convert and make sure things are working smoothly and consistently before we open up the service to the rest of the world.
What will FeedBurner site statistics include? Plenty!Page Views and estimated unique visitors
Detailed 'by visitor' statistics
Incoming links including search query referrals and site link referrals
Outbound links and counts
City Cloud map of visitors (bu
Read more: Stats
Mystic Statistics Heuristics
2006-12-12 21:47:14
Just in time for the holidays, here's another post about our statistics, and this time we'll describe how we deal with metrics issues, how we think we can improve the kinds of statistics we provide, and admit that despite all this number crunching, we still don't know how many dribs are in a drab (but we know that the answer involves Planck's constant).
With over 500,000 feeds now managed, we deal with statistics anomalies like spiked/tanked subscriber counts, podcast counts, and click counts on a weekly, if not daily basis. Some of these are larger issues than others, obviously. We're sure that the good people at ComScore, HitWise, and other CamelCase-named statistics companies would agree that there are always issues and anomalies popping up that have to be beaten back with gusto like so many zombies in Dawn (or Shawn) of the Dead.
The goal we always set for ourselves is to try to maintain apples-to-apples comparisons across all types of counting and aggregator/client treat
Read more: Mystic
, Statistics
Welcome Slashdot and Other OSTG Feeds
2006-12-12 13:00:00
OSTG's feed audience has tripled since the company adopted FeedBurner's feed management services. Coincidence? We think not. Seems fitting to take this opportunity to formally welcome the OSTG family to the FeedBurner family and our ad network. If you think we're geeked out about this news, just imagine how happy we've made the advertisers clamoring to reach the influential audience of people subscribed to technology feeds. OSTG joins a long list of technology publishers using FeedBurner including IDG, Ziff Davis, Wired News, Ars Technica, TechTarget and many, many others.
The top-ranked network of OSTG technology sites includes Slashdot.org, ITManagersJournal.com, NewsForge.com, Linux.com, SourceForge.net, freshmeat.net and ThinkGeek, one of the few places on the web where you can purchase Caffeinated Lip Balm.
We think Rich Marino, OSTG, Inc.'s Group President, sums it up best with the following quote which we've carefully extracted from today's press release. "We are d
Read more: Welcome
Dow Jones Debuts Burned, Ad-Ready Feeds and Blogs
2006-12-05 20:30:13
It may be about time to put an end to the debate about whether feeds are going mainstream. Adding to our list of 19th century publishers (they're not our first, or even our third: we checked), The Wall Street Journal Online, the largest paid subscription site on the Web, MarketWatch.com, a leading investing and financial news site, and Barron's Online, America's premier financial weekly, are now offering enhanced FeedBurner feeds for their sites, blogs and podcasts. Dow Jones
has also selected the FeedBurner Ad Network as its choice for monetizing these feeds.
The Dow Jones properties are relying on FeedBurner to integrate with the Web's most popular social media services like digg and del.icio.us using our innovative FeedFlare service. As John Gartner points out on the MarketingShift.com site today, "FeedFlare can include links for many of the Web 2.0 services that can give a tremendous boost to an article's visibility." (That's right: feeds can drive traffic and revenue. Dow
Read more: Blogs
Headline Animator Overhaul, Part I
2006-12-01 16:08:19
Historians believe that our Headline
Animator
service was the last known use of brushed metal backgrounds in a public web service. For a couple years now, FeedBurner publishers have courageously placed the one-size-fits-all Headline Animator widget in their sites, email sig files, forums postings, and elsewhere. We finally hitched up our pants, opened our Oscar Wilde phrasebook and announced "Either that brushed metal goes or we do".
We hereby violate our own policy of never releasing new features on a friday in order to provide you immediate access to the new "design your own" Headline Animator widget.
The New Headline Animator
There's a new theme you can choose within the Headline Animator service called "Design your own". When you design your own, you provide us with any background image url, you can even use our default, and this background image becomes a canvas on which you can paint your own headline animator. By "paint", we mean "pick some colors and fonts and then drag a
Read more: Overhaul
Up, up advertising inventory
2006-11-28 18:40:00
More than 20 of the world's top blog networks are using FeedBurner's advertising services in some shape, form or capacity. And, according to our recent inventory calculations, all of that blog content plus the addition of many individual contributors and some big commercial publishers has translated to a 300% increase in available advertising inventory in the last six months alone.
We're not talking about any run-of-the-mill content either - these blog networks are some of the biggest, baddest, most influential blog networks in this land and other lands. The 22 we highlight below account for over 5 million feed subscriptions, 1,500 feeds and more page views than we can comfortably count on our fingers.
While blog networks have certainly contributed to FeedBurner's meteoric growth in advertising inventory, they represent just one piece of the whole story. We're currently delivering 28 million feed subscriptions daily and have hundreds of millions of available blog/site impress
From Russia with Love
2006-11-20 19:20:45
Just in time for vodka martini Monday, we are pleased to announce our newest reseller, Blogus. The Russia
n feed search specialist is expanding its offering to provide feed management and advertising services via the FeedBurner platform in Russia, Ukraine, Kazakhstan, and Russian-speaking Israel. Blogus will also lead the effort to localize the FeedBurner application with the launch of www.feedburner.ru. Hooray!
Some of the early adopters of the services include popular Russian bloggers Alex Exler of Exler.ru and Dmitry Chestnykh of Sellme.ru, author of popular blog publishing client Blogjet; blog networks Blogsummit.ru and Mazoo.net; Sofkey.info, an online software news magazine; and Internet.ru, a general daily news website.
Excuse us while we return to mixing the feeds, er cocktails.
BrowserFriendly Now BrowsierFriendlier
2006-11-16 17:20:03
Once in a while you have to cut right to the chase. The BrowserFriendly service has been improved in multiple ways to become a more robust, flexible, and internationalized subscription landing page.
First of all, the service (along with the rest of FeedBurner) has been fully internationalized, so that the landing page can be understood easily in those many parts of the world that are ne pas English. You can now offer your subscribers language-specific versions of BrowserFriendly to help ease the subscription process to your feed. As of today, we offer Spanish (FuentaClara), Italian, Dutch, French, German and soon Polish, Portuguese, Russian and Swedish versions of this free service within the BrowserFriendly section of the "Optimize" tab.
Accolades for this extension of service belong to the following group of delightful FeedBurner customers around the world: Spanish: Juan Luis HortelanoFrench: Simon LoubrisPolish: Simon LoubrisDutch: Richard OsingaGerman: Ralph InselsbacherItali
HuffPo Fearlessly Fans Feed Flames
2006-11-07 15:30:43
Since May 2005, Arianna Huffington, Kenneth Lerer and the entire team at the Huffington Post have been offering award-winning news, analysis and commentary by such contributing authors as Harry Shearer, John Conyers, Norman Mailer, Bill Maher, and Chicago's own John Cusack to name just a few. In addition, the team at Huffington Post has consistently innovated in new ways to deliver news and analysis. Check out the People Ranker at Eat the Press and their viral content round-up site, Contagious Festival.
When it came time to manage the site's feeds, The Huffington Post chose the recently crowned FeedBurnovators to deliver their feeds and manage their feed advertising. We couldn't be happier to be part of their continued leadership in distributing compelling content. Just in time for the mid-term elections, you can join more than 50,000 subscribers reading the Latest News, The Blog, Eat the Press, and Featured Posts.
Huffington Post joins other prominent blogs covering news, polit
Read more: Flames
Spring a Branded Widget on the Unsuspecting with FeedBurner
2006-11-06 17:45:00
In conjunction with the sold-out Widgets Live! event today in San Francisco (not to mention the birthday of parade music sensation John Philip Sousa), we are excited to offer a new promotional service for our publishers. Fox Interactive Media just launched its proprietary widget platform called Spring
Widgets, and FeedBurner
has made it simple for you to customize the look of this widget and place it on the Web, your blog, MySpace page, or even your desktop.
It's mighty simple to use, assuming you have fashioned yourself a logo image in JPEG format and have it web-hosted somewhere that is publicly available. Here is the process:Create a 480x75 pixel image in JPEG form and host it on the Web; FeedBurner has a sample image you can practice with.Visit the Publicize tab for a feed in your FeedBurner account and activate the "SpringWidgets Skin" service by providing the web address for your image.Once the service is activated, follow the link to the SpringWidgets page to finish customizing
Read more: Branded
UK-Based Dennis Publishing
2006-10-30 13:00:00
Another one of the world's leading independent publishers, Dennis
Publishing
, has signed up for FeedBurner feed management and joined our advertising network. The international media group has a portfolio of 17 properties including Maxim, Men's Fitness, Computer Buyer and Auto Express.
Dennis kicks off its rollout with newly designed IT news/reviews web site, IT PRO, with other properties following soon.
Interested in advertising? Contact us for more info.
Interested in taking FeedBurner over some sweet jumps? Burn your feed.
Yesterday's News
2006-10-27 08:35:28
We're typically more of a "looking ahead" type outfit, but this week, we'd like to pause and take a glance back to share some recent goings on in FeedBurner's world.
Japan
Last week, our partners in Japan, GMO Ad Networks, announced integration with the Japanese version of Six Apart's TypePad service. This integration is similar to our peanut butter and chocolate announcement in June which makes it easy for bloggers to take advantage of all of the tasty analytics and publicity services we offer. GMO's blog service, JUGEM, is the first to integrate with Yaplog! and AutoPage to follow soon. For those of you who speak Japanese, you can read the coverage in CNET Japan or spend some quality time with this infographic.
Spain
If you happened to be in Barcelona yesterday, we hope you savored the paella. Jetsetter Steve was with Mark Fletcher of Bloglines fame, sipping beers and talking about feeds at the inaugural Feeds & Beers en Barcelona gathering. Check out the video to see what t
Read more: Yesterday
More Groovy Featurettes
2006-10-17 21:22:39
In our haste to tell you about some recent enhancements, we missed a few. (What can we say, things move mighty fast around here - three of our developers have already showed up for work tomorrow). Fresh off the FeedBurner “Check this when it's done” list are the following free featurettes available for your immediate use:
Digg This, now dynamic-ized
We've been working directly with the team from Digg to create an official and dynamic version of this popular FeedFlare. Now, the "Digg This!" FeedFlare reflects the latest number of Diggs and comments. If your post has been dugg and people have commented, your FeedFlare link will reflect it.
Sphere FeedFlare has been upgraded
Do you want your readers to easily discover blog posts related to your content? The awesome crew at Sphere have upgraded some code to now reflect the most recent number of related items. The FeedFlare link will look like this in your feed or on your site: "Sphere: N posts on similar topics." No relate
Read more: Groovy
A Flurry of Featurettes
2006-10-11 21:59:59
As though they were still on the road to Grandma Frances' house, stuck in the back bench seat between a bunch of bullying databases and a self-absorbed older web server, FeedBurner's feature set sometimes wants to cry out, "will you stop touching me!" Alas, we continue to fuss over our constantly evolving publisher-driven offering — it can always get better. We'll call this latest round of improvements "featurettes" since they are mostly enhancements to the existing services you know and seem to like. Here is the rundown:
PingShot, now even more Ping-tacular
Last Thursday, Google launched a ping server in support of their blog search, and our busy engineers wasted no time incorporating it into our PingShot notification service. For those of you who were napping during PingShot class, here's a quick refresher. If you want ensure that Google Blog Search is indexing your content in real-time, activate the free PingShot service with a few simple clicks.
A few more recently-
Rockin' in the Feed World
2006-09-29 17:00:00
The other day, while we were humming along to Bad Company on the office stereo, we started thinking about all of the music-related content running through FeedBurner. We do that sometimes. Even though some of us are still trapped in a previous decade, the rest of the industry seems to have grabbed their lighters and rushed to the stage we like to call feed management.
As far as major labels go, Epic Records is using FeedBurner to manage a number of its artists' newsfeeds, podcast and videocast feeds including Franz Ferdinand, Eighteen Visions and the Audioslave video podcast to name a few. More are on the way.
Beyond the major labels, there are a bunch of the Individual artists who are getting in the feed game. Los Lobos launched an exclusive podcast to help promote their new album The Town and the City. Bob Mould is blogging on a regular basis. The SF-based band Tea Leaf Green, known for their active engagement with their fans, offers feeds for their podcasts, videos, news, sh
Read more: World
FeedFlare Gets Even More Del.icio.us
2006-12-21 00:31:28
One of the fun things about our FeedFlare service is its ability to reflect dynamic information from some of the most active social media sites on the Web. Want to display how many "Diggs" or related posts at Sphere your post has generated? Check. Want to display the number of Scapes on your posts? Easy. How about showing a "Monkey Alert" if your post contains the word "monkey"? Silly... yet somehow possible. (We've always suspected monkeys to be key drivers of the social media revolution.)
Given all the recent fuss about YOU, it's timely for us to announce the latest addition to our extensive line of feed accoutrement: A dynamic FeedFlare named "Save to del.icio.us". This new FeedFlare unit will reflect the number of saves and the top three tags for each item in your post. It looks something like this:
We'll let our friends at del.icio.us tell you more about the latest capabilities they're launching today. Also, for the curious, Matt McCalister demonstrates some more interest
A 360 Degree View of Audience Engagement
2007-01-04 16:08:08
As promised, site statistics are now live. Our architecture conversion work after the BlogBeat acquisition is complete, and our free StandardStats service now enables any of our publishers to track both feed and site audience, all from the comfort of your FeedBurner account. There is a lot to discuss, so this post will cover how to get started, what you get when you activate site statistics, what's coming next, and our vision for how the pieces all fit together.
Getting Started
If you have already enabled FeedFlare for your site, good news: FeedBurner uses the same JavaScript for both FeedFlare and site stats tracking. All you need to do is go to the Analyze tab and check the "Track metrics for my site" checkbox on your StandardStats service (or TotalStats, our premium paid offering). Voila! You are now tracking site statistics and you should start seeing numbers coming into your site statistics dashboard in the next hour or so.
If you are not yet running FeedFlare on your site, n
Read more: Audience
, Engagement
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