Owner: The FMCG & RETAIL Marketing Blog URL:http://fmcg-marketing.blogspot.com/ Join Date: Wed, 24 Oct 2007 04:30:37 -0500 Rating:0 Site Description: Welcome to the FMCG and Retail Marketing Blog. Discussions, Analysis, Insights on various topics and events in Marketing. A Premier Marketing blog to share findings while improving our own knowledge base. Site statistics:Click here
Lee bets big on ‘concept’ stores 2007-12-02 14:23:00 Denim brand Lee is betting big on ‘concept’ stores
to create brand stickiness. (Concept stores essentially are built around a theme and convey a certain brand ethos, thereby, enhancing the shopping experience.) Lee recently opened a boutique store in Greater Kailash, Delhi – in an upmarket shopping area frequented by women. This store conveys an uppity attitude and “celebrates snobbery” – right from its diamond studded signage to store interiors with modern minimalist furniture, vanity mirrors, plasma screens and foot massagers. While the Lee store in Bangalore is all about the “vintage meets contemporary”, its Pune store addresses the youth primarily. Lee is all set to open up a ‘Buddy Lee’ café in its store in Ahmedabad (Buddy Lee is the brand’s advertising icon). The café is aimed at being yet another “point of connection with the youth.” “Concept stores give consumers a complete brand experience and convey the values and ‘lifestyle’ imagery of th
ITC to expand its retail footprint 2008-02-27 22:16:00 ITC`s lifestyle retailing business division is planning to expand its retail footprint further by setting up more Wills Lifestyle, John Players and Miss Players stores across the country, reports Economic Times. The company has also embarked on an active exercise to create a stronger brand and retail identity for Wills Lifestyle, which it wants to position as a more international and aspirational brand.ITC has piloted a new store concept with FRCH Design of the US, a specialist in store and mall design. Three concept stores have already been launched, two in Mumbai and one in Delhi. It is also working with the UK`s Elemental Design and The Friedman Group from the US in areas like product presentation, visual merchandising and retail training. The company intends to increase the number of W
Fortis HealthWorld enters rural India with Godrej Aadhaar 2008-02-19 04:42:00 Fortis Group company Fortis HealthWorld Ltd (FWHL) on Monday said it has tied up with the rural retail initiative of Godrej Agrovet Ltd, Godrej Adhaar, to open pharmacies in rural areas. By setting up FHWL pharmacies jointly with Godrej Adhaar, the company seeks to empower the rural India
mainly the farming community by providing all encompassing health needs under one roof, FWHL said in a statement. These stores will also be equipped with a wide range of fast moving health good and support systems. To start with these Aadhaar Pharmacies are being launched at the key Aadhaar centres, at Taran Taran, Batala and Mehta Chowk in Punjab, it added. "This partnership with Godrej Aadhaar is an integral part of our commitment of providing world class pharmacy and allied services to rural I
Hariyali Kisan Bazaars: DSCL 2008-02-12 08:04:00 Hariyali Kisan Bazaars are helping transform rural India by providing all manner of services to farmers. While the retail revolution in urban areas is going ahead at its own pace, the retailing in rural areas is also getting modernised in a unique manner to cater exclusively to the wide-ranging needs of customer-farmers. The trend setter in this case has been the “Hariyali Kisan Bazaar” chain launched by the DCM Shriram Consolidated Ltd (DSCL) in 2002-03 with a well-conceived model of value-added retailing. Beginning with just five outlets, the Hariyali chain has already grown into 127 centres spread across seven states. Interestingly, the turnover of this chain has clocked a massive 75 per cent growth in last one year due to higher sales and rapid expansion of the network. The footf
Reliance Retail to sell connected homes concept 2008-02-11 07:46:00 Tata's Infinity Retail
, Future Group's e-Zone already have tie-ups with Microsoft for the same. Mukesh Ambani’s Reliance
Retail has entered into an agreement with Microsoft to launch the ‘connected homes’ concept. GETTING WIRED Connected homes offers users the opportunity to connect all their consumer durables, electronic and IT products at home with their personal computer or laptops through Microsoft software such as Windows Vista and X BoxThe computer and the products are connected through wireless technology. -electronics-megastore-tata-groups.htmlReliance Retail’s consumer durable and IT format, Reliance Digital, is planning to launch the concept at its upcoming store in Gurgaon in the NCR region. Tata’s Infinity Retail and Future Group’s e-Zone have already tied
Deepika Padukone: ITC vs HUL 2008-02-11 07:42:00 In a queer coincidence, the newest star on the block, Deepika
Padukone, features in different commercials belonging to rival camps. She has been roped in by ITC to promote its Fiama Di Wills soap brand, and is also seen in a rather dated commercial of Close-Up which has been revived by rival HUL. While the Fiama Di Wills print advertisement has been recently unveiled, the "Kya aap Close-Up karte hain...." commercial dates back a couple of years when Deepika was a budding model. Though Fiama Di Wills and Close-Up belong to different categories, and thus, do not compete, ITC is a fierce rival to HUL which has till date towered over meek and strong brands alike, in the highly competitive FMCG sector. ITC has already marked a foray into core FMCG categories-soaps and shampoos. Industry obse Read more:Deepika Padukone
Unilever Growth to Sputter as P&G Takes Market Share in India 2008-02-06 06:22:00 Unilever, which sells soap to more than 500 million India
ns, may see global revenue growth slow in 2010 as Procter & Gamble Co. and ITC Ltd. step up marketing in Asia's third-biggest economy. The world's second-largest consumer products maker has relied on accelerating shipments of Surf Excel detergent in India to make up for sluggish sales in Europe. Now Cincinnati- based Procter & Gamble is stocking Indian stores with Olay skin- care products after nearly halving the local prices of Ariel and Tide detergents in 2004. Asia and Africa, which make up about a third of Unilever's worldwide sales, will see their share of the company's growth fall to 2 percent in 2010 from 3.3 percent in 2007, according to Brussels-based brokerage Petercam SA. R Read more:Unilever
, Growth
, Market
, Share
PepsiCo’s FritoLay & ITC Foods in mkt warfare 2008-02-04 22:52:00 The market dynamics will soon change in the Rs 2,500 crore branded snacks sector in India. To gain a leading edge in the overcrowded category, ITC Foods
, a new entrant with a market share of 16% is drawing up a fresh game plan. For starters, ITC Foods is doubling up its distribution network and hiking its ad budget by 30% this quarter. Meanwhile, PepsiCo’s FritoLay is reinvigorating its product portfolio to sustain its leadership in the sector. The company has roped in MS Dhoni to bat for its flagship brands. To pump up volumes, FritoLay is in the process of rolling out an aggressive marketing campaign led by its star endorsers, Saif Ali Khan, MS Dhoni and Juhi Chawla. According to industry analysts, ITC and PepsiCo will soon wage a pitched battle for market share and mind share in the h
Glaxo launches new Horlicks for women 2008-02-02 06:28:00 Healthcare products maker GlaxoSmithKline Consumer today launched a new supplement for women buyers -- Women's Horlicks -- to strengthen its product portfolio in the health drink segment. "The health drink - Womens Horlicks - is the only health drink in India with a complete list of micronutrients recommended by the World Health Organisation (WHO) for women between 19 and 50 years of age," Glaxo said in a statement. Womens Horlicks is available in two flavours - chocolate and caramel and is priced at Rs 100 for a 200gm jar.
Eureka Forbes plans new retail channels 2008-02-02 02:48:00 Eureka Forbes
is setting up alternative and new retail channels
to increase the penetration of water purification devices.Its retail division is now extending its products to chemists, CSDs (Canteen Stores Department) and general merchandise stores to reach out to households which do not use water purification devices. RESIDENTIAL AREAS Mr Bal Palekar, Senior Vice- President, Marketing, Eureka Forbes, told Business Line, "We have a range of nonpower using products under the Aquasure brand which we are promoting through the new channels set up by the retail division. The purpose is to target 60 million households in urban and rural residential areas which have never used water purifiers.'' PRODUCT RANGE These would be a range of innovative products such as storage water purifiers which co Read more:Eureka
, plans
ITC’s Bingo: Successful Launch 2008-02-02 01:19:00 Business Standard's Annual Brand Derby has picked Bingo
as the most successful launch of 2007. Vodafone was a close second to Bingo for its highly effective simple message: Hutch is now Vodafone. Ten months after it entered the category with its wafer snack brand, Bingo, ITC's foray into the Rs 1,800-crore branded snack market has fetched the company a 16 per cent market share across the country (Source: AC Nielsen). What made the brand tick let's take a look Research: After making the decision to launch Bingo it started by sending a cross-functional team of eight individuals were sent across the country to research the snacking habits of the Indian consumer. After travelling to 14 cities and speaking to more than 1,000 people, the team came back with an insight that Indian consumers were Read more:Launch
Bharti eyes Big Apple as starter for retail feast 2008-01-20 23:55:00 Bharti Enterprises, slated to start its retail business in the first quarter next year, may acquire Big Apple
— the Delhi-based supermarket chain with 65 stores. Bharti’s acquisition blueprint in the retail sector may be a replay of its telecom business, where the group built up a pan-India mobile presence by acquiring telcos such as JT Mobile in Karnataka and Andhra Pradesh, Skycell in Chennai and Hexacom in Rajasthan. A senior source said the Bharti Group and Big Apple are at fairly advanced stages of negotiations and if price expectations match, the deal could be sealed as early as next month. He also said Big Apple has quoted its price and Bharti has given a revised offer. “Talks will resume after Christmas vacations,” he said. Bharti plans to start retail operations in Ma Read more:Bharti
Spinach retail buys out Sabka Bazaar 2008-01-20 23:51:00 June: 2007After Aditya Birla–Trinethra and Reliance–Adani Retail deal, more consolidation is happening among small and medium-sized retailers. Mumbai-based Wadhawan Retail, owners of stores under name ‘Spinach
’ have taken over Delhi-based Sabka Bazaar
and The Home Store for over Rs.100 crores. Wadhawan has also bought 15 outlets of Mumbai’s co-operative Maratha Stores. The Home Store offers home and lifestyle products and present in nine major cities while Sabka Bazaar sells food and grocery items has 35 stores in Delhi-NCR. The acquisitions slips nicely into Spinach’s fold as Wadhawan Food Retail had plans to open 1,500 stores in 90 cities. Currently it has 23 Spinach stores in Mumbai. It gives a good hold in the northern and Mumbai market and initially would retain the same b
US giant Big Apple comes to India 2008-01-20 23:40:00 Popular international retail giant
s are now heading towards India
for setting up their stores. Yet another addition to this list is Big Apple
, the Indian version of the popular US retail chain 7-Eleven. It plans to launch 100 convenience stores in the national capital and surrounding areas by August to cater to the urban consumers. With shopping becoming another casualty of long working hours, Express Retail Services Pvt Ltd is rapidly expanding its Big Apple chain of convenience stores with 25 stores already merchandising 2,500 products including FMCG, grocery, fruits and vegetables.The stores will remain open from 7 AM to 11 PM. After August, Big Apple will expand into cities adjoining the national capital to double the number of stores to 200. In the second phase, expansion is planned Read more:comes
Bru Cappuccino 2008-01-18 12:53:00 The North: e.g. DelhiBru Cappuccino
ads have been popping up in City and Delhi times regularly for the past couple of months. The brain behind the campaign has to be appreciated. This is a different and a pretty expensive 360 degree campaign.Print media, PVR theatre boards, Concerts in DU - Euphoria, MTV shows - Flirtbook, and various other Below the Line activities like a mobile coffee vending van that travels across different institutes.Hindustan Unilever Ltd’s flagship coffee brand, Bru, has announced Karan Johar as the official brand ambassador for Bru Cappuccino. Johar will kick off this new association with Bru Cappuccino’s ‘One is Not Enough Festival’ in Delhi. Johar, who is the host of the well-known celebrity chat show, ‘Koffee with Karan’, has taken his tryst with cof
"Trinethra" being rebranded as "More" by Aditya Birla Retail 2007-12-28 12:24:00 Chennai, Dec 20: Aditya
Birla Retail
Limited will rebrand 'Trinethra' grocery retail supermarkets to 'More', to offer consumers a more fulfilling retail experience. Talking to newspersons here today, Aditya Birla Retail Limited CEO Sumant Sinha said the 'More' stores would offer the customers a wide range of products, including fruits, vegetables, home care and dairy products.''The acquisition of Trinethra Super Retail has provided Aditya Birla Retail a strong retail footprint in South India, extending to 260 stores over more than half a million sqft in Andhra Pradesh, Karnataka and Kerala,'' he said. He said the 'More' stores were developed after an in-depth research to understand the needs and expectations of Indian consumers.Mr Sinha said to ensure supply of fresh fruits and vegetables
Consumer firms widen Health Food portfolio 2007-12-26 20:33:00 In a bid to address the needs of health-conscious Indian consumers, FMCG majors have lined up a slew of products for launch in 2008.ITC's foods division is launching Sunfeast Benne Vita Flaxseed biscuits early next year to expand its health biscuits portfolio. The company already has two other health offers under Sunfeast Sachin Fit Kit, Sunfeast Sachin's FitKit Vitamin and Protein enriched biscuits and Sunfeast Sachin's Fit Kit Multi-grain biscuits. Since consumer tastes have changed towards a healthier one, we foresee a good growth in the health foods category and expect our portfolio of these products too will continue to grow in the years ahead, added Naware. The company also offers a health pasta option Sunfeast Benne Vita pasta in four variants. PepsiCo India's food arm, Frito-Lay I Read more:Consumer
, firms
, Health
Marico's Distribution Network 2007-12-25 21:06:00 Marico's distribution width and penetration is acknowledged as one of the best in the industry and is a leverageable strength.Every month, 56 million consumer packs are sold to about 1.8 million households through 1.6 million retail outlets spread across the country.Marico's distribution network covers almost every Indian town with a population of over 20,000. The chart below depicts Marico's distribution network in the urban & rural markets: Thus, 1 out of every 10 Indians is a Marico consumer. Distribution Alliance: Our distribution strength has been recognised by Indo Nissin Foods Ltd. through their association with us for the distribution of Top Ramen products on a national basis. Rural Sales & Distribution: Marico's parallel rural sal
State Bank of India takes no-frills ATM to rural masses 2008-03-13 08:41:00 India
's largest bank is turning to one of the country's smallest technology companies for a new minimalist cash machine it hopes will solve the subcontinent's chronic financial services shortage. State
Bank of India (SBI) has 10,000 branches, the second largest network in the world, but struggles to reach the farming communities that make up 70 per cent of India's population. About 85 per cent of India's workers are employed in the "unorganised sector" – where wages are paid in cash – and at least half do not have a bank account. Hoping to reach the underbanked masses, SBI is trialling a new automatic teller machine (ATM) that costs a tenth of the price of conventional models and is cheap enough to deploy in areas where the average transaction is 100 rupees (£1.25). Built around a
Strong consumer demand should help boost revenues 2008-04-15 00:21:00 Growth in consumer spends and value generated by price hikes are expected to deliver steady growth for fast moving consumer goods (FMCG) companies in the quarter ended March, 2008. The year-on-year average growth in the operating profit growth could be around 18 per cent on a net sales growth about 15 per cent while the net profit is expected to be about 20 per cent. The better performers in the FMCG space could be Nestle and Godrej Consumer: the former is expected to post the highest growth in net sales over around 17 cent whiel the latter Godrej is expected to post the highest growth in net profit at 40 per cent. Both these firms should benefit from margin expansion resulting from price hikes taken by them to offset cost increases. ITC may well post a decline in volumes growth due to Read more:Strong
, demand
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