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The AV Nightmare Solved
2007-06-04 13:03:00
AV could be a problem for every conference. Many times I've found myself with a broken projector before learning you always need a plan B. Springwise points out Meeting Tomorrow as a good solution, if not the way to go. The idea is pretty simple but with a huge gap in the market, renting AV. Hotels and conference venues will charge a damn fortune to rent cheap AV material and most of the times
Read more: Nightmare

Steve Rubel and Seth Godin on planning and hiring
2007-05-29 04:29:00
For those out there who do not know about the two gentleman in the title. Steve Rubel could be defined as the Nureyev of PR, while I think of Seth Godin as the Gandhi of Marketing. Why a post on these two nice fellas? Well if you are in events I strongly suggest MicroPersuasion and Seth's Blog as a daily reading. I think you get more useful stuff there than in a complete textbook on the subject.
Read more: planning

Tips on Event Marketing
2007-05-26 09:19:00
What is the purpose of applying marketing concepts to events? This post outlines few marketing concepts and applies them to the events context. Several authors have in fact suggested that marketing events helps in reducing risk. I'll investigate on such connection trying to understand if we could benefit from the marketing process in any way. Segmentation and Targeting Firstly it's us, the
Read more: Marketing

(More) Work Breakdown Structure (WBS) Examples
2007-05-26 06:27:00
Defining what to do when planning an event is definitely a pain in the neck. A WBS helps to relief such pain. Coming up with a correct WBS could be a delicate task and that is why I felt there was the need for more examples. This post shows more WBS examples for different occasions. This example goes through the planning and the operational phases. This one is very useful to organize expenses
Read more: Structure , Examples

Event Gantt Chart Overview and Example
2007-05-23 04:45:00
I have been talking about Gantt and its use for event managers before. I came to understand from your requests that you are looking for specific examples of Gantt charts for events. This post shows you some useful examples. Your feedback is always appreciated, I love to talk to you so please write me back with suggestions or questions. I previously posted on Microsoft Office Templates for Gantt.
Read more: Chart , Overview , Example

Tips and tricks on Event Budgeting
2007-05-22 04:53:00
I've said it before and will never stress it enough, a sound budget most of the times ensures a succesful event. A structured budget helps in monitoring costs, understanding what you can afford, reporting to management and most of all keeping things under control. In this post a bit on budgeting and cutting costs. Budget Items The first step in coming up with a comprehensive eg. conference
Read more: tricks , Budgeting

Work Breakdown Structure (WBS) Examples
2007-05-18 05:59:00
By now my loyal readers should be aware of the use and meaning of having a WBS. As a matter of fact I received a lot of requests from people looking for WBS examples or templates. Here is a collection of WBS samples. I tried to search for those that apply to most event management scenarios. Conference 1 Conference 2 (via UTS) Project Management Process (via Cornell) A Baloon Festival
Read more: Structure , Examples

Events and Project Management Podcasts
2007-05-18 04:48:00
The blogosphere is a bit unfair toward event management. My blog subject is in fact ignored by writers across the globe. When talking about podcasting the scenario gets even worse. It's been 3 years that I daily follow 50+ marketing, business, sales and management blogs, only once it has happened to me that I had a link to a podcast about events and tradeshows. To me that means that there
Read more: Project , Management , Podcasts , Project Management

Free Tools for the Open Source Event Planner
2007-05-09 11:17:00
In some previous conversation we had, I've been talking about Microsoft Office and Event Planning Software. Open Source has shaken the proprietary software stage with free and better products. Here follows a list on how your event could be more "open" and definitely cheaper. The Open Source Event Planner manages her/his project with WinPlanner, BaseCamp, Auto Project Planner (which
Read more: Tools

Project and Event Templates for Microsoft Project
2007-05-09 05:13:00
Microsoft Project is a software widely adopted to organize projects and coordinate events. It is part of the Office pack which makes it accessible for most households/offices. For those interested in Gantt charts and plans, here are few templates you might want to consider. The first template is for project management. Although very simple it gives a clear picture of what needs to be done to
Read more: Templates , Microsoft

Top 10 tips to generate leads with events
2007-05-01 04:40:00
Events are a source of revenue and most of the times a concept to sell to interested people. Nevertheless events are widely used as a marketing tool to generate leads. Here are a few tips on how to maximize leads generation for your event. 10. Collect data. The most obvious yet the least adopted practice. Whether your objective is to inform, upsell or cross-sell you need to collect as much


Event Organizational Breakdown Structure
2007-04-30 08:28:00
A work breakdown structure has helped me in creating packages of activities in which I could break down a particular event. The benfits of such approach include identifying what needs to be done in order to carry out a particular event. Such packages can now be delegated to people in the team or in the organization. At the end of the day I'll have an Organizational Breakdown Structure . If have


Events and communities: councils and permissions
2007-04-28 03:21:00
As previously analyzed, communities have a significant impact on the success of an event. Councils around the globe adopt policies toward particular kind of events that might e.g. attract large audiences or have an impact on the environment. What is councils ' decision process toward events? Of course a big portion of it it's contextual and needs to be checked before the event in a feasibility


How to master stakeholders
2007-04-28 02:03:00
As mentioned previously, stakeholders usually determine the good or bad of an event. Therefore it becomes necessary for the event manager to understand dynamics and roles of different stakeholders within a particular event. Few standard tips might help in this process: 1. Understand the stakeholders of YOUR event. Every event has specific stakeholders and although the categories might be


Free Wedding Planning Software
2007-04-27 12:06:00
EZ Wedding Planner is a customized planning tool to help you organize and execute your wedding on plan and on budget. It's the perfect way to track all those critical details, like guest lists and RSVPs, table seating plans, service providers who help make your wedding special, the budget (who pays for what and when), and over 100 must-do items, sorted by due dates based on your wedding. Enjoy
Read more: Software

10 Killer tips on how to make Your Event Successful
2007-04-27 05:25:00
10. Set Clear Objectives. In order to understand whether you made the right moves you need to have SMART objectives. During the event you'll know what is important, after the event you'll be able to measure your effectiveness 9. Pick the right team. Two people that contribute and listen to others are usually enough for a 600 delegates conference. Look for these two people 8. Do your Marketing.
Read more: Killer

Top Locations: Castello Sforzesco
2007-04-27 04:59:00
This is a new section of this blog with useful information about the top locations around the world where to stage an event. I am open to submissions, please use the 'contact me' section to forward your favorite location. The first submission is dedicated to Italy. Castello Sforzesco is a 14th century castle located in the middle of Milan business district. Most of the European people have


Gantt Chart in use
2007-04-26 10:50:00
I've been talking previously on how important is to break down in small packages the activities of a project. Once we have small packages of activities and we assigned a temporal weight to them, it might be useful to organize them chronologically in a Gantt Chart . A Gantt Chart visually summarizes the timing of a particular event so that it is clear to the PM/Event manager/Event planner the


Web-based tool to assess environmental impact of meetings now available
2007-04-24 12:33:00
MeetGreen is the pioneer's choice for environmental ly sound meetings. MeetGreen is a line of tools and certifications that give guidance for green meetings. Green meetings have been defined as a "meeting that incorporates environmental considerations throughout all stages of the meeting in order to minimise the negative impact on the environment." A small meeting may not seem important, after
Read more: available

Template for Speakers Management
2007-04-24 12:01:00
As I said in a previous post there is nothing a spreadsheet cannot achieve. Here is how I used Calc (or Excel) to manage Speakers and their cost to the organization. It helped me to organize and rationalize things. Obviously sensible data have been obscured. Enjoy Download Template
Read more: Management

Open Source Marketing
2007-04-24 04:43:00
Open Source is a choice that I've made in my life. I love what is open and collaborative. I love it so much that I made a preso on Open Source and Open Source Marketing in my E-business Marketing MBA Course. The Collaborative approach should be adopted in project and event management. Users, customers, clients should be part of the process and generate the content. More on this subject to come.


Work Breakdown Structure Levels
2007-04-24 03:17:00
A Work Breakdown Structure helps in organizing what needs to be done in small packages of activities. There are several benefits in organizing the work in such manner, i.e. assigning tasks to team members or compute the time required to carry out the project. There are different levels of packages we could identify when designing our WBS. A sample first level of WBS could be seen here.


Event Management Software
2007-04-23 10:52:00
A crucial step for an event manager/coordinator/planner is to decide whether she/he will use a software to run the event. My personal suggestion is that there is nothing that a spreadsheet cannot achieve. Now if you use Office, Excel is the way to go. Microsoft Project is a more complex solution but still effective. The Openoffice Suite offers with Calc the same functionalities of Excel at no
Read more: Management , Software

Web 2.0 and events come together
2007-04-23 09:26:00
A characteristic of Web 2.0 is social networking. Events are seen positively by Web 2.0 initiatives. There are in fact multiple services that offer events scheduling. For event managers around the globe such platforms could become good (and cheap) promotional tools. The power of such tools is word of mouth the tool is the web. Check out the websites that offer such services and register your
Read more: together

Event Segmentation and Targeting
2007-04-23 08:06:00
Identifying the target of an event is of utmost importance for a successful and smooth event. Having clear targets helps in choosing correct strategy, promotion, price and place. In order to select our target we firstly need to segment our market. Segmentation is one of the least understood marketing techniques. A market could be segmented on the basis of
Read more: Targeting

Toward a definition of Open Source Event Managemenent
2007-08-28 06:53:00
What is open source anyway? Well, have a look here . Now that we've defined the movement let's try to make it more relevant. The OS methodology has been applied over the years in different contexts, software being the most successful. But those more up to date would definitely know about the openCola, beer, etc. I've talked before on OS concepts applied to Marketing. In fact the Web embraces
Read more: Toward , Source

Green Meetings and Conferences
2007-08-28 02:43:00
A major commitment of this blog is toward the environment. Meetings and events are not among the major causes of the environmental crisis we're living in (or is it?). Nonetheless the right attitude toward the environment is that every small contribution counts. Moreover meetings have a strong communication impact on attendees, therefore embracing a green policy in a conference might have a
Read more: Green , Conferences

Gantt chart video tutorial
2007-09-18 10:48:00
I realize coming up with a Gantt chart could be a bit of an hassle if you are starting from zero.I previously posted on how to make a Gantt chart, nonetheless I found also few video s on Youtube on how to create one in the easy to use Excel (pretty similar for those using Calc):If you use the Gantt chart macro of Excel you should take a look at this:If you are using Excel 2007 this is for you:I also bumped into a couple of tutorials for dotProject which I think is a great, easy to use open source software and most of all is free:#1#2I must say there isn't much out there in terms of video tutorials. Should you guys find anything worth publishing, please comment on this post.


The death of the conference oligarchy
2007-09-17 08:37:00
Following the recent post on how conference s and events should be more unconferences and unevents, I realize few parts of the above need more information.So here are the links that Wikipedia makes on Unconference, Foo Camp, Open Space, Dynamic Facilitation, Appreciative Inquiry , Speed Geeking, - The Unconference Blog- The Open Space Technology- Introduction to Open Space- World Café- Dynamic Facilitation- Appreciative Inquiry- Foo Camp- Speed Geeking- What is an unconference?
Read more: death

Toward a definition of Open Source Events - BarCamp and the Unconference
2007-09-16 10:32:00
Previously, I've been busy talking about the significance of bringing the open source methodology to Events.In fact the concept of invite-only conferences, where two or three heads decide what is to be discussed, who discuss it and who is going to attend, belongs more to the 20th Century than to the 2.0 era.As said before I started to explore the subject few weeks ago and I must admit I was completely unaware of the concepts of Unconference and BarCampI have to say that the answer has always been there in front of my eyes. The concept around open source marketing, reinforced by the Cluetrain Manifesto, is control. Open source marketing activities give control to consumer as they are the ultimate end user of products. Particularly appreciable is the note that consumers DO NOT need a shepherd to stimulate them with the saddest pavlovian techniques. Consumers know what is best for them and continuous stimulation brings ahead only disasters in terms of customer satisfaction.As a customer
Read more: Toward , Source

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