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ADOBO MAGAZINE - Agency of the Year goes to JimenezBasic 2007-09-03 21:41:00 JIMENEZBASIC, FINALLY In the annals of the Agency of the Year Awards, Basic Advertising was a strong contender in business management, market performance, industry leadership and community service. Jimenez D’Arcy, on the other hand, was regarded as the upstart with blue chip clients and a solid creative reputation. However, be it Basic, Jimenez D’Arcy or the agency merger JimenezBasic (or JimBasic, as it is often called), it was a perennial also-ran, nothing more. As JimBasic’s Managing Partner Abby Jimenez recalled, they “were ready to celebrate our annual defeat” towards the end of this year’s AOY night. Then the darnedest thing happened. The agency was named Agency of the Year. [More:] Accepting on behalf of the agency and husband Mon Jimenez (who was chairman of the AOY Committee), Abby said, “It pays to be patient.”"Then the darnedest thing happened. The agency was named Agency of the Year." Hhaha. Parang ang dating eh "what!?!what!?!what!?!" Want t
Ace Saatchi & Saatchi bags AdCon pitch 2007-10-02 05:01:00 After a hotly contested pitch for the ad campaign of the 20th Philippine Advertising Congress, Ace Saatchi & Saatchi was proclaimed the winner. The Ace Saatchi & Saatchi team was represented by executive creative director Raoul Floresca, creative director Manu Sandejas, account manager Gigi Garcia, and copywriter Edwin Ortega. They will now handle the AdCon’s tri-media campaign in TVC, radio, and print ads. Floresca recalls the day when they received calls from Ad Congress creative committee chair Raul Castro and competition sub-committee chair Merlee Jayme. “Both Raul and Merlee asked us to go the Ad Congress office for a meeting,” he relates. "It was then that we found out we won the pitch. The walk back to the office was a happy one, and breaking the news to the team that worked on the requirement was even better. Everybody was ecstatic.” The well-deserved win is also credited to their cohesive campaign which showed “how we could tie in the differe
Sponsors sign MOA for 20th Ad Congress 2007-10-11 22:12:00 The finance/ways & means committee of the 20th Philippine Advertising Congress
led by Over-all Chairman Yoly V. Ong, Finance Co-Chairs Inez Reyes and Malu Vasallo, Matec Villanueva of Administrative Committee and Jun Nicdao of PR & Publicity Committee recently signed a memorandum of agreement with its event sponsors. The signing, which took place at the Asian Institute of Management (AIM) Conference Center in Makati City, was participated in by the following: Rene Reinoso and Pepito Olarte, Philippine Daily Inquirer; Lucien Dytioco and Jay Sarmiento, The Philippine Star; Cathleen de los Santos, Jollibee; Miguel Ramos and Sandeep Khana, Nokia Philippines; Soliman Villamin and Joyce Villamin, INSET (Proserv); Byron Lat, E-Copy/Sharp; Angel Guerrero, Adobo Magazine; Donald Patrick Lim, Jay Chiu, and Elaine Uy, Yehey; Jane Albito and Marivic Ang, Kodak Philippines; Joveelynn See and Mark Acosta, Universal Robina Corporation; and Carla Fernandez and Faye Babar, Air-21. The 20th Ad C Read more:Sponsors
The New Order By Bong R. Osorio 2007-10-09 23:20:00 The world of marketing and advertising is traditionally likened to a kaleidoscope. Each time you turn this cylindrical optical toy made of mirrors and colored shapes, it creates shifting symmetrical patterns. Silhouettes, sizes, images and color combinations vary in every rotation. It represents creativity in advertising where twists and turns result into “eureka, I found it” moments. In today’s practice, the changing relationships of the multiple players are made even more pronounced. It can now be paralleled to a snow globe, where in each shake of the crystal ball-like object, everything gets rearranged. The elements are disturbed and put in an unstable state. The rattled pieces then slowly fall down, and the rattler waits with bated breath how the perturbed parts will come together once they settle down again. For sure, the action will alter the preceding landscape and present a different look. The snow globe is a visual metaphor for advertising, a business that thrives Read more:Order
Meralco's Powerful TVC 2007-10-07 02:21:00 I just noticed this during the Facquiao-Varrera este Pacquiao-Barrera fight. Quite heavy in exposure. Listen closely."May liwanag ang buhay... We power families, we fower... the Filipino."Hahaha. More fower Meralco. Want to be an ad critic?
20th Ad Congress in the land of the Aetas 2007-10-05 09:01:00 With this year’s 20th Philippine Ad Congress
themed “The New Order” happening in Subic, we take a look at a place originally (and still is) inhabited by the Aetas, considered to be the first inhabitants of the Philippines. They are described as dark-skinned, with a small stature and frame, curly hair, small nose, and dark brown eyes. Their history remains a mystery to archeologists and anthropologists alike. One backgrounder suggests that they are the descendants of the original inhabitants of the country. The Aetas adopted the language of their Austronesian neighbors. These include Mag-indi, Mag-antsi, Abellen, Ambala, and Mariveleño. There is archeological evidence that the Aetas spent life in the lowlands, but because of the invading Spaniards and other foreign invaders, they had no choice but to retreat to the mountains. But one fact is true though: the Spaniards failed in settling them in reservations. In addition, the Aetas have become extremely nomadic, no thanks to
A new order for the Aetas of Subic 2007-10-05 08:52:00 Despite being stereotyped as people with no exposure to the present world, the Aetas of Subic are just as modern as the rest of us while retaining their traditions and beliefs. We are talking about a community that remained intact after all these years of shakeups in their own little world. Yes, they may still have that distinct culture about them, but that does not mean that they never thrived on disruptions and modifications, both natural and man-made. Consider their own reputation as highly mobile people. Their intimate knowledge of forests and wilderness made them unequaled authorities in jungle survival and techniques. All these years they kept their skills alive. In fact, they served as instructors to the American soldiers who consulted them on jungle life. The Aetas taught them how to build fire, cook, build shelters, and trap animals using forest materials only. Up to now, they are still called upon to serve as forest rangers and guides within Subic. Nowadays, there are
20th Ad Congress - Subic venue turn-over 2007-10-25 18:15:00 The Subic Bay Exhibition & Convention Center was recently turned over to the 20th Philippine Advertising Congress
(PAC) in rites led by key PAC and Subic Bay Metropolitan Authority (SBMA) officials. The event included a ceremonial turnover of the symbolic key to Subic to 20th PAC Over-all Chairman Yoly Villanueva-Ong by SBMA officers led by Administrator Armand C. Arreza. It also featured production numbers by the Mondriaan Aura College Dance Troupe with Subic’s aeta contingents.Around 5,000 delegates are expected to troop to the Ad Congress, which takes place from November 21 to 24.For more inquiries, log on to http://www.20thadcongress-theneworder.com or call the 20th PAC Secretariat at 894-3076, 894-0838, or 812-5622. Want to be an ad critic?
Take some time away from work... 2007-10-24 00:03:00 Emailed to me...Good day everyone,I wish I were writing under different circumstances.I would like to inform you that my wife Leslie Cruzwas part of the casualties in the Glorietta 2 Mallbombing in Makati City, Philippines. She was supposedto have a minor out patient surgery at Makati MedicalCenter at 230pm.I had taken a leave from work to accompany her there.We dropped off our daughter, Amber, at my parentsplace in QC to babysit at around 10am. We thenproceeded to Makati and was there at 1230pm. Since shehad been fasting in preparation for her procedure, shewanted to move ar ound and listen to some music while Igrabbed a bite to eat. We parked at the basement ofPark Square 2, and headed for the Glorietta 2entrance. We parted at the top of the escalator, sheturned right towards Filbar's while I went lefttowards the restaurants. That was the last time Iwould see her.Around 120pm, she had called me so that we can meet atthe Glorietta 2 exit just in time to make herappointment. As I made
Dentsu Executive offends and humiliates employee with brothel and onsen trips 2007-11-02 06:24:00 The Associated Press is reporting some embarrassing news about Dentsu, Japan’s largest advertising agency. Steve Biegel, a former executive of Dentsu’s U.S. branch, is suing the company because CEO Toyo Shigeta forced Biegel into awkward, sexually charged situations: Shigeta took them to a brothel, leaving Biegel, who is married, offended and humiliated that he had been forced or duped into going there, the lawsuit said. It said Shigeta later demanded they participate in prostitution and became angry when they did not, accusing them of being “no fun.” The lawsuit said Shigeta later told them that having sex with prostitutes was a proper style of conducting business and commemorating business dealings. According to the lawsuit, Biegel, of Woodbury, N.Y., was “horrified, offended and humiliated by this sexually debasing experience of being forced to attend a brothel imposed on him as a condition of his employment.” On another business trip to Tokyo in October 2 Read more:Executive
, trips
Are You Emo? 2007-10-01 12:02:00 Why the Emo fever? Just saw Tom Cruz as guest in the recent Leno show and he looks Emo to me. Or is it just me? So what is Emo exactly? Find out here...Illustration by Verjim | www.verjim.comEmo News: My Chemical Romance condemns "emo"Spiderman 3 sees an emo parker with the venom suitWanna take the Quiz?Damn Another Emo QuizBlogthings Emo Quiz : Take it here.Check out this Emo site : AreYouEmo.com Want to be an ad critic?
Media Accreditation is now open for The 20th Philippine Ad Congress! 2007-11-07 17:50:00 Braving new opportunities to survive unfamiliar territories, the local advertising industry prepares to welcome dynamic and innovative trends that will ultimately lead to a revolutionary path that is “The New Order,” the central theme for the 20th Philippine
Advertising Congress
(PAC) slated on November 21-24, 2007 at the Subic Bay Exhibition and Convention Center. Foreseeing newer slants for fresh ideas and concepts, the 20th Philippine Ad Congress also seeks to respond to the powerful challenge posed by the modern changes in the advertising world and how these changes can work for the industry’s gain. Subic’s vast wilderness and state-of-the-art facilities will provide a suitable avenue to highlight the fusion of advertising grassroots and modern concepts for effective and meaningful advertising strategies. Noteworthy topics for discussion and a formidable armada of international speakers will make a huge difference in this year’s meet. Among the powerhouse speaker cast Read more:Accreditation
See their SHORTS : CINEMAIKSI finalists 2007-11-13 23:20:00 Video shown entitled: "Hahanap-hanapin mo" from Ace Saatchi & Saatchi Nicole Tolentino & Katrina Encanto.Video shown entitled: "Pause" from Meck Besinga & Ana Menguito, DDB PhilippinesTo see more click on this link to go to ASPAC-LAW blog. Want to be an ad critic?
Ogilvy Public Relations Worldwide Takes 23 Honors in Asia Pacific PR Awards/ “Campaign of the Year” Awards & “PR Professional of the Year” 2007-11-19 02:51:00 Hong Kong, Friday, November 16, 2007 --In what is the PR industry’s version of the Oscars, Ogilvy PublicRelationsWorldwide
(Ogilvy PR) achieved blockbuster status Wednesday night, scoring honors in two-thirds of all the possible categories it could enter in the annual AsiaPacific
PR Awards
. Ogilvy PR/Asia Pacific took honors in 17 out of a possible 26 categories it could enter. These included half of all the “Campaign
of the Year” top awards (8), the top award for digital work, as well as “PR Professional of the Year” which went to Ogilvy PR/Asia Pacific President & CEO Christopher Graves. In several categories, Ogilvy PR took multiple honors, in effect competing against itself, despite a record 335 entries from the Asia Pacific region. “I am staggered by these results,” said Christopher Graves, Ogilvy PR Asia Pacific CEO, “and I’m really delighted by the range of high-impact work for our professionals did for our clients—from saving thousands of lives by mak Read more:Honors
Gathering Dreamlings and Nightmares with Neil Gaiman 2007-11-16 01:56:00 Now’s your chance to meet one of the greatest living post-modern authors, Neil Gaiman. Neil Gaiman is returning to the Philippines this November to speak at the 20th Philippine Advertising Congress, and will also be having a special book reading just for his fans.Gaiman is no stranger to “The New Order,” the main theme of this year’s Ad Congress, because it’s largely because of his efforts that the “graphic novel” has come into its own as a legitimate and very popular art form.Although he loved to read comics as a child, Gaiman’s interest waned in his teens when he felt that he could learn nothing new from the medium. However, the emergence of the graphic novel in the 1970’s and 1980’s inspired Gaiman to become a comic book writer. During the early 1980’s, he worked as a freelance journalist and editor until he was able to publish his first comic book, Violent Cases, in collaboration with artist Dave McKean in 1987. Afterwards, Gaiman was invited by DC comics to Read more:Gathering
, Nightmares
What do you think of Steve Clay? 2007-11-29 20:10:00 Read the Adobo Magazine feature. What got me interested was what was quoted, him saying "I don't even know who these people are..." and immediately I thought oh oh. Will there be a martial rule at LOWE? O nagsimula na ba? Baka mag-impose siya ng 12am-5am curfew so probably that is a good thing. ;>Made me also think
of the incoming head of Ace Saatchi & Saatchi - Matt Seddon. A good friend texted me this about him:"He keeps his cards close. Likes awards and profit. Pleasant but hard to read..."I think heads will roll, I think. Scary world we now live in... Want to be an ad critic?
Read more:Steve
Hear Neil Gaiman's Ad Cong Talk 2007-11-29 20:03:00 Transcripts and Recordings from Neil’s Subic Appearances The ever-reliable Charles Tan has posted tons of goodies on his blog for us:From the Ad Congress:Audio Recording — Imagination and Creativity in the Contemporary World (50:27, 24 MB) Q&A (26:59 13 MB) From “A Gathering of Dreamlings and Nightmares”: Audio Recordings:The Graveyard Book Reading (51:35, 24 MB)Talk and Q&A (58:06, 27 MB) Transcript: click click! Excerpt: Good morning! This microphone… there are elves! Right. In spite of the fact that some of you were here 1230 and probably asleep quietly in the background somewhat, one of the reasons I became a writer was to not get up early in the morning. And this qualifies as early and I did really well at the Advertising Congress the other day because that started at 930 and I was still on jet lag American time. My soul was still halfway across the Pacific and my theory is that souls travel at 60 miles an hour, about as fast as
BLIND ITEM: Is it true that Matt Seddon is leaving JWT? 2007-11-28 01:14:00 Was posted in one of the comments that he's heading to Ace (Saatchi & Saatchi). Question is will he bring his award-winning team or will there be a major shake-up/revamp within the organization. Hintay lang. I will check on my sources and will do my background check on Mr. Seddon. Walang kahumpay-humpay ang tsismax sa industriyang eto. Haaay... Want to be an ad critic?
I survived the 20th Philippine Advertising Congress 2007-11-25 21:16:00 Most press releases would say that this by far was the most successful Ad Congress
in recent years. In terms of turn-out, the more than 3,300 delegates was an indication that it is. I would just attempt to share some of my experiences, some not that pleasant, that somewhat ruined an otherwise decent Ad Congress event. It is my opinion and not necessarily the opinion of the majority. Parking. We bought parking passes that was “inutil” to say the least. Everyone can park, car pass or not anywhere. So we are suckers to the congress who will charge a fee for those willing to be duped PARADISE parking is for those “trusting” individuals who follow rules. The rest of those in the industry would rather park in the nearby side streets rather than park in that muddy piece of land and walk for 3 minutes one way.SBMA authorities issued traffic tickets without even consulting with Ad Cong parking and security department creating unnecessary Read more:Philippine
, Advertising
SUPERMARKET BONANZA FOR ACE SAATCHI & SAATCHI 2007-11-24 18:34:00 Ace Saatchi & Saatchi in the Philippines has hit the jackpot after coming out on top in a recent pitch for Save More supermarkets, a medium-sized supermarket chain owned by the market leading SM Food Retail Group. Their reward is to be assigned the full service account for not just this brand, but the rest of the Group's businesses as well, including SM Supermarkets - the Philippines' largest supermarket chain - and SM Hypermarket, the country's largest hypermarket. Read more... Want to be an ad critic?
Blind Item said: 2007-12-12 19:45:00 NEWS FLASH: Nanalo si Lou dela Pena of TBWA/Tequila Singapore as Asia Business Devt person of the Year ng MEDIA mag sa HKBalita po ay nung nagkita si _o_g P_ _o at Lou more than a year ago sa isang regional meeting minata ni blank si Lou. Sabi ay may-ari siya ng ahensiya at si Lou hamak na empleyado lang. Nasaan na pala ang TBWA manila ngayon?Ay ang gulong ng palad.Pero teka paanong naging blind item eh may pangalan? Walang ceasefire! HAHAHAHAHA.edited by Tsismax December 13 Want to be an ad critic?
Read more:Blind
Tsismax hearts this blog! 2007-12-05 20:12:00 Patikim lang muna... Proclamation 1105 Nung kamakailang lunes ng hapon ay ipinatawag ng boss ang buong department para sa isang meeting (ito ay pagkatapos i-announce ng presidente noong umaga na mukhang walang bonus ang ahensya ngayong taon, kaya medyo matamlay ang pakiramdam ng lahat). Pagpasok ng boss ay may hawak na papel. akala nila ay kung anu-anong papeles lang yun. Nguni't nagulat sila nang nagumpisang basahin ng boss ang nakasulat sa papel. Aba, may script ang kanyang pagse-sermon (o pagbu-bula ika nga ng mga bading). Natulala ang mga tao. Hindi sila makapaniwala. Hindi nila alam kung matatawa sila o makikinig (siguro hindi nga siya katoliko dahil hindi niya alam na, sa pilipinas, pari lang ang nagbabasa ng sermon).Nagagalit daw siya dahil nakakita daw siya ng taong naga-ahit sa banyo sa umaga. Naiirita daw siyang makakakita ng nag-gy-gym. At kung anu-ano pang mga nakakalokang hirit na siningitan niya ng
In the spirit of fairness... 2007-12-04 20:12:00 An invitation...A friend of mine told me that some posts by tsismax were downright abrasive and acerbic. For that we apologize. We admit and agree that tsismax articles, though controversial, should not directly degrade a person or an entity as agreed within the group. Hence, in the spirit
of fairness
we will allow "anonymous" posters in the site by giving them access to the posting option of the blog. You may remain anonymous or if you are brave enough you may use your name at your own risk. Log-in details are provided below:Log-in to blogger.comuse Account Name : tsismaxkwatro Password: 1234567890tsismaxA word of warning. Self-promotion will not be tolerated and downright bashing of another person and entity will be closely monitored by the group. Only PHILIPPINE ADVERTISING related news will be allowed, controversial or not. English is the preferred language but writers in the vernacular will be permitted.This is not an indication that Tsismax is softening up, we just want fair pla
Kapamilya, Kapuso - Parehong Tuso! 2007-12-18 21:06:00 Hindi ninyo ba napupuna na ang mga naglalakihang mga istasyon na ito ay walang humpay na ibinibenta ng lantaran ang kanilang kapabilidad ng mag-produce ng komersyal para sa mga kliyente? Direct man or bilang suporta daw sa kasalukuyang ad campaign ng isang ahensiya. At ang mga taga-ahensiya walang magawa dahil sabi ng kliyente na gamitin sila. Kalokohan na itong nangyayari sa industriya natin. Isa lang masasabi ko sa mga nasa network - wala kayong utang na loob, wala kayong isang salita at mukha kayong pera! Wala kayong ipinagkaiba sa mga kumukurakot sa gobyerno.Maligayang Pasko mga hinayupak kayo. Want to be an ad critic?
Read more:Kapamilya
GC ng DD*...KRIMINAL?!? 2008-01-14 20:59:03 Ayon sa mga sources isang maduming mayari ng ahensiya na may hawak ng isang malaking telecom account na ang ibig sabihin ay "matalino"sa ingles ay napaka-greedy. gaano ka-greedy? ang gagawin niya ay magtatayo ng isa pang ahensiya at ang gagawin niya ay ipapangalan (exitsing name of agency na nag-uumpisa sa titik "D") at idadagdag ang international sa hulihan neto para dalawang libro ang accounting nila. Yung para sa international yun lang ang makikita ng foreign network finance nila. para ma-solo nila ang hakot nila sa malaking telecoms account nila.Ito rin ang mayari ng ahensiya na may initials na GC at kung saan nahuli sila na nag-ander da table sa Nestle kaya sinibak sila ng Publicis. Only in da Pilipins na ang isang criminal ay hinahayaang makatakas at maaring mag tayo ng isa pang ahen
Happy new year! Happy new tsismax! 2008-01-08 23:32:20 NEWS FLASH: Saatchi Casting department paid off and fired (hala!). Head creatives in Saatchi (rumored to have) resigned or may balak na umeskapo. Mukhang heads are rolling (will roll?) in Saatchi c/o Seddon. Kinasuhan ba dati ang JWT tungkol sa pagsibak dun dati ni Sir Matt? Abangan ang susunod na kabanata! Want to be an ad critic?
Read more:Happy
Advertising's version of DJ Montano 2008-03-23 06:26:47 Aba teka, hindi lang pala sa "high society" may mga maknanakaw tulad ni DJ Montano (click the link sa mga di pa nakakaalam). Hindi magpapahuli ang advertising siyempre. Ang tsismax may isang evil-ya lover ng isang trusting lover na nilimas ang kadatungan sa bank. At di lang yun, madami pa daw nilimas habang ang trusting lover ay naiwang nakatunganga. Pati isang production house naloko ng evil-ya lover na kapangalan pa naman ng isang santo. Santo santita demonyita pala. Jos ko! Kakaloka!Hindi po namin alam ang kumpletong detalye kaya paki-post na lang. Want to be an ad critic?
Read more:Advertising
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