Owner: MADVERTISING - tales from a very strange industry URL:http://madvertisingblog.wordpress.com/ Join Date: Sat, 22 Sep 2007 10:31:36 -0500 Rating:0 Site Description: When you work as an advertising creative, you live a life full of bizarre creatures and weird stories. Read them here! Site statistics:Click here
Mirrored license plates and friendly flowers – on a car commercial film set in Capetown 2007-12-22 15:27:57 December. The year draws to a close. Christmas is near. It’s a time of rest and reflectiveness.
And of heavy film production! Winter in Europe means summer on the southern hemisphere. The main season for commercial shoots.
Impressions of a production week in South Africa
(more photos on flickr)
A lot of work for a 25 second film.
And what the young lady just discovered, the germans among you will find out on January 1st, when the commercial will air nationwide. I will also post it here, so stay tuned!
Merry Christmas!
PLAY! 2008-03-08 17:06:54 (Seen from the rooftop bar at MPC Moving Picture Company in London)
THE GOLDEN ARROW – how advertising will destroy the planet 2008-03-08 11:56:53 It always kind of sucks when someone tells you that what you do is bad.
Environmental activist Annie Leonard however does it in such a charming way that you can’t help but almost like her for it.
Her animated 20 minute-short film “The Story of Stuff” is a “fact-filled look at the underside of our production and consumption patterns”. And [...] Read more:destroy
, planet
Erwin Olaf and the beauty of sorrow 2008-02-28 16:01:55 Amsterdam-based commercial photographer Erwin Olaf is mainly known for his surreal sceneries sparkling with opulent abundance.
His visioanary photographic concepts for clients like Levi’s, Diesel or Nokia have won countless awards all across the planet.
His series “Grief” reveals a different side of his character:
The powerful portraits bear an arcane silence and the beautifully art-directed settings reanimate a past [...]
QUOTE OF THE DAY 2008-02-28 15:45:52 Recommendation: The tv commercial idea should not be executed.
(Last page of the focus group test results)
SIMPLIFY. 2008-02-16 07:47:21 One of the most important factors for a brand to be successful: its name.
One of the most promising approaches: keep it simple!
(Seen in London)
NUMBER OF THE DAY 2008-02-11 07:30:38 Total number of spaces where you can stand around clinging to your 20-pounds-cocktail in the bar of the SANDERSON Hotel in London on a Friday night without a sinister-looking, ear-plugged giant showing up to tell you that you can’t stand here because this is the VIP area or this part of the terrace was just closed or [...]
CITROËN commercial “Bird” 2008-02-10 09:46:38 You’ve met the friendly flower. Now say hello to the second hero in CITROËN’s Eco-Promotion: the helpful sparrow.
Translation:
“Nature says ‘Thank You’. For the low consumption model range by CITROËN.”
Agency: Euro RSCG Duesseldorf
Creative Directors: Florian Meimberg, Torsten Pollmann
Copywriter: Torsten Pollmann
Art Director: Jean-Pierre Gregor
Account Executive: Daniel Grube
Agency Producer: Meike Van Meegen
Production Company: Markenfilm Berlin
Director: Henry Littlechild
Post Production: [...]
Alfred Hitchcock – a commercial director? 2008-02-10 08:23:34 Sir Alfred
Joseph Hitchcock
(1899 - 1980) was beyond doubt one of the most visionary personalities the entertainment industry has ever bred. His movies are narrative masterpieces and “tutorials” for powerful filmmaking.
Dave Pattern, Library Systems Manager at the University of Huddersfield/UK, pays a very special tribue to old Hitch: He compressed every hitchcock movie to a duration of [...]
“Is the answer to this question no?” 2008-01-17 09:40:08 Semantic paradoxons are statements that lead to an infinite contradiction. A phenomenon that already taxed ancient philosophers’ brains. Fortunately there’s relief today …
This campaign we created for THOMAPYRIN headache pills was published in magazines and as a poster campaign in colleges and pharmacies.
THOMAPYRIN “PARADOX”
Agency: Euro RSCG Duesseldorf
Creative Director: Florian Meimberg, Torsten Pollmann
Art Director: Joerg [...] Read more:answer
HAPPINESS BOTTLED 2008-01-11 09:55:22 Just in time for the weekend: The Coca Cola Happiness Factory goes online!
Who didn’t instantly fall in love with those strange little creatures?
And who didn’t momentarily want to book a one way flight to that fairy tale land with the sunny hills? The land where happiness is made.
It just got a lot easier to get there!
The softdrink [...]
QUOTE OF THE DAY 2008-03-23 10:31:32 More than 24 hours per day not possible.
(Error-message, displayed by the agency’s digital time recording system.)
What you see isn’t exactly what you get … 2008-03-23 09:54:00 Yes, advertising people are liars. I know. But Robert over at BASIC THINKING discloses one of the counless reasons why a slight exentuation can sometimes be quite advisable. At least when it comes to instant microwave dinners …
The PUNDO 3000 project compares advertising food photography to the unsavory reality.
ENJOY YOUR MEAL!
GOOGLE DISCREET VIEW 2008-04-05 19:02:25 A little off-topic, but this is just too funny!
A couple of months ago, Google’s web mapping service GOOGLE MAPS launched a new feature: GOOGLE STREET VIEW. A panoramic street level environment lets you descend from the sky and virtually travel through the streets.
Impressive. And contentious! The feature has raised privacy concerns. This scene from a Chicago street shows why:
(THANX [...]
BEFORE / AFTER 2008-04-06 17:13:58 The before / after comparison – Probably the oldest method of illustrating the effectiveness of a product. And the most boring one. Except when it happens in an unexpected place …
An “ambient media cinema commercial”:
Agency: Euro RSCG Duesseldorf
Creative Directors: Torsten Pollmann, Florian Meimberg, Harald Linsenmeier
Art Director: Jörg Sachtleben
Producer: Christian Käutner
[...]
QUOTE OF THE DAY 2008-04-11 09:11:01 Storytelling reveals meaning without committing the error of defining it.
(Hannah Arendt)
The power of the pen 2008-04-20 11:55:50 In a forgotten club on the outskirts of the universe, the PALM BEACH, an old cleaning lady found a box with curious content. Inside, there were hundreds of shiny metallic books, full of black and white illustrations. And on the cover – in quirky letters – it read:
H-E-R-R-E-N-S-A-H-N-E
The old cleaning lady had heard this word [...] Read more:power
6 BILLION OTHERS - the voice of the planet 2008-04-26 14:55:26 A couple of years ago, french photographer Yann Arthus-Bertrand amazed us with a breathtaking perspective on ourselves: THE EARTH FROM ABOVE is a series of aerial photographs that reveal the stunning beauty of our planet
.
Now Yann is back. And he has landed his helicopter. To meet the people that inhabit the landscapes he’s been portraying [...]
AUTO COUTURE 2008-04-26 10:20:19 The all new Citroën C5 just hit Germany’s streets. Along with the launch commercial
“THE TASTING”.
MAKING OF – Impressions from the shoot in L. A.
CREDITS
Agency: Euro RSCG Duesseldorf
Creative Directors: Torsten Pollmann, Florian Meimberg, Felix Glauner
Art Directors: Martin Staubach, Jean-Pierre Gregor
Copywriters: Christoph Mueller, Till Koester
Account Executive: Daniel Grube
Agency Producer: Meike van Meegen
Film Production: Radical Media
Director: TARSEM
[...]
HOMER SIMPSON UNTOONED 2008-04-30 17:54:07 It first emerged in 2007. It turned out to be highly contagious. And it was bright yellow – SMPSONIZE ME! The online application launched by Burger King transformed portrait photographs into cartoon characters. And instantly went viral. The annoying aftermath can still be seen in countless online profile pictures.
Now here’s a refreshing response: An anonymous [...]
NET NUGGETS 05/01/08 2008-05-01 14:35:54 Brooklin-based artist and computer scientist Jonathan Harris explores the world’s diversity with experimental projects. Fascinating. Inspiring. Beautiful. number 27 - The work of Jonathan Harris
All the Simpsons opening sequence couch-gags. Time-lapsed to 5 minutes.
The guys who produced the Sony rabbits. One of the coolest production companies around. An unbelievable assembly of talent: PASSION PICTURES
TRON. Animated with [...] Read more:NUGGETS
NUMBER OF THE DAY 2008-05-03 13:16:01 Number of minutes before the projector broke down at the “Music Videos International” screening in the course of the OBERHAUSEN SHORTFILM FESTIVAL.
The first 87 minutes however contained inspiring videos like this, this or this.
CITROËN commercial “Zipper” 2008-05-03 18:19:07 Another CITROËN promotion commercial, shot in Barcelona. Here’s the director’s cut:
Agency: Euro RSCG Duesseldorf
Creative Directors: Florian Meimberg, Torsten Pollmann
Art Director: Jean-Pierre Gregor
Copywriter: Till Koester
Producer: Meike van Meegen
Production: Markenfilm Berlin
Director: Henry Littlechild
>> MAKING OF <<
NET NUGGETS 05/07/08 2008-05-07 17:01:11 HELLO WORLD. A website for the Japanese telecom company SoftBank. Strange and beautiful. Made by THA. (Thanx, Till!)
NEW: OLD! A collection of vintage logos. (VIA)
Six feet under: A TV commercial for the Metro Madrid. Directed by Gabe Ibanez. Production Company: PELICULAS PONDER/MIAMI
They are here…! A robot jellyfish. Fascinating. Read more:NUGGETS
STRANGE ATTRACTORS – fashion meets digital art 2008-05-11 10:22:03 With his rock star dalliances and a desire to marry high-art style and low-brow subjects, Cubitt sits at the photographic edge.
(Eyemazing Journal)
“Shock photographer” Clayton Cubitt, a.k.a. Siege, is known for his radical visual concepts that travel between fashion and porn.
Together with generative artist Tom Carden, he created an eye-popping black and white series using an [...]
COMPUTERIZED TORTURE GARDEN 2008-05-10 17:27:51 Where do ideas come from?
Sometimes they come from the sky. Sometimes they come from our dreams. And sometimes they come from a strange little machine called IDEA GENERATOR.
The practical widget was developed by TDB Special Projects. Random three-word-combinations stimulate the brain and may be the seed for the next big idea. (VIA)
[...]
THE F-WORD, REVISED. 2008-05-17 10:29:58 A couple of months ago I told you about a senior citizen bus travel provider who didn’t seem too aware of the impression it might leave to typographically abstract the two diacritic dots in his family name to create a company logo.
I just spotted one of his buses again. I think he noticed.
(For non-germans: The [...]
NET NUGGETS 05/20/08 2008-05-20 12:47:22 Become a movie producer. In the world’s shortest film.
“Cabin crew, prepare for landing.” A day in the life of air traffic over the continental U.S.
Necessity is the mother of invention.
99Rooms. An “industrial art” project by Kim Köster.
PAPERVISION 3D. Demo for the open source realtime 3D engine for flash. Read more:NUGGETS
I WANT THAT! 2008-05-20 06:06:54 ABDUCTIONLAMP.COM
QUOTE OF THE DAY 2008-06-03 17:03:43 With $100,000, you could build a very nice house and live in it forever. Or, with that same amount of money, you could shoot a TV spot that’s 30 seconds long and will run for a few months and then go away forever.
(Crispin Porter + Bogusky Employee Handbook)
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