Owner: Real Estate Marketing URL:http://www.houseblogger.com Join Date: Mon, 08 Oct 2007 15:28:48 -0500 Rating:0 Site Description: Real Estate Marketing Tips for the online Realtor/marketer. Site statistics:Click here
Real Living: Real Marketing 2007-11-07 15:33:00 Their marketing focus is on women 25-54
They have instituted an in house on demand mail house
The Real Living
online and off line material uses Red and Orange, as opposed to the typical industry blues, and yellows.
The Real Living marketing material use lifestyle images of women as opposed to still houses.
Since 2002 they have expanded to 63 franchises in 20 states.
So far this year they have printed 2.2 million mail pieces.
They say they have implemented social networking on their site. Read more:Marketing
Modalities and Mail 2007-11-07 11:20:58 You know you are aged if you find yourself holding the screen while you read. Come on, I know if you are over 40 you have done it. If you are not old enough to remember smelling the purple-damp papers your teacher handed out then you truly missed out on one of life's true pleasures! You also know you are a product of the 50's or 60's when got happy when you discovered the control/+ combo on your keyboard. Oh happy day!
How to Survive in this Real Estate Market 2007-11-06 12:36:06 I wrote yesterday about how I would get homebuyers and homesellers in the recession of the 1990's.
What I forgot to mention is that I went after Expired listings because they were a natural for my approach. The reason they expired was because no one was telling them the truth. I would call them, show up at their door, leave Fed Ex boxes and much more to get the homesellers attention. They were ready and more motivated by the time I got to them.
I want to commend the Tomato for his post : Looking For Ready To Act Buyers? This is a very nice compilation of ideas to blog prospect for buyers. Read more:Estate
, Market
A Bubbled Marketing Plan 2007-11-05 11:23:02 He said his advise it to get listings and to tell the seller he had better lower his price or he will be giving his house back to the bank or sitting on it for awhile.
This was my presentation in the early 90's! Read more:Marketing
Positivity On Real Estate 2007-11-11 14:11:45 My last post mentioned the collected voice that we can all create. I have been secretly recruiting leaders in the Real Estate
industry recently and someone linked one of my letters out on the net. I have to track that... Read more:Real Estate
Moh Bettah Homes 2007-11-11 14:09:28 Get Ready For Positivity on Real Estate But before I reveal what is up with that, check out what Rory Siems is saying about the housing market in Laguna Niguel. 10 Reasons the Housing Market Will Begin to Recover In... Read more:Homes
Who Bounces Least Wins? 2007-11-08 15:03:39 1st Phoenix (Prescott)
2nd Charlotte
3rd Louisville was third with a time spent per visitor of 28:26:21
4th Milwaukee
5th San Antonio
6th Orlando-Daytona Beach-Melbourn
7th Salt Lake City
8th Atlanta
9th Indianapolis
10th Portland
Figures Lie and Liars Figure 2007-11-16 14:17:56 I am all for framing a debate. That is marketing really. But at what point does marketing become a con? Read more:Figures
, Liars
Taking it Back! 2007-11-16 14:08:01 35% of the homes in the U.S. do not have a mortgage,94.88% of the loans ARE performing, defaults are really a story taking place in just 7 states, defaults are really from overbuilding and 25% are from speculation, foreclosures have actually dropped in 43 states! . Read more:Taking
Mortgage Broker Leads 2007-11-14 14:49:15 As it turns out the Company realized that like most sales organizations they were concentrating on their new -fresh leads. They were only closing 5% of those. While 95% affectively went into the trash. While most companies were dropping in sales they figured out a way to get over 11% closure on their old leads. All from email marketing. They used video and sequential messages to get the high ROI. Read more:Mortgage
, Broker
, Leads
"Seth Godin Becomes a Realtor" 2007-11-14 14:46:16 What if Seth Godin
was a Realtor
? You know Godin of course as one of the Internets great thinkers. What would he do? He wouldn't market. He says specialize and list compelling reasons why you are worth 7% commissions. This... Read more:Seth Godin
Zillow Grows While Realtors Moan 2007-11-14 07:30:03 Zillow.com is partnering with over 280 newspapers to provide local classified information such as for-sale listings and open house information. An obvious move to become a real estate classified vortal. "Together with Zillow, we bring a unique and compelling set... Read more:Zillow
, Realtors
Counselor 2007-11-13 21:10:00 Good for Greg Swann using one of the most powerful writing tools that a website and particularly a blog allows you to do. Be an advocate for his clients. "Counselor? Come out, come out wherever you are" Robert Dinero Cape...
Free Video Software 2007-11-22 10:31:34 Do you know those videos that I do? Some of my videos. Well it is Camtasia and at one time I paid like $300 for a copy. Now they are giving it away. Kind of proves one of my Online... Read more:Software
A Path To Riches 2007-11-22 01:15:34 Happy Thanksgiving! I just heard something profound from Tony Robbins.It is relevant for many agents that are looking at a slowed real estate market and maybe for the first time looking down the barrel of uncertainty. "Where there is fear...
Advertising 2007-11-21 00:20:36 This fits very much with my last post. Borrell Associates expect newspaper advertising revenue to drop more than 6%. This they say will decline by 16% in 2009 and 13% in 2010 as consumers go online for their CONTENT. The... Read more:Advertising
Tom Brokaw and Your Future 2007-11-20 12:44:44 “There will never not be a need for professional people to take complicated information, put it into a form that viewers and readers will need to know and want to understand,” he said. Read more:Future
Positvity in the OC 2007-11-20 03:30:17 This from Lansner who writes on Orange County property. He quotes Steve Thomas at Re/Max Real Estate Services in Aliso Viejo that: homes placed into escrow within the past month has increased by 182 homes in six weeks to 1,295...
CCube 2007-11-19 22:03:37 I just published a new podcast on a new call button solution. The cast talks about Web 2.0 and how it relates to this kind of widget, while employing personal privacy solutions that enable you to make and receive free nationwide Instant Calls (IC) to and from any phone, without revealing personal numbers. For free.
Forcasting a Great Neigborhood to Buy 2007-11-26 10:43:29 Austin, Texas
West Midtown, Atlanta, Georgia
Biddleville in Charlottes, North Carolina
Seward Park,Seattle, WA
Reading, PA
Farmington, NM Read more:Great
The Church of Bubble 2007-11-23 14:37:53 But spewing facts will only be about as useful as dialogue between the Sunnis and Shiites. As you make valid point after valid point from Reverend Ross and Reverend Yun, The Bubblists will quote Reverend Shiller and his Bible of Irrational Exuberance.Not to mention the onslaught of foreclosures. Read more:Church
, Bubble
Wisdom From A Top Blogger 2007-11-30 11:19:51 Ariana Huffington recently spoke to a group of students about the Internet. Whether you agree with her politics or not I like watching her because in no time at all she has built one of the largest web portals on... Read more:Wisdom
, Blogger
, Top Blogger
Tracking Pay Per Click 2007-11-29 14:26:58 Pay per Click
does not mix well with real estate websites. The reason is small budgets and technical expertise to properly track the campaign. And step one in this tracking process is measurement. And the best way to measure is by creating landing pages. Which also will help in conversions. Read more:Tracking
Google Changes 2007-11-29 00:04:07 From Froogle to Google
base to ? Have you noticed that Google has replaced video for products? And a search for san diego real estate gives me a list of related products -not homes: So I went to the old Google...
My Stats are Better Than Your Stats 2007-11-28 23:18:27 It is wonderful to see the industry fighting back against all the negatively spun real estate news. But please allow me to give you some tips to help you make a more persuasive appeal. It is very easy to fall... Read more:Stats
Newspaper Advertising 2007-11-28 17:30:53 Newspaper Association of America show that advertising expenditures for newspaper Web sites increased by 21.1 percent to $773 million in the third quarter versus the same period a year ago. This is the fourteenth consecutive quarter of double digit growth for online newspaper advertising since 2004. Read more:Newspaper
, Advertising
Shilled Numbers 2007-12-07 12:17:36 I mention this only because the Shiller data is what you hear quoted all the time. Especially by the Bubblistas. Is this cooking the books? Read more:Numbers
How Do I Get My Vanity Address Property Found? 2007-12-06 18:48:40 Get links! Now for his program he just wanted it to be in the index, and not too many people are searching for "123 apple street", except for his agent client and maybe the homeowner. Read more:Address
, Vanity
November Recap & December Newsletter 2007-12-06 15:08:10 Download The December
2007 Spider Juicer newsletter
NovemberRecap
My Stats are Better Than Your Stats -Are you singing to the Choir?Newspaper Advertising - The irony of traditional print.Forcasting a Great Neigborhood to Buy - How do you know where to pick an up and comer?The Church of Bubble-The Bubblistas live their beliefs out as Dogma.Free Video Software - Free sreen capture softwareTom Brokaw and Your Future- Tom tells us what the 60's have to do with today's marketing.Positvity in the OC-Why the real estate market is not as bad as you think.CCube- My most recent podcast.More November Blog posts.
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