Owner: China SEO Blog URL:http://www.seo4china.com/blog Join Date: Sun, 30 Sep 2007 23:20:15 -0500 Rating:0 Site Description: Latest search engine news discussions and analysis in China, Chinese seo and ppc related articles and more. This blog is owned by Sinovantage International, a leading SEO firm with offices in Shanghai and Hong Kong. Site statistics:Click here
National Holiday Notice 2007-09-29 03:11:01 Due to the October 1st NationalHoliday
in mainland China, our office will be closed from October 1st to 7th. We will be back on Monday, October 8th, 2007.
For updates regarding ongoing projects during this period, please send us an email and we will make sure to reply within 24 Hours.
If you are in China, wish you a nice holiday.
Sinovantage International
Baidu increases market share in China to 74.5% 2007-09-26 13:01:44 Based on the latest search engine survey report by the China
Internet Network Information Center (CNNIC), three searchers out of four searchers in China use Baidu
as their primary search engine. This represent over 10% growth over last year results (62%). According to the same report, Google share has also changed by about 10% but on the red side, sharply decreasing from 25.3% to 14.3% over a one year period.
Below are some of the key statistics from the report:
-Top 5 Players: Baidu (74.5%), Google (14.3%), Sohu (2.8%), Yahoo (2.1%) and Sina (1.7%). No other portal has more than 0.6%
-Head to head Baidu vs Google: First tier cities: 67.33% vs 22.11%; Second tier cities: 73.35% vs 14.78%; Third tier cities: 83.82% vs 4.99%; high end users (aged 25 or more, with bachelor degree or more, earning 3,000RMB or more per month): 47.72% vs 42.32%
The study has been done primarily through telephone interview, with 3337 people contacted, of which 1212 in first tier cities, 1062 in second tier c
Sinovantage International announces new corporate website 2007-09-26 04:05:26 We are pleased to announce the launch of our new company website
, you can visit it right now at www.sinovantage.cn
The new website is currently available in English only, the Chinese version should be available within a few days.
Read more:corporate
, International
Special Promotion! Affordable Chinese Landing Page Design & Optimization Package 2007-09-24 10:42:38 We are pleased to announce our new “Chinese
Landing Page Package“, which objective is to enable any site owner worldwide to add a single entry page in Chinese language.
Over a seven-day period, our SEO consultants will work on your site, and provide a summary in Chinese about your company and its products or services. The new page will then be properly optimized for keywords relevant to your industry and popular with Chinese users.
This package will help you to reach Chinese visitors and can serve for testing before a potential entry in the Chinese market.
The promotional cost of our Chinese Landing Page Package is USD99.
For more details, please visit our special offers page or click here to download.
Read more:Optimization
, Special
Baidu into online gaming? 2007-09-16 20:36:49 According to some insider,s Baidu
may soon enter the fast-growing online
gaming market, with the founder of one of the leading online game sites joining the company recently.
If that was to happen, Baidu could leverage its leading position in search and the Internet market in general to pose a threat to current market leaders, if it can release games that could match what is already available.
SinoVantage International launches two groups on China Internet Marketing and Chinese SEO 2007-09-06 08:29:49 We have just launched
the following groups on Google and Yahoo!:
-ChinaInternetMarketing
: http://groups.google.com/group/china-internet-marketing
-China SEO
: http://groups.yahoo.com/group/chinaseo
The two groups aim at bringing together professionals of the search marketing world in China and anyone interested in this topic worldwide. If you are active on either Yahoo! Groups or Google Groups you are more than welcome to become a member of those groups
Read more:Chinese
, International
Baidu to sell video ads 2007-08-26 21:20:38 Baidu has started selling video
advertisement through its network of 150,000 partner sites in China. The new service basically will promote floating, embedded or inserted video ads through those partners websites. The official name is Baidu TV and it will provide three additional services: video business card, business video hosting and search video (similar to Google Adwords’ video ads format).
At this point we do not know exactly how many of sites will be involved in this new scheme, the conditions these sites have to meet, or the profit-sharing terms.
Probably a move to remind Google China, who has been very active recently through acquisitions and new products launching, of who is the real “LaoDa” in the Chinese search market.
Source: www.seo4china.com
Read more:Baidu
Google launches Blog Search in mainland China 2007-08-22 05:53:10 Google China
has launched a new blog search portal for mainland China, just a few weeks after doing so for Hong Kong and Taiwan. The blogging search engine is still in beta mode, but already gives results from both international and Chinese major blogging platforms. Even blogs hosted by Google top competitor Baidu can be found.
Time will tell if the new site will have any positive impact on Google presence in China and on the Chinese blogosphere. Google Search
.htm">Blog Search
China can be accessed through this link .
Source: www.seo4china.com
Read more:Google
Jop opening: Office Assistant 2007-08-22 02:38:50 We need to hire an additional office assistant to serve as secretary to our general manager. Check our job page for more details.
Read more:Assistant
September 10th, 2007: Opening of our Shanghai office 2007-08-22 02:16:58 We are pleased to announce that our Shanghaioffice
, registered under the name “亮桥商务咨询(上海)有限公司” (in English, SinoVantage International Limited), will be opened for business starting from September
10th, 2007. We are very excited and look forward bringing our special touch to the search marketing industry in Shanghai and mainland China. By combining our international expertise with the local knowledge of our Shanghai staff, our objective would be to become a major player in the internet marketing industry in the booming Chinese market.
The office location is located on 273, Siping Rd, Fulong Bldg, 4th Floor, Rm410. Contact details and map will be provided very soon on our contact page.
I will be personally in charge of the new office, and most of our SEO outsourcing business will be relocated by the end of the year from Hong Kong to this new office. We will keep you updated through this blog.
English-Chinese SEO & Internet Marketing Dictionary now available 2007-10-16 08:29:28 We have just added an “English
-ChineseSEO
and InternetMarketingDictionary
” to our SEO Tools & Resources page. You will find in this SEO glossary all the major SEO terms and their translation in Chinese (mandarin). The “pinyin” version of the Chinese translation is also displayed.
This new resource will definitely help bilingual search marketers in China. More terms will be added soon so make sure to bookmark the page for the final version.
Click here to go to the new page.
Read more:available
, Internet Marketing
Sinovantage now offering hosting services: SinoHosting.net 2007-10-13 13:20:30 After weeks of preparation, our new site www.sinohosting.net is now up and running. The decision to enter the web hosting arena has been fostered by what we consider to be the lack of quality web hosting firms in Shanghai offering
international hosting solutions to local and foreign-owned or oriented firms, and the growing demand for companies based in China with international background (English support, foreign currencies payment etc.) to assist international firms for their Chinese hosting needs.
The new site will also complement nicely our existing SEO service, as many of our clients have been considering web hosting alternatives or new domain names acquisitions to protect their brands or to expand to new business lines.
SinoHosting.net currently offers web hosting with four choices of server location: mainland China (Shanghai, Shenzhen), Singapore, UK and the US. We plan to add Hong Kong and perhaps Beijing in a very near future. Other services include corporate email hosting (bus
Google leads Baidu in mobile search in China 2007-10-11 02:51:59 According to a report from Xinhua news agency, Baidu
trails Google
when it comes to mobile search in the middle Kingdom.
That’s one of the rare areas where Google has established its predominance in China
, a market where its reach beyond first tier cities is pretty limited and one of the few countries in the world where the global leader finds itself in an underdog position (in this case, No2 behind Baidu). Google’s position in mobile search is certainly due to the company’s deal with the major telephony operator China Mobile, while Baidu has so far been in partnership with handset manufacturers only (Nokia).
Mobile search is believed to have a bright future in China, which boosts 5.5 million wireless internet users, of which 4.43 actively use mobile services. But the true potential of this market will not be fully unleashed before the authorities make a final decision regarding the controversial 3G standards.
Sinovantage International launches Google Adwords Management and Baidu Advertising Packages 2007-10-08 05:58:10 Sinovantage International
is proud to announce its new GoogleAdwordsManagement
Services and BaiduAdvertising
Program packages for clients in China and worldwide.
The new packages are a major upgrade from the company’s previous offerings, and will contribute in reaching objectives of providing the best search marketing services for the Chinese market.
The new Google Adwords Management Services will cater mostly to the advertising needs of foreign-owned companies in Shanghai and other cities in China where Sinovantage has a growing customer base (Beijing, Hangzhou, Nanjing, Qingdao, Ningbo, Shenzhen and Guangzhou). It will help new advertisers to unleash the marketing power of Google Adwords towards building their brand awareness, website traffic and sales volume while keeping track on their investment. For clients already self-managing their own accounts, they will find in Sinovantage the professional assistance they have always needed for turning their previously unsatisfactor Read more:Packages
Yahoo Search Marketing to roll up changes in its ranking model in Hong Kong 2007-10-18 10:13:55 Excerpt from an email received from the Yahoo
! SearchMarketing
team in Hong Kong
Dear advertiser,
Bid amount and Ad Quality will determine an ad’s rank in search result beginning 24 October, 2007
Yahoo! Search Marketing is going to introduce a new ranking model
that considers an ad’s quality and bid amount. The new model is designed to help you spend less time in bidding wars and more time creating the most relevant, effective ads, which can drive better results for your business.
Here is a quick summary of this important change:
-Both bid amount and ad quality will determine an ad’s rank in search results beginning 24 October, 2007
-Each ad will have a quality index score, displayed as 1 to 5 bars, that reflects the ad’s quality
-High quality ads will benefit from a better position when compare with other ads with the same bid price.
For further details about the change, please visit
http://promodb.hki.yahoo.com/ysm/doc/bidding_ranking_tutorial.html (Chinese version only) and Read more:changes
New domain name for Google in China: G.cn 2007-11-05 03:43:20 Google China
says the new domain
will make it easier for Chinese users to remember and use its search engine. This move is probably part of the global search engine giant continuous effort to play a major role in the mobile search industry. Difficult to say at this point whether this will have any impact at all when it comes to help the company’s gain market share from Baidu in overall search.
Will any competitor follow up by using a short domain in China? We won’t be surprised to see a b.cn or similar move in the near future…
G.cn is currently redirecting to Google China homepage, Google.cn
Read more:Google
Using sub-domains to take advantage of the new Google Geographic Targeting Tool in China 2007-11-12 03:39:31 Google Webmaster Tools (formerly known as Google Sitemaps) has seen recently the introduction of “Geograhic Targeting
” in the tools it offers to webmasters. Essentially, it allows webmasters to inform Google of which country they target, by selecting this country in their account. Country domain specific TLDs (such as .cn, .ca, .co.uk etc.) will be automatically set to the countries they refer to.
The problem is, in today’s global economy, many companies have a huge portion of their clients (and web visitors) from countries other than the ones they are based in. So, how can a webmaster or a company in China
capitalize on this new tool (that has the potential to help improve the ranking in the targeted country) without sacrificing current rankings achieved on the main Google searches and other countries?
One solution would be the use of sub-domains. Here is the example of our web hosting division website www.sinohosting.net ; currently in Google Webmaster Tools the sit Read more:Geographic
, Google
New Baidu service: Baidu Finance 2007-11-09 04:24:45 The Chinese search engine giant, Baidu
, has just launched a new service called Baidu Finance (百度财经).
Modeled after Google Finance, Baidu Finance offers links and information about China and Hong Kong stocks, mutual funds, bonds, trusts and other financial products. Real-time stock quotes and charts, listed companies news and more are also available. Of course, Baidu has leveraged on its web properties by linking to its user-generated contents, Baidu News and other services as well.
An English version is available, but still very basic and would need huge improvement to even come close to what is provided by Google or Yahoo.
Baidu Finance is still in beta mode. It can be accessed from the following link: stock.baidu.com
Google upgrades Site Targeting to “Placement Targeting” 2007-11-09 02:50:22 Google has made changes to its Site Targeting
feature in Adwords, by allowing advertisers to pay on a Cost-per-Click basis when choosing a site for advertising. Previously, advertisers could only pay per thousand impressions (CPM), the CPC option being available only on keywords-targeted campaigns. The name &ldquo
;Site Targeting&rdquo
; has also be changed to “Placement
Targeting”.
Site targeting campaigns have become very frustrating even for advertisers aiming at branding. Although CPM remains available in the new “Placement Targeting” model, it is clear that this model will be much avoided by smart advertisers because of its poor performance and lower cost-efficiency.
To put it simply, Placement Targeting (the CPC model) combines the best of both world: you choose the sites on which your ad appear (avoiding therefore bogus sites or MFA pages), but on the other hand, you only pay for clicks occured.
This can be very interesting for advertisers in China as well Read more:Google
, upgrades
The new China Hosting Blog is live 2007-11-16 05:46:51 We have just launched a new blog for our web hosting division, ChinaHosting
Blog. This blog will be about web hosting in China, with web hosting related news and articles, and of course updates on hosting solutions and services we can provide.
The new blog can be accessed from the following url: blog.sinohosting.net
Ask.com coming to China? 2007-11-24 01:31:19 InterActiveCorp (IAC)’s CEO Barry Diller has announced that the group flagship search engine, Ask.com, will enter the Chinese market within the next two years. The group plans to invest 100 million dollars in the middle kingdom expansion with the hope to become a major player in the country’s highly competitive search industry.
Ask is ranked fourth in the US (behind Google, Yahoo and Live/MSN). But if Google hasn’t been able to beat rival Baidu, while Yahoo and Microsoft are struggling with tiny yet decreasing market shares, what strategy will enable Ask to make it in China
and surpass local players lead by Baidu?
An acquisition strategy seems probable as it would be hard to imagine Ask to start from scratch. Maybe Ask would take a look at Sina’s iask.com, due to name similarities and the fact that iask (爱问 in Chinese) is already well known as a search engine in China (although not one of the top tier or even second tier engines)? iask.com results are curren
China English-language Directories Top 5 2007-11-30 03:58:19 Got a website about China
in English
? You can submit it to the following list of directories to get it started. We have tried to select the best 5 English directories in China while avoiding business-only ones as well as those which, although well-established, do not appear to accept or approve new submissions. Let’s get started.
1) China Window-PR4
Alexa Rank: 430,313
Reciprocal Links: Free (conditions apply)
Regular Links: $29/Year
Featured Links: $99/Year
URL: www.china-window.com/china-directory
2) Business-China.com-PR4
Alexa Rank: 486,094
Reciprocal Links: N/A
Regular Links: Free
Featured Links: RMB960 or 1,180/Year
URL: www.business-china.com
3) China Findouter-PR5
Alexa Rank: 137,875
Reciprocal Links: Free (fast approval)
Regular Links: Free
Featured Links: N/A
URL: www.findouter.com/China
4) China Directory-PR4
Alexa Rank: 1,093,984
Reciprocal Links: Free
Regular Links: Free
Featured Links: $30/month, cheaper for multiple months
URL: www.chinadirectory.com
5) China Expat Read more:Directories
, language
New service from Baidu: Brand Advertising Program 2007-11-29 21:10:34 A new service from Baidu
targets large corporations for increased brand awareness. The BrandAdvertisingProgram
will provide a prominent listing for advertisers, with multiple links and even graphic ads.
Gome (国美), the largest consumer electronics store and China Construction Bank (中国建设银行), one of the top 4 banks in China, have joined the program and you can expect more large players to get involved as well very soon. Financial conditions for participating into this program have not been revealed.
A search on Baidu for “建行” (”jianhang” the short-name of CCB) provides the picture below.
Baidu gets into the Chinese Firefox 2007-12-08 23:38:57 A deal has been signed by Baidu
, the leading search engine in China, and the Mozilla Foundation, owner of the Firefox
web browser. Baidu will be paying Mozilla for integrating its search tools in the Chinese
version of the Firefox browser.
Although that deal is very similar to the one Mozilla has with Google in the US, the impact is unlikely to be that important considering the tiny share Firefox hold in the Chinese browsing market (less than 2%). Things may change however if Baidu puts together some kind of promotion for the IE rival through its search properties…
163.com announces new search engine: yodao.com 2007-12-16 07:35:42 Netease (网易), mostly known for its popular web portal 163.com, has launched a new search engine, yodao.com. The NYSE-listed company said that it has taken 100 technicians and over a two and half years period to create the new search engine. The objective is to become the No1 search engine in China within a five years period, which is rather optimistic to say the least, considering that Baidu seems to have locked the top position for many years now, with Google trailing at the second place with less than a quarter of the market.
Netease has had a partnership with Google before, with Google being the search engine used on its portal. Now Yodao search bar has been prominently placed near the top of 163.com.
Considering the reach of 163.com and the company’s other internet properties, the new search engine should be in the China top 10 search engines right from the beginning, and has a shot to make the top 5 with proper development and promotion. China is bound to become the larg
Baidu into domain name registration? 2008-01-17 22:56:48 Following an application in September, Baidu
has been approved as domain
name registrar by the CNNIC (China Internet Network Information Center) in December 2007. It doesn’t seem, however, that Baidu has started this service, but it may be the case later this year.
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addthis_title = 'Baidu+into+domain+name+registration%3F';
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