Owner: Self Storage Insight URL:http://www.selfstorageowner.com/blog/blog.php Join Date: Tue, 11 Sep 2007 03:55:15 -0500 Rating:0 Site Description: Self Storage Owner Blog -- Where self storage owners meet self storage customers. Site statistics:Click here
Run a Self Storage Business Blog 2007-09-06 08:16:02 Run a Self Storage Business
Blog
Are you interested in running a self storage blog ? If so, you probably have an interest in this industry for one reason or the next. The great thing about a self storage business blog is that you can touch base with many others that are interested in the same thing as you. And in todayâs world, the self storage industry is booming. This means that you should be able to find an audience that is willing to listen to what you have to say.
So what type of information should you include on your blog? First and foremost, you may want to add industry trends as often as possible. When you can provide this type of information you have a much better chance of keeping readers interested. And if you work in the self storage business , knowing these trends is not as hard as you may think.
You may also want your blog to touch on your own personal experiences. This is a great way to not only show people what you know, but
Self Storage Industry Diary 2007-08-31 08:56:08 Help Others with a Self Storage Industry Diary
Believe it or not, you can help others through a self storage industry diary. As you can imagine, if you share your work with others, you are going to have a great influence on them. In turn, you will not only help others, but you may also be helping yourself as well as your business at the same time.
When you write in your self storage industry diary, you may want to write with others in mind. Some people keep a diary just for themselves, and there is nothing wrong with this. But in many cases, you may want to share your thoughts so that others can read them as well.
So you want to know how your self storage industry diary can help others, right? First off, if you work for a self storage business , you may be able to give helpful advice to other employees based on your experiences. This alone will make you an authority within the industry. To go along with this, people who are interested in renting
Getting Involved in the Self Storage Business 2007-08-30 08:22:48 Getting Involved
in the Self Storage Business
Are you interested in getting involved in the self storage business? If so, you have some very good business sense. Even though a self storage business is not the right choice for every person, it is one that you may want to think about. Since the self storage industry has been growing quite a bit as of late, getting involved with a business in this area is sure to bring many benefits to your life.
The best way to get involved is to own your own self storage business. This may sound like a big investment, and you are right. You will have to put out a lot of money in order to have your storage units built, and of course, get your business off the ground. But as you can imagine, as your self storage business begins to grow, so will the amount of money that you are making. And since so many people are interested in renting units , you should not have a hard to making the most of the self storage that you are offer
Sales Tips for Self Storage Owners 2007-08-29 07:53:15 Sales Tips for Self Storage Owners
Are you a self storage business owner ? Do you want to make more money in the future? If you answered yes to both of these questions, you need to consider how you can increase your sales. When it comes down to it, unless you increase the amount of sales that you make you are not going to be able to earn more money. Your main goal should be to sell out all of your units. As you can imagine, if you do this there is no more money to be had, and you should be happy with the end result.
Self storage trends show that more and more people are interested in renting units. For this reason, if you tweak your sales techniques, there is a good chance that you will be able to tap into the new market of people who are interested in this industry. But guess what? If you stay put with the same old way of selling your units , you are probably not going to get very far. You should get as innovative as possible so that you do not get left behin Read more:Sales
Finding a Self Storage Unit 2007-08-22 07:55:05 Finding a Self Storage Unit
Are you interested in finding a self storage unit ? If so, you are not alone. Luckily, the self storage industry is on the up and up. For this reason, you should be able to find something in your area that suits your storage needs. As you probably know, there are many self storage sites in big cities, as well as the smaller towns that surround them.
The best way to find a self storage unit is to head for the phone book. You will find plenty of these, and from there, all you have to do is give them a call. This will allow you to collect information on everything from how much you will have to pay each month to the location.
You may also be able to find information on the self storage industry by using the internet. Again, since it has become so popular, finding good details is never too much of a problem. Just make sure that you are reading the websites that depict accurate self storage trends. After all, you want to make s
Benefits of Self Storage 2007-08-20 09:31:15 Benefits of Self Storage
There are many benefits of self storage. Do you know what some of them are? If you have ever been a part of the self storage industry you surely know what the benefits are. But on the other side of things, if you are new to this, you may not know nearly as much. Luckily, there are so many benefits of self storage that you will never have a hard time recognizing them.
Obviously, the biggest benefit of self storage is that you will be able to free up space in your home. The self storage trend is pushing upwards because more and more people are trying to save space in their home. After all, you can only have so much junk until you need to start storing it elsewhere. Additionally, a lot of people are also using self storage units when they move from one house to the next. This is one of the most important self storage trends that you can keep an eye on.
Another benefit of self storage is the low price. Even though you will ha Read more:Benefits
Become a Self Storage Insider 2007-08-17 11:29:35 Become a Self Storage Insider
Becoming a self storage insider is not as hard as you may think. With the self storage industry growing faster than ever before, there is a lot of inside information to be had. And if you are an owner of a self storage business, you can only imagine that being on the inner circle is quite important. After all, you do not want your competition to know something that you are not aware of.
The best way to become a self storage insider is to discuss the industry with others as much as possible. When you get in touch with other self storage business owners or employees, you will learn more than you ever thought possible. The experiences that you have will be able to help them, and the same thing holds true the other way around. When it comes down to it, there are a lot of trends in this industry that you may not be aware of unless you are an insider.
You can also learn a lot about the inner workings of the self storage ind Read more:Become
Customer Service Call Center 2007-08-15 08:35:28 CustomerService
Call Center
There are many advantages that go along with a business having a call center . As you can imagine, this is one of the best customer service angles available, and one that more and more businesses are looking into. While it can be a bit costly to have a call center for your business, it is definitely something that you will want to consider.
The main benefits of a call center are not difficult to understand. Generally speaking, when your company offers a call center, there is no way that clients are going to get let down. They may not hear what they want all the time, but with a call center you can be rest assured that they will get an answer to their question.
Believe it or not, a call center can also help in seeing a sales increase as well. After all, customers who are happy are going to refer your business to others. And with a call center, there is no reason to believe that customers are going to get down on you very o Read more:Customer Service
Getting involved in the Self Storage Industry 2007-08-10 08:11:59 There are many ways that you can get involved with the self storage industry . The fact of the matter is that this industry is on the rise, and for this reason, getting involved is easier than ever before. The nice thing about getting involved with self storage is that you can do so from two different sides of the industry.
On one side of things, you can consider renting a self storage unit in order to keep some items that no longer fit in your home. This is the most common self storage trend, and the one that you are most likely going to get involved with.
Of course, you can also be the person who is renting the self storage units. Although it will take more money if you are going to do this, it is a great way to invest in your future. Since the self storage industry is on the rise, this is an investment that you may want to consider. There are many people who own several self storage units, and in turn make a solid income month in and month out.
Site Feeds 2007-07-07 12:15:49 As you can see on the right side of this blog, we syndicate the most related and significant RSS feeds.
The list is currently as follows:
Self Storage Blog
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World Consulting Group
Royalty Universe
Welcome to SSO 2007-07-07 11:24:58 Welcom to Self Storage Owner.
In the coming days and weeks, you will find a wealth of information about self storage ownership as well as self storage rentals.
Feel free to sent us comments.
Thank you. Read more:Welcome
Average Revenue 2007-09-27 08:01:42 Average Revenue
An increase of two months in length of stay could easily increase the average revenue per customer by 20%. Wouldnât you feel good about a 20% increase in revenue? An increase in length of stay would also have a tremendous impact on occupancy rates and time-on-market ratios of empty units. What would happen to the value of your business if your occupancy rates jumped 10%?
In many cases this would cause your property to be considered âstabilizedâ or âhighly occupiedâ, which lenders love. You could refinance your property under much more favorable terms, which would allow you to send even more dollars to the bottom line. If your selling culture is working youâre also cross-selling and up-selling with better proficiency, moving more products and supplies out the door. This might mean your $1,000 customer is now a $1,100 customer . It just keeps getting better.
The ultimate result of your selling culture is a sign Read more:Average
Profitable Business 2007-09-26 16:25:12 Self Storage
The self storage business can be a profitable business. A well built, well presented facility in a good location should do well. However, the difference between doing well enough and doing very well can be very significant. How do you get beyond doing well and start doing very well? You do that by focusing on sales and marketing. Self storage used to be a property management game. It still is, but the last 10% of revenue and the real economic upside comes from the strategies and tactics I will outline for you in this book.
Here are the four ways to push profits in your self storage business.
1. Create a selling culture 2. Learn the basics of sales 3. Apply sales skills to self storage 4. Get inside your customerâs mind
Written by: Tron Jorheim -- Your choice for your next speaking engagement
Brought to you by: Self Storage Owner Blog Read more:Business
, Profitable
Self Storage in California as seen from Missouri 2007-09-20 10:39:19 Self Storage in California
as seen from Missouri
By Tron Jordheim of PhoneSmart
I often am asked where the PhoneSmart call center has its clients. There are some people who still think that a service provider like us might be a regional player in our own geographic space. Usually my first response to the question is, âCaliforniaâ. We have clients in 43 states and 6 Canadian provinces, but California is in a world all its own. I just looked at Septemberâs call volume reports and once again California self storage properties accounted for some 21% of our total call count. On the one hand, you would think that a state with so many facilities like California would naturally make up a big part of out business. One also might think that since California was an early adopted of self storage that one would expect us to answer sales inquiries for so many stores here. But there is more to it than that.
From where we see it, there are severa
Cost of Acquisition 2007-10-02 08:43:18 Cost of Acquisition
What does it actually cost you for an acquisition? Can you segment out each of your sources and get a close estimate on what each class of rental costs? You may find some of your most expensive types of customers to acquire are your shortest stays. Maybe they are your longest stays? How can you drive that cost lower? How do you find more of the customers that are less expensive? How you can capture some of the rental opportunities that youâre not catching. Talking about the costs associated with opening new accounts makes your staff think like sales people.
One of the sales topics I like to talk about is the idea of âconcerns and assurancesâ. Do you know what Iâm talking about? Are you familiar with the terms âobjectionsâ and ârebuttalsâ? These are ways of talking about the reasons people do not buy and the things we can do or say to overcome a reason for not buying. Do you like the terms Objection
The cows who spoke German 2007-10-12 08:53:08 The cows who spoke German
One day Neena and Lynda were walking the farm path at the back of their grandfatherâs farm. They had been staying a few days with him and their step grandma and were enjoying riding horses, fishing in the pond and playing with the barn cats. This afternoon, however, they wanted to walk to the back of the farm where a small creek ran through, so they could look for frogs and turtles and so they could skip rocks in the water. Since Lynda was seven and Neena was nine, it would take them a little while to walk the mile and a half to the spot in the creek where they had the best chance of finding good flat skipping rocks.
It was a bright and warm day with big fluffy white clouds rolling slowly across the sky. The sun was strong. As they walked the path grasshoppers jumped out of their way and a dragonfly or two buzzed by. On the way to the creek they passed the neighborâs cow pasture. This day the cows were closer to the fence
Cross Selling 2007-10-10 09:46:35 Cross Selling
Do you have great systems for cross-selling, up-selling, and re-selling? Does anyone even talk about these topics at your stores? Many times when I am traveling I will have a coffee and a muffin for a quick breakfast. I love watching the pros at the well established coffee shops move people through the line. Theyâre fantastic. They move you through that line fast. That part is wonderful. But what they donât do is they donât up-sell. When they ask you, âYes, can I help you? What would you like?â and you say, âIâd like a coffee and a muffin,â they donât say, âWell, have you tried the Danish?â or âwould you like a second muffin to take with you for later?â If they did ask and every third person took them up on the offer of the Danish or second muffin, they could be looking at a 15 to 20 % boost in revenue. Wouldnât that be something?
But theyâve got the operations down pat; th Read more:Cross
Followup 2007-10-08 07:11:11 Followup
A sales issue that is important to talk about is the concept and practice of follow-up. Weâd like to think that prospects make up their mind quickly and decide to rent within a few days of deciding they might need to store some things. The fact is that there are many different time-frames for different classes of storage prospects. You can rent to at least 30% of the people you talk to today in the future even when they can not make a decision today. Even if you did everything in your power to help them decide today, they canât all decide today. You are letting your competitors rent to lots of your prospects because you are letting prospects get away from you. Do you think you are doing follow-up very well. Come up with a great follow-up system to make sure that everyone you talk to either rents from you now or rents from you later. Because your prospects are not shoppers ; theyâre buyers, arenât they? They donât stop at your property be
Questioning Techniques 2007-10-17 08:16:01 Questioning Techniques
Letâs look at some specific questioning techniques. You have a couple of kinds of questions you can ask; and if youâve done any sales studying before, you know what they are. And Iâm going to repeat them because they are worth repeating.
There are open-end questions. Any question thatâs going to be answered by an explanation is an open-ended question. You want to ask as many of these as you can in the discovery phase. You want to ask as many of these as you can while youâre building agreement because you want to know as much as you can so you can know which way to take this prospect down the road to creating urgency and going for the close.
Youâre also going to ask some close-ended questions, too. These are questions that are answered âyesâ or âno.â You need to ask these when you need specific information, when you need that prospect to make a clear decision about one option or another. Itâ
Phraseology 2007-10-22 06:54:46 Phraseology
Mishandling sales phraseology may not hurt you physically, but you can easily shoot yourself in the foot figuratively. You can cause real damage if you do not master sales phrases before you try to use them as you see fit. You can chase off a prospect, cause a customer to quit doing business with you or fool yourself into thinking that sales phrases do not work. Chasing off customers and prospects causes real damage to your revenue and to the reputation of your business, both of which need to exhibit positive growth in order for you to prosper over time.
Now, hereâs my disclaimer on price stalls: Sometimes youâve got to give the price too early because someone says, âGive me the price on a 10x10,â and while you attempt to build some agreement by saying, âOh, great, tell me how soon youâre going to need somethingâ, he says, âJust give me the price of a 10x10.â Well, okay, now youâve got to take a differen
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