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Avoiding CRM Failure
2007-10-07 23:23:53
If you’re evaluating a CRM suite in particular, you may have heard a lot of horror stories about CRM investments going to waste. Rest assured, it’s not the technology; cases of outright technology failure are rare in e-business, and their heyday was years ago, when a lot of applications were in their early generations. Much more often, CRM failure has to do with the old saying, much beloved of coaches, that goes, Fail to plan, plan to fail. This is the point emphasized by Mike Murphy, executive director of Siebel Global Services. Addressing his company’s CRM audience some months ago, Murphy remarked, “If you focus on technology as the only aspect of a customer-facing solution, you’re going to have a fairly high-risk project.” This truism of CRM has been out there for years, but it seems not all adopters have paid attention. “People frequently do not take into account the lessons of those that have gone before them,” Murphy tells Line56.


CRM Secrets - Winning Strategies to Beat Your Competition
2007-10-07 23:23:29
Winning accounts and gaining customers is a natural part of running an organization, but, without the proper tools, it is sometimes difficult to know how you compare with your competitors. Keeping track of your competition’s products, sales literature, and marketing methods can help you get ahead in the market. Most CRM systems have a “competitor win loss” report, so you can create a catalog of competitor products and sales literature that offers your organization insight into the competitor’s world of marketing and sales. This insight can help your organization develop winning strategies. In another area of CRM systems, most commonly called the “products area”, you can enter products and sales literature that you have in common with the competition. This data can show what the competition is selling, for how much, and potentially, how often. While these pieces of information are extremely valuable, knowing what the competition has that you don&rsqu
Read more: Secrets , Strategies , Winning

Do Small Businesses Need Customer Relationship Management (CRM)?
2007-10-07 23:22:42
Let’s first define what exactly Customer Relationship Management is. The easiest way is to give an example: Every time you get in touch with a customer or prospect (still to be customer), you want to register the information regarding that contact. The more you know about your client, the better you can market your product or services in a personal way. You know exactly what your target customers need and want. CRM is a combination of strategies, methods and best-practices to gather this information and organize it in an accessible way. In former days, it was hard to do, because you had to write it all down and use a rolodex for the contact information, cardboard files to store orders and bills and there were many different places you could archive data. You can imagine how hard it was to retrieve specific information about a client or even worse, make a list of all prospects of the last 3 years that you sent a brochure. It would be almost impossible to select all customers that
Read more: Customer Relationship Management , Small , Small Businesses

Improving Customer Service Relationship
2007-10-07 23:22:17
Any time that you enter a restaurant and are greeter by the hostess, when you are bombarded in a department store by an employee who ask if they can help you or the cashier at the grocery store, you are experiencing a tiny bit of customer service. Customer Service is something that we deal with on a daily basis. A bad customer service experience can result in the permanent loss of a customer or even customers. Bad customer service is not just a sales associate that ignores you but a rude cashier or someone who does not help you locate the items that you desire. When bad customer service is had, the customer will remember it despite the numerous times that they had great customer service within the same store. Customer Service is the most important aspect of a business. Having a large number of potential customers means nothing if they are treated with insufficient customer service once they have entered your establishment. Service is not limited to just the sales associates or cashiers
Read more: Relationship

Customer Support Solution - Does It Make A Difference?
2007-10-07 23:21:09
Starting your own online business may seem to be the most lucrative option. But, if you really want to make a difference, then you will have to do a lot more than you can possibly perceive. You see, the success of your online business basically depends on how well the customers take to your products or services. This is why you need to do everything in your capacity that will help in satisfying customer needs and expectations. Quality and pricing may still play the dominant role, but other than that, the thing that matters most is the effectiveness of your customer support services. This is often the main headache for small time operators simply because, most of them often do not have the requisite funds as is necessary for starting and operating a full-fledged customer support center. Even if they do manage somehow, it does not help much because they have to share their profits with the outsourcing company. However, you need not worry too much, because cheaper yet highly effective
Read more: Customer , Solution , Support

How to Choose Your Ticket System For Service Management
2007-10-24 08:39:31
A ticket system is alternative web based approach to the mailto URLs and mail forms. Usually these are endorsed with CGI scripts on your web pages for bug tracking, efficient Service management, customer support, and preparing task lists. The reason you want to have such a system in your website is because raising a troubled ticket is as convenient as putting forward your applications in a web form. It is a part of web based support solution to log in request, assess the type of request and forwarding it to the skilled system user to take care of the service ticket, this way you can manage the whole process much more efficiently. A help desk support actually engages system users who accept the request, log the request, and assigns an excusive number to each service request and saves it in the database for later review, this may sound complex but it’s actually organizing your workload. If you are a beginners can start with text database and then upgrade versions as per the indust
Read more: Management , System , Ticket

Customer Relationship Management (CRM) For A Higher Level Of Customer Service
2007-10-23 15:42:20
For businesses large and small, their profitability and success depends upon customer retention, customer relationship enhancements and customer acquisition. This is often known as Customer Relationship Management or CRM. CRM is the managing of all business and interactions with customers. The main purpose of Customer Relationship Management is to allow businesses to better manage their customers through the introduction of reliable systems, processes and procedures for interacting with those customers. A good CRM program helps the business acquire customers and service the customers. Good CRM also helps retain good customers, and identify which customers can be given a higher level of service. CRM is a complex mix of business processes, enterprise strategies and information technologies, which are used to study customers’ needs and behaviors to help businesses develop more substantial relationships with them in order to get greater results. In the late 90’s, customer relat
Read more: Customer Relationship Management , Customer Service , Higher , Service

Which ITIL Process Should I Implement First?
2007-10-31 03:38:02
Some ITIL consultants propose that one must start with Service Level Management. Theoretically, it would be the perfect option, but how are you going to negotiate SLA's on your MTTR (Mean Time To Repair) if you are not measuring your MTTR through Incident management. This way you will get an idea of your capabilities and of what a realistic MTTR would be for your support teams. It may however be a good idea to start with a Service Catalogue, but that is only one aspect of Service Level Management and not a process. A lot of people state that one must start with Configuration management. Again, I think that it would be perfect in theory, but in practice it is a different story. How will you keep your CMDB up to date, if you do not have a mature enough Change management process to keep the data up to date? A discovery tool will help, but there is still information that may need manual updates via Change management, e.g. costs, locations, user’s asset tag nr's etc. Config
Read more: First , Implement , Process

ITIL: Understanding and Using IT Service Management
2007-11-06 08:14:59
‘ITIL’ is a term that is fast gaining currency around the IT world. It is often wrongly described as ‘IT governance’ – in fact, on its own, it certainly isn’t this. ITIL is a collection of best practices that helps companies implement an IT Service Management culture. However, its growing popularity reflects the substantial impact it can make on a company’s IT and business performance and the fact that, in combination with other frameworks, it is a vital ingredient in creating true IT governance. What is IT Service Management? Today’s businesses are increasingly delivered or enabled using information technology. Business and IT management need guidance and support on how to manage the IT infrastructure in order to cost-effectively improve functionality and quality. IT Service Management is a concept that deals with how to define and deliver that guidance and support. In common with other modern management practice, it views things from the customer’s perspective
Read more: Understanding

Secret List of Free High-quality PR4 - PR6 Links without NOFOLLOW or with I-FOLLOW
2007-11-04 00:41:52
Do you want to increase your PageRank with Free High Quality Links to your Web Site or Blog? Find here a list with over a hundred PR4 to PR6 sites with the no NOFOLLOW tag or I-FOLLOW. With all the hype last week about the drop in PageRank on many popular sites, it’s time to update the list of PR4 or higher sites with the no NOFOLLOW attribute or tag. As you may be aware, one of the best and free methods to receive plenty of one-way links to your web site is to comment on other people’s blogs who do not use the NOFOLLOW attribute. Of course, your comments must be genuine and relevant to the content! Short comments like “great site” or “thanks for the info” will quickly be deleted and treated as spam. Originally created to discourage “comment spam”, the attribute rel=”nofollow” on hyperlinks are discounted by Google when ranking web sites in their search results. Most blogs like Wordpress and Blogger have this attribute set on comments so a use


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