Owner: MADVERTISING - tales from a very strange industry URL:http://madvertisingblog.wordpress.com/ Join Date: Sat, 22 Sep 2007 10:31:36 -0500 Rating:0 Site Description: When you work as an advertising creative, you live a life full of bizarre creatures and weird stories. Read them here! Site statistics:Click here
1366 – When earth was flat 2007-09-20 09:52:18 The Belgian beer brand Stella Artois has become famous for its multi-awarded series of opulent TV-commercials that were inspired by genres like war movies, silent comedy or surrealism.
Now Stella Artois launched a website that takes the user on another epic journey back in time. Taking place on the flat earth of the 14th century, the story circles around the strange events occuring in the ancient city of Leuven, where Stella was first brewed.
In interactive, movie-quality settings, the user has to help the brewers save their beer. A dangerous quest, for 1366 holds countless dangers …
Travel to ancient Leuven
Damn! I just fell off the edge of the world. Again!
A sure Cannes winner for 2008.
UPDATE:
Can someone tell me how to solve the fifth game? PLEASE??
FLOADED – short movies or long commercials? 2007-09-18 07:58:43 Hurray! Advertising is not disrupting my movie anymore!
It’s inside now …
We all remember “The Hire”. In 2001/02, 8 high quality shortfilms featuring BMW cars conquered the world of viral films. Produced by David Fincher and directed by Hollywood heroes like Guy Richie and Ang Lee, the commercial mini movies
were precursors for a new kind of advertising: The product as a main character, implemented into a well scripted story.
Now a similar concept comes from germany.
FLOADED embeds product advertising into sophisticated short films with a remarkable production value. The film production is being co-financed by the sponsors.
And this is how it works:
An interactive function allows the user to pause the film at specific times, at which point brand partners’ products are shown on screen. From this Brand Layer the user can then click over to microsites which present the sponsors’ products in more detail.
The first movie, “The Illusive”, was directed
TIME TRAVEL - tomorrow’s cars 2007-09-18 02:53:27 220.000 square meters of exhibition space. 953 manufacturers from 39 countries. 88 world premiers. One Million visitors. The IAA in Frankfurt/Germany is the world’s largest motor show. Particularly impressive: The world’s smallest cars!
Less than 3 meters: TOYOTA concept car “IQ”
Read more:tomorrow
QUOTE OF THE DAY 2007-09-16 06:24:58 The trouble with us in America isn’t that the poetry of life has turned to prose, but that it has turned to advertising copy.
(Louis Kronenberger)
The iPod – invented in Germany? 2007-09-14 05:57:10 The thing that hath been, it is that which shall be.
And that which is done is that which shall be done.
And there is no new thing under the sun.
(Ecclesiates 1:9:22)
Apple designer Jonathan Paul Ive must be a passionate bible reader. Or a big fan of German industrial designer Dieter Rams. Some of Rams’ design classics from the Sixties show striking similarities with today’s Apple products …
Top left: BRAUN T3 pocket radio
Top right: APPLE iPod
Bottom left: BRAUN ET33 calculator
Bottom right: APPLE iPhone
(Via FLANKENLAUF and SPIEKERBLOG)
Tribute or plagiarism? What do you think?
By the way: There’s some serious “tributing” going on in our fast moving advertising business as well.
ADMIRROR detects “mysterious coincidents” in print ads. Very entertaining!
Read more:Germany
I WONDER … 2007-09-13 05:35:52 Is there another word for synonym?
COLOR 2.0 – why curiosity is light green 2007-09-11 17:09:09 Color derives from the spectrum of light
(distribution of light energy versus wavelength) interacting in the eye with the spectral sensitivities of the light receptors. Color categories and physical specifications of color are also associated with objects, materials, light sources, etc., based on their physical properties such as light absorption, reflection, or emission spectra.
(Wikipedia)
Color stimulates the brain. Color creates moods. Color evokes emotions.
Color is one of the most powerful tools in the daily work of an art director. We love colors!
And that´s where Darius A Monsef IV comes in: The 26 year-old entrepeneur and social activist from Portland, Oregon is the founder of COLOURlovers.com.
Constructed as an online community, COLOURlovers is a resource that monitors and examines color trends. Enriched by articles and background information, it is an ever-growing index of color palettes that can be reviewed and rated. And shared! There are currently 26,356 Lovers sharing
DEAR CLIENT - Words of affection 2007-09-09 06:48:20 If you asked an advertising creative to write a list of all the people he likes, his client would probably not make it to a top position.
Joker from WHY ADVERTISING SUCKS vents his anger by writing an open letter to his client.
Admit it, Joker: This is the censored version …
Read more:Words
TOP TEN SIGNS YOU WORK TOO MUCH 2007-09-07 03:40:27 There´s nothing like Fridays: A stressful week draws to a close, the weekend weather forecast predicts sun, and you just got the latest season of your favorite show on DVD.
Oh, and you have a major presentation on monday morning …
I guess it´s time for another top ten list.
TOP TEN SIGNS YOU WORK TOO MUCH
10. When you enter the agency, you shout “I´m hooo-ome!”
9. Your doctor tells you that your veins seem to contain black coffee.
8. You stray around your apartment looking for the conference room.
7. After a phone call with your mom you write a meeting report.
6. The cab driver who takes you home every night knows more about you than your wife.
5. The last time you went to the movies was when “Blade Runner” premiered.
4. You´re too tired to write number 4.
3. You keep mistaking dawn for dusk.
2. The people in the family photos on your desk are sleeping.
1. The agency is charging you rent.
QUOTE OF THE DAY 2007-09-05 02:43:10 It used to be that people needed products to survive.
Now products need people to survive.
(Nicholas Johnson)
I WONDER … 2007-09-26 16:36:09 If you try to fail and succeed, what have you done?
REDUCE TO THE MAX – the cheapest commercial I ever made 2007-09-24 18:26:06 Producing a television commercial is an elaborate, time-consuming venture. And a very expensive one: An average shooting day costs around 100.000 Euros.
But it doesn’t always have to be the big bucks. Here is the cheapest commercial I ever produced.
Agency: GREY WORLDWIDE
Creative Directors: Florian Meimberg/Torsten Pollmann
Art Director: Franziska Scholz
Film Production: 30 SECONDS
The viral film cost around 500 Euros. And took us three hours to shoot. It won a silver medal at the New York Festivals and a shortlist in Cannes.
Big idea beats big budget!
BLOG ACTION DAY - How blogs will save the world 2007-09-23 07:05:06 There are more than 100 Million Blogs out there. With just as many topics: Business. Politics. Entertainment. The web. The economy. Cats. Music. Movies. Sex. Cats. Marketing. Games. TV. Family. Food. Travel. Science. Advertising. Even cats!
The blogosphere is as colorful as it’s inhabitants.
But on October 15th, the clutter will unite to one single powerful voice, resounding through the vastness of the web. At least, that’s what the founders of the BLOG ACTION DAY wish for.
The simple idea behind BLOG ACTION DAY is to schedule a day on which every participating blog will write about the same topic. Relating to the issue from their respective viewpoint and embedded into the blog’s subject.
The inaugural topic is THE ENVIRONMENT.
More than 5000 blogs registered so far. And the number is growing.
I can’t wait to read about the future of our planet through the eyes of … a cat.
BLOG ACTION DAY is a powerful idea! I just registered. Spread the word!
(VIA
NUMBER OF THE DAY 2007-09-29 19:16:54
Estimative number of buttons pushed during the course of a TV commercial production (on computer keyboards, browsers, cellphones, photocopiers, fax machines, dashboards, cameras, spotlights, generators, amps, microphones, coffee machines, displays and studio interfaces) before the bored target audience member pushes a single button on the remote control to change the channel.
BLOG ACTION DAY 2007-10-14 17:14:20 Fourteen thousand blogs. Twelve million readers. And one topic: the environment. October 15th is the first BLOG ACTION DAY.
I’d like to contribute a commercial that caused quite a stir in the ad world during the last couple of months. It was developed by the german Advertisng Agency NORDPOL and produced by PARANOID PICTURES (Director: THE VIKINGS).
The film just won a gold lion at this year’s Cannes International Advertising Festival.
Apple presents the iRack 2007-10-14 04:59:40 What a wonderful piece of satire! It’s a bit older, but more contemporary than ever!
And a must-see for Apple
users of course. Ladys and gentlemen: Steve Jobs!
The new Sony BRAVIA commercial – stolen? 2007-10-06 10:35:15 After “Balls” and “Paint” it’s finally here: SonyBRAVIA
’s third spectacular TV commercial “Play-Doh” is the story of a colorful rabbit population invading New York City.
The film (agency: Fallon, London) is a stop-motion-animation that consists of 100.000 single photographs. A piece of art. And stolen
!
The LA-based artist duo KOZYNDAN must have been quite puzzled when they saw the TV ad. A film that looks like a living version of a painting they created several years ago.
Impudent: The film production company PASSION PICTURES had called the artists months earlier to request work samples and to talk about a possible collaboration project. Only they never called again …
(via WERBEBLOGGER, OFF THE RECORD, JvM, THE KAISER)
(SEE ALSO)
QUOTE OF THE DAY 2007-10-06 07:06:18 “I make movies for the masses.
But I speak to them one at a time”
(Steven Spielberg, when asked the secret of his success. Quote taken from “The perfect pitch” by Jon Steel)
A perspective that us advertising creatives must never forget. Ever!
I WANT THAT! 2007-10-03 14:07:43 Now!
PUCHI PUCHI is a hendheld electronic toy that, when squeezed, makes this bubblewrap popping sound.
Funny:
“Once in every 100 squeezes of an air bubble, instead of emitting a “pop”, the noise will be replaced by the sound of a fart or a woman moaning in ecstasy. “
How’s that for a gift idea?!
TIME SHIFT – of cold summers and hot winters 2007-10-20 11:49:40 When I went shopping this morning, I was – once again – struck by a sensation that might best be described as an odd mixure of déjà-vu and unscheduled time travel.
I noticed that the department store had just launched the billboard campaign that we created for them 4 months ago. In early summer.
That is probably one of the strangest things on planet advertising: Due to handling times and long production processes, the seasons get all mixed up. In summer, we brainstorm about christmas campaigns and in deep winter we travel to the southern hemisphere to shoot commercials in the sun.
It’s like living in two shifted time zones. Very confusing.
Anyway, I gotta go now. Buy a christmas tree.
NUMBER OF THE DAY 2007-10-25 14:31:31
Estimative total production costs (in Euro) for a television commercial promoting a pack of chewing gum for 99 cents.
QUOTE OF THE DAY 2007-10-25 11:27:36 The very first law in advertising is to avoid the concrete promise
and cultivate the delightfully vague.
(Bill Cosby)
VISUAL ORGASMS 2007-10-28 13:48:40 Peter Jaworowski aka THE HEJZ is a graphic designer and illustrator based in Warsaw, Poland. And looking at his portfolio makes an art director feel inferior …
(via JvM)
PLAYSTATION 3 – Play beyond 2007-11-03 12:13:14 A large white room. A small black box. And an explosion of talent.
This PLAYSTATION 3 commercial is jaw-dropping.
The film was created by TBWA ChiatDay and executed by SUPERFAD, a production company with offices in LA, New York, Seattle and London.
Their portfolio is worth a look. Motion design at its finest!
Read more:beyond
Top ten things on an ad creative’s christmas list 2007-11-10 10:25:43 Gingerbread showcases, mistletoe decorations, dutch shopping tourists wearing stupid santa hats – christmas seems to be a lot closer than I thought. Guess it’s time to start writing a wish list.
Ok, let’s see. I want
10. This
9. This
8. This
7. This
6. This
5. This
4. This
3. This
2. This
1. And this.
Read more:things
, creative
QUOTE OF THE DAY 2007-11-13 12:39:05 If the Universe is constantly expanding, why can‘t I find
a parking space?
(unknown)
WEEKEND TRIVIA - of dubious brand names 2007-11-18 13:58:08 My hometown Duesseldorf doesn’t really bristle with too many exciting cultural landmarks. But on weekends, it seems to inhale bus fleets carrying herds of senior citizen tourists that spend their sunday afternoons gaping at shopping streets and twisted buildings.
This is one of the main travel providers.
Patrick over at WERBEBLOGGER has more unfavorable logos.
Read more:dubious
EIGHT LEGGED MODELS – the peculiar affection of photographers towards octopuses 2007-11-30 06:33:27 Advertising photographers are passionate about beautiful women. And squids. At least that’s what their portfolios indicate. A recent photo research had me stumble across these cute fellows in a course of just a few minutes.
More pictures with less legs on their websites:
VOLKER MOEHRKE
BINE BELLMANN
THOMAS MANGOLD
LUKE TAYLOR - A talent looking for work 2007-12-15 10:19:30 His name is Luke Taylor.
He is a graphic design graduate from London. And he is looking for a job.
His portfolio: a well-balanced blend of graphic design, fashion design and 3D installations. Some of his award-winning projects are based on sociocritical thoughts, others on simple insights. Check out the rain shirts!
www.imluketaylor.com
QUOTE OF THE DAY 2007-12-11 07:19:06 I honestly believe that advertising is the most fun you can have with your clothes on.
(Jerry Della Femina)
>VIA JPG<
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