Owner: FMCG Marketers URL:http://www.fmcgmarketers.blogspot.com/ Join Date: Wed, 05 Sep 2007 03:29:36 -0500 Rating:0 Site Description: FMCG Marketers will update you with latest happenings in different FMCG categories, trends, new players etc. There
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Household Cleaner Market in India 2008-07-08 07:34:00 Household cleaner market in India
is mainly split into:Toilet Cleaners: Toilet Cleaner are further split into Liquid Cleaners, Drain Cleaner and In - Cisterns.Surface Cleaners: Surface Cleaners are split into Floor Cleaner, Multi purpose and specialized Cleaners. The specialized cleaners are further split, based on their application areasMarket
Statistics The cleaning solutions market (both surfac Read more:Household
Indian FMCG Sector Growth Drivers and Category Trends: 2008-09 2008-07-30 08:53:00 The fourth largest sector in the Indian economy is all set for 16% growth during 2008-09, from a base of Rs. 85470 crores, as predicted by FICCI. Going forward, as anticipated by CRISIL, FMCG sector will touch around Rs. 140000 crores by 2015 (33.4B$).This post will through some pointers for growth in FMCG Sector and update with the contemporary category trends.GrowthDrivers
: FMCG Sector1. Dispos Read more:Category
, Trends
MARK APPROACH to RURAL MARKETING 2008-08-25 07:11:00 Rural India has problems quite unique in nature. The major error people make while marketing to the rural market is that they apply the same theories as learned from the urban context. The underlying myth among the marketers that the rural consumer is similar to an urban consumer except for the constraint of money has been proved wrong. It is in this regard that we have identified ‘MARK’ (Mone
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