Owner: Utah SEO URL:http://www.jordankasteler.com/utah-seo-pro-blog/ Join Date: Mon, 20 Aug 2007 16:27:43 -0500 Rating:0 Site Description: Education on search engine optimization, marketing, placement, and SEO. Site statistics:Click here
Choosing an Utah SEO firm 2007-07-11 17:12:36 Let’s face it SEO
is growing. There are more SEO clients and firms than ever before. Here, the Utah SEO firms are growing beyond their britches so much so that each company has begun to segment. In order to stay on top a Utah SEO company needs to be the best and specialize. If an SEO company isn’t specializing it either means that they are so big they don’t need to, or they’re on a straight and steady path to failure. Everyone knows how important their search engine optimization services are. If you can’t rely on your Utah SEO firm your business is in serious danger. To pick the right Utah SEO firm follow some of the tips below and remember that there is no substitute for common sense and critical thinking.
1. Guarantees
Anyone who truly understands search engine optimization will tell you that there are simply no guarantees…zero. If a company is offering you a guaranteed ranking double check the guarantee. Usually these kinds of guarantees are for easy keywords that the
Polish your Localized SEO for Google Local Voice Search 2007-04-19 13:46:09 Recently, Google
has introduced Google VoiceLocalSearch
. It’s currently in beta version but it’s pretty neat. If you dial 1-800-GOOG-411 (1-800-466-4411) you can get connected local businesses by stating your location and the business industry you are looking for. The results are repeated to you on the phone or you can get them sent to you in a text message.
When asked for the city and state you can tell it the city and state, zip code, or punch the zip code in on the keypad. Also, when asked for a business name or category you can tell it a business name (i.e. “Outback Steakhouse”) or say a category name (i.e. “restaurants”). There are also other features like saying “details” to get more info on the current listing or saying “text message” to get the info in a text message.
Google’s OneBox is even more important now because the results are coming directly from that. I tried it by stating I was in “Salt Lake City, Utah” then stated I was looking for “Web Read more:SEO
, Polish
Longtail Keyword Search Engine Optimization and Marketing 2007-04-10 14:23:07
The long tail, in reference to search engine optimization, is all the keywords and keyphrases that hold little traffic by themselves, typically longer 4-7 word phrases, but collectively add up to a large amount of traffic. Illustrated below is a diagram of the head and the long tail.
If you’ve ever ran a pay-per-click (PPC) campaign, in your search engine marketing (SEM) efforts, for a popular keyword you can certainly appreciate what a drain on financial resources that can be. Especially, if you’re landing page content isn’t “sticky” and doesn’t provide optimal ROI with conversions. There is a much cheaper way of leveraging value of PPC campaigns while driving your organic search engine optimization (SEO) efforts full force. The trick of this trade is maximizing the long tail search terms for PPC and the head terms for SEO.
You’re probably wondering how you can find your what the long tail of your own Website is. There are a few tools out there for that. My f Read more:Search
, Keyword
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Usability of Options in Search Engine Result Pages 2007-04-05 16:42:17
Recently, Yahoo! and Google have both been adding new options to their search engine result pages (SERPs). These options include Google’s PlusBox and and Yahoo’s Quicklinks. Illustrated below is Google’s PlusBox for Walmart. They have a PlusBox for their stock quote that expands to give stock information. Along with that, they have category or sub-page links within their site. Google typically does this for strong authorative Websites with a high amount of Trust Rank.
Another example below shows Google’s PlusBox being used for localized search. They have a PlusBox that shows the localized listing in the SERPs with their map, address, and phone number. You don’t have to be an extreme authority to have a PlusBox with this type of localized integration.
Yahoo’s Quick Links are similar to Google showing subpages for authorative sites. However, Yahoo! will also be charging for these Quick Links if you’re a site that doesn Read more:Search
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User Behavior Data: The New Measure of Search Engine Optimization? 2007-04-03 14:49:47
The way SEOs conduct search engine optimization is changing all the time. The future of a large portion of search engine optimization is really just good usability, accessibility, development, design, information architecture, and marketing. All those measures are going to lead to one thing: developing a quality site that gets users to visit, read, bookmark, act, and come back for more.
Search
engines like Google, Yahoo!, and MSN will start observing how users behave on your Website to add to a hidden trust rank score, similar to a page rank score. Google already has the tools in place to observe this data through Google Toolbar, Google Desktop, Google Analytics, and sites that have registered XML sitemaps with their Google accounts. With these kind of tools Google can measure how many people visit your site, what pages they land on, how long they stay, what they click on, what they book mark, form submissions, etc. This data is invaluable in calculating the authorative value an Read more:Engine
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Search Engine Optimization for Local Search 2007-04-01 03:00:38
Google’s changing the game of search engine optimization with their recent release of OneBox. Google OneBox appears at the top of results whenever a popular [city] phrase is combined with a popular search query. For example: [Salt Lake City internet marketing] returns the following results.
How does this changes the game of SEO?
Well not only do you have to aim for top organic search results, but now you have a new algorithm in place to rank on local results such as Google’s OneBox. Google, Yahoo!, and MSN have always had local search but Google has been the first to implement theirs into the regular search results as well.
What can you do to optimize for local search?
Social LocalSearch
- Submit your company’s listing to some of the top social local search sites. This article states social local search is up 44% in the past 12 months. Yelp, InsiderPages, CitySquares, Judy’s Book, and Mojo Pages are goo Read more:Engine
, Optimization
, Search Engine
, Search Engine Optimization
, Local Search
SEO Measures to Prepare for Mobile Search 2007-03-28 00:09:23
Does social media ever slow down? YouTube has announced they are releasing a mobile Website in June of this year (2007). Some mobile phones are currently able to view a demo they have. So add http://m.youtube.com to your bookmarks because it will be here shortly.
Yahoo! just recently released a mobile search services called oneSearch
. This is their attempt to compete with Google’s mobile search and a fine attempt it is. Illustrated below is a comparison of the two mobile searches side by side.
I think it’s going to become universal in a URL if you spot a stand-alone “m” then it most likely has something to do with mobile search.
How does mobile search engine optimization differ from traditional SEO
?
Typically, conduct your SEO the same as you’ve always done, but there are a few extra measures to take to be indexed and ranked better on mobile meta search engines, and to have your site actually view correctly on mobile devices.
Validate your code and sep Read more:Measures
, Mobile
The affects of personalization on search engine optimization 2007-03-25 15:56:47
Personalization has been creating a lot of hype in the search engine optimization scene lately. Personalization has been implemented into the results of Google accounts that are signed in for quite some time now. Google collects your search history and displays results based off of what you’ve searched for and clicked on in the past. Many search engine marketers and optimizers have been reluctant to Google pushing this mainstream. Reason being is that it makes the game of SEO a lot harder when everyone has a different set of results.
Matt Cutts, Google’s spam king, claims that it will be tough times for black hat SEO artists because SEOs will have to focus more on users and less on algorithm reverse engineering. I was curious to what black hats were thinking so I cruised over to SEO Black Hat and found this post. Apparently, they are excited about personalized search and view it as a great thing. Additionally, nobody posted any comments about how this might affect their jobs Read more:affects
Off-site optimization: Link building strategies 2007-03-21 21:05:26
Link building is the most important element in high search engine rankings. Search engines count links to your site as a popularity vote. Search engines have grown smarter in recognizing link patterns, linking profiles, deep-linking, one-way and reciprocal linking strategies, etc.
Your links should be inbound one-way links with appropriate anchor text related to your site. They should also come from a site that’s related to the theme and content of your Website, or the link will be devalued. Who you link to matters as well. If your site links out to link farms (sites that’s only purpose is to host a large array of spam links) then you could be penalized for it.
Benefits of link building
Like I’ve said before, if content is king then link building is queen. I’m actually quite convinced that links are king. I’ve seen contentless (is that a word?) sites rank well just based off their link. Consider a link a vote in popularity. They key thing to remember is it’s not abo
Social Media Optimization and Marketing with Web 2.0 2007-03-17 14:58:10
The Web 2.0, term coined by O’Reilly publishing, is pretty broad. It ranges from the new wave of web design trends including liquid layouts, to Web development application services that act as desktop applications often using Ajax, to social media and user-controlled content, and so forth. I want to focus not on the design or development aspects of Web 2.0, but the social media and user-controlled content aspect of it.
Some of the most visited sites on the Web are part of the new Web 2.0 era. These sites include: MySpace, Squidoo, Digg, Delicious, Wikipedia, Flickr, etc. These social Websites are covered in many various categories including: social search engines, multimedia related sites, blogs, bookmarking, social networking, news, podcasts, and more.
The benefits of social media marketing are great. You can get great backlinks to your sites, expose your name and branding, rank your social sites for keywords, and network with other people with similar interests or are in a Read more:Optimization
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Social Media Marketing Baptism by Fire 2008-02-17 05:02:35 I recently guest authored a post on David Harry’s blog entitled “Social
Media Pitfalls: 5 Lessons Learned“. In this post I discuss the lessons I’ve learned by diving into social media. My hope was that others could learn from my mistakes so they don’t make the same mistakes when getting started in social media marketing.
The [...] Read more:Marketing
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Search Engine Marketing Goes Gangsta 2008-02-10 18:48:58 I thought I had seen it all when Stanford computer science students went gangsta rap. MC Plus + recorded songs about binary code, programming, C++, and Java. Some songs make fun of “script kiddies” and while they are hillarious they aren’t very well done.
Now for the SEO/M world we have OG Charles Lewis (Chuck) also [...] Read more:Marketing
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Best Ways to Learn SEO 2008-02-03 14:08:07 Rebecca Kelley, of SEO
moz, recently wrote a post on ShoeMoney.com entitled “How SEO is Like Guitar Hero”. The breadth of her post is an analogy of how learning SEO is like playing guitar hero for the first time. It seems extremely hard and overwhelming but the more you dive into it the better you get [...]
Bill Slawski and Kimberly Sitting in a Tree… 2008-01-31 20:47:51 It’s almost Valentine’s day and love is already in the air. I’d like to announce one of the biggest, if not one of the first, SEO hookups. Sure there are already married couples in the Internet Marketing business like: Aaron Wall and his wife, Chris Winfield and his wife, David Harry and his wife, Jeff [...] Read more:Kimberly
, Sitting
Taking Advantage of Universal Search 2008-01-30 20:56:01 An Introduction to UniversalSearch
Gone are the days where organic or paid listings were all you had to worry about. We now are in the times of Universal Search. Google coined the term Universal Search as it’s culmination of search methodologies. “It’s essentially the largest revision we’ve made in the past two or three [...] Read more:Taking
, Advantage
, Taking Advantage
Usability or User-Experience? 2008-01-24 21:53:12 Stoney deGeyter recently wrote a great post on when usability is more important than SEO. Stoney ends by stating “By fixing usability issues you can sell more while without having to spend a lot of money always trying to bring in a lot of new traffic. A little goes a long way. Once you are [...] Read more:Usability
Top 3 Unsung SEO Heroes of 2007 2007-12-27 23:16:53 There are many great people who make the Search Engine Optimization industry a great place. There are so many honorable mentions I’d feel guilty listing my allegiance to them in fear I’d leave someone out. From my perspective, there’s three individual SEO
specialists who don’t get as much attention in the limelight as they deserve [...]
Social Media Marketing with Podcasts, Vidcasts, and Blogs 2008-03-15 20:26:29 I had the privilege of attending PodCampSLC today which is a podcasting, blogging, and vidcasting conference style of event where one go to sit in session to learn about various aspects of multimedia and applying it to a business model. Unfortunately, I didn’t catch the whole thing but I’ll share what I did learn while [...] Read more:Social
, Marketing
, Podcasts
, Blogs
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UnOfficial Sphinn Store Now Open! 2008-03-25 21:52:51 So I was buying a few cool SEO and Social Media t-shirts the other day from Digg, Mixx, and eVisibility and thought how cool it’d be to have a Sphinn.com shirt. So I made my own on CafePress.com and this is how it turned out.
**UPDATE** Sphinn didn’t like the idea of offering these on CafePress [...] Read more:Store
Ultimate Social Media Resource List 2008-04-06 22:29:50 This resource for social media is a compilation of other great resources, tools, and Websites from around the Web to assist you in your social media efforts, efficiency, and comprehension. Whether your interest is in social media marketing or general social media participation this resource list is invaluable in assisting you in your journey.
I realize [...] Read more:Ultimate
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Social Media Taught at School 2008-04-27 21:58:09 So my mom and sister are driving me to the airport because I was on my way to SMX Social
Media in Long Beach, CA. On the way they were asking me what the conference was about that I was going to. I was explaining social media to them when my sister pulled out a [...] Read more:School
, Social Media
Top 3 Unsung SEO Heroes of 2008 2008-06-02 00:24:59 Last year I wrote a post dedicated to the top 3 unsung heroes of SEO
in 2007. They were: Marios Alexandrou, Bill Slawski, and Sebastian X. While Bill and Sebastian weren’t necessarily “unsung” I felt they still didn’t get the credit they deserved so I wanted to give them props.
This year there’s been some people [...]
The Unwritten Laws of Social Media 2008-06-10 20:05:59 With social media it is imperative to be very meticulous about how you tread and interact in social communities. There are unwritten laws of the land in terms of participation, voting, noise, comments, shouting, sharing, and more. I want to talk about a few of the fundamental unwritten laws to educate any Internet marketers out [...] Read more:Unwritten
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Advanced Keyword Research for SEO 2008-07-13 22:31:35 When conducting keyword research for a client it is common for an SEO
(or even a general business owner) to turn to a keyword research tool and start looking up search volumes on keyphrases that come to mind. Some may take it a step further and actually evaluate the keyword effectiveness index (KEI) of each [...] Read more:Keyword
, Research
Guest Post By SEO Superstar: Gab Goldenberg 2008-07-12 14:57:55 Cakester recently raised an important question Should Affiliate Managers Run Their Networks’ Campaigns? He goes on to suggest that it’s an “[...] extremely unlikely event that they will lose you as an affiliate if by some miracle you were to find out about it [them stealing your keywords/sharing with other affiliates].
Lucky [...] Read more:SEO
, Guest
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Interview with SEO: Brian Carter and Search Engine Journal Post 2008-07-02 00:25:51 For those who didn’t catch BrianCarter
’s interview with me you can check it out here: Utah SEO
Pro, Jordan Kasteler, gets Interviewed by Brian Carter
Also, you can catch my latest post on SearchEngineJournal
regarding using social media question and answer sites to build links, traffic, and reputation.
Post from: Utah Search Engine [...]
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