Owner: Philippine Advertising Tsismax URL:http://advertizzzing.blogspot.com Join Date: Sun, 19 Aug 2007 11:23:19 -0500 Rating:0 Site Description: Get Philippine Advertising news and Gossip daily! Site statistics:Click here
On Jollibee, Amerigo and America 2007-08-16 22:55:00 VIRTUAL REALITY By Tony Lopez On Jollibee, Amerigo and America
I got two more feedbacks, one to my column on “McDo vs. Jollibee” (August 13) and the other, to my column, “America was named after a bum” (August 14). Ed Ramos wrote from Los Angeles, California, regarding Jollibee: “I observed the same here in Los Angeles, CA, whereas all food chains compete heavily with each other at the advantage of the consumers, Jollibee’s Palabok is a funny display of cost-cutting...more Philippine
It can be the OFW’s link to sanity 2007-08-16 22:51:00 Marketing World It can be the OFW’s link to sanityThere is this newly launched TV commercial of Smart Link Satellite Services...more Philippine Advertising Tsismax Copyright 2007Philippine Advertising Gossip to the Max Copyright 2007
CORBIS Party tonight 2007-08-15 21:23:00 "Hi! Today's weather forecast is cloudy with occassional showers. Which means you can come to the Corbis party this evening at MEZZE in Greenbelt 7pm! Enjoy the open bar, free food and our hot live band. See you there!"- Danz Holandez ADOBO magazine editor Philippine Advertising Tsismax Copyright 2007Philippine Advertising Gossip to the Max Copyright 2007 Read more:Party
Leo Burnett wins award 2007-08-15 01:14:00 Leo Burnett
Manila ecstatically received its returning, conquering heroes, whose recent silver medal victory in the Young Creatives Competition in Cannes Lion, the world’s largest and most prestigious advertising festival, did the nation proud. With only 27 hours to conceptualize and execute a print ad for a group called "Right to Play," an organization that aims to help children in war-stricken countries through sports and games, the under-28 team of Mela Advincula and Nonie Tobias came through with an ad showing children running from attack with the Right to Play logo, doubling as a ball, placed right where the action was. Bob Scarpelli, Cannes jury president for press and film and the chairman and chief creative officer of DDB Worldwide, described the Filipinos’s work as "a powerful demonstration of children’s right to play sports during wartime.The way the logo was used as a ball in the execution made a difference." The duo’s win was also the first for the country after thr
NOKIA OFFICIAL ADVISORY on its "exploding" battery 2007-08-15 00:14:00 Para lang sa hindi pa nakakaalam...Nokia BL-5C battery
recallPhilippine Advertising Tsismax Copyright 2007Philippine Advertising Gossip to the Max Copyright 2007
DPWH: Higanteng billboards binabaklas na 2007-08-14 18:29:00 SOURCE: ABS-CBN InteractiveIsa-isa nang binabaklas ng mga taga-Department of Public Works and Highways ang naglalakihang billboards sa Metro Manila. Martes nang umpisahan ng DPWH ang pagbabaklas ng mga billboard sa Balintawak sa Lungsod Quezon. Mayroon din sa harap ng SM North Edsa at sa Binondo sa Maynila. more...Filipinos happier than folk in most rich countriesBy CAI U. ORDINARIOBusiness MirrorFilipinos are generally happier than other people, according to statistical expert Dr. Romulo Virola.Virola, the National Statistical Coordination Board secretary-general, said Philippine suicide rates, as recorded by the World Health Organization, showed 2.5 male and 1.7 female Filipino suicides in every 100,000 cases, among the lowest in the world. more...COMMENT lang I think Filipinos are not "happier" as this article says, we are simply more patient than most people and we tend to forget problems/hurts easily. THREE GUN HIRES FOR SONG ZU SINGAPORESong Zu Singapore has hired Julie Ch
Jet Li + San Miguel Beer = Cheers! 2007-08-13 21:43:00 When I saw this commercial come out wala akong masabi. Though he looks a lot older now, Jet Li strategically helps bolster SMB's image here in the SEA region. "Great move!"Philippine Advertising Tsismax Copyright 2007Philippine Advertising Gossip to the Max Copyright 2007 Read more:Cheers
, Miguel
BUBWIT SPEAKS by Marjorie Teresa R. Perez 2007-08-13 20:40:00 FULL CREDITS GO TO:ADMIXMs. Marjorie Teresa
R. Perez
Business MirrorRUBBING UP THE WRONG WAYWHICH sales and marketing executive visited his client's day spa for "free samples" so many times that the friendly masseuse became suspicious and had him ejected from the spa center with a warning not to return? Bubuwit asks.BLOG OFF!NORMALLY it is the disaffected staff who blog about their bosses. Bubuwit scoops not so at one agency where the boss, who has a reputation for public berating, has decided he better keep his mouth shut to reduce staff turnover. So instead of shouting at his staff, he has resorted to blogging about his errant employees and their failings. Nervous and no less unhappy staffers spend their days checking the boss' blog to see what alleged misdeeds they have now done to earn the boss' ire.Philippine Advertising Tsismax Copyright 2007Philippine Advertising Gossip to the Max Copyright 2007
What do you think of this TVC 2007-08-13 19:04:00 Philippine Advertising Tsismax Copyright 2007Philippine Advertising Gossip to the Max Copyright 2007 Read more:think
TEKA PAREHO ATA 2007-08-13 19:00:00 Parang kamukha ng Decolgen TVC starring Ariel Villasanta? hhhhhmmm.source: AdoboMagazine Double Take issue #10
Regional News 2007-08-13 09:06:00 MPG Philippines links with Adformatix Media Asia 13-Aug-07, 09:28 MANILA - Havas-owned media agency MPG has struck a non-equity deal with local Filipino full service agency Adformatix.Filipinos now rely heavily on mobiles for communications By Erwin Oliva INQUIRER.net Last updated 07:07pm (Mla time) 08/13/2007 MAKATI CITY, Philippines--Filipinos now rely heavily on their mobile phones for communication needs, according to market research studies. 'Miskol' is Filipino word of the year at conference By Alexander Villafania INQUIRER.net Last updated 04:39pm (Mla time) 08/13/2007 MANILA, Philippines -- THE FILIPINO word "miskol" has outscored "roro" and "friendster" to become the Word of the Year as voted by a group of Filipino language scholars, teachers and students at a recent language conference at the University of the Philippines.Filipinos ready to accept mobile p
TIME: Pictures of the Week 2007-08-12 23:04:00 Tuesday, August 7, 2007 Sand ManA huge Lego figure stands on the Zandvoort beach in the Netherlands. Owners of a beach pub discovered the toy floating just offshore.Galing! Sino mang marketing guy nagisip nyan' talino! Read more:Pictures
Inquirer Headlines 2007-08-12 22:35:00 Para sa tamad magbasa. Galing mo Gerry!
ADOBO:The Low Down on Campaign Brief Asia's Creative Rankings 2007-08-09 21:13:00 The ballots are in for the world’s creative electorate as CampaignBriefAsia
releases the results for Asia’s Creative Rankings
, tabulating the hottest agencies and creatives this side of the ad world. We take a closer look at the Philippine scores...read more.NEW!Tsismax Forum. Post your comments here.Philippine Advertising Tsismax Copyright 2007Philippine Advertising Gossip to the Max Copyright 2007
INQUIRER : Yahoo! eyes bigger ad spending in RP 2007-08-09 21:00:00 By Lawrence CasirayaINQUIRER.netLast updated 06:30pm (Mla time) 08/09/2007 MANILA, Philippines -- Yahoo
! is making a big push toward encouraging Philippine companies to advertise on the Internet...read more.Philippine Advertising Tsismax Copyright 2007Philippine Advertising Gossip to the Max Copyright 2007
INQUIRER : RP marketers see growing Internet, mobile ad spending 2007-08-09 20:58:00 By Erwin OlivaINQUIRER.netLast updated 04:48pm (Mla time) 08/09/2007 MAKATI CITY, Philippines -- Foreign and local advertising agencies expect Internet
and mobile advertising to grow because of its ability to effectively engage and target consumers. Currently, Internet and mobile advertising accounts for only about 0.2 percent of the estimated $1 billion spent...read more.Philippine Advertising Tsismax Copyright 2007Philippine Advertising Gossip to the Max Copyright 2007
If one day you win a million... 2007-08-08 21:15:00 ...would you want your face plastered all over the place? The concept of "Premyo sa Resibo" is really a good idea to cross-check taxation issues (given we are lagging in our collection) but I can't help but wonder why these winners would want to be exposed like this. Putol pa ulo. Quite funny yet disturbing. Read more:million
Inquirer frontpage 2007-08-08 20:39:00 Think they started a few days ago with this new layout where a third of the top portion is occupied by the main picture. Quite nice.What do you think?
Mobile TV service not yet OK, says NTC 2007-08-08 20:21:00 You already spend millions on ads, you start to generate interest for a product only to be slapped by this. I guess our government's not up-to-date when it comes to emerging trends. Who educates them? What to do, what to do... Mobile
TV service not yet OK, says NTC By Riza T. OlchondraInquirerLast updated 03:00am (Mla time) 08/09/2007 The country’s first commercial mobile TV service, myTV, may run into trouble with regulators. Officials of the National Telecommunications Commission (NTC) said companies planning to broadcast digital programs to TV sets or mobile devices cannot go commercial because the commission has yet to issue guidelines on digital TV programming. read more...
Web advertising more targeted than cell phones, study shows 2007-08-22 22:47:00 By Lawrence CasirayaINQUIRER.netLast updated 12:56pm (Mla time) 08/22/2007 MANILA, Philippines -- The Internet appears to be “more targeted” as an advertising platform than a mobile phones, according to a study by research firm Synovate. read moreGet great free widgets at Widgetbox!Philippine Advertising TsismaxCopyright 2007Philippine Advertising Gossip to the Max Copyright 2007. Email us tsismax@yahoo.com
BUSINESS MIRROR - $1,000 worth of communications in Asia delivers... 2007-08-22 03:31:00 Source: Business Mirror Wednesday, August 22, 2007bulletin.board@businessmirror.com.phMANILA, Philippines -- A new survey from global media agency Mindshare enables marketers to compare communications channel costs in 14 markets -- 12 in Asia
and one each, from the United States and United Kingdom. "The exponential explosion of channel choices to reach the target market right now means that brands need to make investment-allocation decisions to assess ideas in a far more neutral position than we ever have before. This unique piece of research helps marketers do that quickly, easily, by using a currency that the brain can easily process, $1,000," said Bunny Aguilar, general manager for Mindshare Philippines. Channels covered in the research included TV spots, magazines, newspapers, radio, bus shelters, taxi ads, cinema, local celebrities for events, event promotion people, postcard ads, online display advertising, electronic direct marketing and keyword search advertising.What can you Read more:MIRROR
Bubuwit Squeaks - "Negative Publicity" 2007-08-21 04:41:00 With Permission from Ms. Marjorie Teresa R. PerezADMIX Business Mirror articleTuesday August 21, 2007 CANCELING advertising in a publication because of negative publicity won't do any good, Bubuwit warns. In fact, the absence of your advertising will leave the negative story unchallenged by your advertising messages. Anyway, where you advertise should be based on whether the publication efficiently and economically reaches and influences the audiences you want. If a publication does and you eliminate the advertising, you're cutting off your nose to spite your face.Get great free widgets at Widgetbox!Philippine Advertising TsismaxCopyright 2007Philippine Advertising Gossip to the Max Copyright 2007. Email us tsismax@yahoo.com Read more:Negative
BUBUWIT SQUEAKS - "Creative Reputation" 2007-08-21 04:21:00 With Permission from Ms. Marjorie Teresa R. PerezADMIX Business Mirror articleTuesday August 21, 2007 BUBUWIT keeps saying that awards make the agency. It's the hard currency for which an agency should live by. For all the verbose talk about media clout, strength in accounts servicing and grandiose boardroom chats, "the bottom line is still creativity in everything we do, in our product, and it should show in our work. Even if we fall a million times to nail one down, at least, we've succeeded in making a decent ad, not the kind the cabal of witches talk about in coffee shops." "Is there a creative malaise in your agency?" Bubuwit asks. Lackadaisical ones should be whipped. Creative taciturn should be resuscitated back to life. Creatives who are fond of talking to their hearts' content and not showing the results should be axed. If you haven't won a single one for 10 years, heads should roll.What do you do when someone lobbies, insists, and persists on entering his work in an Read more:Reputation
Recommend Site To A Friend
